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AIPPI 2014 Toronto World Intellectual Property Congress September 14 17, 2014 Sponsorship & Exhibition Prospectus 1

AIPPI 2014 Toronto World Intellectual Property Congress September 14 17, 2014 Sponsorship & Exhibition Prospectus Index Introduction to AIPPI P. 3 Preliminary Congress Synopsis P. 4 Index AIPPI Bureau / Organizing Committee P. 5 Past Congress Figures P. 6 Contact Information P. 7 Sponsor Partner Levels of Distinction P. 8 Advertising Opportunities P. 9 Sponsorship Opportunities P. 10 Exhibition Opportunities P. 12 Order Form P. 13 Terms & Conditions P. 15 2

Introduction to AIPPI The International Association for the Protection of Intellectual Property, generally known under the acronym AIPPI, is the world s leading international organisation dedicated to the development and improvement of intellectual property. It is a politically neutral, non-profit organisation, headquartered in Switzerland, which currently has almost 9000 members, representing more than 100 countries. The objective of AIPPI is to improve and promote the protection of intellectual property on both an international and national basis. It pursues this objective by working for the development, expansion and improvement of international and regional treaties and agreements, and also national laws relating to intellectual property. AIPPI operates by conducting studies of existing national laws and policies, and proposes measures to promote best practices and achieve international harmonisation of law, policy and practice. In this context, AIPPI has become increasingly involved with defining well balanced systems for protecting and enforcing intellectual property rights. AIPPI s members are people actively interested in intellectual property protection at a national or international level. They include lawyers, patent and trademark agents or attorneys and representatives from industrial corporations, as well as judges, academics, scientists and engineers. AIPPI is organized into 64 National and two Regional Groups and membership is obtained by joining one of these Groups. In countries where no Group exists, membership is obtained as an Independent Member of AIPPI. Congresses are open to all members. Normally, about 2000 members attend with around 200 accompanying persons. Forthcoming Congress venues include Rio de Janeiro (2015) and Milan (2016). Further Congresses are planned for Australia (2017), Mexico (2018) and China (2020). At AIPPI meetings Working Committees engage in discussions to achieve consensus on Resolutions representing the positions of AIPPI. However, the majority of attendees engage in the educational programme of AIPPI, which typically features a day of workshops on international IP issues relating to pharmaceuticals and two days of international workshops on contemporary IP law issues. In addition, there are special panels of experts discussing current and future developments, mock trials, meetings of corporate representatives from industry and women in IP meetings. Introduction to AIPPI 3

Preliminary Congress Synopsis *Tentative schedule - subject to change Preliminary Congress Synopsis 4 07.30 08.00 08.00 08.30 08.30 09.00 09.00 09.30 Friday 12 Sep. SGT & RGT Breakfasts Bureau Meeting Lunch Bureau Meeting Dinner Bureau Saturday 13 Sep. Sunday 14 Sep. Monday 15 Sep. Tuesday 16 Sep. Wednesday 17 Sep. SGT Breakfast RGT Breakfast RGT, PC Breakfast Breakfast RGT, PC, SCs Working Committee Briefing Bureau meeting WC Q238 - Second medical use or indication claims WC Q239 - The basic mark requirement under the Madrid System WC Q240 - Exhaustion issues in copyright law WC Q241 - IP licensing and insolvency Executive Committee I Plenary Session II Q239 Workshop III Workshop IV Plenary Session IV Q241 Workshop XI Workshop XII Working Committee meetings I Executive Committee I Plenary Session II Q239 Workshop V Workshop VI Plenary Session IV Q241 General Assembly Lunch Working Lunch Lunch with First time attendees Working Lunch Lunch Bureau Lunch Bureau Working with with Guests Lunch Secretaries / Working Lunch In-house Treasurers Lunch Counsel Council of Presidents meeting Working Committee meetings I (continued) Plenary Session I Q238 Workshop I NGO Coordination meeting Plenary Session III Q240 Workshop VII Workshop VIII Secretaries / Treasurers meeting ExCo II Executive Committee II Council of Presidents meeting Introduction Working Questions 2015 Plenary Session I Q238 Workshop II Plenary Session III Q240 Workshop IX Workshop X ExCo II (continued) Executive Committee II (continued) Women in IP Opening Ceremony Cultural evening Council of Presidents dinner Welcoming Reception Closing Dinner Legend: ExCo Sessions for all participants Bureau internal meetings Preparatory meetings for Working Committee members Evening events for all participants Designated events by invitation only Post -Tour for all participants (paying tour) Bureau meeting Lunch Bureau meeting Thursday 18 Sep. Niagara Region Post -Tour 09.30 10.00 10.00 10.30 10.30 11.00 11.00 11.30 11.30 12.00 12.00 12.30 12.30 13.00 13.00 13.30 13.30 14.00 14.00 14.30 14.30 15.00 15.00 15.30 15.30 16.00 16.00 16.30 16.30 17.00 17.00 17.30 17.30 18.00 18.00 18.30 18.30 19.00 19.00 19.30 19.30 20.00 20.00 20.30 20.30 21.00 21.00 21.30 21.30 22.00 22.00 22.30 22.30

AIPPI Bureau Organizing Committee President John Bochnovic (Canada) Vice President Felipe Claro (Chile) Secretary General Stephan Freischem (Germany) Reporter General Thierry Calame (Switzerland) Treasurer General Gunnar Baumgärtel (Germany) Deputy Secretary General Laurent Thibon (France) Deputy Reporter General Sarah Matheson (Australia) Deputy Reporter General John Osha (U.S.A) Congress Representative Bruce E. Morgan (Canada) Assistant Secretary General Renata Righetti (Italy) Assistant Secretary General Sergio M. Ellmann (Argentina) Assistant Secretary General Karen Abraham (Malaysia) Assistant Reporter General Kazuhiko Yoshida (Japan) Assistant Reporter General Sara Ulfsdotter (Sweden) Assistant Reporter General Anne Marie Verschuur (The Netherlands) Programme Committee Chairperson Lawrence T. Welch (U.S.A) Chairperson Philip C. Mendes da Costa (Bereskin & Parr LLP) Members Alexandre Abecassis (Fasken Martineau DuMoulin) Jonathan Auerbach (Stikeman Elliott LLP) Curtis Behmann (Borden Ladner Gervais LLP) Charles A. Boulakia (Ridout & Maybee LLP) Isabelle Chabot (Fasken Martineau DuMoulin) France Cote (Benoît & Côté) Michael Crinson (Dimock Stratton) Hadi El-Duweini (Bureau Joseph) Steven Garland (Smart & Biggar) Brian Gray (Norton Rose Fulbright Canada) Sheldon Hamilton (Smart & Biggar) Don MacOdrum (Bereskin & Parr LLP) Jason Markwell (Norton Rose Fulbright Canada) Bill Mayo (Heenan Blaikie) Robert Mitchell (Consultant) Bruce E. Morgan (Gowlings) Jonathan Pollack (Sim & McBurney) Bhupinder Randhawa (Bereskin & Parr LLP) Fraser Rowand (Rowand LLP) Kevin Shipley (Bereskin & Parr LLP) Michel Sofia (Bereskin & Parr LLP) Warren Sprigings (Sprigings Intellectual Property Law) Wing Yan (Nelligan O Brien Payne) Gervas Wall (Deeth Williams Wall) Heather Watts (Deeth Williams Wall) Matt Zischka (Smart & Biggar) Laurent Thibon (Cabinet Beaumont) ex officio AIPPI Bureau / Organizing Committee 5

Past Congress Figures Registration by geographic area 2012 Congress - Seoul, Korea 10% 5% 37% 4% 3% 1% Asia 40% Europe NorthAmerica LatinAmerica MiddleEast Oceania Africa Past Congress Figures Registration by geographic area 2010 Congress - Paris, France Registration by geographic area 2008 Congress - Boston, USA Registration by geographic area 2006 Congress - Gothenburg, Sweden 19% 11% 14% 22% 7% 5% 2% 1% 19% 52% Europe Asia NorthAmerica LatinAmerica MiddleEast Oceania Africa 7% 4% 2%1% Europe 32% 35% NorthAmerica Asia LatinAmerica MiddleEast Oceania Africa 8% 3% 2% 1% Europe 53% Asia NorthAmerica LatinAmerica MiddleEast Oceania Africa ParticipationStatistics 2012Congress Seoul,Korea 2010Congress Paris,France 2008Congress Boston,USA 2006Congress Gothenburg,Sweden 2004Congress Geneva,Switzerland 6 0 500 1000 1500 2000 2500 3000

Contact Information Congress Venue: Metro Toronto Convention Centre North Building 255 Front Street West Toronto, Ontario M5V 2W6 www.mtccc.com AIPPI Contacts of the General Secretariat: Sponsorship and Exhibition: Ms. Maria Bratsos E-mail: registration@aippi.org www.aippi.net or www.aippi.org Meeting Coordination and Registration: Mrs. Cinzia Petruzzello E-mail: registration@aippi.org www.aippi.net or www.aippi.org Contact Information Registration: Mrs. Domenica Storni E-mail: registration@aippi.org www.aippi.net or www.aippi.org 7

Sponsor Partner Levels of Distinction Sponsor Partner Levels of Distinction There are 3 levels of distinction: Gold ($40,000 CAD and above) Silver ($20,000-39,999 CAD) Bronze ($10,000-19,999 CAD) The level of distinction is based on the total spent on advertising and sponsorship opportunities. The following benefits are provided for each level of distinction. Gold Partner Acknowledgements High visibility of sponsor logo throughout the Congress $40,000 CAD Complimentary Congress registrations 2 Your literature (fl yer, leafl et, etc) inserted in Congress bag (sponsor to provide) Final Programme Advertisement (standard inside page) Acknowledgement in the Final Programme Acknowledgement on Onsite Sponsors Board Acknowledgement on www.aippi.net Silver Partner Acknowledgements Full page (A4) colour $20,000- $39,999 CAD Complimentary Congress registration 1 Final Programme Advertisement (standard inside page) Acknowledgement in the Final Programme Acknowledgement on Onsite Sponsors Board Acknowledgement on www.aippi.net Bronze Partner Acknowledgements Final Programme Advertisement (standard inside page) ½ page (A4) colour $10,000- $19,999 CAD ¼ page (A4) colour Acknowledgement in the Final Programme Acknowledgement on Onsite Sponsors Board Acknowledgement on www.aippi.net 8

Advertising Opportunities Publications Preliminary Programme: (Quantity: approximately 11,000) Full Page (A4) colour ad, to be provided before 31 January 2014 Outside back cover page Inside front cover page Inside back cover page Standard inside page ½ Page (A4) colour ad, to be provided before 31 January 2014 Standard inside page Final Programme: (Quantity: approximately 2,000) Full Page (A4) colour ad, to be provided before 31 July 2014 Outside back cover page Inside front cover page Inside back cover page Standard inside page ½ Page (A4) colour ad, to be provided before 31 July 2014 Standard inside page Package offerings: $5,000 CAD $3,500 CAD $3,500 CAD $2,000 CAD $750 CAD $5,000 CAD $3,500 CAD $3,500 CAD $2,000 CAD $750 CAD Should you be interested in purchasing advertising space in both the Preliminary Programme and Final Programme, the following packages are offered: Outside back cover in both programmes $7,500 CAD Inside cover in both programmes $5,000 CAD Standard full page ad in both programmes $3,000 CAD Advertising Opportunities Participant List: (Quantity: approximately 2,000) Full Page (A4) colour ad, to be provided before 31 July 2014 Outside back cover page Inside front cover page Inside back cover page Standard inside page ½ Page (A4) colour ad, to be provided before 31 July 2014 Standard inside page $5,000 CAD $3,500 CAD $3,500 CAD $2,000 CAD $750 CAD 9

Sponsorship Opportunities Promotional Material Sponsorship Opportunities Congress bags: $15,000 CAD Sponsor s logo on the official Congress bag (bags provided by AIPPI) The bags will be distributed to all participants Should sponsors wish to upgrade the quality of the bag, they may do so by upgrading the sponsorship amount Acknowledgement in the Final Programme, on the onsite Sponsors board and on www.aippi.net Lanyards for Badges: $15,000 CAD Sponsor s logo on the lanyards (lanyards provided by AIPPI) Acknowledgement in the Final Programme, on the onsite Sponsors board and on www.aippi.net ------------------------------------------------------------------------------------------------------------------------------ Bag Insert (printed material): $1,500 CAD Sponsor s leafl et or other printed material will be inserted in each Congress bag Format max. A4, 2 pages max. (provided by the Sponsor) Acknowledgement in the Final Programme, on the onsite Sponsors board and on www.aippi.net ------------------------------------------------------------------------------------------------------------------------------ Bag Insert (memory stick): $2,500 CAD Sponsor s memory sticks will be inserted in each Congress bag (memory sticks provided by the sponsor) No printed material will accompany the sticks Acknowledgement in the Final Programme, on the onsite Sponsors board and on www.aippi.net ------------------------------------------------------------------------------------------------------------------------------ Labeled water bottles: $10,000 CAD Sponsor s logo on the bottles (bottles provided by AIPPI) Bottles will be distributed onsite Acknowledgement in the Final Programme, on the onsite Sponsors board and on www.aippi.net ------------------------------------------------------------------------------------------------------------------------------ Notepads: $4,500 CAD Sponsor s logo on the notepads (notepads provided by AIPPI) Notepads will be inserted in each Congress bag Acknowledgement in the Final Programme, on the onsite Sponsors board and on www.aippi.net (Should sponsors wish to upgrade the quality of the notepads, they may do so by upgrading the sponsorship amount) ------------------------------------------------------------------------------------------------------------------------------ Pens: $4,500 CAD Sponsor s logo on the pens (pens provided by AIPPI) Pens will be inserted in each Congress bag Acknowledgement in the Final Programme, on the onsite Sponsors board and on www.aippi.net (Should sponsors wish to upgrade the quality of the pens, they may do so by upgrading the sponsorship amount) 10 Package offering for notepads and pens: Should you wish to sponsor the pens AND the notepads, you may do so for $8,000 CAD

Sponsorship Opportunities (Individual items may be divided among several sponsors) Social Programme All promotion for the sponsored events will be done by AIPPI Welcome Reception: 14 September 2014 4 shared sponsorship opportunities at $10,000 CAD each OR exclusive sponsorship: $40,000 CAD Visibility of sponsor s logo during Welcome Reception 4 extra tickets for the Reception (to be split in case of sharing) Acknowledgement in the Final Programme, on the onsite Sponsors Board and on www.aippi.net Cultural Evening: 15 September 2014 2 shared sponsorship opportunities at $10,000 CAD each OR exclusive sponsorship: $20,000 CAD Sponsors logo on the invitation cards 4 extra tickets for the Cultural evening (to be split in case of sharing) Acknowledgement in the Final Programme, on the onsite Sponsors Board and on www.aippi.net Closing Dinner: 17 September 2014 4 shared sponsorship opportunities at $10,000 CAD each OR exclusive sponsorship: $40,000 CAD Visibility of sponsor s logo during Closing Dinner 4 extra tickets for the Closing Dinner (to be split in case of sharing) Acknowledgement in the Final Programme, on the onsite Sponsors Board and on www.aippi.net s: one sponsor per coffee break $2,000 CAD Duration: 30 minutes 2 coffee breaks a day Sponsor s logo on coffee stations Acknowledgement in the Final Programme, on the onsite Sponsors Board and on www.aippi.net Working lunch: one sponsor per day $5,000 CAD Sponsor s logo on the buffet tables Acknowledgement in the Final Programme, on the onsite Sponsors Board and on www.aippi.net First Time Attendees event $5,000 CAD Sponsor s logo displayed in the meeting room Acknowledgement in the Final Programme, on the onsite Sponsors Board and on www.aippi.net Women in IP event: 15 September 2014 $3,000 CAD Sponsor s logo displayed in the meeting room 3 extra tickets to the Women in IP event Acknowledgement in the Final Programme, on the onsite Sponsors Board and on www.aippi.net- ------------------------------------------------------------------------------------------------------------------------------ Optional Niagara Region Post-Tour: 18 September 2014 4 shared sponsorship opportunities at $3000 CAD each OR exclusive sponsorship: $12,000 CAD Sponsor s logo displayed on bus signs Sponsor s logo on the lunch tables Sponsor s logo on the tour tickets 4 extra tickets to the Niagara region post-tour (to be split in case of sharing) Acknowledgement in the Final Programme, on the onsite Sponsors Board and on www.aippi.net 1 Share Sponsorship Opportunities 11

Exhibition Opportunities Dates Booth set-up and material delivery 14 September 2014 - Afternoon Detailed information will be given in the technical exhibition manual. Exhibition opening days 15-17 September 2014 Dismantling 17 September - Afternoon Exhibition Opportunities Exhibition Space Rate Booth Module Rates 10 x 10 $5,500 CAD This rate includes the following: 3 complimentary exhibitor badges for three persons from your company who will staff the booth during exhibition hours (giving full access to the exhibition area and coffee breaks) Shell scheme (Structure with panels) Standard carpeting (colour will be indicated in the technical exhibition manual) Sign with your company s name Daily cleaning of the general exhibition area *Note: The cost of lights, furniture and decoration are to be covered by the exhibitor. As official exhibitors of the Congress you will be able to purchase up to 3 additional exhibitor badges for persons from your company for $400 CAD each. (All technical information regarding your booth set-up and equipment will be provided well before the Congress.) 12

Order Form AIPPI 2014 Toronto, World Intellectual Property Congress, September 14 17, 2014 Please indicate your choice below and return the signed order form to Ms. Maria Bratsos (email: registration@aippi.org, fax to +41 44 280 58 85). Thank you for your support! Company name... Contact Person (name and function)... Address...... Phone... Fax... Email... Sponsor Partner Levels of Distinction Gold Partner $40,000 CAD Silver Partner $20,000- $39,999 CAD Bronze Partner $10,000- $19,999 CAD Advertisements Preliminary Programme Full Page (A4) colour ad Outside back cover page $5,000 CAD Inside front cover page $3,500 CAD Inside back cover page $3,500 CAD Standard inside page $2,000 CAD ½ Page (A4) colour ad Standard inside page $750 CAD Final Programme Full Page (A4) colour ad Outside back cover page $5,000 CAD Inside front cover page $3,500 CAD Inside back cover page $3,500 CAD Standard inside page $2,000 CAD ½ Page (A4) colour ad Standard inside page $750 CAD Package offerings: Outside back cover in both programmes $7,500 CAD Inside cover in both programmes $5,000 CAD Standard full page ad in both programmes $3,000 CAD Participant List Full Page (A4) colour ad Outside back cover page $5,000 CAD Inside front cover page $3,500 CAD Inside back cover page $3,500 CAD Standard inside page $2,000 CAD ½ Page (A4) colour ad Standard inside page $750 CAD Order Form 13

Order Form AIPPI 2014 Toronto, World Intellectual Property Congress, September 14 17, 2014 Order Form Congress bags Lanyards for Badges Bag Insert (printed material) Bag Insert (memory stick) Labeled water bottles Notepads Pens Package Offering: Notepads and Pens Package Sponsorship $15,000 CAD $15,000 CAD $1,500 CAD $2,500 CAD $10,000 CAD $4,500 CAD $4,500 CAD $8,000 CAD Welcome Reception: No. of sharings at $10,000 CAD or exclusive for $40,000 CAD Cultural Evening: No. of sharings at $10,000 CAD or exclusive for $20,000 CAD Closing Dinner: No. of sharings at $10,000 CAD or exclusive for $40,000 CAD First Time Attendees event $5,000 CAD Women in IP event $3,000 CAD Optional Niagara Region Post-Tour: No. of sharings at $3,000 CAD or exclusive for $12,000 CAD Working lunch $5,000 CAD (tick the date) s $2,000 CAD each (tick the date) 14 September lunch 14 September morning break 14 September afternoon break 15 September lunch 15 September morning break 15 September afternoon break 16 September lunch 16 September morning break 16 September afternoon break 17 September lunch 17 September morning break 17 September afternoon break 10 x 10 booth module Exhibition $5,500 CAD VISA + MasterCard only Payment TOTAL AMOUNT:... Payment Amount CAD... Credit Card Number... Expiration Date... Security Code... Printed Name... Must be signed and completed: Name and position of the authorized person Date, Signature 14

Terms and Conditions Special Requests: Looking for something different? If the sponsorship and advertising packages outlined in this brochure do not fully match your marketing and corporate objectives, we are open to any suggestions. To find out more about sponsorship opportunities or to address your specific inquiry please contact Ms. Maria Bratsos (registration@aippi.org). How to apply: Sponsorship / Exhibition booths are offered on a first come, first served basis. To apply, please return the sponsorship/exhibition order form by email or fax to: Ms. Maria Bratsos - Sponsorship & Exhibition Email: registration@aippi.org Phone: +41 44 280 5880, Fax: +41 44 280 5885 AIPPI General Secretariat, AIPPI 2014 Toedistrasse 16, 8027 Zurich, Switzerland Payment Conditions: All payments must be made in CAD by credit card. The total cost will be charged within 15 days net after receipt of the completed order form. Fees may be subject to sales taxes. The Sponsorship is not confirmed as taken until payment has been processed and confirmed to the sponsor by AIPPI. Cancellation Policy: Cancellations and changes to your original booking must be made in writing (by email or fax) to: Terms and Conditions Ms. Maria Bratsos - Sponsorship & Exhibition Email: registration@aippi.org Phone: +41 44 280 5880, Fax: +41 44 280 5885 AIPPI General Secretariat, AIPPI 2014 Toedistrasse 16, 8027 Zurich, Switzerland Cancellations made until 31 May 2014: 50% of total cost per item will be retained, on or after 1 June 2014: No refund possible for an ad in the Preliminary Programme. 15

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