TOURISM CONGRESS AS A SPECIAL TYPE OF TOURISM. Marijana Kožul

Transcription

1 TOURISM CONGRESS AS A SPECIAL TYPE OF TOURISM Marijana Kožul

2 INTRODUCTION: CONGRESS TOURISM Important part of business tourism in Europe Transmission and exchange of experience and knowledge, as well as generating employment in the area of the congress site Positive influence on tourist results in the Republic of Croatia Croatian Bureau of Statistics conducts the regular Monthly Survey on Congress Tourism in the Republic of Croatia Aims of the survey: to insure data for analysis of congress activity The survey covers all business entities performing business, incentive travels and team building programmes: - hotel and similar facilities - universities, fair, cultural institutions and convention centres

3 REPORT ON BUSINESS MEETING In creating the questionnaire, CBS used the Eurostat s Methodological manual for statistics on congresses and conferences. Also, CBS take into consideration features proposed by Croatian National Tourist Board Up to 2012 the Survey covers all business with at least one realised overnight and all business without realised overnights attended by 20 participants or more In to 2012 the content of the Report on Meeting has been changed in a way to improve data quality and reduce the burden on reporting units In 2012, the Survey covers all business with 10 or more participants

4 MEETING TYPES CORPORATE MEETINGS ASSOCIATION MEETINGS CONGRESS/CONFERENCE BUSINESS MEETING INSENTIVE TEAM BUILDING NATIONAL INTERNATIONAL

5 ADDRESS LIST Sources for creating Address list: CBS Address list for Monthly Survey on Tourist Arrivals and Tourist Nights information about congress venues from Convention Bureaus, Internet and professional magazines The Address list contents: data about business entities (name, address, county, town/municipalities) type of business entities (hotels, universities, fairs, cultural institutions and others) capacities (number of halls and seats) telephone number and mail address

6 COLLECTING DATA End of year, CBS send to the report units circular letter with the questionnaire and detailed instructions for filling that questionnaire CBS offers to the report units two possibilities for sending the questionnaire: 1. Excel table - filling data in Excel table, prepared by CBS In this way data from Report is inserted directly into the application, for further statistical analysis. 2. Classical way - fulfilling the Report in paper form in duplicate. In this way data from reports is entered manually into the application

7 SURVEY RESULTS Survey on Meeting collects and desiminate the following data: duration of business meeting data on business meeting: by type of facilities in wich business were held by professional organiser by type business meeting, congress/conference, incentive, team building by the participants. number of participants at a business meeting Survey results are quarterly published in the aggregated form on the CBS website / "Releases"/"Meetings and other business in 2012."

8 1. BUSINESS ENTITIES IN WHICH BUSINESS MEETINGS WERE HELD, JANUARY JUNE 2012 entities Congress halls Seats Hotels and similar accommodation facilities Universities, fair, cultural institutions and convention centres Total Source: Croatian Bureau of Statistics, 2012 In the period from January to June 2012 this survey covered 129 facilities in which business were held, of which 89% are hotels with 541 congress halls

9 2. BUSINESS MEETINGS, BY TYPES OF FACILITIES IN WHICH THEY WERE HELD, JANUARY JUNE 2012 Total One-day Multy-day Hotels and similar accommodation facilities Universities, fair, cultural institutions and convention centres Total Source: Croatian Bureau of Statistics, 2012 G-2. STRUCTURE OF BUSINESS MEETINGS IN CROATIA, BY VENUES, JANUARY - JUNE % 92% Hotels and similar accomodation facilities Universities, fair, cultural institutions and convention centres

10 3. BUSINESS MEETINGS, BY TYPES, JANUARY JUNE 2012 Total One-day Multy-day Congress/conference meeting Incentive travel Team building Total Source: Croatian Bureau of Statistics, 2012 G-3. STRUCTURE OF BUSINESS MEETINGS IN CROATIA BY TYPE, JANUARY - JUNE % 42% 52% Congress/conference meeting Incentive travel and team building

11 4. BUSINESS MEETINGS, BY PROFESSIONAL ORGANISER, JANUARY JUNE 2012 Total One-day Multy-day of corporation/companies of associations/institutions Total Source: Croatian Bureau of Statistics, 2012 G-4. STRUCTURE OF BUSINESS MEETINGS IN CROATIA BY PROFESSIONAL ORGANIZER, JANUARY - JUNE % 63% Corporations/companies Associations/institutions

12 5. BUSINESS MEETINGS, BY PARTICIPANTS, JANUARY JUNE 2012 Total One-day Multy-day National International Total Source: Croatian Bureau of Statistics, 2012 G-1. STRUCTURE OF BUSINESS MEETINGS IN CROATIA BY PARTICIPANTS, JANUARY - JUNE % 78% National International

13 CITIES WITH THE MOST BUSINESS MEETINGS, JANUARY JUNE 2012 City Days Zagreb Dubrovnik Opatija Rijeka Osijek Split Source: Croatian Bureau of Statistics, 2012 G-6. STRUCTURE OF BUSINESS MEETINGS IN CROATIA PER CITY, JANUARY - JUNE % 21% 5% 6% 6% 7% 50% Zagreb Dubrovnik Opatija Rijeka Split Osijek Other

14 CITIES WITH THE MOST BUSINESS MEETINGS IN CROATIA

15 SEASONALITY Congress and business tourism known as MICE tourism (Meetings, Incentives, Congresses, Exhibitions) can be a great way to fill the hotel capacity in the preseason and postseason. Monthly Survey on Meeting conducted in CBS from 2006 shows that in May and November has always been the most popular time to organize The seasonal distribution of events shows that congress tourism is mainly performed before and after the tourism season (in the spring and autumn) generally lasts from one to four days.

16 NUMBER OF BUSSINESS MEETINGS AND NUMBER OF HOTELS IN WHICH BUSINESS MEETING WERE HELD, BY MONTH, JANUARY JUNE of business of hotels January February March April May June Strana 16

17 CONCLUSION Congress acivity is very important for Croatian tourism and economy Due to the importance of the congress sector, statistics need to be developed to cover a wide range of users requirements. Institutions and government needs statistics to analysis the flows of congress tourism and to renovate venues to be able to accommodate a larger number of participants of the congress in one place. Specialised agencies need statistics for monitoring the movement of congress activities and for further development and spread of work. Enterprises and tourism suppliers also need statistics. Statistics has to conduct and disseminate quality data of congress activity for quality business decisions In the future CBS will try to enrich the Survey on Congresses and Other Meetings with new variables

18 Thank you for your attention! Marijana Kožul Senior Adviser Tel: +385 (0) Fax: +385 (0) Upišite naziv prezentacije Strana 18