WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, Embassy Suites Hotel Denver International Airport Denver, Colorado.

Transcription

1 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado Salon I

2 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado AGENDA Opening Remarks, 1:30 pm January 15, 2010 Tom Sellers 1. Priority 1 WSA, The Education Association Executive Committee 2. Director Reports Tom Sellers & Directors 3. Minutes of October 3, 2009 Board Meeting Tom Keljo 4. Financial Reports Tom Keljo A. December 31, 2009 Financial Report B Auditor C. Division Checking Accounts 5. WSA Committees Ron Jacobs & Committee Chairmen A. Annual Meetings Jerry Righthouse B. APM Membership Development Committee Pat Corey C. Communication Committee Jerry Righthouse D. Education Projects Committee Harvey Brooks E. Educational Seminar Committee Henry Brown F. Executive Committee Tom Sellers G. Membership Committee Tom Keljo H. Networking Committee Mike Isaacson I. Product Purchasing Committee Tom Sellers & Bert Guinee J. Revenue Committee Tom Keljo K. Revenue Enhancement Committee Paul Fuchsel L. Technology Committee Lisa Tymchyn Page 1 of 2

3 6. Industry Partnerships A. Telescoping Single Pole Sign Industry Coalition Jerry Righthouse B. Survey of Operations Program Jerry Righthouse C. Signage Foundation Tom Sellers D. UL Sign Industry Business Panel Jerry Righthouse 7. Financial Management Tom Keljo A Financial Management Plan B Fiscal Year Budget Slate of Officers Ron Jacobs 9. Other Current & New Business Tom Sellers 10. Critique of Mid-Year Board of Directors Meeting Tom Sellers 11. Next Board of Directors Meeting Tom Sellers 12. Proprietary Discussions Tom Sellers Conclude meeting approximately 12 noon Saturday January 16, Page 2 of 2

4 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado Board of Directors Decision List The Board of Directors will review many agenda items during its January 15-16, 2010 winter meeting. Discussion topics on this list require a decision by the Board or specific direction regarding how to proceed with the matter or project. It is possible other agenda items will require Board action after discussion. Agenda Decision Item Made Description # 1 Guidelines to establish education strategy direction # 2 Common Points of Interest # 3 October 3, 2009 Board Meeting Minutes # 4.A. December 31, 2009 Financial Report # 4.B Auditor # 4.C. Division Checking Accounts # 5.1 Approve updated WSA Committees Policy & Procedures # 5.3 Ratify New WSA Committee Members # 5.A Annual Meeting reports # 5.A Annual Meeting Preliminary Schedule of Events # 5.A Annual Meeting Format # 5.B. DataSIGN # 5.D.6 APM Shop Employee Training Session # 5.E Educational Seminar Plan # 5.F. Past Presidents Advisory Council # 5.G.3 Membership Transactions # 5.G.5 Division Self-Evaluation Program # 5.G WSA Sales Compensation Survey # 5.G.12 Sign Company Membership Development # 5.H.7 Best Practices Program

5 Page 1 of 2 Agenda Decision Item Made Description # 5.H.8 Marketing Survey # 5.H.9 Membership Roster Booklet # 5.I. APM Ad Hoc Committee # 5.L. Technology Committee Projects # 6.A. Sign Industry Coalition # 6.B Survey of Operations Program # 6.B. Future Survey of Operations Programs # 7.A Financial Management Plan # 7.B Fiscal Year Budget # 8.B Slate of Officers # 10 Critique Winter Board Meeting # 11 Attendance at September 11, 2010 Annual Board Meeting # 12 Proprietary Discussions

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7 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado WSA The Education Association, No. 1 Executive Committee & WSA Leadership Group SUMMARY: An excerpt form the minutes of the October 3, 2009 Board of Directors meeting; During its self-funded June 6, 2009 retreat, Executive Committee members assessed the strengths and opportunities for World Sign Associates. Recognizing past association priorities fellowship, camaraderie, education & networking the Executive Committee envisioned education as the primary priority to enable WSA to best serve the present and future preferences of the members and needs of the association. Priority 1: WSA The Education Association Establish education as the top priority/strategy for the association. All tactical efforts are to support the primary priority education for the membership thereby enriching the WSA membership experience and strengthening the established recognition of WSA as the education association. There was consensus by the Board to align the association to the new strategic direction as explained by the Executive Committee. It recognized the transition to the new vision will require a refocusing of leadership planning at the WSA, division and committee levels in order to make the strategic and tactical change relevant and understandable to the membership. WSA committees will be at the forefront of the initial transitional phase by incorporating the Priority 1: WSA The Education Association concept into their program development. Networking, fellowship and camaraderie will remain vibrant aspects of the WSA membership experience. ACTION: Executive Committee to summarize the discussion during the October 3, 2009 Board meeting regarding the association s Priority 1: WSA The Education Association. Board to provide guidelines regarding how to establish the new strategic direction.

8 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado Director Reports, No. 2 President Tom Sellers & Directors SUMMARY: It is important for WSA s Board of Directors to monitor the pulse of the membership in order for it to effectively determine the state of the association. Division Directors will report on those matters of interest they feel should be brought to the attention of the Board. The reports will assist the Board when critiquing the association management and planning process as well as when determining how to proceed with various WSA programs and committee projects in the future. ACTION: Directors will present their respective division reports; Division One Division Two Division Four Division Five Division Six Division Seven Division Eight Division Nine APM Division Directors Bill Montero Pat Corey Jeff Young David Onken Paul Fuchsel Scott Andrews Jay Johnson* Lisa Tymchyn Bert Guinee * Division 8 Chairman Jay Johnson is substituting for Director Tim Cambron who is undergoing surgery. Board to critique the reports and determine what response or action is appropriate at this time. Board to consider the issues reported by the division Directors for the purpose of potentially taking action on the matters during the course of the January 15-16, 2010 Board of Directors mid-year meeting.

9 SUMMARY/ACTION: WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado October 3, 2009 Board of Directors Meeting Minutes, No. 3 Secretary/Treasurer Tom Keljo Review, amend as necessary and approve the minutes of the October 3, 2009 Board of Directors meeting in Cincinnati, Ohio.

10 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado WSA Financial Reports, No. 4 Secretary/Treasurer Tom Keljo A. December 31, 2009 Financial Report B Auditor C. Division Funds Checking Accounts

11 December 31, 2009 Financial Report 4.A. SUMMARY/ACTION: Review, amend as appropriate and approve the December 31, 2009 Financial Report.

12 2010 Auditor 4.B. SUMMARY: Article XII, Section 4 of the WSA By-Laws states: The accounts of WSA shall be audited not less than annually by a Certified Public Accountant who shall be selected by the Executive Vice President with approval of the Board and who shall provide a report to the Board of Directors. Refer to the following letter from Martin, Vevojda & Associates, WSA s auditor since ACTION: Board to approve the Fiscal Year auditor.

13 Division Funds Checking Accounts 4.C. SUMMARY: Chase Bank will no longer waive monthly division checking account fees when the cash level falls below $4,000. Staff has researched banks that will provide fee free checking accounts for the divisions. Refer to the attached report. ACTION: Board to determine how to proceed with fee free division checking accounts.

14 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado WSA Committees, No. 5 Vice President Ron Jacobs SUMMARY: The WSA Committees Policy and Procedures governs the association s committee process, and provides guidelines for the conduct of committee activities. ACTION: Jacobs will provide an overview of the WSA committee system and the work accomplished by the WSA committees since the Board s October 3, 2009 meeting in Cincinnati, Ohio. Jacobs to identify new WSA committee chairmen and/or members for ratification by the Board of Directors according to the provisions of the WSA Committees Policy and Procedures. WSA Committee Chairmen will present their committee reports. Board to critique the reports and provide direction as appropriate to the committees.

15 WSA Committees Policy & Procedures Approve updated version of the WSA Committees Policy & Procedures draft January 15-16, 2010.

16 WSA Committee Members Roster;

17 New WSA Committee Members 5.3 Committee Chairman Committee Chairman shall be appointed by the Executive Committee and ratified by the Board of Directors. Committee Members Committee members shall be appointed by the Committee Chairman and ratified by the Board of Directors. WSA Technology Committee New committee members to be ratified by the Board of Directors; 1. Billy Gayheart Ruggles Sign Company, Division Eight 2. Jeanne Mandeville Mandeville Sign, Division Nine 3. Paul Meyer Hanley Sign Company, Division Nine 4. Bill Montero Tube Art Signs & Sports Displays, Division One

18 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado WSA Annual Meetings, No. 5.A. Executive Vice President Jerry Righthouse Cincinnati, OH Lake Tahoe, NV Minneapolis, MN New Orleans

19 2009 (62nd) Annual Meeting Cincinnati, OH 5.A.1 SUMMARY: Attendees at the 2009 (62nd) Annual Meeting in Cincinnati, Ohio enjoyed a successful convention. Righthouse will present the following reports; Budget vs Actual Report 2. Final Registration Report Annual Meeting Survey Summary ACTION: Board to review, amend as necessary and approve the reports.

20 2010 (63rd) Annual Meeting Lake Tahoe, NV 5.A.2 SUMMARY: The 63rd Annual Meeting is scheduled September 11-14, 2010 at Harvey s Resort and Casino, Stateline, Nevada. The 2010 Annual Meeting Preliminary Schedule of Events follows this sheet. ACTION: Board to review the 2010 Annual Meeting Preliminary Schedule of Events and provide direction for the planning and conduct of the 63rd annual meeting.

21 2011 (64th) Annual Meeting Minneapolis, MN 5.A.3 SUMMARY: Board previously selected Minneapolis as the site for WSA s 2011 annual meeting. Staff has been negotiating with three hotels to serve as the headquarters for the 64th annual meeting. Prior to signing the 2011 contract, it is timely for the Board to review the existing convention format to determine if any change is appropriate. ACTION: Board to critique the present annual meeting format and determine how to proceed.

22 2012 (65th) Annual Meeting New Orleans, LA 5.A.4 SUMMARY/ACTION: Board previously selected New Orleans as the location of WSA s 2012 annual meeting. Staff will visit New Orleans to negotiate with prospective headquarters hotels and will present recommendations to the Board at its September 11, 2010 meeting in Lake Tahoe, Nevada.

23 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado APM Membership Development Committee, No. 5.B. Chairman Pat Corey Research candidates for APM (Associate Product Member) status following the APM membership development process stipulated in the Associate Product Member Membership and Product Purchasing Program Policy & Procedures.

24 DataSIGN 5.B.

25 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado WSA Communication Committee, No. 5.C. Executive Vice President Jerry Righthouse 1. Committee to research ways; 1) to enhance WSA s electronic communication capabilities, and 2) to increase the use of electronic communication by WSA members. Report its progress to the Board of Directors at its January 15-16, 2010 meeting in Denver. 2. Monitor the development of; 1) member profiles for posting to the profile page on WSA s website and 2) member testimonials for posting to the testimonial page on WSA s website. 3. Continue publishing the monthly Vital Signs e-communiqué. 4. Research the feasibility of soliciting sponsorships for the Vital Signs communiqué. 5. Committee to identify additional projects. Commence work on those which accommodate the Board designated charge of the committee. Report progress of the committee to the Board of Directors at its January 15-16, 2010 meeting in Denver.

26 Vital Signs 5.C.3

27 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado WSA Education Projects Committee, No. 5.D. Chairman Harvey Brooks 1. Monitor division level educational practices. Present recommendations as appropriate to the Board of Directors at its January 15-16, 2010 meeting in Denver. 2. Monitor educational program ideas included in division meeting minutes and update the standing summary for use by division leaders and division meeting hosts. 3. Research educational program ideas useful to the individual member companies, and which can be presented or demonstrated at division meetings. Present findings to the Board of Directors at its January 15-16, 2010 meeting in Denver. 4. Continue research of additional education programs and report its findings to the Board of Directors at its January 15-16, 2010 meeting in Denver. 5. Research practical ways to provide employee training programs to individual member companies. Present findings to the Board of Directors at its January 15-16, 2010 meeting in Denver. 6. Monitor the APM Shop Employee Training Program. Report progress of the program to the Board of Directors at its January 15-16, 2010 meeting in Denver. Next program: July 2010 Division 4, Omaha area. 7. Research ways to increase member attendance at annual meetings.

28 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado WSA Educational Seminar Committee, No. 5.E. Chairman Henry Brown Organize, conduct and evaluate the 2010 Educational Seminar to be held at the Westin Tabor Center in Denver. Dates: June 9-11, 2010.

29 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado WSA Executive Committee, No. 5.F. WSA President Tom Sellers 1. Monitor WSA Committee activities. Provide direction and support to the committees as appropriate. Inform the Board about significant developments regarding WSA Committee projects. Present a summary of committee activities and performance to the Board of Directors at its January 15-16, 2010 meeting in Denver. 2. Review the WSA Committees Policy and Procedures following updates submitted by the WSA committees. Present recommendations regarding how to enhance the committee system to the Board at its semi-annual meetings. Collaborate with the WSA Committees during the policy and procedures review process. 3. Past Presidents Advisory Council an ExCom recommendation.

30 Past Presidents Advisory Council 5.F.3 SUMMARY: Past Presidents have a wealth of knowledge on association history and have acquired valuable leadership abilities as a result of their progression through the leadership ranks of WSA. Finding positive ways to involve past presidents in current association issues will further strengthen World Sign Associates as a whole. ACTION: Board to determine if the Past Presidents Advisory Council should be re-established effective immediately with the initial project for the council to review, evaluate and update the 1993 WSA business plan.

31 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado WSA Membership Committee, No. 5.G. Chairman Tom Keljo 1. Review existing membership policies, procedures, guidelines, practices and marketing materials associated with the sign company membership development process and present recommendations to the Board at its January 15-16, 2010 meeting in Denver 2. Monitor use of the WSA Shepherding Program. Periodically evaluate the effectiveness of the program and present its findings to the Board at its semi-annual meetings. 3. Record all membership transactions for review and approval by the Board at its semiannual meetings. 4. Monitor division level administrative practices and present its findings to the Board at its semi-annual meetings. 5. Organize and conduct the 2010 Division Self-Evaluation Program. Provide reports submitted by the eight geographic sign divisions to the WSA Executive Committee for evaluation. Summarize results of the 2010 program for the Board of Directors at its September 11, 2010 annual meeting in Lake Tahoe. 6. Periodically review the existing WSA membership service programs and benefits, and present its recommendations to the Board for its review and action at the semi-annual meetings. 7. Research potential WSA membership service programs and benefits, and present its recommendations to the Board for its review and action at its January 15-16, 2010 meeting in Denver. Focus on service programs and membership benefits that will increase the ROI of membership dues and strengthen the value of WSA membership. 8. Research appropriate promotional items for use by the membership and present its findings to the Board for its review and action at the semi-annual meetings. 9. Develop a Talent Management Webinar Series in collaboration with Fox Valley Technical College. Report progress of the program to the Board of Directors at its January 15-16, 2010 meeting in Denver. 10. Research the development of an on-site division educational session based on talent management issues with representatives at Fox Valley Technical College. Report findings to the Board at its January 15-16, 2010 meeting in Denver. 11. Organize, conduct, summarize and critique the 2010 WSA Sales Compensation Survey. Report progress of the survey to the Board at its January 15-16, 2010 meeting in Denver.

32 Membership Transactions 5.G.3 SUMMARY/ACTION: Board to review and approve membership transactions as presented.

33 2010 Division Self-Evaluation Program 5.G.5 SUMMARY: Tom Keljo to provide an overview of the 2010 Division Self-Evaluation Program. ACTION: Board to encourage division leaders to conduct the division self-evaluation process in a deliberate and thorough manner.

34 Talent Management Webinar Program 5.G.9 SUMMARY/ACTION: Tom Keljo to provide an overview of the Talent Management Webinar Program. Fox Valley Technical College has not invoiced WSA for any expenses to date. Board to provide direction as appropriate.

35 2010 WSA Sales Compensation Survey 5.G.11 SUMMARY: ISA decided not to conduct the Survey of Operations program in WSA allocated $9,000 for its prorated share for the program. The committee recommends the committee and staff based survey approved by the Board at its October 3, 2009 meeting be expanded to a more comprehensive survey. Refer to attached ARI proposal. Recommendation includes re-allocation of $4,500 from the $9,000 sum. ACTION: Board to review the recommendation and determine how to proceed.

36 Membership Development 5.G.12 SUMMARY: WSA experienced a minus 8 sign company membership attrition from December 2008 to December This relates to a substantial sign company member reduction as well as $11,040 lost WSA membership dues revenue. ACTION: Board to provide direction to the sign company divisions regarding how to intensify their membership development efforts.

37 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado WSA Networking Committee, No. 5.H. Chairman Mike Isaacson 1. Continue to research ways to enhance the website and update or re-model existing pages and report its progress to the Board of Directors at its January 15-16, 2010 meeting in Denver. 2. Research additional ways to use the website for promotional purposes and present its findings to the Board of Directors at its January 15-16, 2010 meeting in Denver. 3. Continue to research ways to enhance the networking aspects of division and association activities. Report progress to the Board of Directors at its January 15-16, 2010 meeting in Denver. 4. Research additional creative networking programs and present its recommendations to the Board for its review and action at its January 15-16, 2010 meeting in Denver. 5. Monitor the organization and conduct of the 2010 Koffee Klatsch at the ISA Expo in Orlando. Present a summary of the networking function to the Board of Directors at its January 15-16, 2010 meeting in Denver. 6. Monitor the publication and distribution of the 2010 WSA Member Locations Map. Maintain the map in an electronic format on the website. 7. Research ways to enhance the Tricks of the Trade page on the WSA website. Continue to research ways to improve the TOT program, including the competition session at the annual meeting. Report its progress to the Board of Directors at its January 15-16, 2010 meeting in Denver. Refer to Best Practices Program. 8. Develop a marketing plan to promote the value of WSA membership and report the progress to the Board of Directors at its January 15-16, 2010 meeting in Denver. 9. Membership roster booklet.

38 Best Practices Program 5.H.7 SUMMARY: The committee has researched how to improve the long established Tricks of the Trade Program. The committee recommends adoption of the Best Practices Program. See attached document. ACTION: Board to review the program and determine how to proceed.

39 Marketing Survey 5.H.8 SUMMARY: ISA decided not to conduct the Survey of Operations program in WSA allocated $9,000 for its prorated share for the program. The committee recommends a survey be conducted in order to determine the marketing needs of the membership and the association. The results of the survey will guide the Networking Committee during its effort to prepare a WSA marketing and awareness plan. The committee recommends $4,500 from the $9,000 budget for the 2010 Survey of Operations be re-allocated for the development, conduct and summary of a marketing survey. ACTION: Board to review the recommendation and determine how to proceed.

40 Membership Roster Booklet 5.H.9 SUMMARY: The committee has researched the publication of a membership roster booklet. Refer to attached sample. Cost estimate - $2,000 annual for 5 booklets per member company. ACTION: Board to review the matter and determine how to proceed.

41 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado WSA Product Purchasing Committee, No. 5.I. President Tom Sellers APM Division Director Bert Guinee 1. Provide oversight for the research of APM candidates. 2. Periodically review the Product Purchasing Program to ensure it is in good order. Present recommendations as appropriate to the Board at its semi-annual meetings for its review and action. 3. Monitor the member monthly APM invoice reporting process. Provide direction and support to division leaders regarding the status of their division s reporting performance. Present a summary of the reporting process with recommendations to the Board of Directors at its January 15-16, 2010 meeting in Denver. 4. WSA APM Attitude Survey.

42 WSA APM Attitude Survey 5.I.4 SUMMARY: APM Division Director Bert Guinee will summarize the WSA APM Attitude Survey (refer to the attached summary). Tom Sellers will present the Executive Committee s recommendation to appoint an adhoc committee to research the issues recorded in the summary and submit its recommendation for review and action by the Board at its September 11, 2010 meeting in Lake Tahoe. ACTION: Board to consider the Executive Committee s recommendation and determine how to proceed.

43 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado WSA Revenue Committee, No. 5.J. Secretary/Treasurer Tom Keljo 1. Monitor the FY Annual Budget (starts July 1, 2009) and provide financial management direction as appropriate. Report status of the annual budget Year-To-Date to the Board of Directors at its January 15-16, 2010 meeting in Denver. 2. Monitor WSA s business affairs to determine if any adverse financial trends appear, and take action as appropriate to maintain stability of the association s financial matters. Keep the Board informed of any significant circumstances and any action taken via interim communiqués or with a report at its January 15-16, 2010 meeting in Denver. 3. Monitor the association s financial management practices and present recommendations as appropriate to the Board at its semi-annual meetings. 4. Provide oversight for the collection of delinquent sign company and APM membership dues. 5. Provide oversight for the WSA Cash Management Plan, including the build up for the $310,000 cash reserve. Report status of the plan and the progress of the reserve buildup to the Board of Directors at its January 15-16, 2010 meeting in Denver. 6. Continue monitoring the association s Chase Bank Mutual Fund.

44 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado WSA Revenue Enhancement Committee, No. 5.K. Chairman Paul Fuchsel 1. Research possible refinements to the 2009 annual meeting trial sponsorship program for inclusion in an established WSA sponsorship program. 2. Research sources of sponsorship revenue including outside non-competing vendors, divisions and sign company members. 3. Research sponsorship sources for WSA and division level activities, avoiding any conflicting/competitive situations between WSA and the divisions, or over-burdening the sponsorship source. 4. Report progress of its research to the Board at its January 15-16, 2010 meeting in Denver.

45 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado WSA Technology Committee, No. 5.L. Chairman Lisa Tymchyn SUMMARY: Formation of the WSA Technology Committee was approved by the Board at its October 3, 2009 meeting in Cincinnati. The committee has prepared its mission statement and committee responsibilities. The Committee has identified two projects; A. Website enhancement (transfer from the WSA Networking Committee) B. APM invoice reporting process. ACTION: Board to provide direction to the committee regarding its inaugural projects.

46 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado Industry Partnerships, No. 6 As Designated SUMMARY: The Board of Directors at its January 12, 2007 strategy session recognized the need for the association to develop a broader outreach program. A. Telescoping Single Pole Sign Industry Coalition Jerry Righthouse Jerry Righthouse to provide an overview of the October 27, 2009 coalition meeting at ISA Headquarters in Alexandria, VA. B. Survey of Operations Program Jerry Righthouse Jerry Righthouse to provide an overview of ISA s decision to postpone the 2010 Survey of Operations Program. C. Signage Foundation Tom Sellers The Signage Foundation, Inc. will organize and conduct another signage symposium comparable to the October 2009 event. D. UL Sign Industry Business Panel Jerry Righthouse Jerry Righthouse will provide an overview of UL Sign Industry Business Panel activities. ACTION: Board to review existing Industry Partnerships and determine what action is appropriate at this time regarding these or any other partnerships. Board to consider other Industry Partnership possibilities and determine how to proceed.

47 Telescoping Single Pole Sign Industry Coalition 6.A.

48 2010 Survey of Operations 6.B. SUMMARY: ISA s Board of Directors decided not to participate in the 2010 Survey of Operations Program. WSA allocated $9,000 to participate in the 2010 program. ACTION: Board to determine how to proceed with the 2010 Survey of Operations Program, or how to re-allocate the $9,000. Board to determine if WSA will continue its partnership with ISA on future Survey of Operations programs, possibly 2011.

49 Signage Foundation 6.C.

50 UL Sign Industry Business Panel 6.D.

51 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado WSA Financial Management, No. 7 Secretary/Treasurer Tom Keljo A Financial Management Plan B Fiscal Year Budget

52 Financial Management Plan 7.A. SUMMARY: The Annual Budget was originally approved January 10, 2009 by the Board of Directors and implemented July 1, Appropriate revisions, additions and deletions were approved by the Board at its October 3, 2009 meeting. Various revisions, additions and deletions to the Annual Budget are listed on the attached sheet dated January 15-16, Known and anticipated income and expenses for the next five months are reasonably in line with the provisions of the updated Annual Budget dated January 15-16, ACTION Keljo to present proposed revisions to the Fiscal Year Budget. Board to review the budget revisions, amend the proposed revisions as it determines is appropriate based on discussions at its January 15-16, 2010 meeting and approve the updated annual budget. Board to determine if special considerations are necessary to administer the amended budget through Fiscal Year End June 30, 2010.

53 Fiscal Year Budget 7.B. SUMMARY: Article XII, Section 3 of the WSA By-Laws states: With recommendations of the Budget and Finance Committee, the Board shall adopt in advance of the next fiscal period an annual budget covering WSA activities. The Board decided at its January 29, 1994 meeting to review the WSA membership dues level on an annual basis. The Board at its September 20, 2008 meeting approved a $5 per month dues increase effective January 1, 2009; $115 per month, or $1380 annually. History of dues increases; January 2009 $115 January 2008 $110 January 2007 $100 January 2006 $95 January 2005 $90 January 2004 $80 January 1997 $ $ $60 The Board at its October 3, 2009 meeting did not approve a January 1, 2010 dues increase for the sign company members. ACTION: Keljo to present the proposed Fiscal Year Budget. Board to review and approve the Fiscal Year Budget as presented or amended as a result of related discussions during its January 15-16, 2010 winter meeting.

54 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado WSA Officer Nominating Process, No. 8.A. President Tom Sellers SUMMARY: Article VIII of the WSA By-Laws states: Section 1. The elected officers of WSA shall be a President, a Vice President, and a Secretary/Treasurer to be elected by the Board of Directors and to serve until their successors have been duly elected and assume office. A vote of seventy-five percent (75%) of the Board of Directors is required to elect the officers. Section 2. Any representative of a member in good standing shall be eligible for nomination and election to any elective office of WSA, provided he or she shall have served at least one (1) year as a member of the Board of Directors at any time prior to an elective term of office. Section 3. Each elected officer shall take office immediately upon installation and shall serve for a term of one (1) year or until his successor is duly elected and qualified. Upon election as an officer of WSA, if the officer is presently serving on the board, he shall immediately notify his division membership. The Division shall then promptly appoint a new director to the Board of Directors to serve the unexpired term. Section 4. No elected officer, having served one full term, shall be eligible for reelection to the same office, until at least one (1) year shall have elapsed. Section 5. Vacancies in any elective office may be filled for the balance of the term by the Board of Directors at any regular or special meeting. The Board of Directors, in its discretion, by a two-thirds vote of all of its members, may remove any officer from office for cause. ACTION: Jacobs will provide an overview of the WSA officer nomination process highlighting the responsibilities and personal commitment associated with the positions.

55 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado Slate of WSA Officers, No. 8.B. Nominating Chairman Ron Jacobs SUMMARY: Article II, Section 2 of the WSA By-Laws states: The Board of Directors shall meet at least every six (6) months, one meeting to be held at the same place and just prior to the annual meeting. At the second, or semi-annual meeting of the Board, the President shall appoint the Immediate Past President to chair the nominating committee which will consist of the Executive Committee and one other Past President (appointed by the Chairman of the nominating committee) who shall prepare a slate of officers to be voted on by the Board at its next meeting just prior to the annual meeting. A precedent has been established to expedite the nominating process to enable the Incoming Secretary/Treasurer to participate in the Executive Committee and Board of Directors meetings held just prior to the next Annual Meeting. 1. President appointed the Immediate Past President at the October 2, 2009 Executive Committee meeting to chair the Nominating Committee. 2. Nominating Committee Chairman presents the next year s slate of officers at the mid-year Board meeting. 3. Board considers all nominees and approves the next year s slate of officers at its mid-year meeting. 4. Expense reimbursement for the Incoming Secretary/Treasurer is recorded in the Expense Reimbursement Policy. ACTION: Approve the Slate of Officers. Agenda follows the cover sheet.

56 ` Nominating Committee Agenda January 15-16, Nominating Committee recommendations for the WSA Slate of Officers WSA Slate of Officers President Vice President Secretary/ Treasurer Lorie Apperson ANS Signs Adel, GA Tom Keljo Security Signs Portland, OR Paul Fuchsel LaCrosse Sign Company Onalaska, WI 2. Floor nominations. 3. Directors vote on WSA Slate of Officers. 4. Incoming WSA Secretary/Treasurer to attend the Executive Committee meeting on Friday, September 10, 2010 prior to the Annual Meeting in Lake Tahoe, Nevada.

57 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado Other Current & New Business, No. 9 President Tom Sellers SUMMARY: From time to time other current and new business matters concerning the association and its nine Divisions will need to be addressed by the Board of Directors. These items are not identified on the agenda. ACTION: The Board of Directors will review other current and new business matters affecting the association and its nine Divisions and determine what action is appropriate for each topic.

58 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado Critique of the 2009 Mid-Year Board of Directors Meeting, No. 10 President Tom Sellers SUMMARY: The Board meets twice each year to discuss various association business matters, and to take action on these items as it deems appropriate. ACTION: Association Management; 1. Does the Board feel that WSA business matters were adequately addressed during the January 15-16, 2010 winter meeting? 2. Are changes to the association management process necessary? Meeting Format; 1. Does the Board feel the modified two half-day 2010 winter meeting format is suitable to conduct WSA business in an effective manner?

59 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado Next Board Meeting, No. 11 President Tom Sellers SUMMARY: The Board of Directors convenes twice each year, once just prior to the annual meeting and a second time half way through the business year. The next Board of Directors meeting is scheduled Saturday September 11, 2010 at Harvey s Resort & Casino, Stateline, Nevada prior to the start of the 63rd annual meeting. The Board previously determined WSA Committee Chairmen not serving as a Director or Division Chairman should attend the winter and annual management meetings. Attendees expected to participate in the next Board meeting are; 1. Executive Committee 2. Directors, Incoming Directors 3. Division Chairmen, Incoming Division Chairmen 4. WSA Committee Chairmen 5. Staff ACTION: Board to approve participants for the September 11, 2010 annual association management meeting at Lake Tahoe, Nevada. Board to provide direction regarding the organization and conduct of its September 11, 2010 meeting.

60 WORLD SIGN ASSOCIATES BOARD OF DIRECTORS convening January 15-16, 2010 Embassy Suites Hotel Denver International Airport Denver, Colorado Proprietary Discussions, No. 12 President Tom Sellers SUMMARY: An excerpt from the minutes of the September 23, 1995 Board of Directors meeting: The Board discusses many association business matters during the meeting. Projects and official activities are in various stages of development at any one time. To avoid confusion about these items, the Board has a standing practice for Headquarters to coordinate all communication regarding these matters with the appropriate parties. The Board of Directors has reaffirmed this standing practice at each of its subsequent meetings. ACTION: Board to review WSA s communication practices regarding proprietary matters, and reaffirm the established method regarding how the association should announce information about official business matters in the future.