Heather R. Mitchell 121 Northcutt Terrace, Tallahassee, Florida 32317 850.545.4805 (c) heather@tallahasseemitchells.com Experience February 2015 Present Tallahassee Community College, Tallahassee, Florida Vice President for Institutional Advancement, TCC Executive Director, TCC Foundation Support the College s mission of student success by engaging alumni and community stakeholders in innovative collaborations and partnerships. Leadership: Ø Provide leadership to Foundation and College in effectively leading change and organizational growth. Ø Develop and lead strategy of the TCC Foundation on a local, state and national level. Ø Collaborate with the TCC President, TCC District Board of Trustees and TCC Foundation to create strategic plan, establish priorities and set annual goals. Ø Serve as a member of the TCC Executive Leadership Team. Ø Lead the development of a vision and fundraising plan that supports the College s Strategic Plan on a local, state and national level. Ø Represent the College and Foundation at community activities to enhance their community profile. Ø Raised more than $1,000,000 in first year as Executive Director, doubling the previous year s funds raised. Ø Crafted a targeted vision and work plan that focused on fundraising activities for the Foundation Board. Ø Created performance benchmarks process for Department and Staff that supported the College s Strategic Plan. Ø Created and led TCC s Eagles Rise event, a welcome back event held annually for all employees (600+) includes professional development for all employees, State of the College annual address, employee recognition awards, and annual internal fundraising campaign launch. Ø Completed first Policy & Procedure revision in more than eight years. Ø Crafted an Alcohol Policy for campus working with Faculty, Staff, and College leadership resulting in an increase in donor engagement and investment dollars. Ø Increased brand recognition of the Foundation through increased fundraising efforts. Fundraising Planning and Management: Ø Create, direct, implement and engage all aspects of fundraising activities for TCC including annual giving, major gifts, planned giving, grants, and fundraising campaigns targeted for specific segments, programs and/or projects. Ø Collaborate with Foundation Board of Directors, College President, Executive Leadership Team, District Board of Trustees and Faculty/Staff to create annual priority list of projects to fund. Ø Create, manage and execute donor engagement/cultivation plan. Ø Oversee grant writing activities for the College. Mitchell 1
Ø Significant growth in annual cash donations received, over 600% in three years. Ø Created and led $10,000,000 capital campaign in 2016 - raised over $14,500,000 in one year. Ø Secured two largest gifts ever made to TCC - $7,900,000 and $2,400,000. Ø Ensured soft launch of $4,000,000 arts campaign in May 2018 (secured $500,000 to date). Ø Coordinated creation of Planned Giving Program successfully launched committee, website, collateral materials, annual events. Secured 6 gifts since inception in 2017. Ø Created and manage FIRST CLASS Campaign to renovate 50 classrooms. Goal - $1,250,000, raised $1,000,000 to date. Dollars raised are matched dollar for dollar providing $2,500,000 in total for project. Ø Created and launched Cleaver & Cork, the Foundation s signature fundraising event. Since its 2016 inception, the event has raised more than $200,000 by hosting a celebrity chef for a four-course dinner. Ø Created Donor Experience Tour Series. Hosted more than 100 donors/prospects on campus in first year. Ø Launched monthly e-newsletter for donors. Ø Established partnership with a local retirement community that provides education classes to their residents, volunteers to our campus, and scholarship funds for healthcare. Ø Increased grants funded to $3,000,000 in two years, up from $1,000,000. Alumni Engagement Planning and Management: Ø Manage Alumni & Friends Association. Ø Engage Alumni in fundraising for the College. Ø Create and maintain programming to support alumni engagement on campus with our faculty and students. Ø Re-launched Alumni & Friends Association, growing program to 30,000+ members locally, regionally, statewide and nationwide. Ø Re-launched Alumni & Friends Hall of Fame recognition program with an annual event and new signage on campus. Ø Recognized statewide and nationwide for our best practices in establishing an Alumni Association at a community college. Ø Presented session at nationwide conference on launching, branding, and fundraising an alumni association for a community college. Ø Implemented Alumni Days at local hospitals to increase engagement with health care professionals who represent 10% of our alumni. Ø Launched Brick Campaign. Ø Launched monthly e-newsletter to connect with alumni. Ø Increase in Alumni Fundraising by 25%. Ø Developed alumni fundraising campaign raising more than $125,000 in three years. Ø Successfully upgraded and transferred 30,000+ alumni records to new donor management system. Ø Created new Alumni Recognition Ceremony that is conducted at every TCC graduation. Operational and Financial Planning and Management: Ø Develop operations plan that incorporates goals/objectives that support the College s strategic direction. Ø Supervise Foundation s scholarship process: fundraising, management, and allocation. Ø Manage Foundation s finances: College Budget, Foundation Operating Budget & Grants Budget. Ø Oversee investment portfolio. Ø Direct annual audit process. Mitchell 2
Ø Increased assets of Foundation $17,000,000, up from $13,000,000. Ø Created process for establishing Annual Work Plan and Staff Goals. Ø Increased funding for Annual Scholarships by 113%. Ø Created position to manage scholarship process oversight of 350+ scholarships, manage 10 scholarship allocation committees, engagement with local guidance counselors to create pipeline of applicants. Ø Implemented new finance policies: credit card, travel, check writing, Booster Funds management. Ø Obtained unmodified audit reviews since 2015. Human Resource Planning and Management: Ø Direct day-to-day operations of the Foundation. Ø Recruit, hire and supervise six-member Foundation team. Ø Coordinate activities of TCC Resource Development Committee, Foundation Board and Volunteers. Ø Expanded Foundation staff from 2.5 FTE to 7. This allows us to focus on alumni activities, scholarship oversight and grants while freeing development officers from day to day activities to just fundraise. Ø Manage TCC Resource Development Committee comprised of Faculty and Staff. This committee collaborates on our Donor Experience Tour, does internal planning for our fundraising campaigns, and manages our College Innovation Grant Fund for faculty/staff. Ø Foundation Committee Structure has been created to include a Planned Giving Committee, Alumni and Friends Association Council and Donor Cultivation Committee. March 2012 January 2015 United Way of the Big Bend, Tallahassee, Florida President & CEO Establish substantive relationships with people at all levels within the community, including United Way volunteers, corporate chief executive officers, community health and human service agencies, government agencies, and other United Way organizations (both statewide and national). Leadership: Ø Collaborate with Board of Directors to develop a vision and strategic plan to guide the organization. Ø Serve as a professional advisor to the Board of Directors on all aspects of the organization's activities. Ø Spokesperson for the organization. Ø Represent the organization at community activities to enhance the organization's community profile. Ø Led organization through community- wide strategic planning process that included three prongs: v Communitywide survey v Community conversations hosted throughout the Big Bend 25 total. v Goal Setting Summit Ø Developed a road map to address those issues our community identified through this process and worked internally to shift focus and resources to enable the organization to move in identified directions. Mitchell 3
Ø Led organization through community crisis concerning one of our partner agencies. Results from this crisis: v The homeless shelter evolved its mission and service focus to be solution-oriented for its clients. v Created a collaborative provider system that was previously combative and competitive. v Innovative facility was built through public/private collaboration and is making a real impact on our local homeless population. v Empowered paradigm shift in how our community approaches homelessness. Operational and Program Planning and Management: Ø Develop/manage operational plan that incorporates goals/objectives to support strategic direction of the organization. Ø Oversee the day-to-day operations. Ø Review existing policies/draft new on an annual basis for the Board as appropriate. Ø Oversee the planning, implementation and evaluation of the organization's programs and services. Ø Ensure that the programs and services offered by the organization contribute to the organization's mission and reflect the priorities of the Board. Ø Monitor the day-to-day delivery of the programs and services of the organization to maintain or improve quality. Ø Oversee the planning, implementation, execution and evaluation of special projects. Ø Led efforts to raise more than $50,000,000 to support organization's work in the community since 2006. Ø Fostered new partnership with Leon County Schools to collaborate on an after-school program. Grant of $3,000,000 was received and remains the largest in UWBB s history. Ø Established ReadingPals a reading mentor program for K-3 graders in Leon and Taylor Counties. Received $400,000 to launch and manage program. Human Resources Planning and Management: Ø Oversee staff of 25. Ø Manage the implementation of the human resources policies, procedures and practices. Ø Coach and mentor staff members to improve performance. Successes: Ø Hired four new members that served to strengthen the team and support vision of organization. Ø Created professional development plan for each staff member. Ø Received UWBB's first "clean" audit with no comments for FY2012-2013 and FY 2013-2014. Ø Oversaw and led process to update UWBB s Financial Policy and Investment Policy. Ø Revamped internal performance evaluation process to include both departmental and individual goals. Worked with executive team to establish goals for each fiscal year. September 2006 March 2012 United Way of the Big Bend, Tallahassee, Florida Vice-President, Resource Development Ø Create and implement resource development strategies to raise annual funds across eight counties. Ø Develop/manage a workforce to support development and relationship objectives for continued growth in resource development. Mitchell 4
Ø Work with teams of volunteers and community leaders across eight counties to identify and develop specialized initiatives that include education and fundraising elements. Ø Develop/implement a comprehensive marketing strategy to strengthen and broaden local public awareness. Ø Develop donor affinity/cultivation plans. Ø Create effective messaging for work of UWBB. Ø Build strong customer relationship management practices Ø Develop an external presence within the business/corporate, government and non-profit communities. Ø Raised over $35,000,000 for local campaign in five years. Ø Launched annual kick-off events that included over 500 attendees from across eight counties. Ø Redefined/improved Volunteer Fundraising Committee processes. Ø Established organizations first annual Donor Thank You Plan. Ø Created new donor community cards that provided access/benefits to local businesses. Ø Brought two concerts to Tallahassee area to raise over $1,000,000 in additional funds for organization (Jimmy Buffett and Kevin Hart). Ø Created the nation s first student run Student United Way organization at Florida State University. August 2005 September 2006 The Tallahassee Ballet, Tallahassee, Florida Executive Director Ø Manage all fiscal aspects of organization: annual budget, accounts receivable/payable, financial reports. Ø Develop and manage all fundraising activities: special events, grant writing, foundation and corporate underwriting and membership campaigns. Ø Develop and manage public relations activities and annual marketing strategy. Ø Manage volunteer recruitment for Ballet productions, fundraisers and special events. Ø Manage current and create new community outreach programs to encourage expansion of the cultural arts throughout the community. Ø Manage and supervise staff of five including support staff, artistic staff, and interns. Ø Expanded DanceChance Program funding and number of partner schools by 25%. Ø Created and implemented the first marketing strategy for the organization. Ø Increased number of schools attending performances by 20%. August 2002 June 2005 Education Foundation of Indian River County, Inc., Vero Beach, Florida Executive Director Ø Manage all administrative and fiscal aspects of organization. Ø Develop and manage all fundraising activities of organization including campaigns, proposals and grants. Ø Manage Indian River Regional Science & Engineering Fair including facilitation of countywide event, funding, public relations, volunteer recruitment, provide mentor program for students, etc. Ø Administer Great Ideas! teacher grant program including funding, allocation and assessment of awarded grant. Mitchell 5
Ø Manage Sneaker Exchange Program including funding, school district logistics and volunteer recruitment. Ø Create and implement of continuing education program for educators on various education related topics. Ø Manage all publications and promotional materials for organization. Ø Collaborate with Board of Directors and various board committees in establishing policy and strategic direction. Ø Manage small staff. Ø Increased budget by 50% in just 2 years. Ø 50% increase in funds raised and allocated for the Great Ideas! teacher grant program. Ø 25% increase in Classrooms Supplies Gift Card program in first year. Ø Creation of new website for organization. Ø Increased capacity of Sneaker Exchange Program by 60% - for both funding for the program, and shoes provided to needy students. February 1998 August 2002 Florida Trust for Historic Preservation, Inc., Tallahassee, Florida Executive Director Ø Manage all fiscal aspects of organization including annual budget, special event budgets, accounts receivable and payable, facilitate audit. Ø Develop and administer all fundraising activities of organization including membership and special events. Ø Develop and administer professional development program providing continuing education for architects, interior designers, contractors and historic preservation professionals. Ø Develop and manage advocacy events and legislative programming/lobbying activities. Ø Develop and manage statewide annual conference. Ø Develop and manage Insider Tours of historic sites across Florida. Ø Develop and manage marketing strategy for organization. Ø Make formal presentations to local organizations, city and county commissions, preservation boards throughout the state and the Florida Legislature. Ø Collaborate with Board of Directors and various board committees in establishing policy and strategic direction. Ø Manage small staff. Ø Developed and facilitated statewide conferences that exceeded revenue estimates. Ø Developed and facilitated three of the organization s largest revenue producing Insider Tours (Useppa Island, Apalachicola, and Deland). Ø Led efforts to move organization s offices from location in a state facility to its own private historic house. Ø Led efforts to create the state s Most Endangered List for Historic Properties. Ø Created the Historic Passport Program for Historic Sites & Museums. Ø Increase capacity of the Preservation Workshop Series by using Continuing Education Credit partners as program collaborators. Ø Cataloged and created annual review process for Preservation Easements Program. Education Associates of Arts Degree, 1991, Chipola Junior College, Marianna, Florida Bachelor of Science in Communication, 1993, Florida State University, Tallahassee, Florida Mitchell 6
Community Leadership and Engagement Co-Cathedral of St. Thomas More: Eucharistic Minister, 2018 Present FSU Opening Nights Committee: Member, 2017 - Present Boys & Girls Club of the Big Bend: Member, 2015 2018 Ø Chaired 2017 Steak & Burger Dinner Auction Ø Chaired 2017 Board Retreat & Strategic Plan Process City of Tallahassee Gun Violence Committee: Member, 2014-2015 Leadership Tallahassee Ø Class 25 Graduate: Elected Class Representative Ø Distinguished Leadership Awards Chair Committee Member: 2008-2012, Chair - 2010 Ø Board Member: 2011-2013 Ø Chair, Public Safety Day: 2008, 2009, and 2013 Ø Member, DLA Selection Committee: 2014 Trinity Catholic School Ø Chair, Community Events Committee: 2007 2012 Ø Secretary, Home & School Board: March 2007 May 2012 Blessed Sacrament Catholic Church: Vacation Bible School Chair, 2007 and 2008 Red Hills Horse Trials: Welcome Party Chair, 2008 and 2009 Greater Tallahassee Chamber of Commerce Board of Directors: Member, 2012-2015 Tallahassee Economic Development Council Board of Directors: Member, 2013-2015 Junior League of Indian River County: Member, 2003 2005 Ø Wavelengths Newsletter, Editor: 2004-2005 Junior League of Tallahassee Ø Treasurer Elect: 2009 2010 Ø Treasurer: 2010 2011 Ø Junior League Volunteer of the Year: 2009-2010 Brokaw-McDougall House Citizen Advisory Board: Member, 2006 2011 Ø Vice-Chair: 2009-2010 Ø Chair: 2010 2011 Statewide Leadership and Engagement Florida Council for Resource Development Board of Directors: Member, 2018 Present Florida Missing Children s Day Foundation: Event Coordinator, 2011-2018 United Way of Florida Board of Directors: Member, 2012 2015 Ø 2014 Statewide Conference Chair References available upon request. Mitchell 7