FSI ANIMATION Deloitte
THANK YOU Dear Michelle: We are so excited to create a fun, engaging video for your conference next month. What an awesome opportunity to be a part of your new branding! Deloitte is dedicated to their employees and we are thrilled to help pump them up for the FSI Forum in June. With so much anticipation around the event, we are delighted to create a kick-off video to bring your employees together and break down boundaries! Sincerely, Emily Barber Producer 1
WHAT WE HEARD / CREATIVE BRIEF Objective of Video Bring together the employees of Deloitte and get them excited about the FSI Forum Single Most Important Message The FSI Forum is a THE place to network and collaborate for PPDs and Senior Managers of Deloitte Desired Length 1 minute Tone or Style High Energy, Exciting, and Fun Intended Use Internal use to be showcased as the Intro video at the FSI Forum Target Audience PPDs and Senior Managers of Deloitte Mandatory Elements Deloitte's New Branding Timeline Final Delivery by June 13th 2
INSPIRATION / MANHUNT We like the "camera" movement that is showcased in this video along with the various layers that appear as we enter a space. As our roots travel through the ground we see the camera following them much like in this video (specifically :46 - :49). Click to play video in browser 3
INSPIRATION / GROWING TREE This video (starting at about :17) helps visualize how we see the tree growing out of the ground. We will use the brand colors and the graphics will be 2D not 3D like in this example. Click to play video in browser 4
OUR VISION / GROW. We see an animated video that excites audience members about the notion of breaking through boundaries. Using the imagery of the roots of a tree, we will trace the roots path along an "underground" area as they travel up towards a tree that will sprout through the ground. Along the path the roots will highlight certain sectors along with words that build excitement (i.e. Innovate, Disrupt, Collaborate). The final scene will be the roots bursting through the ground into a small sprout of a plant or into an entire tree and show in text the theme of the conference "Breaking Through Boundaries," as well as welcome text. 5
OUR VISION / THE LOOK Roots will breakthrough into a tree and in the final shot and will be 2D designs made using brand colors. Roots growing underground will follow a path towards the text we want to see. Roots will move throughout the space and we will follow their movement as we pass by text spelling out major words and sectors that we want to feature. Text that appears will fade in so that there all graphic components on screen are visually interesting. 6
STATEMENT OF WORK Guy Bauer Productions will: Create motion graphic text and edit together a 60 second video Choose stock music track to coincide with animation Final delivery by June 13th Execute all creative services according to the Creative Brief (above) EXHIBIT "A" 7
TIMELINE / OUR PROCESS 1 / HOUSEKEEPING Est. Completion: 5/6/2016 2 / KICKOFF Est. Completion: 5/9/2016 3 / PRE-PRO Est. Completion: 5/18/2016 4 / APPROVAL Est. Completion: 5/20/2016 Once this proposal is signed and We'll set up a meeting so both of Pre-Production involves Before we start full animation, a 55% deposit is made, we will our teams can get on the same developing and finalizing our we'll send along a storyboard of schedule our kickoff meeting. page creatively and logistically. style, script and story board. graphic style frames for full approval. 5 / ANIMATION Est. Completion: 5/30/2016 6 / REVISE ROUND 1 Est. Completion: 5/27/2016 7 / REVISE ROUND 2 Est. Completion: 6/8/2016 8 / FINAL CUT Est. Completion: 6/13/2016 If we've done our homework, this We'll deliver a first cut of your We'll deliver a second cut of your Now that all of your notes have is the easiest and most fun step project and await your first project and await your final been addressed, we'll shine up of the whole process! round of notes. round of notes. your video with color grading and sound design. Click to play video in browser 8
ESTIMATE / POST-PRODUCTION Description Price Qty Subtotal Creative Design Scripting, Storyboarding, Adherence to new branding $1,000 1 Project $1,000 Motion Graphics Concept and creation using Adobe After Effects CC $200 32 Hours $6,400 Sound Design Audio leveling, correction and sound effects $150 6 Hours $900 Stock Music $500 1 Track $500 Use of licensed, royalty-free stock music Total $8,800 PROJECT TOTAL $8,800.00 55% OF THIS TOTAL IS DUE UPON PROJECT ACCEPTANCE. 9
GUY BAUER / ABOUT US Specializing in visual storytelling, Guy Bauer is the go-to for brands that love pursuing and achieving awesome and loathe just checking the boxes. From commercials to corporate video and full development and branding capabilities to get your ideas out of your head and in front of your audience, we look forward to working alongside you and your team. 10
NEXT STEPS 1. Once you are ready to move forward, click the green ACCEPT button on the bottom of this page. By clicking the ACCEPT button, you are agreeing to our project Terms & Conditions, which are set forth below. 2. 55% of the total project fee ($8,800.00) is due upon acceptance. Once we receive your payment, we'll dive into pre-production. 11
TERMS & CONDITIONS / The terms and conditions of use set forth herein apply to the Services (defined below) provided by Guy Bauer Productions, LLC located at 401 South La Salle St, Chicago, IL 60605 ("Videographer"). PLEASE READ THIS AGREEMENT CAREFULLY. THIS AGREEMENT GOVERNS YOUR ENGAGEMENT OF GUY BAUER PRODUCTIONS. 1. Acceptance. By clicking "ACCEPT", you ("Client") agree to be bound by the agreement formed by these terms and conditions ("Agreement"). Client separately acknowledges, agrees, represents and warrants that any information provided by Client to Videographer is true, accurate, correct, complete and that this representation is an essential and material provision of this Agreement. IF YOU DO NOT AGREE TO THESE TERMS, DO NOT CLICK "ACCEPT." 2. Age Requirement. Client represents and warrants that Client is at least 18 years of age. 3. Services. During the Term (defined below), Videographer shall provide the services set forth on the project description agreed to between the parties and attached hereto as Exhibit A. 3.1 Work for Hire. Videographer agrees that all deliverables listed in Exhibit A ("Statement of Work") and portions thereof, and all intermediate and partial versions thereof, in any and all media, (the "Work Product") are works-made-for-hire owned solely and exclusively by Client. In the event the Work Product or any portion thereof is found by a court of competent jurisdiction not to be a "work-made-for-hire" within the meaning of the Copyright Act of 1976, as amended, Videographer hereby expressly assigns to Client all exclusive right, title and interest in and to the Work Product without further consideration, and free from any claim or rights of retention on the part of Videographer. 3.2 Name and Likeness. Client grants to Videographer the right to use Client's name, likeness, image, biography, photograph, voice, reputation and performance in all media now known or hereafter devised or discovered throughout the universe including, without limitation, print, radio, television and on the internet solely to promote Videographer's services (and not any third-party product or service), including without limitation services marketed on or through the web site located at www.guybauerproductions.com, and as part of materials to support the Videographer's services, including without limitation Videographer's portfolio, print, radio, television and internet-based advertising and promotional materials, (collectively, "Promotional Materials"). Client acknowledges and agrees that any Promotional Materials that include Client or Client's name, likeness, image, biography, photograph, voice, reputation or performance, shall be deemed to have been approved in advance without further approval required from Client. 4. Compensation. In consideration of Videographer's performance of the obligations hereunder, Client shall pay Videographer the sum of $8,800.00 ("Total Fee") payable as follows: fifty-five percent (55%) of the Total Fee upon execution of this Agreement, and the remaining forty-five percent (45%) on completion of the Services, subject to Client's final approval. Videographer will not roll cameras until the first payment is made. 4.1 Client Approval. Videographer shall provide a final, edited, version of the deliverables set forth on Exhibit A. Client shall have five (5) days from the date of such delivery to approve deliverables, such approval not to be unreasonably withheld, after which time the deliverables shall be deemed to have been accepted and payment shall be due. In the event that Client does not approve the deliverables, Client shall set forth in writing, in reasonable detail, the reasons for non-approval. In the event that reason(s) for non-approval is Videographer's failure to fulfill an obligation listed in project description on Exhibit A, Videographer shall satisfy Client's request at no cost to the Client. 4.2 Additional Services. In the event that Client requests additional services outside the scope of the original project description or Client 's revisions are outside of Videographer's original artistic direction, Client shall pay Videographer at the rate of One-Hundred ($100) per hour. 4.3 Overtime. In the event a shoot goes over the time allotted in Exhibit A, Videographer shall retain the right to bill Client at a rate of time-and-a-half (1.5x) for Videographer's services. 5. Term & Termination. 5.1 The term of this Agreement shall commence on the Effective Date and shall continue in effect until completion of the Services (the "Initial Term"). For a period of one (1) year, commencing on the date of termination or expiration of this Agreement, Client shall have the right of first refusal to (a) renew this Agreement for additional, consecutive one (1) year periods (each, a "Renewal Term") on terms that are the same or more favorable to Videographer, or (b) match any bona fine offer in writing to engage Videographer for the performance of the same or substantially similar services ("Bona Fide Offer") on the same terms as those in the Bona Fide Offer. The Initial Term and any Renewal Term shall be referred to herein as the "Term". 5.2 Either party may terminate this Agreement, prior to commencement of the Services, upon five (5) days advance written notice. If Client terminates this agreement prior to commencement of Services, no further payment shall be due from Client. If Client terminates this Agreement after commencement of Services, regardless of the degree of completion of Services, the remaining forty-five percent (45%) of the Total Fee shall be immediately due and payable. 6. Indemnification & Limitation of Liability. 6.1 Indemnification. Client shall indemnify, defend and hold Videographer, Videographer's agents and employees, harmless from and against any and all claims losses, damages, cost, and expenses (including reasonable attorney's fees), liabilities, judgments, fines and penalties resulting from any claims, proceedings or actions (whether or not finally adjudicated and including any settlement thereof) arising out of or relating to, in connection with, or on account of: (a) any breach or alleged breach by Client of any warranty, representation, obligation or covenant hereof, unless the result of Videographer's negligence, gross negligence or willful misconduct. 12
TERMS & CONDITIONS / CONTINUED 6.2 Limitation of Liability. IN NO EVENT SHALL EITHER PARTY'S AGGREGATE LIABILITY HEREUNDER, BASED ON ANY THEORY OF LIABILITY OR CAUSE OF ACTION, EXCEED THE TOTAL AMOUNT OF FEES PAID BY CLIENT TO VIDEOGRAPHER UNDER THIS AGREEMENT DURING THE TWELVE (12) MONTHS PRIOR TO THE EVENT GIVING RISE TO SUCH CAUSE OF ACTION. NOTWITHSTANDING ANYTHING IN THIS AGREEMENT TO THE CONTRARY, IN NO EVENT SHALL EITHER PARTY BE LIABLE FOR ANY INCIDENTAL, INDIRECT, SPECIAL OR CONSEQUENTIAL DAMAGES, INCLUDING BUT NOT LIMITED TO LOST PROFITS, SAVINGS OR REVENUE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTWITHSTANDING ANYTHING TO THE CONTRARY IN THIS SECTION, THE PROVISIONS OF THIS SECTION SHALL NOT APPLY TO A BREACH OF A PARTY'S INDEMNITY OBLIGATIONS HEREUNDER OR UNDER LAW. 7. Representations and Warranties. Each party represents that it has the full and complete right, power, and authority to enter into this Agreement and to agree to the terms, provisions, and conditions set forth in this Agreement; and neither the execution of this Agreement nor the grant of rights under this Agreement will result in a breach or default under any agreement, or violate any statute, law, restriction, court order, or agreement. 8. Miscellaneous. 8.1 Independent Contractor. In performing the Services, Videographer shall operate as, and have the status of, an independent contractor and shall not act as or be an agent or employee of Client. As an independent contractor, Videographer shall be solely responsible for determining the means, manner and method for performing the Services. Client shall have no right to control or to exercise any supervision over Videographer as to performance under this Agreement. 8.2 Incapacity, Default & Force Majeure. If Videographer is unable to complete the Services because of war, act of God, strike, labor dispute, or some other force majeure event, then the parties hereto shall be excused from further performance hereunder for the duration of such event, and the excused services will be rescheduled and provided at a date, time and location mutually agreed upon by the parties. In addition, the Term hereof shall be extended for a length of time equal to the period of excused performance, but no longer than one (1) year. 8.3 Governing Law & Venue. This Agreement shall be deemed to have been made and accepted in Illinois and the parties agree that the laws of the State of Illinois shall govern this Agreement and any interpretations or construction thereof. Any action pertaining to this Agreement shall be commenced and prosecuted in the courts of Cook County, Illinois, and each party hereby submits to the jurisdiction of said courts and waives the right to change venue and trial by jury. 8.4 Notice. Notice required under this Agreement shall be made in writing by personal delivery or certified mail to the addresses listed above. 8.5 Collection. Client shall be responsible for all costs, expenses and attorneys' fees associated with Videographer's efforts to enforce the terms of this Agreement or collect any unpaid amounts due. 8.6 Amendment & Entire Agreement. This Agreement may not be amended except in writing and properly executed by the parties hereto. Except as specifically amended, this Agreement shall remain in full force and effect. There are no understandings between the parties hereto as to the subject matter of this Agreement other than as herein set forth. All previous communications concerning the subject matter of this Agreement are hereby superseded and this Agreement shall constitute the entire and integrated Agreement between the parties. 8.7 Assignment. This Agreement, including without limitation, any of the duties and obligations hereunder, shall not be delegated or assigned, in whole or in part, by Videographer without the prior written consent of Client. The terms of this Agreement are binding upon and inure to the benefit of the parties hereto and their respective permitted successors and assigns. 8.8 Captions, Counterparts & Digital Signatures. Section headings are used for convenience only and shall in no way affect the construction or interpretation of this Agreement. This Agreement may be executed in two or more counterparts, each of which shall be deemed an original, but all of which together shall constitute but one and the same instrument. The counterparts of this Agreement may be executed and delivered by facsimile or Digital Signature by any of the parties to any other party and the receiving party may rely on the receipt of such document so executed and delivered by facsimile or other electronic means as if the original had been received. For purposes of this Agreement a Digital Signature shall be valid and binding when it is created using an asymmetric cryptosystem comprised of a private key/public key pair. 8.9 Waiver and Severability. A waiver of a breach of any term to this Agreement will not constitute a waiver of any other breach. If any term of this Agreement is deemed, by a court of competent jurisdiction, to be invalid or unenforceable, such judgment shall not invalidate or render unenforceable the remainder of the Agreement. 8.10 Time is of the Essence. The parties agree and acknowledge that time is of the essence in this Agreement. 13