Media Kit 2010 Direct Email E-newsletter Web Site Print washingtontimes.com
What we stand for The Principles that Support our Success Principled. Integrity. Customer-focused. Innovation. Collaboration. Excellence. Accountability. The Brand Objectives that will shape our Future To illuminate, to discover and to inform. To lead, to be the first. To be credible and influential without perception of affiliation or agenda. To retain our key areas of differentiation. To be an essential shaper of the debate. Page 2
Top 30 Newspaper Websites According to Nielsen Online, The Washington Times places #17 in the top 30 newspaper websites ranked by monthly unique visitors. 1. NYTimes.com 2. Wall Street Journal Online 3. USATODAY.com 4. washingtonpost.com 5. LA Times 6. Daily News Online Edition 7. Boston.com 8. Chicago Tribune 9. Politico 10. SFGate.com/San Francisco Chronicle 11. New York Post 12. Atlanta Journal-Constitution 13. NJ.com 14. Chicago Sun-Times 15. tampabay.com 16. Newsday 17. 18. MercuryNews.com 19. KansasCity.com 20. DallasNews.com 21. Philly.com 22. MiamiHerald.com 23. TBO.com 24. The Houston Chronicle 25. Star Tribune 26. Baltimore Sun 27. St. Louis Post Dispatch 28. Orlando Sentinel 29. MLive.com 30. Azcentral.com 17. THE WASHINGTON TIMES Source: Exclusive: Top 30 Newspaper Sites for September by Jennifer Saba, Editorandpublisher.com, October 2009 Page 3
WashingtonTimes.com Demographics CATEGORY Index Occupation Index Gender Male: 143 Age Median: 50 yrs 35 64: 101 45 64: 110 Education College Grad/Post Graduate Degree: 124 Post Graduate Degree: 148 Household Income $86,250.50 Military: 571 Professional/Managerial: 125 Self-Employed: 142 Job Level C-Level Executive/Owner (Corporate): 192 C-Level Exec/Owner (Self Employed): 140 Middle Management: 300 Financial Portfolio $250,000 148 Portfolio $500,000+ : 175 Portfolio $1,000,000+ : 157 Source: Nielsen, @Plan Summer 2009 Page 4
Competitive Analysis: WashingtonTimes.com vs. WashingtonPost.com Category Subcategory WashingtonTimes.com (Index) WashingtonPost.com (Index) Age Mean 50.6 50.3 Standard Education 35+ 102 103 Post Graduate 148 189 Occupation Military 571 129 Professional/ Managerial 125 138 HHI $150K + 141 155 Type of Residence Own Single Family Home 95 97 Political Affiliation Registered to Vote 103 106 Political Leaning Moderate 60 93 Source: Nielsen, @Plan Summer 2009 Page 5
Direct E-mail Opportunities: Marketing Showcase The Washington Times is proud to offer companies the opportunity to expand their client base through dedicated email advertising. Marketing Showcase: High impact advertisement designed specifically to achieve marketing goals. Customizable ad size 150,000 subscribers per flight Average open rate: 10% Average click rate: 3-5% 150,000 Quantity EACH Spend CPM 1X $4,800 $32 5X $4,500 $30 10X $4,200 $28 15X $3,900 $26 20X $3,450 $23 Page 6
High Impact Web Banner Units Corner Peel Homepage Roadblock (all locations above in blue) Sliding Billboard Page 7
Web Banner Rate Card Average monthly pageviews: 15 million Average monthly uniques: 3 million Average time on site: 5:00 728X90 728x90 Placement CPM 728x90: $14 160x600: $12 120x600: $10 300x250: $14 300x600: $16 120x240: $10 Video: $25 Corner Peel: $25 Interstitial: $18 Sliding Billboard: $25 All Rates Net Cost Per Thousand Increased Rates for Rich Media Placements/Targeting 300x250 160x600 238x90 728X90 300x250 160x600 300x250 300x250 Page 8
E-newsletter Opportunities: Daily Editorial Headlines Influence Washington Times registrants the moment they open their inbox. TWT offers two above the fold banner advertising opportunities on the Daily Editorial Headlines. Choose between 10 category specific daily newsletters, or all of them! Average open rate: 19% Average click rate: 32% Front Page Stories Today Politics & Government Stories Today Opinion Stories Today Money & Finance National Security News Today World News Today Sports Stories Today Health Stories Today Entertainment Stories Today Breaking News 728X90 300X250 160,000 Quantity TOTAL Spend Discount 1X $960 5X $4,560 5% 10X $8,640 10% 15X $12,240 15% 120,000 daily subscribers Available Ad Unit sizes: 728x90 and 300x250 Page 9
Print: The Washington Times DAILY newspaper The Washington Times offers clients a Monday-Friday print solution to their promotional needs in our broadsheet newspaper Demographics: Male: 65% Age 45+: 84% College Graduate/Post Graduate: 62% Own a Residence: 79% Household Income $75,000+: 53% Nielsen @Plan, Fall 2009 Sections: A Section, Main News; Commentary, Op/Ed Readership: 100,000 Paid Circulation: 47,000 Distribution: Washington, D.C., MD and VA suburbs Premium positioning available: Far forward, right hand page, center spread, back page Placement options: Double Truck, 246 (22.875 wx20.569 t) Full page, 123 (10.875 w x 20.569 t) Junior page, 90 (10.875 w x 18 t) Half page, 61.5 (10.875 w x 10.25 t or 5.124 w x 20.569 t) Quarter page, 30.75 (5.124 w x 10.25 t) Color and premium positioning available for additional $1,750 Page 10 Pricing: $14,760 ($60/col. inch) $7,995 ($65/col. inch) $6,300 ($70/col. inch) $4,612 ($75/col. inch) $2,460 ($80/col. inch)
Print: The Washington Times National WEEKLY newspaper The Washington Times offers clients a National weekly print solution to their promotional needs via our tabloid size newspaper Sections: Politics, National, Geopolitics, Culture, Commentary Readership: 125,000 Paid Circulation: 65,000 Distribution: Nationally Premium positioning available: Far forward, right hand page, center spread, back page Placement options: Pricing: Double Truck, (20.042 w x 12.5 t) $3,600 Full page, (9.625 w x 12.5 t) $1,800 Junior page, (7.667 x 10 t) $1,250 Half page, (9.5 w x 6.25 t) $1,100 Quarter page, (3.75 w x 6.5 t) $600 Color and premium positioning available for additional $500 Demographics: Male: 65% Age 45+: 84% College Graduate/Post Graduate: 62% Own a Residence: 79% Household Income $75,000+: 53% Nielsen @Plan, Fall 2009 Page 11
Sample Campaign Proposal: All placements will be run on www.washingtontimes.com. Banner campaign could run Sept. 1-Sept. 30, 2010 in News and Culture sections Showcase Email component could be sent to 150,000 email file one day E-newsletter Sponsorship component could be sent to all 160,000 e- newsletter subscribers of all 10 newsletters one day Friday Book Review section, ¼ page black and white print ad in broadsheet 50,000 circulation daily paper one day Package: 728x90, 170,000 impressions, Culture, News, $14cpm: $2,380 Showcase e-mail, 150,000 names, $25cpm: $3,750 E-newsletter Sponsorship, 160,000 names, $6cpm: $960 B/W ¼ page print ad, A Section: $2,460 TOTAL: $9,550 728x90 160x600 300x250 Page 12
Contact Information Thank you for your interest and consideration! Let s connect to determine if and how The Washington Times can fit into your media mix and help your business. Please contact one of our Promotions Managers to set up a consultation meeting so we can discuss the best program for you. Scott A. Shuford President, FrontGate Media Tel: 949-429-1000 Fax: 949-625-8288 Page 13