BLABBER. BLABBER is a vibrant social media platform where users can make profits by predicting and investing in viral content.

Transcription

1 BLABBER BLABBER is a vibrant social media platform where users can make profits by predicting and investing in viral content. Whitepaper

2 INTRO ABSTRACT / INTRO CONTENTS DISCLAIMER VOCABULARY A social media revolution disruptive and decentralized BLABBER is a decentralized and democratized, locationbased social platform where content and data is monetized by the user. Monetizing content is the incentive for users to create quality content which shapes a community of values. BLABBER attaches utmost importance to the protection of rights and personal information. BLABBER establishes a tokenized ecosystem, where authors are rewarded for their contributions and finally users are rewarded for consuming targeted content based on their data availability while having full control over their privacy. The future mission of BLABBER is to contribute an entirely decentralized social network to the future of Web 3.0.

3 INTRO ABSTRACT / INTRO CONTENTS DISCLAIMER VOCABULARY BLABBER a decentralized community of values Whitepaper page 3 / 62 last updated 08/31/2018

4 INTRO ABSTRACT / CONTENTS CONTENTS DISCLAIMER VOCABULARY ABSTRACT 02 Intro 03 Contents 04 Disclaimer 05 Vocabulary Vision 07 Problem 08 Solution 09 Building a true community of values 09 Personal data 10 Making content independent of hosts 10 Restore user s ability to control their feeds 10 Commons licensing for democratized content 10 Community driven governance 10 Attaching utmost importance to privacy protection Highlights 13 Features 14 Preview app Purpose and usage 17 The BLA Token 17 Contributor Badge 18 Content Rewards 19 Content Boosts 20 Audience Rewards 21 Airdrops 22 Community Wallet 22 Growth Reserve 22 Technical implementation Location based 36 Channels Encrypted storage 39 Export 40 Minimizing risk Creators 43 Consumers 44 Retailers Steemit 47 Technology 47 Critics 47 Sapien 48 Philosophy 48 Target group Content Boosts Hard and soft-cap 52 Distribution 53 Token allocation 54 Use of funds Core 57 Advisors Reputation 25 Autonomous Exchange Delegate (AED) 26 Custom Wallet Developers 29 Artificial Intelligence 30 Escaping noise with filter bubbles 30 Optimized with a focus on aggregated data 31 ÐApp Capabilities 32 Web 3.0 approach 32 Data storage 33 Micro payments Thank you 60 About our domain BLABBER a decentralized community of values Whitepaper page 4 / 62 last updated 08/31/2018

5 INTRO ABSTRACT / DISCLAIMER CONTENTS DISCLAIMER VOCABULARY Disclaimer Nothing contained in this document shall be interpreted as an offer to buy or sell any tokens, nor will there be any offer to buy or sell tokens in any jurisdiction where such action would be deemed unlawful. It is advisable to carefully read and understand this document and any future updated versions. It is also important to understand the legal impact of the verification process every interested purchaser has to pass in order to receive BLA cryptocurrency in the crowdsale phase. Please keep in mind this document only represents a description of our ideas. Even though it is important to us to bring to life the vision as it is described in this document, there is neither a guarantee nor a warranty that the BLABBER platform will ever be entirely developed. It is also possible that just a part of the described features will be implemented or that features will function differently than described here in the final product. All of the intentions and ideas described here are dependent on various factors that can not be determined as of this writing and may change in the future. Please be aware that BLABBER does not offer any kind of refunds. The BLA crowdsale is final. We proved our ability and intent to realize this vision by publishing an alpha version on the Apple App Store. However the blockchain technology is continuously evolving and changing, which might force us to adjust some or all of the introduced features and technologies. We aim to transparently update the community about potential changes. BLABBER a decentralized community of values Whitepaper page 5 / 62 last updated 08/31/2018

6 INTRO ABSTRACT / VOCABULARY CONTENTS DISCLAIMER VOCABULARY Vocabulary BLABBER LOCATION-BASED BLABBER is a social network that empowers its community and allows users to reward each other for relevant content they have contributed. This content is connected to the particular user s respective location, which allows users to explore their surroundings and connect to new people. BLABBER is the first app-based social network that is about more than simply collecting friends or accumulating followers. BLABBER is about sharing events, occurrences, and information, based on a user s location. BLABBER is like having radar for events occurring in close proximity. But also, the world map has the ability to bring world events to users and lets them experience what is going on at any point on earth in real-time. POSTS Posts consist of the content users can upload. This can be either a photo, a video, text or an AR/VR object, any of which is automatically attached to the current location of the user. DEMOCRATIZED BLABBER empowers its community to decide which posts are relevant to them, rather than dictating what each user sees. BLA BLA is BLABBER s own utility token. Since it is based on a blockchain protocol, each transaction is fully transparent and can not be manipulated by third parties. As a consequence each user profits from a high level of security and independence. BLABBER a decentralized community of values Whitepaper page 6 / 62 last updated 08/31/2018

7 / VISION VISION PROBLEM SOLUTION Vision BLABBER is a decentralized and democratized, location-based social network where content and data is monetized by the user. Monetizing content is the incentive for the users to create quality content which shapes a community of values. BLABBER attaches utmost importance to the protection of rights and personal information. BLABBER establishes a tokenized ecosystem, where authors are rewarded for their contributions and finally users are rewarded for consuming targeted content based on their data availability while having full control over their privacy. The future mission of BLABBER is to contribute an entirely decentralized social network to the future of Web 3.0. BLABBER a decentralized community of values Whitepaper page 7 / 62 last updated 08/31/2018

8 / PROBLEM VISION PROBLEM SOLUTION A multi-billion dollar industry built on our work and personal information Every day, more than 2.5 billion people around the world produce content on social networks which is available for free but controlled and regulated by the networks and their terms of use. Algorithms control our feeds and provide us with content that might be of interest to us. They analyze our online behavior and our personal needs and access our private information, to ultimately monetize it to the benefit of the industry, by allowing networks to sell our profiles to the highest paying advertisers. Users typically do not receive anything in return from the networks nor the advertising industry for their work, their contribution or the use of their personal data. BLABBER s approach to a decentralized social platform will not only be disruptive to the industry, but will also completely change the way users will deal with content and personal information. BLABBER a decentralized community of values Whitepaper page 8 / 62 last updated 08/31/2018

9 / SOLUTION VISION PROBLEM SOLUTION Creating a Community of Values The BLABBER Ecosystem will shape a Community of Values in which sharing and rewarding of content plays the central role. Participants in the BLABBER Ecosystem are incentivized to contribute quality content. Each user can practically compensate another user with BLABBER Cryptocurrency (BLA Tokens) as a means to show appreciation for the respective contribution. BLABBER is the world s first social media platform in which users are able to monetize their personal data. Users reclaim control and can decide whether their generated data like views, likes, etc. may be used by advertisers to improve targeting content. In return, users can earn BLA Tokens for consuming advertised content from various advertisers. The more useful data a user provides, the more valuable the user becomes for the advertiser and the more BLA Tokens the user receives for consuming advertised content. At each level, control over the data remains with the user, since all decisions about the individual data are made by the individual user. Additionally BLABBER offers its users the possibility to establish an individual reputation, which is calculated and managed securely and transparently by means of various on- and off-chain metrics. The reputation shows the quality of a user s content and plays an important role within BLABBER s Ecosystem for various core functions such as Karma and Troll-Votes. BLABBER a decentralized community of values Whitepaper page 9 / 62 last updated 08/31/2018

10 / SOLUTION VISION PROBLEM SOLUTION PERSONAL DATA With BLABBER, users have a transparent view of their own personal data. Users can see at any time what data is stored about them and how it is used. With our data exploration tools, users can decide what personal information they want to share, with whom, and how they want to monetize it. MAKING CONTENT INDEPENDENT OF HOSTS The liberation of user provided content from the BLABBER infrastructure is an important feature of our platform and is in line with our philosophy to empower the community and return control to individual users. Even if BLABBER no longer existed or should be regulated by governments, the content will remain in the hands of the community. This is an elementary step towards a fully decentralized and user empowered network. RESTORE USER S ABILITY TO CONTROL THEIR FEEDS BLABBER does use an AI model that decides which posts are preferably shown to an individual user. However, our AI implementation works differently than others. BLABBER gives users control over the quality of their feeds as well as the quality and amount of advertising. BLABBER gives users the opportunity to see their own filter bubble in the context of all content and to explore the boundaries independently. Through this approach, BLABBER promotes mature and confident users who gain control over the content they consume through this understanding. So rather than controlling how the AI determines the relevance of content by the provider, the behavior and interactions of the user itself will regulate the metrics of the AI and his personal view of the content. COMMUNITY DRIVEN GOVERNANCE COMMONS LICENSING FOR DEMOCRATIZED CONTENT BLABBER believes in Open Source and the free use of content. BLABBER will build a social platform where content is not restricted by extensive usage licenses, but can unfold freely under modern and democratized conditions. Therefore, all content on BLABBER is licensed under the Creative Commons (CC BY-SA) license agreement to enable users to use, share, remix,and store all content worldwide - free of charge. BLABBER will develop and outline a governance model that relies on its BLA Token. Users who have earned a certain amount of BLABBER s cryptocurrency by contributing to the platform, will become eligible to vote in decisions that regard future innovations of BLABBER. BLABBER a decentralized community of values Whitepaper page 10 / 62 last updated 08/31/2018

11 / SOLUTION VISION PROBLEM SOLUTION Attaching utmost importance to privacy protection At BLABBER, anonymized profiles allow users to present themselves free of repression and to easily change their public identity by taking into account an overall karma of all profiles of a user, BLABBER is able to avoid trolls effectively. Apart from the address and a pseudonym, BLABBER does not collect any other mandatory data. Data about user interactions and other metadata are used by BLABBER as indicators for relevance. This data potentially allows conclusions to be drawn about personal information and behaviors of a user. Therefore, BLABBER is working on new ways to store as little raw data as possible and to concentrate more on aggregated data. Since BLABBER only offers the possibility of public communication, no private communication content is stored. If BLABBER introduces the possibility for private communication, then all data will be E2E encrypted exclusively. In the future BLABBER will pursue an approach of personalized AI, in which the training of models is conducted on AI-chips on the user s device, so that raw data does not have to be processed on foreign servers. BLABBER a decentralized community of values Whitepaper page 11 / 62 last updated 08/31/2018

12 / INTRO HIGHLIGHTS FEATURES PREVIEW What is BLABBER? BLABBER is a social platform, that gives back control to the community and allows users to reward each other for quality content. Posts created in BLABBER are always connected to a specific location, which allows the community to explore their surroundings and connect to new people easily. Each post on BLABBER consists of location and time. Everything is located somewhere in the world and is placed at some time in world s history. With BLABBER s map feature users can easily explore and track any location in the world or their current surroundings. They can also save their favorite places in custom channels to observe them and to be notified when something happens that might be of interest to them. BLABBER a decentralized community of values Whitepaper page 12 / 62 last updated 08/31/2018

13 / HIGHLIGHTS HIGHLIGHTS FEATURES PREVIEW Democratized and decentralized social platform Community driven peer-to-peer rewards Earn BLA Token directly from the advertising industry Discover any place on earth in real time View and interact directly with location-based AR/VR content Travel back in time and discover places, people and their events Create custom channels and get content only from those locations Create private groups to share content with members only Seamlessly send and receive BLA Token across the entire platform BLABBER a decentralized community of values Whitepaper page 13 / 62 last updated 08/31/2018

14 / FEATURES HIGHLIGHTS FEATURES PREVIEW Anonymous Profiles At BLABBER, anonymized profiles allow users to present themselves free of repression and to easily change their public identity. By taking into account an overall karma of all profiles of a user, BLABBER is able to avoid trolls effectively Custom Channels A user can easily mark a certain area on the map and assign a name and filters. These areas can be saved as channels in the BLABBER App. Every post that was created in the marked area will appear in the respective channel. Location Based Posts on BLABBER are presented to users in a personalized stream and also appear on a world map view at the user s current location. In this way, users can find out what is happening around them or anywhere else in the world. AR/VR Content Besides text, photo, audio, and video, it is possible to create 2D and 3D AR/VR content. The BLABBER App camera, specially optimized for AR/VR content, allows the user to view and interact directly with AR/VR content by revealing messages. BLABBER a decentralized community of values Whitepaper page 14 / 62 last updated 08/31/2018

15 / PREVIEW HIGHLIGHTS FEATURES PREVIEW Preview app As blockchain technology became popular and quite advanced in 2016, BLABBER decided to contribute to the future of Web 3.0 by developing a social network that combines the advantages of decentralized applications. Since then, BLABBER has evaluated different technologies suitable for potential implementation. To proof our idea, we developed a version of BLABBER, that implements basic features to provide a glimpse of what BLABBER will ultimately offer. Not all of the features have been implemented yet and existing features will be enhanced in the final release. We decided to release the preview app version for ios only, since we wanted to concentrate our resources on user experience and quality first instead of developing an Android app in parallel. However, the final app will be available for ios and Android. The preview app of BLABBER will be available for testing via Apple s TestFlight program immediately. Interested users may register with their addresses and receive an invitation plus instructions on how to install the preview app via TestFlight. BLABBER a decentralized community of values Whitepaper page 15 / 62 last updated 08/31/2018

16 / INTRO PURPOSE AND USAGE AIRDROPS IMPLEMENTATION Token BLA is BLABBER s own cryptocurrency. Since it is based on a blockchain protocol, each transaction is fully transparent and can not be manipulated by third parties. As a consequence each user profits from a high level of security and independence. BLABBER a decentralized community of values Whitepaper page 16 / 62 last updated 08/31/2018

17 / PURPOSE AND USAGE PURPOSE AND USAGE AIRDROPS IMPLEMENTATION The BLA Token The BLA Token plays a key role in BLABBER s ecosystem. BLA is essential to gain access to the BLABBER community and it also comes into action in our reward system but also when users boost their posts to increase its reach within the network. In the following we will outline the utilities of our token on the BLABBER platform. BLABBER a decentralized community of values Whitepaper page 17 / 62 last updated 08/31/2018

18 / PURPOSE AND USAGE PURPOSE AND USAGE AIRDROPS IMPLEMENTATION Contributor Badge With the contributor badge users can actively participate in the BLABBER Community, boost content, and be rewarded by other users with the BLABBER Cryptocurrency (BLA) and will be remunerated in airdrops from the BLABBER Community Wallet and the BLABBER Growth Reserve. To obtain the contributor badge, the user must hold a specified amount of BLA in his BLABBER Wallet. Therefore, the BLA Token can be perceived as an entry ticket to unlock BLABBER s functionality and full power. The contributor badge makes creating accounts used exclusively for sending spam less interesting. Under certain circumstances, the community may collectively revoke a user s contributor badge if the user violates the rules of the network spirit. After a certain blocking period, the contributor badge can be re-acquired. In this way, the misconduct of trolls benefits the community, which strengthens itself overall. BLABBER a decentralized community of values Whitepaper page 18 / 62 last updated 08/31/2018

19 / PURPOSE AND USAGE PURPOSE AND USAGE AIRDROPS IMPLEMENTATION Content Rewards The BLA Token is used as a utility token to reward authors for their contributions. A reward system is a great motivator for users to contribute high quality content and thereby raise the value of the entire network. Whenever someone discovers a valuable or relevant post on BLABBER, the person has the chance to reward authors for their contribution. One-fifth of the reward is sent to the BLABBER community wallet, which regularly returns the collected BLA to the community via airdrops. A great reward signifies that the content has a certain importance and relevance to the user community. Artificial intelligence ensures that only content that is perceived as interesting or important will survive. BLABBER is designed to be a fast and dynamic network which also allows new posts to increase their relevance and visibility quickly. BLABBER a decentralized community of values Whitepaper page 19 / 62 last updated 08/31/2018

20 / PURPOSE AND USAGE PURPOSE AND USAGE AIRDROPS IMPLEMENTATION Content Boosts Authors have the possibility to boost content using BLA to extend reach and relevance. For every boost the author defines a certain number of viewers as the boost limit. Once the boost limit is reached, the tokens used for the boost are distributed evenly among all viewers. Target groups will be determined directly in each boost. This way, a well-coordinated combination of contribution quality and the amount of BLA Tokens used for the boost leads to optimal results. The effort involved can be minimized by rewards from users reached. Ideally, a profit would be the result. Boosting follows the same principle as rewarding, since 20% of the boosts are collected in BLABBER s community wallet and are consequently returned to the community on regular basis via the described airdrops. BLABBER a decentralized community of values Whitepaper page 20 / 62 last updated 08/31/2018

21 / PURPOSE AND USAGE PURPOSE AND USAGE AIRDROPS IMPLEMENTATION Audience Rewards Boosting content means that users manually increase a post s reach and relevance. To ensure that users only boost content that they think needs to be seen by a broader audience, boosting requires the expense of valuable BLA. Users who are affected by boosted content, receive BLA that was spent to perform the boost. Thereby users on BLABBER receive value in return for viewing targeted content on the BLABBER platform. The amount of BLA a user receives for viewing boosted content, depends on how much generated data may be used by advertisers. BLABBER a decentralized community of values Whitepaper page 21 / 62 last updated 08/31/2018

22 / AIRDROPS PURPOSE AND USAGE AIRDROPS IMPLEMENTATION Airdrops COMMUNITY WALLET One-fifth of every reward and boost is collected in the community wallet. The entire amount saved will be distributed regularly to the community. BLABBER does not keep any of the BLA held in the community wallet. Users will receive those tokens in their BLABBER wallet via airdrops. It is important to highlight here that only users who hold the community badge can be remunerated with airdrops. GROWTH RESERVE The BLABBER Growth Reserve is a limited supply of BLA, which is regularly used for location-based airdrops to boost user growth. The supply and the rate will decrease over time when a certain user density is reached. At the beginning, high payout rates should be expected for early adopters. BLABBER a decentralized community of values Whitepaper page 22 / 62 last updated 08/31/2018

23 / IMPLEMENTATION PURPOSE AND USAGE AIRDROPS IMPLEMENTATION Technical implementation The BLA Token is based on the standardized ERC20 token protocol of the Ethereum blockchain. It became the technology of choice when it comes to fulfilling all encompassing requirements like BLABBER s. Thanks to its ability to issue custom digital assets, it is an ideal utility for the entire BLABBER platform. Furthermore, BLABBER is able to access existing software and infrastructure that is compatible to all tokens that rely on the ERC20 standard. With smart contracts and Solidity, Ethereum offers reliable tools for the development of flexible, complex and secure solutions. Other technologies either do not have sufficient support for smart contracts or are insufficiently documented. ERC20 Standard ERC20 is a technical standard used for smart contracts on the Ethereum blockchain for implementing tokens. ERC stands for Ethereum Request for Comment, and 20 is the number that was assigned to this request. [1] [1] BLABBER a decentralized community of values Whitepaper page 23 / 62 last updated 08/31/2018

24 / INTRO REPUTATION DELEGATE CUSTOM WALLET Ecosystem The use of blockchain technology offers BLABBER two major advantages. On the one hand, the technology offers the possibility to develop a self-defined ecosystem, which is an essential foundation for the entire platform. With our own BLA Token, we give the community the opportunity to create value through contributions and reward positive activities in the BLABBER Ecosystem. On the other hand, in addition to security, the blockchain also offers full transparency, which is in line with our goal of establishing a fair and open network. BLABBER a decentralized community of values Whitepaper page 24 / 62 last updated 08/31/2018

25 / REPUTATION REPUTATION DELEGATE CUSTOM WALLET A self-regulating community As one of our core features, we have integrated a mechanism to ensure a secure and transparent reputation for each individual user. BLABBER calculates a dynamic karma for each user, based on interactions within the network and interactions with the user s content through other users. Different on- and offchain metrics such as collected and granted rewards, the amount of posts and comments and their respective quality, as well as received likes and troll votes are used to calculate a user s karma. Karma has profound impact on the visibility of a user s content within the community. In particular, troll votes can significantly reduce the visibility of new content of a user who has received the votes. An important factor in troll voting is that a vote is always associated with a certain strength, which in turn is calculated from the karma of the user who casts the vote. For example, a new user s troll vote has very little to no strength and cannot be used to intentionally harm other users. At the same time, the troll vote of a user with high reputation has a much greater impact within the community. A cooldown interval will be implemented to circumvent troll vote power abuse of users with high karma (high troll vote power). During this interval, every troll vote will become less and less powerful than the one before. All troll votes in said interval will be included to calculate the power of the next troll vote. The user must wait for the interval to pass to regain full troll vote power. Although the troll vote power decreases with every additional troll vote of a user, the troll vote power never becomes zero, but converges to zero. The BLA Token therefore plays a central role in calculating a user s reputation and in this sense represents a utility with which reputation generation is made absolutely secure and transparent. With this mechanism we will create a self-regulating community where users impact the relevance and visibility of content by means of their interactions. BLABBER a decentralized community of values Whitepaper page 25 / 62 last updated 08/31/2018

26 / DELEGATE REPUTATION DELEGATE CUSTOM WALLET Autonomous Exchange Delegate (AED) Since the transfer of ERC20 tokens is always subject to a fee and must be paid in Ether (ETH), we want to ensure that this does not constitute an entry barrier for interested users. For this reason, we will develop a custom wallet, which will enable users with sufficient Ether (ETH) to act as an autonomous exchange delegate (AED) to cover transaction costs for other users with only BLA in their wallets. For the provision of Ether (ETH) for a transaction, the corresponding user will then receive a small amount in the form of BLA, which can be exchanged at any public exchange that supports trading of BLA. There are different technical approaches to implement this goal. BLABBER a decentralized community of values Whitepaper page 26 / 62 last updated 08/31/2018

27 / CUSTOM WALLET REPUTATION DELEGATE CUSTOM WALLET Custom Wallet The BLABBER Custom Wallet allows new users to earn BLA Tokens, thereby empowering the community and securing the execution of transactions without impacting third parties. Such users not only earn BLA by offering their ETH to secure the transactions in the BLABBER Ecosystem, they also exchange their ETH for BLA in a decentralized, profitable way. Using exchanges in which the exchange of ETH to BLA must be paid for provides a clear advantage. This value adding feature represents a huge incentive to users and stabilizes the BLABBER Ecosystem. It is all about adding value and shaping a community of values. For their participation and interactions in the BLABBER Ecosystem users are automatically and continuously compensated. The secure and user friendly BLABBER Wallet provides the end user with financial control over the most important parts of the BLABBER Community of Values. Thanks to its user friendliness the BLABBER Wallet will close the gap between cryptocurrency enthusiasts and mainstream users. The BLABBER Wallet will be able to safely host BLA and ETH tokens. During the sign up process a new wallet will be generated for each user on the user s device attached to the user s individual account. The BLABBER Wallet s intuitive user interface allows novice cryptocurrency users to easily manage assets, yet it comes with all the advanced features mature users are accustomed to. BLABBER a decentralized community of values Whitepaper page 27 / 62 last updated 08/31/2018

28 / INTRO DEVELOPER AI ÐS Platform The liberation of user provided content from the BLABBER infrastructure is an important feature of our platform and is in line with our philosophy to empower the community and return control to individual users. Even if BLABBER no longer existed or should it be regulated by governments, the content will remain in the hands of the community. This is an elementary step towards a fully decentralized and user empowered network. BLABBER a decentralized community of values Whitepaper page 28 / 62 last updated 08/31/2018

29 / DEVELOPER DEVELOPER AI ÐS Developer BLABBER is a place of free content and in that spirit we offer the possibility to access content on BLABBER via an API from the very beginning. We start with a simple API for interacting with content. A developer can use BLABBER s developer portal to generate any number of agent profiles linked to a particular user account. Agents can have their own name under which they create content. BLABBER a decentralized community of values Whitepaper page 29 / 62 last updated 08/31/2018

30 / ARTIFICIAL INTELLIGENCE DEVELOPER AI ÐS Escaping noise with filter bubbles By using state of the art machine learning tools and techniques, we predict the most relevant content for users based on their behaviour and preferences. Users can live in their own filter bubbles and will only receive content which is similar to the previous content they liked. Users may also escape those filter bubbles and receive content which they have never seen before. As BLABBER s AI will study the users interactions anonymously to provide suitable content which won t bore the user. Our AI s goal is to provide relevant, meaningful, and interesting content at all times because nothing is more frustrating in a social network than information of little interest. BLABBER a decentralized community of values Whitepaper page 30 / 62 last updated 08/31/2018

31 / ARTIFICIAL INTELLIGENCE DEVELOPER AI ÐS Optimized focus on aggregated data BLABBER s goal is to provide a public space where people find and create exciting content. BLABBER s AI determines what each individual user perceives as relevant in order to enhance the user s experience on the platform. This often goes along with excessive hoarding of user data, which can be a threat to privacy. BLABBER believes in the right to privacy and the respectful usage of personal information. Instead of building extensive user profiles by enriching them with personal data of third parties, a user profile relies only on the user s behaviour within the BLABBER community. It is also important to mention that BLABBER does not host any kind of personal information. A user profile only contains a user s behaviour in BLABBER and the public key that is needed for authentication. Since user profiles do not contain any additional personal data it is not possible to draw conclusions about who that user may be in the real world. The fact that user profiles do not contain any personal identifiable information, makes such information useless for anyone who wants to abuse it for advertising or any other purposes that are not meant for its existence. This means, the only information disclosed are posts on BLABBER contributed to the community by users. BLABBER a decentralized community of values Whitepaper page 31 / 62 last updated 08/31/2018

32 / Ð CAPABILITIES DEVELOPER AI ÐS Web 3.0 approach The blockchain sector is characterized by its fast progress of development. Even though a lot of highly engaged people work hard to bring their ideas to life, we are just at the beginning of decentralized app development. This means a lot of projects and technologies are not yet mature enough to compete with traditional standards and paradigms. With BLABBER we want to contribute an entirely decentralized app to the future of Web 3.0. We do not just want to decentralize the power of users, but also data storage and transmission. There are already exciting projects like Ethereum s Swarm or IPFS. The alpha version of BLABBER uses MongoDB and Redis to store data, but our goal is to implement as many decentralized technologies as possible to reduce centralisation. We also want to provide a stable application that ensures excellent user experiences. Therefore we will extensively test various technologies to ensure that BLABBER is fully scalable, prior to moving from a centralized to fully decentralized data storage. BLABBER a decentralized community of values Whitepaper page 32 / 62 last updated 08/31/2018

33 / Ð CAPABILITIES DEVELOPER AI ÐS Data storage When a developer wants to develop an application in the Web 2.0, a lot of advanced data storage capabilities are available - for example object storages and traditional databases. When it comes to developing a modern decentralized application in the Web 3.0 environment, there are not that many technologies available yet, but we are convinced that decentralized app development and all related technologies represent the future and will offer far more opportunities than available today. Swarm [2] and the interplanetary file system, or in short IPFS, are two promising solutions. Swarm is a distributed peer to peer storage platform developed by Ethereum and only available for the Ethereum Network. It splits files into small chunks that are stored in a distributed network. Instead of a central regulation, there are incentive mechanisms, such as bandwidth incentives and storage incentives. Decentralized data storage has the advantage of zero downtime and is resistant to DDoS attacks. In addition it is fault tolerant and due to its architecture there is no central authority. However, Swarm [3] is still a young technology and it is not recommended for use as a safe storage yet, whereas the IPFS framework is more mature and already has a large community. There are also storage technologies that adapted IPFS. [2] [3] BLABBER a decentralized community of values Whitepaper page 33 / 62 last updated 08/31/2018

34 / Ð CAPABILITIES DEVELOPER AI ÐS Micro payments Micro payments are a commonly discussed topic in the Ethereum community, and also important to BLABBER. According to Ethereum, Sharding [4] could boost the technologies scalability. It is a concept that splits the blockchain into small fragments that can be referred to as shards. Each node would just operate a shard, instead of hosting and computing the entire blockchain, which enables an exponential growth. The reason for this is that transactions can be processed in parallel, since they only involve a certain amount of shards instead of the entire blockchain. Another technology that can scale the BLABBER platform is the second layer solution Raiden. It is an off chain network that processes transactions in so called payment channels without affecting the blockchain. When a payment channel gets closed, a final transaction is executed on chain. Therefore, Raiden still relies on the blockchain s security and immutability. [4] BLABBER a decentralized community of values Whitepaper page 34 / 62 last updated 08/31/2018

35 / INTRO LOCATION BASED CUSTOM CHANNELS App As blockchain technology became popular and quite advanced in 2016, BLABBER decided to contribute to the future of Web 3.0 by developing a social network that combines the advantages of decentralized applications. Since then, BLABBER has evaluated different technologies suitable for potential implementation. To proof our idea, we developed a version of BLABBER, that implements basic features to provide a glimpse of what BLABBER will ultimately offer. The preview version of BLABBER will be available for testing via Apple s TestFlight program immediately. Interested users may register with their addresses and receive an invitation plus instructions on how to install the BLABBER app via TestFlight. BLABBER a decentralized community of values Whitepaper page 35 / 62 last updated 08/31/2018

36 / LOCATION BASED LOCATION BASED CUSTOM CHANNELS Discover your favorite places Content appears at the location where created. That makes it easy for everyone to explore what is going on in their immediate vicinity. Users can zoom into any place of the world that they are interested in. This constitutes a new form of consuming content. Instead of limiting oneself by scrolling through a static feed, one can dynamically explore what is going on at a specific location. The user s own feed is not limited to just friends and follower, and the dynamic swipe function in the BLABBER stream still makes it quick and easy to explore even crowded places on the map. This swipe function also filters favourable content and dismissed content, thereby also serving as an indicator for our AI and algorithms to continuously form BLABBER into a user s individual experience. BLABBER a decentralized community of values Whitepaper page 36 / 62 last updated 08/31/2018

37 / CUSTOM CHANNELS LOCATION BASED CUSTOM CHANNELS Custom Channels All content inside the BLABBER App appears at the location where created. That makes it easy for everyone to explore what is going on in their immediate vicinity. Users can zoom into any place of the world that they are interested in. This constitutes a new form of consuming content. Instead of limiting oneself by scrolling through a static feed, one can dynamically explore what is going on at a specific location. The user s own feed is not limited to just friends and follower, and the dynamic swipe function in the BLABBER stream still makes it quick and easy to explore even crowded places on the map. This swipe function also filters favourable content and dismissed content, thereby also serving as an indicator for our AI and algorithms to continuously form BLABBER into a user s individual experience. BLABBER a decentralized community of values Whitepaper page 37 / 62 last updated 08/31/2018

38 / INTRO INTRO ENCRYPTED STORAGE EXPORT MINIMIZING RISK Risk awareness In order to enable users to receive rewards and boost content using BLA Tokens, an ERC20 wallet with a private and public key is required to store tokens and sign transactions. In keeping with the decentralized vision of BLABBER, these wallets are not stored on a server but are created in the mobile BLABBER App, giving users full control of their private key. To minimize the risk of losing the private key, the BLABBER App will offer two methods to backup and export a user s private key. BLABBER a decentralized community of values Whitepaper page 38 / 62 last updated 08/31/2018

39 / ENCRYPTED STORAGE INTRO ENCRYPTED STORAGE EXPORT MINIMIZING RISK Encrypted storage The private key is stored in encrypted form on the user s chosen device. AES with a user defined password will perform this encryption. The password can be stored in the local keychain of the device, which will require authentication via a PIN or biometrics prior to signing a transaction. Advanced Encryption Standard (AES) The Advanced Encryption Standard (AES), also known by its original name Rijndael is a specification for the encryption of electronic data established by the U.S. National Institute of Standards and Technology (NIST) in [5] [5] BLABBER a decentralized community of values Whitepaper page 39 / 62 last updated 08/31/2018

40 / EXPORT INTRO ENCRYPTED STORAGE EXPORT MINIMIZING RISK Export ENCRYPTED EXPORT It will be possible to export the private key of the wallet in encrypted, geth compatible form as a text file. This export can be used to import the private key into other geth compatible wallets, (e.g. Metamask) or store it in a decentralized storage like StoreJ. BIP39 EXPORT BIP39 supports the representation of the private key as a mnemonic sentence composed of common English words which can be written down on a piece of paper and kept in a physical safe place. BLABBER a decentralized community of values Whitepaper page 40 / 62 last updated 08/31/2018

41 / MINIMIZING RISK INTRO ENCRYPTED STORAGE EXPORT MINIMIZING RISK Minimizing risk The BLABBER app will encourage users to backup their private key using one of the described methods. Provided that a private key is not stored on a server, there is always a risk of losing the key and consequently access to the app. A prime example being the physical damage or loss of a mobile device. We consider this risk to be lower than the risk of storing private keys on a server, which could potentially expose all private keys of all users if the server is compromised. We are confident that users will prefer to safeguard their private keys themselves, giving them full control over when and how their key is used. This concept is in line with our conviction that all user data is the sole property of users and should consequently be in control of users themselves. BLABBER a decentralized community of values Whitepaper page 41 / 62 last updated 08/31/2018

42 / INTRO CREATORS CONSUMERS RETAILERS Use cases BLABBER believes in Open Source and the free use of content. BLABBER will build a social platform where content is not restricted by extensive usage licenses, but can unfold freely under modern and democratized conditions. Therefore, all content on BLABBER is licensed under the Creative Commons (CC BY-SA) license agreement to enable users to use, share, remix, and store all content worldwide - free of charge. This makes BLABBER particularly attractive for many different use cases. BLABBER a decentralized community of values Whitepaper page 42 / 62 last updated 08/31/2018

43 / CREATORS CREATORS CONSUMERS RETAILERS Creators CREATIVES LIKE ARTISTS AND PHOTOGRAPHERS BLABBER gives users a platform for moments, hobbies, and opinions. They can share their interests and get to know like-minded people wherever they are. This also makes BLABBER attractive for creatives like artists or photographers. They could share behind the scenes snapshots with tips for amateur photographers, which helps establish a local fan base on their journeys. The community can reward these efforts and keep such a photographer motivated to continue posting interesting content for users. By using BLA, creators can boost posts of their exhibitions at galleries to promote their work. BLABBER a decentralized community of values Whitepaper page 43 / 62 last updated 08/31/2018

44 / CONSUMERS CREATORS CONSUMERS RETAILERS Consumers TRAVELERS, ADVENTURES AND DIGITAL NOMADS Our goal is to create a public space for everyone. Discover posts at any place in the world at any time without needing existing connections. This makes BLABBER particularly attractive for adventurers who like to travel the world. We offer them a new way to connect with their local communities and help them discover their surroundings from a uniquely bespoke perspective, regardless of where they are and without relying on travel guides and recommendation portals. In addition a consumer can share impressions using photos and videos and connect with others. Consumers may also reward other users for their efforts in favor of the community with BLA. FREELANCE JOURNALISTS AND BLOGGERS The rights to the generated content, such as images, videos and articles, remain with the respective author. BLABBER decentralizes rights to content under the Creative Commons (CC BY-SA) license and gives everyone the opportunity to use it freely with reference to the author. For example, freelance journalists and bloggers can use BLABBER content for their articles, using BLABBER as their source of reference. This allows writers to valorize their work, even with a small budget without having to rely on expensive stock content. This form of modern and collective content sharing is made possible by BLABBER. The original author might also be rewarded for their commitment to the community. BLABBER a decentralized community of values Whitepaper page 44 / 62 last updated 08/31/2018

45 / RETAILERS CREATORS CONSUMERS RETAILERS Retailers The BLABBER Ecosystem creates a community of values. Content contributors are rewarded for quality posts, assuring an incentive for high end quality contributions. For example, if users are posting pictures of a newly opened restaurant those posts will increase attention for that establishment. As BLABBER is a location based platform it is easy for a restaurant owner to determine who posted something favourable about the restaurant. In this scenario, the restaurant owner may want to reward the person who wrote the positive comment or posted the picture of the restaurant. For being able to compensate for informative valuable content deemed to improve a business reputation the restaurant owner buys BLA. Logically, with increased traffic on the BLABBER platform, more content will be created. As quality content improves, business value grows. Demand for BLA Tokens will rise as business owners are grateful for users contributing positive posts to BLABBER s Ecosystem by transferring BLA Tokens to content creators. Also content creators are rewarded by other users who appreciate their contribution and by retailers benefiting from their content. BLABBER a decentralized community of values Whitepaper page 45 / 62 last updated 08/31/2018

46 / INTRO STEEMIT SAPIEN Competition BLABBER will build an ecosystem and a platform that is intuitive and easy to use, even for crypto beginners. It is important to BLABBER to keep the usage entry barriers low to ensure high growth potential of the community. BLABBER a decentralized community of values Whitepaper page 46 / 62 last updated 08/31/2018

47 / STEEMIT Steemit STEEMIT SAPIEN Steemit is a social media platform that enables its users to reward others for contributing good content. The platform is powered by three different currency units and is deployed on the Steem blockchain. Even though the idea behind the platform is similar to BLABBER s, there are fundamental differences between the two projects. Steemit offers a platform mainly for blogs and articles that are written by their users. This is a significant difference to our approach. BLABBERs content consists primarily of photos and videos as well as short texts. TECHNOLOGY The blockchain behind Steemit is Steem. To us the Ethereum network was more appealing, due to its large community and extensive documentation. Ethereum s smart contract functionality allows us to develop individual and specific solutions for our DApp. Due to its versatility and promising roadmap we are convinced that Ethereum is a future proof technology and will be a great foundation for BLABBER. We are aware that Steem does have a feature that is similar to smart contracts but the variety of software and services that are available to support DApps on the Ethereum blockchain persuaded us to use Ethereum s technology. CRITICS Steemit is criticized for various aspects of their network. One downside is that users have an unequal degree of influence when they upvote content. In essence, early adopters centralized so much power that they can decide the success and failure of posts. At BLABBER we believe in a different philosophy. Our reward system gives every user an equal chance to get noticed and rewarded as long as their content is relevant to the community. Furthermore, every user has the same influence on a post. This makes BLABBER a fair network that is appealing even to new users. We want to build an ecosystem and a platform that is intuitive and easy to use, even for crypto beginners. BLABBER a decentralized community of values Whitepaper page 47 / 62 last updated 08/31/2018

48 / SAPIEN Sapien STEEMIT SAPIEN Another social platform was built by Sapien, which also relies on the Ethereum technology. They describe themselves as a social news platform that wants to fight fake news by implementing a token based reward system with a strong focus on reputation. PHILOSOPHY Even though our reward system is quite similar, our approaches and philosophies are entirely different. Sapien is a platform where users can publish news and articles that are shown in a feed, while BLABBER enables users to discover their surroundings based on locations with a strong focus on security and privacy in regards to personal data. Our reward system doesn t aim to prevent spreading false information in the first place, but wants to give the BLABBER Community the power to determine which content is relevant and deserves to get a wider reach. This shall ensure a network with continuously interesting and high quality content. TARGET GROUP Due to the reasons that Sapien focuses on news and BLABBER mainly on visual content in a location based context, we believe that both platforms have different target groups. BLABBER targets people who want to be dynamic in a rapidly evolving network, where they can explore their environment and get to know new people. BLABBER a decentralized community of values Whitepaper page 48 / 62 last updated 08/31/2018

49 / INTRO CONTENT BOOSTS Business model Companies or individual users can boost content with BLA Tokens to increase reach and relevance of content and take advantage of the BLABBER AI and its algorithms that enable advertisers to reach out to the right places and people. BLABBER a decentralized community of values Whitepaper page 49 / 62 last updated 08/31/2018

50 / CONTENT BOOSTS CONTENT BOOSTS Content Boosts Advertisers will be able to place their content efficiently and precisely to align it with their target audience. Advertisers with a low volume of boosts per month and no need for additional services or detailed information about campaigns, are eligible to use the boost service for free. Users can register for the Advertiser Dashboard, to get access to all boost features like detail campaign plannings, target audience exploration tools, statistics, heat maps, geo detection, and many more services. BLABBER charges a fee for the activation and subsequent use of the Advertiser Dashboard on a monthly basis, which is calculated from the transaction volume of the boosts that the advertiser has prepared. BLABBER a decentralized community of values Whitepaper page 50 / 62 last updated 08/31/2018

51 / INTRO HARD AND SOFT-CAP DISTRIBUTION ALLOCATION USE OF FUNDS Token sale The BLA Token is BLABBER s own utility token based on the ERC20 standard with a fixed total supply of 1.25 billion tokens of which 750 million are up for sale during the crowdsale. Unsold tokens will be burned, once the crowdsale has ended. Additional tokens will not be minted. Please keep in mind that we only accept funds in ETH and that the price in ETH per BLA is determined before each phase of the crowdsale but will always reflect the price of $0.042 USD. BLABBER a decentralized community of values Whitepaper page 51 / 62 last updated 08/31/2018

52 / CAPS CAPS DISTRIBUTION ALLOCATION Hard and soft-cap USE OF FUNDS We have established a hardcap of $25M and a softcap of $5M. These are our calculated maximum and minimum target defining funds collected for the BLABBER Crowdsale, with 1 BLA = $ Our softcap has been strategically established to ensure that the BLABBER core team can live up to our promises for the BLA Token and the BLABBER Ecosystem in a quick, safe, and comprehensive fashion. If our softcap is not achievable, all contributors will be reimbursed through our intelligent crowdsale process, less any funds that have been liquidated for marketing and other expenses. BLABBER a decentralized community of values Whitepaper page 52 / 62 last updated 08/31/2018

53 / DISTRIBUTION Distribution CAPS DISTRIBUTION ALLOCATION USE OF FUNDS The majority of BLA Tokens issued will be distributed during the crowdsale phase. A total of BLA Tokens will be released. No additional tokens will be created. Unsold BLA Tokens will be burned after the crowdsale. 60 % of the total number of BLA Tokens created will be available for the crowdsale. 15 % of the BLA Tokens will be used to grow the BLABBER Ecosystem. The internal growth fund is used to finance the BLABBER company s operational needs and its future growth. Also 15 % BLA Tokens are reserved for remuneration of the BLABBER Team. The BLABBER Team will support our goals by creating solid professional structures ranging from engineering to marketing. To encourage sustained team motivation, these BLA Tokens are subject to a 6-month cliff and a 24-month vesting period. 5 % of the total amount of BLA Tokens are assigned to our marketing, general management, and legal advisors to ensure growth, strategy, and compliance with regulatory authorities guidelines. Advisor assigned BLA Tokens are also subject to a 6-month cliff and a 24-month vesting period. 2 % of BLA Tokens are dedicated to the bounty programs we use before, during, and after the crowdsale. Also 3 % of BLA Tokens are assigned to a reserve fund that covers any additional cost and secures the company s liquidity. Our budget is in line with all existing and new legislation applicable to BLABBER. BLABBER a decentralized community of values Whitepaper page 53 / 62 last updated 08/31/2018

54 / ALLOCATION Token allocation CAPS DISTRIBUTION 60 % 15 % ALLOCATION USE OF FUNDS Token sale Team 15 % 5 % Growth Advisors 3 % 2 % Reserve Bounty To encourage sustained team motivation, advisor and team assigned BLA Tokens are subject to a 6-month cliff and a 24-month vesting period. BLABBER a decentralized community of values Whitepaper page 54 / 62 last updated 08/31/2018

55 / USE OF FUNDS Use of funds CAPS DISTRIBUTION 45 % 35 % ALLOCATION USE OF FUNDS Development of the BLABBER platform Expansion and Operations 15 % 5 % Research and Development (DApps, Web 3.0, etc.) Legal and Other Expenses Funds raised during the crowdsale process will be used to expand our business, establish professional marketing and development structures, create our Community of Values, and to achieve technical and operational improvements while staying focused on our strategic objectives. BLABBER a decentralized community of values Whitepaper page 55 / 62 last updated 08/31/2018

56 / INTRO CORE ADVISORS Team In decades of working with enterprises like BMW, Lufthansa, ebay, Siemens and Porsche, the BLABBER Team has collected experience with the latest technologies in a vast range of IT related projects across multiple countries. Over the years, we have established valuable partnerships and collected extensive business experience in the Principality of Monaco. These conditions are important assets and have convinced us to work on the BLABBER project in such a well known environment. Thanks to our well balanced age bands, we have always been able to fully satisfy customer requirements and adapt dynamically to the fast living IT business. BLABBER a decentralized community of values Whitepaper page 56 / 62 last updated 08/31/2018

57 / CORE MICHAEL FREUND CHIEF EXECUTIVE OFFICER Michael graduated from high school in 1996 and began training as an electronic product retail sales representative. After his education he founded his own IT company and worked for several mid-sized companies. Today, Michael enjoys a 16-year career as a successful owner of a digital communications agency serving clients such as Mercedes-Benz, Porsche, Lufthansa, and other large corporations. Michael founded BLABBER in 2016 and is focused on technology and strategy. CORE ADVISORS MICHAEL GAIDA CHIEF OPERATING OFFICER Self-employed since 2001, managing director over a decade, developing financial strategies, improving work processes, negotiating contracts, imaginative and reliable management of employees for Fortune 500 companies. Passionate Day-Trader since 2012, starting in the Cryptocurrencies universe in Working in the Principality of Monaco as consultant for resident companies since Advisor of a global company in the Principality of Monaco since Founder of BLABBER. WALTER NAGEL VP OF BUSINESS DEVELOPMENT AND HUMAN RESOURCES Devoted his career to the computer industry and worked for 12 years in the USA assuming executive level positions in general management, finance, marketing, sales, and software development. Walter was Managing Partner of the 3000 employee German system integration business CompuNet Computer AG (today Computacenter). Upon the sale of CompuNet to GE Walter founded AMERIOPA as a technology management and HR consulting firm. Walter holds a German engineering degree in computer science and a USA MBA in marketing and management. BLABBER a decentralized community of values Whitepaper page 57 / 62 last updated 08/31/2018

58 / CORE MAXIMILIAN SCHEMPP CHIEF TECHNOLOGY OFFICER Earned his masters degree in computer science at Hochschule Karlsruhe - University of Applied Sciences. Developing Software since 2006 and worked in several software projects. Earned security and engineering skills at SAP. Has profound knowledge in Ethereum, clean code, IT security, and Linux. Loves all varieties of technology, science, and mathematics, especially cryptography and machine learning. Started trading and programming with cryptocurrencies in CORE ADVISORS DOMINIK WEI-FIEG HEAD OF MOBILE DEVELOPMENT Software Developer since 1999, worked as Engineering Lead at cult group, Software Developer in R&D and Consultant at Interactive Objects. Founder and Mobile Developer at Ars Subtilior. Profound knowledge in development of mobile apps, augmented reality and software architecture. Worked as consultant and developer for companies such as CreditSuisse, ZurichGroup, Zumtobel, Ansorg/Vitra and LBBW, 18 years of experience in software development for the traditional banking sector. Started trading and programming with crypto currencies in TIMO ZIMMERMANN HEAD OF DEVELOPMENT Studied Business Informatics at HS Furtwangen University in Germany. Worked as Product Manager for SaaS Cloud Solutions at Swisscom AG in Zurich and Bern in Switzerland. Timo has a profound background as consultant for digital presence and has worked with various internationally operating companies. Developed cryptocurrency and blockchain related frameworks. Passionate about the future of Web 3.0 and digitalisation across the industries. Interested in working with cutting edge technology and trading crypto assets since BLABBER a decentralized community of values Whitepaper page 58 / 62 last updated 08/31/2018

59 / ADVISORS CORE FRANK BERGER Spent more than 30 years in C-level management positions in the IT industry. Franks experience ranges from Software Development and Marketing Manager to Managing Director and CEO in a number of global firms, foremost Digital Equipment, and public companies like Electronic 2000 AG. Founded IQproducts GmbH, which became one of Germany s leading full service providers for backup-restore solutions. After selling his firm, Frank has been working as consultant to the software industry and for M&A advisors (Hampleton Partners). Frank holds a Masters Degree in Mathematics and attended Stanford Graduate Business School (SEP). ADVISORS MICHAEL KÜHLE After working as team leader at Otto GmbH for ten years, Michael pursued degrees in computer science and engineering at Hochschule Jena and Hochschule Magdeburg- Stendal. Michael is CEO of webvariants GmbH & Co. KG that focuses on technical solutions for companies like ebay, Daimler, Lufthansa and Siemens. In addition Michael is CEO at conjecter UG. A company that offers solutions and consulting services for IoT and digitalisation. Michael is engaged in the fields IoT, blockchain and digitalisation. DAVE GÖÖCK Dave studied computer science at OvGU Magdeburg. In 2003 he founded WebUni, an online community for students. Dave used gamification to increase user activity and loyalty. Dave co-founded webvariants, an agency for web development which he managed 7 years as CTO and CIO. Today Dave is an entrepreneur, agile coach, and software developer. Dave has been personally involved in transhumanist topics for over 20 years, with a focus on exponential developments in culture, society, politics and business. Dave is focused on topics like AI, decentralized technologies, Cloud, and DevOps. BLABBER a decentralized community of values Whitepaper page 59 / 62 last updated 08/31/2018