KSL Publications The Hindu Group

Transcription

1 KSL Publications The Hindu Group

2 About The Hindu Tamil The 136-year-old Indian Media group, publishers of South India s largest read English daily The Hindu forayed into the regional market by launching a Tamil Language daily on September 16th A fast growing regional language newspaper market and the growing potential for a brand with The Hindu s reputation for journalistic excellence were the reasons to launch The Hindu Tamil. Named after the mother brand, The Hindu Tamil delivers extensive Regional, National and International news coverage and a balanced mix of information and entertainment. In a market with established local players The Hindu Tamil has over the months created a strong brand presence with various campaigns and schemes to reach out to potential readers. The Hindu Tamil now boasts of over 9,60,000 readers spread across Chennai, Madurai, Trichy, Coimbatore, Tirunelveli, Tuticorin, Nagercoil (Kanyakumari), Puducherry/South Arcot, Salem & Namakkal, Vellore/North Arcot

3 Product Portfolio Vaniga Veedhi : Carries content related to Business, Share market, Management Case Studies, Investments, current issues Etc. Vetrikodi: A sub brand targeted at the Youth with focus on Education, Career options,young Achievers etc. Maaya Bazaar: A Kid s Special sub brand with interactive content, quizzes and games Anandha Jyothi: Religious content that focuses on Spiritualism and Wellness.

4 Product Portfolio Hindu Talkies: Cinema Round Up, Movie Reviews,Kollywood News etc. Ilamai Pudhumai:Focuses on Youth of today-latest in Technology, Fashion and so on. Sondha Veedu: A Sub brand on Real Estate. Nalam Vaazha, Nilamum Valamum &Uyir Moochu: These sub brands carry articles on Health, Wellness, Agriculture and Environment. Penn Indru: A sub brand specially designed for Women

5 Our Reach

6 Our Reach

7 Events

8 Events The Hindu Tamil Vasagar Thiruvizha As part of the first anniversary celebrations, The Hindu Tamil organized a unique event called Vasagar Thiruvizha - a series of Readers Meet over 13 weeks across select towns in Tamil Nadu and Pondicherry Each meeting was a conglomeration of writers/celebrities of the land in conversation with the readers of The Hindu Tamil The event was a unique platform to connect to about 5000 readers to obtain their valuable feedback on the newspaper as well as address their concerns

9 Reader s Meet Editorial Coverage Readers Meet-Feedback and Implementation The following changes were implemented based on the feedback shared by the readers at the event Launch of a new Product : A Sub brand Vaniga Veethi was launched. It carries articles on personal finance, trade, commerce, stock exchange etc. This Sub brand received very good reception from the readers. A series called Mella Thamizhan Ini was started. This covers the vices of drinking alcohol and the effects of the same on society. The series got tremendous reception from all walks of life. The series has now come out in a book format Ungal Kural (A forum for readers to share their views): A modern lady's visual was used as the promotional material for 'Ungal Kural - a Reader complaint column. A reader at Vasagar Thiruvizha commented that the readers are from all walks of life and that the visual is not inclusive. The visual was immediately changed.

10 Reader s Meet Editorial Coverage Readers Meet-Feedback and Implementation Need for Local News Coverage: Local News coverage has been increased in all editions. Font size of the text was increased to suit the reading convenience of senior readers. Cauvery Dealta Belt area readers consist of mainly farmers had requested for a separate column to cover the successful farming/agricultural methods & techniques. Accordingly, a new column called Nilamum Valamum' was launched. Subsequently, the column was transformed into a separate Sub Brand after receiving tremendous response and appreciation. Successful series which received good response from the readers have now been converted to a book format. This is due to the opinion of the readers that they find it very difficult to save the pages from the Daily.

11 Reader s Meet Editorial Coverage Readers Meet-Who s Who Crazy Mohan, Actor and Script Writer N.Rangaswamy,Chief Minister, Puducherry H.Vasanth Kumar, Businessman Karthik Sivakumar,Actor

12 Reader s Meet Editorial Coverage Readers Meet-Who s Who N. Ramasubramanian, Chennai High Court Judge Dr.Mylswamy Annadurai, Project Director of Chandrayaan-1&2 S. Ranganathan, Head of Farmers Welfare Association A Shaktivel, President Export Association

13 Readers Reader s Meet-Who s Editorial Coverage Who G. Vishwanathan - Founder and Chancellor of VIT University Imayam School Teacher and Writer Sankaranarayanan Aircel Business Head TN Charu Niveditha Eminent Tamil Writer

14 Reader s Meet Editorial Coverage Readers Meet-Editorial Coverage

15 Readers Meet-Editorial Coverage

16 Readers Meet-Gallery

17 Reader Response THT A THANK YOU