A NEW AMERICAN LEADER

Transcription

1 A NEW AMERICAN LEADER Veteran. Democrat. CAMPAIGN PROSPECTUS Florida s 18th Congressional District

2 CONGRESSIONAL DISTRICT 18 AT A GLANCE FL-18 has a Partisan Voting Index of R+5 and was one of the first districts targeted by the DCCC in 2017, establishing it as a top pickup opportunity for national Democrats. In off-year and special elections across the country since November 2016, Democrats have outperformed previous results by 14.3%. Currently, Republicans only have a 3% voter registration advantage over Democrats in the district, but enthusiasm for Pam Keith and engagement by Independents could easily overcome this gap. FL-18 PARTY REGISTRATION: 35% Democratic 38% Republican 28% Independent/Other To our advantage is also Pam s proven record of connecting with voters and winning votes in the 18th Congressional District. During her Senate race in 2016, she won nearly 10,000 votes in the district, and has since grown that supporter base with her boundless energy and willingness to get out and meet voters throughout the district. Voters in FL-18 Disapprove of Donald Trump and Brian Mast FL-18 APPROVAL RATINGS Public Policy Polling, 567 CD 18 Respondents, December Candidate Approval Disapproval Donald Trump 45% 53% Brian Mast 40% 45% The combined assault on Obamacare and passage of the tax bill has made Brian Mast even more vulnerable. FL-18 BRIAN MAST VS. GENERIC DEMOCRAT Public Policy Polling, 567 CD 18 Respondents, December Brian Mast Generic Democrat Pre-Explanation of GOP Tax Bill 45% 44% Post-Explanation of GOP Tax Bill 45% 47%

3 WHY PAM KEITH WILL WIN CD-18 IS READY TO ELECT A DEMOCRAT LIKE PAM KEITH FL-18 has bounced between Republicans and Democrats for years. Winning this critical seat is tied to two important factors: the overall mood of the electorate and the caliber of candidate. Pam Keith is the ideal candidate at the right time to win this seat. FL-18 Her military background, unique approach to policy, and ability to authentically connect with a wide swath of voters will allow her to take advantage of the winds in the face of Brian Mast and his fellow Republicans. While Pam knows that she has two big battles ahead of her in both the primary and general elections, she is ready to take on and defeat her flawed opponents. Our primary opponent, Lauren Baer, has not lived in the district for more than a decade and is out of touch with the party base. She is increasingly viewed by activists as someone who simply cannot stand up to incumbent Representative Brian Mast. After the primary, Pam will be able to focus exclusively on Mast who has considerable vulnerabilities, including a corruption scandal, tanking job approval numbers, and continued movement of voters away from Republican candidates this cycle. PAM KEITH HAS THE RESOURCES TO PUT HER ON THE PATH TO VICTORY Pam has a wide, national base of donor support, which was untapped during her 2016 run. With deep relationships in both the business community and her personal circle of friends and supporters, Pam is well positioned for a strong showing of support and on target to reach her budget goals. Pam s campaign team is finance-focused and lead by a manager with an acute attention to the efficient use of every dollar raised. Her robust finance staff is experienced and dedicated to fully funding her campaign budget.

4 ABOUT PAM KEITH GET TO KNOW DEMOCRAT PAM KEITH Pam is a veteran with real experience serving our country. She was raised by a diplomat, served in the U.S. Navy as a decorated officer and JAG, and has been proudly endorsed by VoteVets because of her impressive foreign security experience. A recognized progressive leader, Pam has been leading efforts at every turn to combat the worst of the Trump administration s toxic policies. She is also a frequent guest on MSNBC where she has served as a new voice of American leadership during these turbulent times. My pledge to you is to tell the truth, to honor our values, to be fearless and relentless in pursuing justice, and to ensure policy is designed to benefit the most people in the most effective way. Pam Keith LEARN MORE AT

5 THE PAM KEITH TEAM MEDIA 76 Words is a leading full-service political media firm built around strategists who have helped elect US Senators, House members, governors and others, helped pass the toughest ballot initiatives, and moved progressive issues to the fore. Unique among full-service shops, 76 Words is minority-owned, with a team as diverse as the audiences we engage to elect a new generation of leaders who represent the new American majority. Our approach: change hearts, minds and votes with original, story-telling ads across all platforms that project the true voices of our candidates and causes and are authentic to cultures of time and place. Seventy-six words are the most you can fit in a 30-second ad we choose them with thoughtful care. DIRECT MAIL BerlinRosen is a leading political consulting and strategic communications firm delivering high impact direct mail, media, digital strategy, and advertising to top organizations, companies, and candidates. Our eye-catching political and issue-oriented direct mail doesn t just get read it gets remembered. By delivering our client s story straight to the people who need to be won over, our mail shapes the race and shifts the debate. With decades of combined experience working on political and public affairs campaigns, we re driven by the campaign manager s ethos: Think big, act fast, and win every day. BerlinRosen is a woman and LGBT owned firm, utilizing the diverse backgrounds and experiences of our team for the benefit of our clients. POLLING ALG Research is widely recognized as one of the premier survey research firms in the country and one of the most active and experienced in Florida. For over 20 years, we have helped Democratic candidates win and progressive causes achieve their goals, for clients ranging from President Obama, to EMILY S List, and the AFL-CIO. ALG polls for 20+ current members of the U.S. House and has beaten more Republican incumbents over the last decade than any other polling firm. DIGITAL New Blue Interactive (NBI) is a boutique digital/new media strategy firm that specializes in helping Democratic candidates and causes bring their small donor fundraising programs to the next level. New Blue was founded by Taryn Rosenkranz, a leading digital fundraising expert who has raised millions of dollars for Democratic campaigns and progressive causes. NBI s leadership has a proven track record in counseling literally hundreds of candidates, non-profits, and companies on successful online strategies, grassroots fundraising, and online advocacy. FUNDRAISING ApaFirm is a full-service fundraising firm serving progressive political campaigns and organizations. We specialize in aggressive call time programming and have a record of success with first-time candidates, and candidates who do not have experience raising substantial amounts of money in their past elections, especially in tough districts and in short periods of time.

6 SUPPORT PAM KEITH S CAMPAIGN. info@electpamkeith.com PamKeithFlorida PamKeithFL PamKeithFL Pam Keith Chats on Politics PLEASE MAKE CHECKS PAYABLE TO: PAM KEITH FOR CONGRESS MAIL CONTRIBUTIONS TO: 5500 Military Trail Suite Jupiter, FL GIVE ONLINE / CALL US: Click the red contribute button to give. An individual may contribute a maximum amount of $2,700 per election (the primary and the general are separate elections) to a federal candidate. Federal multi-candidate political action committees (PACs) may contribute $5,000 per election. Contributions from corporations, labor organization treasury funds, foreign nationals, and federal government contractors are prohibited. Contributions or gifts to Pam Keith for Congress are not deductible for federal income tax purposes. Federal law requires us to use our best efforts to collect and report the name, mailing address, occupation, and name of employer for each individual whose contributions aggregate in the excess of $200 per election cycle. PLEASE RECYCLE AFTER READING PKEI PAID FOR BY PAM KEITH FOR CONGRESS