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s By Demographic, Demographic information about respondents Frequency of Marital status Widowed Single 13% Divorced weekly 7 daily 1 Married 7 occasionally Sex of respondents monthly 3% Male 4 prefer not to answer 2 4 6 8 Female 59% 2 of 15
By Demographic,, and How important are the following as sources of information to you about the Catholic Church and/or the Diocese? Print Edition of the Catholic Herald Catholic Herald website 3 33% 39% 2 19% 2 3 1 2 Not 2 1 1 2 Catholic Herald enewsletter 3 2 1 Not 1 9% 1 Not 3 of 15
By Demographic,, and How important are the following as sources of information to you about the Catholic Church and/or the Diocese? Diocese of Arlington website Email communications from diocesan lead Diocesan social media 5 4 3 4 2 1 1 1 Not 3 2 5 4 3 2 1 1 9% 1 Not Somew 2 4 2 Staff working for the Diocese 1 1 Not 2 2 3 2 1 1 2 (Blank) N/A Not at all Impor 1 Not Impor 2 Some Impor 2 Impor 4 of 15
By Demographic,, and How important are the following as sources of information to you about the Catholic Church and/or the Diocese? My pastor Parish staff and/or parish website Fellow parishioners 8 7 6 5 4 73% 4 2 3% Not My parish bulletin 29% 53% 5 4 3 3 4 3 8 2 2 1 3% Not 1 6 4 2 3% Not 1 73% 1 (Blank) N/A Not at all 1 3% Not 5 of 15
By Demographic,, and How important are the following as sources of information to you about the Catholic Church and/or the Diocese? Parish social media Secular media (local newspaper, radio, tv) Word of mouth 8 4 3 7 6 5 4 3 2 2 8 3% 1 19% Not Non-diocesan Catholic media 2 5 4 3 2 2 3 23% 2 1 1 1 23% 6 4 3 1 1 Not 2 1 Not 2 (Blank) N/A Not at all Not 6 of 15
By Demographic,, and How important are news and information about each of the following to you? The Diocese Vatican news Other parishes 5 5 5 4 4 5 49% 4 4 3 3 Not 3 2 My parish 2 2 1 Not 8 6 4 2 Not 1 7 1 (Blank) N/A Not at all Not 7 of 15
By Demographic,, and How important are news and information about each of the following to you? Profiles of Catholics in the Diocese Diocesan events National Catholic issues 8 4 4 7 6 5 4 43% 2 1 Not Inspiring faith articles 3 5 4 3 3 4 3 2 1 2 Not 8 6 4 2 Not 2 6 2 1 (Blank) N/A Not at all Not 8 of 15
By Demographic,, and How important are news and information about each of the following to you? Entertainment media/news Catholic Church views on societal issues 8 7 4 2 5 6 5 2 Not 4 3 3 3 New clergy bios 2 1 5 3 49% 1 Not 9% Not 9 of 15
By Demographic,, and How do you prefer to receive information? 1 1 1 1 1 1 1 1 1 1 1 3% Bulletin announcements E-mail Communications from parish pastor or staff Websites Newspaper Fliers or handouts at church Print materials sent by mail Social media (Facebook, Twitter, etc.) Multimedia (e.g. videos, podcasts, etc.) Text messages 10 of 15
By Demographic,, and Weekly time spent reading Catholic news, information, and teachings Of the last four issues of the Arlington Catholic Herald, how many have you read? two three one None four 60 minutes or more 16 29 minutes 2 2 two 1 three 1 30 59 minutes 2 four 4 Less than 15 minutes 1 one 1 (Blank) I do not read/look through such material None 2 1 2 3 11 of 15
By Demographic,, and Arlington Catholic Herald and Media Preferences Average time spent reading each issue of the Herald Reading Preferences in the Arlington Catholic Herald 60 minutes or more 1-9 minutes 1 10-29 minutes 4 Local Vatican/Papal News 1 2 Religious (bishop s columns, gospe National Stories about people and their fait 13% 30-59 minutes 19% International 9% Do not read it 2 Opinions 1 2 2 12 of 15
By Demographic,, and Arlington Catholic Herald and Media Preferences The newspaper format of the Arlington Catholic Herald General Media Preferences 5 4 4 Newspaper 3 3 2 Website Weekly e-newsletter 13% 2 2 1 Magazine 13% 1 Social Media 1 is effective No opinion is effective, but should invest in more digital media/online news (web, video, podcast, etc.) should be replaced by digital media/online news (web, video, podcast, etc) should be replaced by a magazine and digital media/online news Videos Podcasts 1 2 3 4 13 of 15
By Demographic,, and Arlington Catholic Herald and Media Preferences Would you like to see more Spanish content in the Herald? The Herald e-newsletter (currently weekly) should be delivered Yes 1 (Blank) 1 More often 1 Less often Same 4 No 4 I'm not sure 3 N/A 4 14 of 15
By Demographic,, and Areas of Interest on the Catholic Diocese of Arlington website I don t visit the website, but I would if it had Respondents' Areas of Interest 3 3 3 3 Church news and events Stories of Faith and Inspiration 1 23% 2 Adult faith formation 13% 2 19% Social justice 1 Pro-life ministry 1 1 1 1 Catholic schools 9% Vocations Young adult (college age-35) Daily inspirational content Practical information to help me get through my day N/A (regular site visitor) Podcasts Videos Youth (Kindergarten-high sc Post-abortion healing 1 2 2 15 of 15