Newspaper Audience Database

Fall 2005 Release www.naa.org/nadbase

www.naa.org/nadbase

Table of Contents About the Newspaper Audience Database................................... 3 Why Newspapers........................................................... 4 Top 100 Newspapers........................................................ 5 Newspaper Audience Database.......................................... 6-41 Newspaper Audience Database

About the Newspaper Audience Database The Newspaper Audience Database provides media buyers with easy access to fresh data on the size and composition of the audience for the top U.S. daily newspapers and their Web sites. The twice-yearly report, distributed by the Newspaper Association of America, is also available electronically, along with a file in Excel format, at www.naa.org/nadbase. The report is part of a larger industry initiative to provide advertisers with a comprehensive profile of the newspaper audience across various media platforms. Data from additional studies on engagement, shopping habits, advertising effectiveness and more will be released in the first and second quarters of 2006. Audience data are provided at the DMA level and is listed alphabetically by DMA and, within the DMA, alphabetically by newspaper. Data are also included for three national newspapers: The New York Times, USA Today and The Wall Street Journal. The data were extracted primarily from Scarborough Research s 75 Local Market Studies, the primary source of newspaper audience ratings information in the U.S. The study is based on telephone interviews conducted between February 2004 and March 2005 (Release 1, 2005). Local market sample sizes range from 2,000 to more than 13,000. Scarborough s local-market newspaper audience and demographic data are audited and accredited by the Media Rating Council (MRC) and the Audit Bureau of Circulations (ABC) for use in the ABC Reader Profile. The newspaper audience ratings information for the national editions of The New York Times, USA Today, The Wall Street Journal is from Scarborough s USA+ database and is based on more than 200,000 telephone interviews conducted between August 2003 and September 2004 (Release 2, 2004). Scarborough s USA+ database has been submitted for MRC accreditation. Four newspapers Austin American-Statesman, Chicago Tribune, San Jose Mercury News and Palm Beach Post have chosen to use data from The Gallup Organization s local market Studies of Media Usage. The local market sample sizes range from 1,700 in Austin and West Palm Beach to more than 6,000 in the Chicago DMA. Interview periods vary for each of the four newspapers. The Chicago Tribune data are based on telephone interviews conducted between January and December 2004, data for San Jose Mercury News are from the Spring 2004 study, Austin American Statesman data are from Fall 2004, while the Palm Beach Post s data interviews took place in Spring of 2005. Gallup s local market newspaper audience and demographic data are audited and accredited by the Audit Bureau of Circulations (ABC) for use in the ABC Reader Profile. Newspaper Web site usage data are supplied by Nielsen//NetRatings, a leading provider of Web audience usage data, based on their MegaView Local syndicated service. Data are collected by tracking usage of 345,000 Internet users drawn from a combination of home, work and school. Data for this report are based on Web usage during the month of July 2005. NAA is a nonprofit organization representing the $59 billion newspaper industry and more than 2,000 newspapers in the U.S. and Canada. NAA members include daily newspapers, as well as non-dailies and other publications published throughout the world. Headquartered just outside Washington in Vienna, Va., the Association focuses on six key strategic priorities that affect the newspaper industry collectively: marketing, public policy, diversity, industry development, newspaper operations and readership. Information about NAA and the industry also may be found at www.naa.org. NADbase: Newspaper Audience Database www.naa.org/nadbase

Why Newspapers Powerful technological advancements and shifting consumer behavior are driving major transformations in the media marketplace. All traditional media have been forced to re-examine and re-invent their value proposition for consumers and advertisers. The newspaper industry has been at the forefront of that re-invention, creating compelling new products across media platforms, targeting specific market segments with more relevant content, and aggressively responding to changing advertiser needs. And their strategies are paying off. Consider that: 77 percent of adults (18+) in the top 50 markets read newspapers over the course of a week totaling more than 115 million readers. On any given Sunday, 60 percent, or nearly 90 million adults, read a newspaper. 60 percent of adults who earn $75,000 or more read a newspaper daily, and more than two-thirds do so on Sunday. 68 percent of 18-34 year-olds (31.5 million) read a newspaper during the week and 21.4 million read a newspaper on Sunday. Newspapers reach more 18-34 year olds on an average week day (37.4% in the top 50 markets) than an average half-hour of prime time TV (32.3%), early TV news (22%) and an average quarter hour of radio morning drive time (21%). Newspaper readership also increases with education, as nearly 60 percent of college graduates read a daily newspaper and two-thirds of those with post-graduate degrees do so. 43 million users, or nearly one-third of the Internet population, visited newspaper Web sites in July, 2005, compared to 23 million for Yahoo! News and CNN.com. Internet users viewed 1.7 billion pages on newspaper Web sites in July, 2005. Newspapers own 11 of the top 25 online news and information Web sites and, locally, they provide the dominant information site in most of the top 75 markets. 44 percent of newspaper Web site users are younger than 34 and 50 percent have household incomes greater than $50,000. The typical newspaper Web site user has an income of $70,000; 84 percent have recently searched for products online and 82 percent recently bought online. A recent newspaper engagement study demonstrates the effectiveness of newspapers as an advertising medium. According to the Millward Brown study, most respondents (42%) rated newspaper advertising as most credible (compared to TV, radio, magazines and the Internet). Respondents also rated newspapers higher than other media as the best environment for making product selections. Newspapers also provide unique opportunities to reach broad or targeted audiences across multiple products in the local market. Using the traditional newspaper, niche and specialty publications, and a variety of Web sites, advertisers can reach more adults in a specific market than they could with any other media. And the portfolio of products allows advertisers to target specific segments geographically, demographically or by interest. For more information on the value of the newspaper audience, visit www.naa.org/nadbase. NADbase: Newspaper Audience Database www.naa.org/nadbase

Top 100 Newspapers (By Average Weekday Readership) 1. USA Today...7,080,055 2. Wall Street Journal...5,147,255 3. New York Times...5,043,815 4. New York Daily News...2,650,955 5. Los Angeles Times...2,392,096 6. New York Post...2,054,419 7. Chicago Tribune*...1,858,767 8. Washington Post...1,817,325 9. Newsday...1,618,362 10. Chicago Sun-Times...1,426,558 11. Houston Chronicle...1,243,443 12. Dallas Morning News...1,128,009 13. Boston Globe...1,125,060 14. Star-Ledger (Newark)...1,103,530 15. Atlanta Journal Constitution...1,100,163 16. San Francisco Chronicle...1,055,459 17. Arizona Republic (Phoenix)...1,052,282 18. Star Tribune (Minneapolis)...953,436 19. Philadelphia Inquirer...945,309 20. Cleveland Plain Dealer...868,831 21. Boston Herald...816,762 22. Detroit Free Press...814,997 23. Orange County Register...803,670 24. San Diego Union-Tribune...802,321 25. Portland Oregonian...766,161 Source: Scarborough Research *Data supplied by Gallup Organization Note: A few newspapers in the top 100 did not provide data for this report. 26. St. Louis Post-Dispatch...727,071 27. San Jose Mercury News*...717,500 28. Orlando Sentinel...712,822 29. St. Petersburg Times...704,007 30. Sun-Sentinel (South Florida)...694,023 31. Miami Herald...693,836 32. Milwaukee Journal Sentinel...684,496 33. Baltimore Sun...667,545 34. Sacramento Bee...654,060 35. Pittsburgh Post-Gazette...608,581 36. Detroit News...604,279 37. New Orleans Times-Picayune...602,744 38. Rocky Mountain News...597,173 39. Columbus Dispatch...591,664 40. Kansas City Star...586,335 41. Philadelphia News...576,827 42. Seattle Times...565,540 43. Indianapolis Star...561,087 44. San Antonio Express-News...553,056 45. Star-Telegram (Fort Worth)...544,870 46. Charlotte Observer...543,101 47. Denver Post...517,592 48. Austin American-Statesman*...515,300 49. Tampa Tribune...506,868 50. Louisville Courier-Journal...488,830 51. Cincinnati Enquirer...488,336 52. Hartford Courant...487,106 53. Virginian-Pilot (Norfolk)...481,158 54. Buffalo News...478,264 55. The Tennessean (Nashville)...475,426 56. Los Angeles Daily News...457,810 57. Palm Beach Post*...456,641 58. St. Paul Pioneer Press...449,072 59. Memphis Commercial Appeal...439,097 60. Providence Journal...431,718 61. Seattle Post-Intelligencer...428,245 62. Fresno Bee...421,520 63. Bergen Record...420,643 64. Las Vegas Review-Journal...419,615 65. Oklahoman (Oklahoma City)......419,276 66. Asbury Park (N.J.) Press...410,713 67. Rochester Democrat and Chronicle...405,730 68. Richmond Times-Dispatch...404,944 69. Journal News (White Plains, New York)... 395,371 70. Florida Times-Union...394,728 71. Honolulu Advertiser...391,782 72. Raleigh News & Observer...390,913 73. Daily Herald (Chicago)...390,237 74. Birmingham News...345,694 75. Des Moines Register...326,291 76. Contra Costa (Calif.) Times...313,140 77. Tulsa World...312,506 78. Akron Beacon Journal...311,901 79. Tacoma News Tribune...306,602 80. Lexington Herald-Leader...306,282 81. Grand Rapids Press...304,957 82. Syracuse Post-Standard...301,764 83. Salt Lake Tribune...297,289 84. Dayton Daily News...295,356 85. Knoxville News Sentinel...295,308 86. Albuquerque Journal...288,906 87. Allentown (Pa.) Morning Call...285,207 88. Worcester (Mass.) Telegram & Gazette... 275,583 89. Toledo Blade...271,812 90. Albany Times-Union...267,782 91. Arizona Daily Star (Tucson)...267,539 92. Washington Times...263,386 93. El Nuevo Herald...261,473 94. Harrisburg (Pa.) Patriot-News...259,944 95. Spokane Spokesman-Review...256,441 96. Mobile Register...252,015 97. Tribune-Review (Pittsburgh)...250,691 98. Santa Rosa Press (Calif.) Democrat...246,668 99. Roanoke (Va.) Times...245,303 100. Daily Press (Newport News, Va.)...243,742 NADbase: Newspaper Audience Database www.naa.org/nadbase

Total Men Women Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ HHI $25,000 - $34,999 HHI $35,000 - $49,999 HHI $50,000 - $74,999 HHI $75,000 - $99,999 HHI $100 - $149,999 HHI $150,000+ National Newspapers New York Times Daily New York Times Total 5,043,815 2,828,470 2,215,345 748,330 782,495 961,165 989,010 730,905 831,910 311,865 730,550 818,695 799,535 864,560 1,100,105 Sunday New York Times Total 6,989,535 3,561,360 3,428,175 803,620 974,220 1,269,905 1,483,850 1,180,420 1,277,520 507,375 1,003,380 1,137,480 1,150,170 1,255,670 1,447,445 5-Day Cume NY Times Total 9,931,525 5,370,835 4,560,690 1,756,135 1,625,330 1,882,335 1,914,960 1,292,245 1,460,520 816,465 1,648,290 1,722,010 1,566,420 1,542,770 1,726,625 4-Week Sunday Cume NY Times Total 11,671,265 5,752,595 5,918,670 1,544,445 1,792,760 2,174,875 2,354,675 1,826,910 1,977,600 935,740 1,829,770 2,011,540 1,879,400 1,966,395 1,981,985 New York Times Web Sites 12,765,423 452,569,793 Wall Street Journal Daily Wall Street Journal Total 5,147,255 3,454,850 1,692,405 436,165 784,675 1,012,555 1,160,955 927,175 825,730 227,075 625,285 854,185 913,615 962,885 1,331,040 5-Day Cume Wall Street Journal Total 10,086,475 6,566,275 3,520,200 1,232,415 1,436,860 1,922,365 2,217,685 1,735,440 1,541,710 634,140 1,377,095 1,782,515 1,756,785 1,845,690 2,102,110 Wall Street Journal Web Sites 2,491,772 47,109,917 USA Today Daily USA Today Total 7,080,055 4,707,665 2,372,390 868,710 1,281,455 1,557,675 1,567,050 973,130 832,035 559,245 1,265,160 1,594,410 1,231,975 1,048,055 854,885 5-Day Cume USA Today Total 16,199,940 10,244,715 5,955,225 2,117,675 2,695,585 3,491,610 3,598,985 2,350,165 1,945,920 1,501,290 3,013,145 3,420,230 2,888,925 2,390,585 1,724,385 USA Today Web Sites 9,731,225 133,254,522 Local Newspapers* Albany/Schenectady/Troy DMA Albany Times-Union Daily Albany Times-Union Sunday Albany Times-Union 5-Day Cume Times-Union 4-Week Sunday Cume Times- Union 1,056,789 508,186 548,603 134,213 156,884 201,625 205,720 151,347 207,000 141,692 229,114 212,868 181,415 100,051 37,632 Total 267,782 149,440 118,342 29,703 39,349 50,785 53,239 40,384 54,322 28,762 52,738 52,260 52,519 43,192 14,849 Reach % 25.3% 29.4% 21.6% 22.1% 25.1% 25.2% 25.9% 26.7% 26.2% 20.3% 23.0% 24.6% 28.9% 43.2% 39.5% Total 346,350 170,509 175,841 31,647 50,325 68,992 73,401 54,163 67,822 35,745 69,927 78,251 67,836 45,222 15,910 Reach % 32.8% 33.6% 32.1% 23.6% 32.1% 34.2% 35.7% 35.8% 32.8% 25.2% 30.5% 36.8% 37.4% 45.2% 42.3% Total 407,284 229,162 178,122 58,375 56,580 80,931 77,359 57,098 76,941 41,660 81,171 82,078 87,938 57,010 20,405 Reach % 38.5% 45.1% 32.5% 43.5% 36.1% 40.1% 37.6% 37.7% 37.2% 29.4% 35.4% 38.6% 48.5% 57.0% 54.2% Total 451,976 219,061 232,915 46,987 73,774 83,542 95,711 71,505 80,457 49,288 92,407 103,406 80,478 58,158 19,511 Reach % 42.8% 43.1% 42.5% 35.0% 47.0% 41.4% 46.5% 47.2% 38.9% 34.8% 40.3% 48.6% 44.4% 58.1% 51.8% Albany Times-Union Web Sites 253,889 5,212,703 * Note: A few newspapers in the top 75 markets are not included in this first release. 6 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Albuquerque/Santa Fe DMA Albuquerque Journal Daily Morning Albuquerque Journal Sunday Albuquerque Journal 5-Day Cume Albuquerque Journal 4-Week Sunday Cume Albuquerque Journal 1,301,839 632,850 668,989 177,598 217,121 249,461 258,102 182,660 216,897 217,333 349,899 208,913 136,423 83,424 45,635 Total 288,906 140,658 148,248 23,654 25,883 56,956 68,307 44,657 69,449 35,380 62,757 66,081 43,007 32,743 16,299 Reach % 22.2% 22.2% 22.2% 13.3% 11.9% 22.8% 26.5% 24.4% 32.0% 16.3% 17.9% 31.6% 31.5% 39.2% 35.7% Total 426,471 192,592 233,879 40,956 54,177 86,582 94,851 65,900 84,005 57,303 100,731 94,386 58,020 45,487 19,378 Reach % 32.8% 30.4% 35.0% 23.1% 25.0% 34.7% 36.7% 36.1% 38.7% 26.4% 28.8% 45.2% 42.5% 54.5% 42.5% Total 453,127 216,441 236,686 47,030 49,014 88,123 115,606 66,949 86,405 57,543 116,117 95,101 59,993 45,691 20,905 Reach % 34.8% 34.2% 35.4% 26.5% 22.6% 35.3% 44.8% 36.7% 39.8% 26.5% 33.2% 45.5% 44.0% 54.8% 45.8% Total 582,689 250,007 332,682 60,055 88,602 123,579 133,109 84,215 93,129 81,552 145,839 118,767 77,597 55,330 24,739 Reach % 44.8% 39.5% 49.7% 33.8% 40.8% 49.5% 51.6% 46.1% 42.9% 37.5% 41.7% 56.8% 56.9% 66.3% 54.2% Albuquerque Journal Web Sites 167,544 6,361,811 Atlanta DMA Atlanta Journal Constitution Daily Atlanta Journal Constitution Sunday Atlanta Journal Constitution 5-Day Cume Atlanta Journal Constitution 4-Week Sunday Cume Atlanta Journal Constitution Atlanta Journal Constitution Web Sites 4,203,047 2,053,696 2,149,351 548,703 869,240 950,334 804,742 527,774 502,254 509,048 822,635 764,188 629,334 575,983 376,707 Total 1,100,163 593,698 506,465 80,964 139,973 226,645 250,484 187,851 214,246 102,654 195,539 182,001 183,436 198,453 158,989 Reach % 26.2% 28.9% 23.6% 14.8% 16.1% 23.8% 31.1% 35.6% 42.7% 20.2% 23.8% 23.8% 29.1% 34.5% 42.2% Total 1,732,197 833,673 898,524 161,452 291,305 392,908 368,548 251,884 266,100 160,931 308,231 316,906 302,775 286,207 227,060 Reach % 41.2% 40.6% 41.8% 29.4% 33.5% 41.3% 45.8% 47.7% 53.0% 31.6% 37.5% 41.5% 48.1% 49.7% 60.3% Total 1,751,434 871,939 879,495 158,306 270,874 399,383 380,105 271,027 271,739 190,125 326,682 285,201 296,856 299,979 214,581 Reach % 41.7% 42.5% 40.9% 28.9% 31.2% 42.0% 47.2% 51.4% 54.1% 37.3% 39.7% 37.3% 47.2% 52.1% 57.0% Total 2,345,594 1,106,943 1,238,651 242,864 452,585 567,993 478,439 301,505 302,208 232,487 414,524 452,011 374,265 403,256 274,470 Reach % 55.8% 53.9% 57.6% 44.3% 52.1% 59.8% 59.5% 57.1% 60.2% 45.7% 50.4% 59.1% 59.5% 70.0% 72.9% 1,889,120 48,444,863 Austin DMA Austin American-Statesman* Daily Austin American-Statesman Sunday Austin American- Statesman 5-Day Cume American-Statesman 4-Week Sunday Cume American- Statesman 1,068,500 540,100 528,400 163,800 256,500 218,000 215,600 114,600 99,900 164,400 176,500 210,600 155,800 100,900 47,600 Total 515,300 266,500 248,800 54,500 92,400 96,300 131,500 70,900 69,700 59,900 98,800 107,100 82,100 65,700 35,400 Reach % 48.2% 49.3% 47.1% 33.3% 36.0% 44.2% 61.0% 61.9% 69.8% 36.4% 56.0% 50.9% 52.7% 65.1% 74.4% Total 670,200 335,000 335,200 76,600 131,200 136,800 162,100 85,300 78,100 82,400 123,500 141,400 122,100 75,400 31,100 Reach % 62.7% 62.0% 63.4% 46.8% 51.2% 62.8% 75.2% 74.4% 78.2% 50.1% 70.0% 67.1% 78.4% 74.7% 65.3% Total 730,100 383,300 346,700 100,400 149,900 145,200 168,700 85,700 80,200 104,400 126,800 149,400 121,000 76,700 38,800 Reach % 68.3% 71.0% 65.6% 61.3% 58.4% 66.6% 78.2% 74.8% 80.3% 63.5% 71.8% 70.9% 77.7% 76.0% 81.5% Total 766,500 382,800 383,700 92,300 159,300 161,500 178,100 90,900 84,300 98,600 141,700 165,700 131,700 81,700 37,500 Reach % 71.7% 70.9% 72.6% 56.3% 62.1% 74.1% 82.6% 79.3% 84.4% 60.0% 80.3% 78.7% 84.5% 81.0% 78.8% Austin American-Statesman Web Sites 547,730 9,710,546 * Print audience data supplied by The Gallup Organization 7 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Baltimore DMA Baltimore Sun Daily Baltimore Sun Sunday Baltimore Sun 5-Day Cume Baltimore Sun 4-Week Sunday Cume Baltimore Sun 2,137,750 1,011,318 1,126,432 260,515 350,167 451,970 425,851 296,846 352,401 239,820 420,746 433,254 373,494 299,333 158,456 Total 667,545 354,536 313,009 59,433 70,781 122,588 141,659 111,953 161,131 78,821 121,100 140,078 128,391 86,599 60,139 Reach % 31.2% 35.1% 27.8% 22.8% 20.2% 27.1% 33.3% 37.7% 45.7% 32.9% 28.8% 32.3% 34.4% 28.9% 38.0% Total 1,051,683 477,803 573,880 99,941 136,155 225,241 222,759 162,442 205,145 129,908 205,306 208,395 195,169 140,592 80,424 Reach % 49.2% 47.2% 50.9% 38.4% 38.9% 49.8% 52.3% 54.7% 58.2% 54.2% 48.8% 48.1% 52.3% 47.0% 50.8% Total 1,018,753 501,570 517,183 116,716 138,645 204,647 203,233 158,586 196,926 133,195 191,451 206,378 180,928 139,059 82,775 Reach % 47.7% 49.6% 45.9% 44.8% 39.6% 45.3% 47.7% 53.4% 55.9% 55.5% 45.5% 47.6% 48.4% 46.5% 52.2% Total 1,315,907 600,065 715,842 148,783 205,986 280,079 267,570 186,361 227,128 152,844 254,672 254,977 246,681 179,155 101,594 Reach % 61.6% 59.3% 63.5% 57.1% 58.8% 62.0% 62.8% 62.8% 64.5% 63.7% 60.5% 58.9% 66.0% 59.9% 64.1% Baltimore Sun Web Sites 953,421 12,870,589 Birmingham DMA Birmingham News Daily Morning Birmingham News Sunday Birmingham News 5-Day Cume Birmingham News 4-Week Sunday Cume Birmingham News 1,357,431 642,247 715,184 176,515 236,675 256,069 257,646 187,434 243,092 195,990 313,716 222,810 176,541 101,977 54,718 Total 345,694 180,789 164,905 25,488 48,266 58,290 78,645 59,058 75,947 43,850 77,496 57,216 61,055 44,172 21,472 Reach % 25.5% 28.1% 23.1% 14.4% 20.4% 22.8% 30.5% 31.5% 31.2% 22.4% 24.7% 25.7% 34.6% 43.3% 39.2% Total 473,834 217,171 256,663 45,744 76,354 89,818 99,727 68,518 93,673 63,590 107,082 79,221 76,377 55,732 26,924 Reach % 34.9% 33.8% 35.9% 25.9% 32.3% 35.1% 38.7% 36.6% 38.5% 32.4% 34.1% 35.6% 43.3% 54.7% 49.2% Total 524,458 260,902 263,556 47,401 80,405 100,874 116,986 75,070 103,722 67,856 112,674 97,917 83,599 61,801 30,095 Reach % 38.6% 40.6% 36.9% 26.9% 34.0% 39.4% 45.4% 40.1% 42.7% 34.6% 35.9% 43.9% 47.4% 60.6% 55.0% Total 646,047 289,074 356,973 67,532 114,758 128,072 138,954 82,227 114,504 86,877 146,833 117,062 98,381 70,549 37,589 Reach % 47.6% 45.0% 49.9% 38.3% 48.5% 50.0% 53.9% 43.9% 47.1% 44.3% 46.8% 52.5% 55.7% 69.2% 68.7% Birmingham News Web Sites 166,816 370,474 Boston DMA Boston Globe Daily Boston Globe Sunday Boston Globe 5-Day Cume Boston Globe 4-Week Sunday Cume Boston Globe 4,804,355 2,290,524 2,513,831 567,949 811,554 1,018,679 938,486 643,687 824,000 451,748 859,082 874,539 848,201 769,530 487,508 Total 1,125,060 582,233 542,827 102,406 108,338 224,520 257,312 187,615 244,869 83,022 149,275 198,200 172,757 234,385 214,840 Reach % 23.4% 25.4% 21.6% 18.0% 13.3% 22.0% 27.4% 29.1% 29.7% 18.4% 17.4% 22.7% 20.4% 30.5% 44.1% Total 1,644,597 778,210 866,387 171,201 205,471 352,118 345,436 252,424 317,947 135,960 229,613 285,269 278,985 324,200 275,865 Reach % 34.2% 34.0% 34.5% 30.1% 25.3% 34.6% 36.8% 39.2% 38.6% 30.1% 26.7% 32.6% 32.9% 42.1% 56.6% Total 1,701,768 904,851 796,917 192,472 221,496 346,632 348,171 275,771 317,226 125,555 243,985 308,963 270,988 344,729 276,489 Reach % 35.4% 39.5% 31.7% 33.9% 27.3% 34.0% 37.1% 42.8% 38.5% 27.8% 28.4% 35.3% 31.9% 44.8% 56.7% Total 2,210,168 1,039,995 1,170,173 230,971 319,376 511,670 449,111 317,735 381,305 178,976 322,862 388,756 395,768 428,757 329,369 Reach % 46.0% 45.4% 46.5% 40.7% 39.4% 50.2% 47.9% 49.4% 46.3% 39.6% 37.6% 44.5% 46.7% 55.7% 67.6% Boston Globe Web Sites 3,305,716 62,087,168 8 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Boston Herald Daily Boston Herald Sunday Boston Herald 5-Day Cume Boston Herald 4-Week Sunday Cume Boston Herald Total Men Women Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ HHI $25,000 - $34,999 HHI $35,000 - $49,999 HHI $50,000 - $74,999 HHI $75,000 - $99,999 HHI $100 - $149,999 HHI $150,000+ Total 816,762 483,564 333,198 88,646 124,948 168,179 177,371 100,471 157,147 71,000 135,702 148,283 143,655 141,551 101,262 Reach % 17.0% 21.1% 13.3% 15.6% 15.4% 16.5% 18.9% 15.6% 19.1% 15.7% 15.8% 17.0% 16.9% 18.4% 20.8% Total 573,240 342,354 230,886 71,360 81,085 101,932 104,173 78,739 135,951 35,717 122,267 118,188 88,866 107,207 62,380 Reach % 11.9% 14.9% 9.2% 12.6% 10.0% 10.0% 11.1% 12.2% 16.5% 7.9% 14.2% 13.5% 10.5% 13.9% 12.8% Total 1,282,462 773,082 509,380 177,229 204,641 314,738 241,705 145,334 198,815 104,747 216,483 229,783 237,889 223,770 158,343 Reach % 26.7% 33.8% 20.3% 31.2% 25.2% 30.9% 25.8% 22.6% 24.1% 23.2% 25.2% 26.3% 28.0% 29.1% 32.5% Total 819,953 460,084 359,869 108,913 158,887 149,766 147,972 94,160 160,255 72,645 158,520 155,875 137,753 144,634 94,641 Reach % 17.1% 20.1% 14.3% 19.2% 19.6% 14.7% 15.8% 14.6% 19.4% 16.1% 18.5% 17.8% 16.2% 18.8% 19.4% Boston Herald Web Sites 711,970 8,786,637 Worcester Telegram & Gazette Daily Worcester Telegram & Gazette Sunday Worcester Telegram 5-Day Cume Worcester Telegram & Gazette 4-Week Sunday Cume Worcester Telegram Total 275,583 147,521 128,062 29,940 30,539 48,549 66,066 34,881 65,608 28,512 44,401 62,732 45,096 44,872 15,383 Reach % 5.7% 6.4% 5.1% 5.3% 3.8% 4.8% 7.0% 5.4% 8.0% 6.3% 5.2% 7.2% 5.3% 5.8% 3.2% Total 362,302 172,190 190,112 36,176 52,935 72,720 85,703 49,049 65,719 29,561 63,335 79,649 61,064 61,894 24,750 Reach % 7.5% 7.5% 7.6% 6.4% 6.5% 7.1% 9.1% 7.6% 8.0% 6.5% 7.4% 9.1% 7.2% 8.0% 5.1% Total 428,935 219,957 208,978 57,872 53,795 88,605 94,285 62,465 71,913 36,247 67,905 109,455 70,823 66,792 26,069 Reach % 8.9% 9.6% 8.3% 10.2% 6.6% 8.7% 10.0% 9.7% 8.7% 8.0% 7.9% 12.5% 8.3% 8.7% 5.3% Total 422,383 183,320 239,063 40,311 60,269 85,128 97,990 57,614 81,071 32,626 73,582 95,015 72,289 67,288 29,783 Reach % 8.8% 8.0% 9.5% 7.1% 7.4% 8.4% 10.4% 9.0% 9.8% 7.2% 8.6% 10.9% 8.5% 8.7% 6.1% Worcester Telegram & Gazette Web Sites 76,031 4,211,860 Buffalo DMA Buffalo News Daily Buffalo News Sunday Buffalo News 5-Day Cume Buffalo News 4-Week Sunday Cume Buffalo News 1,260,432 601,445 658,987 161,979 189,259 235,845 242,270 172,043 259,036 226,999 271,035 271,619 157,764 85,160 26,754 Total 478,264 249,371 228,893 48,966 49,884 77,177 104,061 75,474 122,702 76,750 97,222 115,088 68,003 43,921 16,803 Reach % 37.9% 41.5% 34.7% 30.2% 26.4% 32.7% 43.0% 43.9% 47.4% 33.8% 35.9% 42.4% 43.1% 51.6% 62.8% Total 711,405 329,146 382,259 82,277 98,933 125,413 147,328 103,200 154,254 123,777 145,901 174,375 104,077 54,827 17,906 Reach % 56.4% 54.7% 58.0% 50.8% 52.3% 53.2% 60.8% 60.0% 59.5% 54.5% 53.8% 64.2% 66.0% 64.4% 66.9% Total 689,846 337,700 352,146 75,811 96,166 118,277 142,292 105,678 151,622 106,787 149,582 159,253 95,761 58,535 19,869 Reach % 54.7% 56.1% 53.4% 46.8% 50.8% 50.2% 58.7% 61.4% 58.5% 47.0% 55.2% 58.6% 60.7% 68.7% 74.3% Total 861,540 401,743 459,797 95,327 133,748 167,809 173,856 119,076 171,724 152,261 181,890 202,159 118,496 64,956 22,386 Reach % 68.4% 66.8% 69.8% 58.9% 70.7% 71.2% 71.8% 69.2% 66.3% 67.1% 67.1% 74.4% 75.1% 76.3% 83.7% Buffalo News Web Sites 488,800 14,676,221 9 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Charlotte DMA Charlotte Observer Daily Charlotte Observer Sunday Charlotte Observer 5-Day Cume Charlotte Observer 4-Week Sunday Cume Charlotte Observer 1,951,114 947,615 1,003,499 238,859 366,951 412,135 368,918 263,730 300,521 291,300 481,631 382,618 232,934 135,134 57,131 Total 543,101 282,909 260,192 62,910 54,639 110,968 116,428 78,398 119,758 73,513 115,666 113,114 81,652 47,182 35,623 Reach % 27.8% 29.9% 25.9% 26.3% 14.9% 26.9% 31.6% 29.7% 39.9% 25.2% 24.0% 29.6% 35.1% 34.9% 62.4% Total 744,950 350,131 394,819 72,793 113,666 156,573 157,048 107,666 137,204 82,635 173,224 148,902 119,660 83,925 38,120 Reach % 38.2% 36.9% 39.3% 30.5% 31.0% 38.0% 42.6% 40.8% 45.7% 28.4% 36.0% 38.9% 51.4% 62.1% 66.7% Total 852,241 437,116 415,125 99,359 136,681 173,268 170,108 126,962 145,863 111,819 196,465 174,397 133,280 83,291 45,328 Reach % 43.7% 46.1% 41.4% 41.6% 37.2% 42.0% 46.1% 48.1% 48.5% 38.4% 40.8% 45.6% 57.2% 61.6% 79.3% Total 1,002,025 455,828 546,197 110,893 183,122 216,076 196,196 133,686 162,052 113,834 249,038 203,934 146,284 98,803 50,512 Reach % 51.4% 48.1% 54.4% 46.4% 49.9% 52.4% 53.2% 50.7% 53.9% 39.1% 51.7% 53.3% 62.8% 73.1% 88.4% Charlotte Observer Web Sites 523,077 14,129,960 Chicago DMA Daily Herald (Chicago) Daily Herald Sunday Daily Herald 5-Day Cume Daily Herald 4-Week Sunday Cume Daily Herald 7,054,465 3,406,524 3,647,941 899,825 1,351,528 1,481,933 1,347,778 904,435 1,068,966 761,158 1,541,686 1,313,597 1,120,428 949,935 594,971 Total 390,237 197,133 193,104 45,129 37,116 79,965 87,969 62,345 77,713 20,290 79,487 69,266 75,315 90,828 43,870 Reach % 5.5% 5.8% 5.3% 5.0% 2.7% 5.4% 6.5% 6.9% 7.3% 2.7% 5.2% 5.3% 6.7% 9.6% 7.4% Total 349,031 162,912 186,119 27,837 31,624 76,897 88,269 58,384 66,020 29,733 70,138 63,037 69,873 54,310 55,510 Reach % 4.9% 4.8% 5.1% 3.1% 2.3% 5.2% 6.5% 6.5% 6.2% 3.9% 4.5% 4.8% 6.2% 5.7% 9.3% Total 715,146 362,767 352,379 104,255 79,387 156,109 160,661 112,947 101,787 30,434 153,981 132,794 140,083 147,390 78,198 Reach % 10.1% 10.6% 9.7% 11.6% 5.9% 10.5% 11.9% 12.5% 9.5% 4.0% 10.0% 10.1% 12.5% 15.5% 13.1% Total 510,454 249,617 260,837 66,010 70,658 105,406 103,230 84,100 81,050 34,965 107,411 83,184 101,353 92,206 75,592 Reach % 7.2% 7.3% 7.2% 7.3% 5.2% 7.1% 7.7% 9.3% 7.6% 4.6% 7.0% 6.3% 9.0% 9.7% 12.7% Daily Herald Web Sites 286,690 3,295,835 Chicago Tribune* Daily Chicago Tribune Sunday Chicago Tribune 5-Day Cume Chicago Tribune 4-Week Sunday Cume Chicago Tribune Total 1,858,767 972,970 885,797 179,824 240,219 373,228 435,763 265,610 364,124 125,720 272,936 399,378 354,878 312,787 225,239 Reach % 26.4% 29.1% 24.1% 20.2% 17.4% 27.9% 29.3% 30.3% 34.3% 16.2% 21.2% 27.2% 30.0% 37.9% 49.5% Total 2,876,959 1,353,362 1,523,598 304,880 444,592 555,159 640,742 421,899 509,688 233,991 461,090 601,949 566,666 454,829 291,100 Reach % 40.9% 40.4% 41.4% 34.2% 32.3% 41.5% 43.1% 48.2% 48.1% 30.2% 35.7% 41.1% 47.9% 55.1% 63.9% Total 2,826,860 1,428,595 1,398,264 338,190 452,938 571,995 625,374 388,892 449,470 239,132 430,757 639,272 527,453 420,296 295,955 Reach % 40.2% 42.7% 38.0% 38.0% 32.9% 42.8% 42.0% 44.4% 42.4% 30.9% 33.4% 43.6% 44.5% 50.9% 65.0% Total 3,312,440 1,554,470 1,757,970 357,689 569,729 658,259 726,402 451,058 549,303 284,495 540,676 717,811 640,012 495,333 314,666 Reach % 47.1% 46.4% 47.8% 40.1% 41.4% 49.2% 48.8% 51.5% 51.8% 36.7% 41.9% 49.0% 54.0% 60.0% 69.1% Chicago Tribune Web Sites 2,605,312 56,515,686 * Print audience data supplied by The Gallup Organization; reach percent based on DMA data supplied by Gallup Organization 10 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Cincinnati DMA Cincinnati Enquirer Daily Morning Cincinnati Enquirer Sunday Cincinnati Enquirer 5-Day Cume Cincinnati Enquirer 4-Week Sunday Cume Cincinnati Enquirer 1,674,707 802,100 872,607 220,781 290,448 343,179 327,815 219,040 273,444 226,496 351,128 378,002 237,926 167,593 75,309 Total 488,336 249,411 238,925 40,625 62,879 90,188 118,591 67,705 108,348 46,959 107,907 121,292 78,161 64,861 29,069 Reach % 29.2% 31.1% 27.4% 18.4% 21.6% 26.3% 36.2% 30.9% 39.6% 20.7% 30.7% 32.1% 32.9% 38.7% 38.6% Total 814,050 392,428 421,622 88,813 117,593 174,453 176,022 107,819 149,350 93,771 164,149 186,555 129,696 103,269 50,379 Reach % 48.6% 48.9% 48.3% 40.2% 40.5% 50.8% 53.7% 49.2% 54.6% 41.4% 46.7% 49.4% 54.5% 61.6% 66.9% Total 738,957 383,183 355,774 81,942 113,405 145,874 157,036 100,013 140,687 73,867 155,805 177,040 112,918 96,365 45,473 Reach % 44.1% 47.8% 40.8% 37.1% 39.0% 42.5% 47.9% 45.7% 51.5% 32.6% 44.4% 46.8% 47.5% 57.5% 60.4% Total 1,036,133 486,071 550,062 118,908 183,899 229,442 204,654 129,060 170,170 122,695 213,466 239,806 159,977 124,911 57,798 Reach % 61.9% 60.6% 63.0% 53.9% 63.3% 66.9% 62.4% 58.9% 62.2% 54.2% 60.8% 63.4% 67.2% 74.5% 76.7% Cincinnati Enquirer Web Sites 948,685 14,430,507 Cleveland/Akron DMA Akron Beacon Journal Daily Akron Beacon Journal Sunday Akron Beacon Journal 5-Day Cume Akron Beacon Journal 4-Week Sunday Cume Akron Beacon Journal 2,957,510 1,399,791 1,557,719 354,753 464,283 570,416 585,490 411,187 571,381 438,597 640,428 634,172 388,258 234,322 106,594 Total 311,901 151,446 160,455 25,574 36,008 49,533 72,136 55,857 72,793 45,839 61,323 78,276 36,118 32,340 10,458 Reach % 10.5% 10.8% 10.3% 7.2% 7.8% 8.7% 12.3% 13.6% 12.7% 10.5% 9.6% 12.3% 9.3% 13.8% 9.8% Total 444,392 196,880 247,512 47,631 77,389 70,650 86,753 69,086 92,883 54,016 100,254 115,342 60,780 43,519 13,872 Reach % 15.0% 14.1% 15.9% 13.4% 16.7% 12.4% 14.8% 16.8% 16.3% 12.3% 15.7% 18.2% 15.7% 18.6% 13.0% Total 487,791 245,925 241,866 40,054 86,576 89,794 104,208 78,254 88,905 56,831 120,962 125,245 65,351 43,660 13,106 Reach % 16.5% 17.6% 15.5% 11.3% 18.6% 15.7% 17.8% 19.0% 15.6% 13.0% 18.9% 19.7% 16.8% 18.6% 12.3% Total 576,930 260,473 316,457 90,934 97,878 94,120 112,864 76,880 104,254 62,553 128,533 163,570 75,716 53,397 21,324 Reach % 19.5% 18.6% 20.3% 25.6% 21.1% 16.5% 19.3% 18.7% 18.2% 14.3% 20.1% 25.8% 19.5% 22.8% 20.0% Akron Beacon Journal Web Sites 388,135 5,330,630 Cleveland Plain Dealer Daily Cleveland Plain Dealer Sunday Cleveland Plain Dealer 5-Day Cume Plain Dealer 4-Week Sunday Cume Plain Dealer Total 868,831 443,695 425,136 69,506 102,597 162,566 201,644 132,121 200,397 107,033 166,238 195,419 153,677 92,453 44,833 Reach % 29.4% 31.7% 27.3% 19.6% 22.1% 28.5% 34.4% 32.1% 35.1% 24.4% 26.0% 30.8% 39.6% 39.5% 42.1% Total 1,151,606 540,882 610,724 120,263 163,207 230,557 236,142 171,260 230,177 157,110 215,281 238,020 198,406 130,166 53,317 Reach % 38.9% 38.6% 39.2% 33.9% 35.2% 40.4% 40.3% 41.7% 40.3% 35.8% 33.6% 37.5% 51.1% 55.6% 50.0% Total 1,305,201 674,121 631,080 153,046 181,031 248,893 271,276 182,541 268,414 174,024 248,259 290,909 207,633 134,655 62,272 Reach % 44.1% 48.2% 40.5% 43.1% 39.0% 43.6% 46.3% 44.4% 47.0% 39.7% 38.8% 45.9% 53.5% 57.5% 58.4% Total 1,456,616 687,867 768,749 147,345 235,464 292,642 296,407 215,284 269,474 201,318 279,266 319,927 238,592 157,409 64,947 Reach % 49.3% 49.1% 49.4% 41.5% 50.7% 51.3% 50.6% 52.4% 47.2% 45.9% 43.6% 50.4% 61.5% 67.2% 60.9% Plain Dealer Web Sites 736,628 35,421,755 11 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Columbus DMA Columbus Dispatch Daily Columbus Dispatch Sunday Columbus Dispatch 5-Day Cume Columbus Dispatch 4-Week Sunday Cume Columbus Dispatch 1,637,383 797,460 839,923 220,094 309,639 338,602 312,537 210,323 246,188 235,720 344,090 336,959 220,191 170,122 80,104 Total 591,664 293,405 298,259 60,485 82,360 117,205 127,547 89,273 114,794 65,523 130,114 129,063 94,266 77,310 32,264 Reach % 36.1% 36.8% 35.5% 27.5% 26.6% 34.6% 40.8% 42.4% 46.6% 27.8% 37.8% 38.3% 42.8% 45.4% 40.3% Total 830,442 382,665 447,777 85,959 137,098 185,196 169,423 111,478 141,288 93,609 169,980 184,947 140,358 109,679 52,365 Reach % 50.7% 48.0% 53.3% 39.1% 44.3% 54.7% 54.2% 53.0% 57.4% 39.7% 49.4% 54.9% 63.7% 64.5% 65.4% Total 869,208 430,029 439,179 117,792 150,717 169,370 173,175 116,701 141,453 95,694 178,475 185,210 134,485 111,713 54,209 Reach % 53.1% 53.9% 52.3% 53.5% 48.7% 50.0% 55.4% 55.5% 57.5% 40.6% 51.9% 55.0% 61.1% 65.7% 67.7% Total 1,042,598 456,625 585,973 118,316 185,090 229,856 204,273 138,200 166,863 126,639 213,760 228,782 161,077 123,576 61,848 Reach % 63.7% 57.3% 69.8% 53.8% 59.8% 67.9% 65.4% 65.7% 67.8% 53.7% 62.1% 67.9% 73.2% 72.6% 77.2% Columbus Dispatch Web Sites 769,616 10,281,180 Dallas/Fort Worth DMA Dallas Morning News Daily Dallas Morning News Sunday Dallas Morning News 5-Day Cume Dallas Morning News 4-Week Sunday Cume Dallas Morning News 4,619,808 2,286,494 2,333,314 615,243 956,523 1,028,428 877,660 569,072 572,882 580,930 1,012,432 762,655 725,738 552,447 355,334 Total 1,128,009 601,097 526,912 96,982 131,933 226,874 289,376 191,111 191,733 90,794 228,875 207,209 205,509 163,017 148,384 Reach % 24.4% 26.3% 22.6% 15.8% 13.8% 22.1% 33.0% 33.6% 33.5% 15.6% 22.6% 27.2% 28.3% 29.5% 41.8% Total 1,575,831 736,992 838,839 162,238 225,634 350,562 353,983 234,609 248,805 146,674 301,476 297,463 283,935 235,962 184,627 Reach % 34.1% 32.2% 36.0% 26.4% 23.6% 34.1% 40.3% 41.2% 43.4% 25.2% 29.8% 39.0% 39.1% 42.7% 52.0% Total 1,761,478 921,175 840,303 190,330 284,323 396,346 406,880 243,555 240,044 163,957 370,735 323,427 296,075 248,746 204,240 Reach % 38.1% 40.3% 36.0% 30.9% 29.7% 38.5% 46.4% 42.8% 41.9% 28.2% 36.6% 42.4% 40.8% 45.0% 57.5% Total 2,093,845 976,663 1,117,182 225,023 369,809 474,893 455,701 291,239 277,180 214,489 427,825 374,579 370,633 289,507 214,956 Reach % 45.3% 42.7% 47.9% 36.6% 38.7% 46.2% 51.9% 51.2% 48.4% 36.9% 42.3% 49.1% 51.1% 52.4% 60.5% Dallas Morning News Web Sites 986,977 14,336,840 Fort Worth Star-Telegram Daily (Fort Worth) Star-Telegram Sunday (Fort Worth) Star- Telegram 5-Day Cume Star-Telegram 4-Week Sunday Cume Star- Telegram Total 544,870 302,233 242,637 40,333 80,643 103,949 103,533 103,342 113,070 61,477 112,191 106,376 96,424 79,230 36,815 Reach % 11.8% 13.2% 10.4% 6.6% 8.4% 10.1% 11.8% 18.2% 19.7% 10.6% 11.1% 13.9% 13.3% 14.3% 10.4% Total 834,379 428,558 405,821 83,970 123,230 179,786 173,464 128,870 145,059 95,997 173,004 181,399 136,720 125,293 50,096 Reach % 18.1% 18.7% 17.4% 13.6% 12.9% 17.5% 19.8% 22.6% 25.3% 16.5% 17.1% 23.8% 18.8% 22.7% 14.1% Total 888,274 482,664 405,610 107,066 143,846 185,689 165,836 138,565 147,272 94,143 179,515 182,272 160,681 119,554 65,024 Reach % 19.2% 21.1% 17.4% 17.4% 15.0% 18.1% 18.9% 24.3% 25.7% 16.2% 17.7% 23.9% 22.1% 21.6% 18.3% Total 1,160,604 585,883 574,721 127,796 200,499 260,407 237,059 162,402 172,441 136,128 249,046 245,101 176,589 163,061 82,261 Reach % 25.1% 25.6% 24.6% 20.8% 21.0% 25.3% 27.0% 28.5% 30.1% 23.4% 24.6% 32.1% 24.3% 29.5% 23.2% Star-Telegram Web Sites 838,687 13,081,091 12 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Dayton DMA Dayton Daily News Daily Dayton Daily News Sunday Dayton Daily News 5-Day Cume Dayton Daily News 4-Week Sunday Cume Dayton Daily News 991,297 472,356 518,941 132,374 157,044 184,403 189,542 140,688 187,246 137,786 252,906 210,510 126,912 86,632 22,206 Total 295,356 140,373 154,983 27,502 35,678 42,597 60,987 48,667 79,925 43,923 70,651 58,825 45,448 31,995 10,843 Reach % 29.8% 29.7% 29.9% 20.8% 22.7% 23.1% 32.2% 34.6% 42.7% 31.9% 27.9% 27.9% 35.8% 36.9% 48.8% Total 446,557 211,007 235,550 48,976 66,068 72,459 93,163 68,329 97,562 60,011 114,739 88,714 69,327 44,963 12,399 Reach % 45.0% 44.7% 45.4% 37.0% 42.1% 39.3% 49.2% 48.6% 52.1% 43.6% 45.4% 42.1% 54.6% 51.9% 55.8% Total 452,243 211,375 240,868 45,912 63,123 74,700 95,279 70,118 103,111 66,691 110,268 95,151 59,702 46,599 14,220 Reach % 45.6% 44.7% 46.4% 34.7% 40.2% 40.5% 50.3% 49.8% 55.1% 48.4% 43.6% 45.2% 47.0% 53.8% 64.0% Total 566,964 264,582 302,382 67,024 85,540 104,748 113,915 83,932 111,805 78,374 144,177 112,052 85,761 57,271 15,743 Reach % 57.2% 56.0% 58.3% 50.6% 54.5% 56.8% 60.1% 59.7% 59.7% 56.9% 57.0% 53.2% 67.6% 66.1% 70.9% Dayton Daily News Web Sites 289,393 12,475,402 Denver DMA Denver Post Daily Denver Post Sunday Denver Post & Rocky Mountain News 5-Day Cume Denver Post 4-Week Sunday Cume Denver Post & Rocky Mountain News 2,794,865 1,400,273 1,394,592 368,758 547,492 588,034 571,966 360,784 357,831 364,019 555,250 630,582 424,315 306,645 156,448 Total 517,592 279,580 238,012 48,471 60,965 98,786 108,467 94,552 106,351 57,787 89,919 124,392 90,216 89,473 36,532 Reach % 18.5% 20.0% 17.1% 13.1% 11.1% 16.8% 19.0% 26.2% 29.7% 15.9% 16.2% 19.7% 21.3% 29.2% 23.4% Total 1,340,963 674,142 666,821 123,532 173,466 260,086 303,564 244,485 235,830 157,310 245,890 327,081 227,312 183,442 88,507 Reach % 48.0% 48.1% 47.8% 33.5% 31.7% 44.2% 53.1% 67.8% 65.9% 43.2% 44.3% 51.9% 53.6% 59.8% 56.6% Total 838,854 428,193 410,661 101,217 115,622 171,942 170,729 135,187 144,157 92,017 144,988 199,322 140,275 132,388 63,904 Reach % 30.0% 30.6% 29.4% 27.4% 21.1% 29.2% 29.8% 37.5% 40.3% 25.3% 26.1% 31.6% 33.1% 43.2% 40.8% Total 1,719,497 843,522 875,975 164,406 256,697 378,254 384,805 273,430 261,905 198,369 305,054 423,672 298,640 234,698 111,890 Reach % 61.5% 60.2% 62.8% 44.6% 46.9% 64.3% 67.3% 75.8% 73.2% 54.5% 54.9% 67.2% 70.4% 76.5% 71.5% Denver Post Web Sites 859,712 4,653,244 Rocky Mountain News Daily Rocky Mountain News Sunday Denver Post & Rocky Mountain News 5-Day Cume Rocky Mountain News 4-Week Sunday Cume Denver Post & Rocky Mountain News Total 597,173 329,873 267,300 57,849 63,864 101,077 135,598 118,681 120,104 61,816 99,049 155,824 97,942 84,789 41,328 Reach % 21.4% 23.6% 19.2% 15.7% 11.7% 17.2% 23.7% 32.9% 33.6% 17.0% 17.8% 24.7% 23.1% 27.7% 26.4% Total 1,340,963 674,142 666,821 123,532 173,466 260,086 303,564 244,485 235,830 157,310 245,890 327,081 227,312 183,442 88,507 Reach % 48.0% 48.1% 47.8% 33.5% 31.7% 44.2% 53.1% 67.8% 65.9% 43.2% 44.3% 51.9% 53.6% 59.8% 56.6% Total 958,051 533,742 424,309 96,359 119,163 186,707 213,018 175,826 166,978 105,165 161,882 252,972 151,753 127,330 65,196 Reach % 34.3% 38.1% 30.4% 26.1% 21.8% 31.8% 37.2% 48.7% 46.7% 28.9% 29.2% 40.1% 35.8% 41.5% 41.7% Total 1,719,497 843,522 875,975 164,406 256,697 378,254 384,805 273,430 261,905 198,369 305,054 423,672 298,640 234,698 111,890 Reach % 61.5% 60.2% 62.8% 44.6% 46.9% 64.3% 67.3% 75.8% 73.2% 54.5% 54.9% 67.2% 70.4% 76.5% 71.5% Rocky Mountain News Web Sites 619,418 10,211,657 13 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Des Moines/Ames DMA Des Moines Register Daily Des Moines Register Sunday Des Moines Register Cume Daily Des Moines Register Cume Sunday Des Moines Register 792,374 383,629 408,745 111,660 128,971 147,100 147,522 103,646 153,475 124,003 171,934 162,376 112,837 65,890 25,311 Total 326,291 158,087 168,204 25,716 43,433 52,314 68,467 53,025 83,336 45,227 63,184 75,395 52,983 34,263 16,891 Reach % 41.2% 41.2% 41.2% 23.0% 33.7% 35.6% 46.4% 51.2% 54.3% 36.5% 36.7% 46.4% 47.0% 52.0% 66.7% Total 478,270 235,614 242,656 46,017 70,738 84,140 103,365 68,689 105,321 60,326 110,576 102,129 79,596 48,760 19,095 Reach % 60.4% 61.4% 59.4% 41.2% 54.8% 57.2% 70.1% 66.3% 68.6% 48.6% 64.3% 62.9% 70.5% 74.0% 75.4% Total 468,275 227,902 240,373 47,431 63,952 87,132 96,943 72,151 100,666 67,176 99,660 102,897 71,204 46,179 20,297 Reach % 59.1% 59.4% 58.8% 42.5% 49.6% 59.2% 65.7% 69.6% 65.6% 54.2% 58.0% 63.4% 63.1% 70.1% 80.2% Total 573,418 273,516 299,902 63,333 94,844 100,226 119,813 79,595 115,607 76,337 127,883 125,918 90,828 54,986 22,358 Reach % 72.4% 71.3% 73.4% 56.7% 73.5% 68.1% 81.2% 76.8% 75.3% 61.6% 74.4% 77.5% 80.5% 83.5% 88.3% Des Moines Register Web Sites 265,200 2,774,380 Detroit DMA Detroit Free Press Daily Detroit Free Press Sunday Detroit News & Free Press 5-Day Cume Detroit Free Press 4-Week Sunday Cume Detroit News & Free Press 3,752,845 1,800,586 1,952,259 455,850 657,971 782,801 750,556 505,334 600,333 433,366 804,343 658,854 578,057 495,784 326,194 Total 814,997 482,851 332,146 61,128 92,841 161,448 187,969 150,846 160,765 73,147 170,380 149,049 131,461 125,926 96,022 Reach % 21.7% 26.8% 17.0% 13.4% 14.1% 20.6% 25.0% 29.9% 26.8% 16.9% 21.2% 22.6% 22.7% 25.4% 29.4% Total 1,668,925 805,009 863,916 143,852 261,559 317,355 383,528 264,495 298,136 168,507 314,938 295,519 272,837 265,001 169,956 Reach % 44.5% 44.7% 44.3% 31.6% 39.8% 40.5% 51.1% 52.3% 49.7% 38.9% 39.2% 44.9% 47.2% 53.5% 52.1% Total 1,241,014 677,368 563,646 128,965 183,923 244,390 272,956 199,973 210,807 122,753 260,046 240,950 195,004 180,914 123,889 Reach % 33.1% 37.6% 28.9% 28.3% 28.0% 31.2% 36.4% 39.6% 35.1% 28.3% 32.3% 36.6% 33.7% 36.5% 38.0% Total 2,157,361 1,056,010 1,101,351 208,105 388,325 443,116 471,431 315,340 331,044 214,677 444,800 391,714 335,889 330,008 215,407 Reach % 57.5% 58.6% 56.4% 45.7% 59.0% 56.6% 62.8% 62.4% 55.1% 49.5% 55.3% 59.5% 58.1% 66.6% 66.0% Detroit Free Press Web Sites 1,363,189 18,439,985 Detroit News Daily Detroit News Sunday Detroit News & Free Press 5-Day Cume Detroit News 4-Week Sunday Cume Detroit News & Free Press Total 604,279 336,450 267,829 46,603 88,327 112,305 147,136 86,617 123,291 63,966 133,113 92,545 101,200 89,646 63,924 Reach % 16.1% 18.7% 13.7% 10.2% 13.4% 14.3% 19.6% 17.1% 20.5% 14.8% 16.5% 14.0% 17.5% 18.1% 19.6% Total 1,668,925 805,009 863,916 143,852 261,559 317,355 383,528 264,495 298,136 168,507 314,938 295,519 272,837 265,001 169,956 Reach % 44.5% 44.7% 44.3% 31.6% 39.8% 40.5% 51.1% 52.3% 49.7% 38.9% 39.2% 44.9% 47.2% 53.5% 52.1% Total 971,925 536,088 435,837 115,739 149,886 175,914 208,450 142,658 179,278 108,979 208,318 158,275 175,789 136,980 91,796 Reach % 25.9% 29.8% 22.3% 25.4% 22.8% 22.5% 27.8% 28.2% 29.9% 25.1% 25.9% 24.0% 30.4% 27.6% 28.1% Total 1,668,925 805,009 863,916 143,852 261,559 317,355 383,528 264,495 298,136 168,507 314,938 295,519 272,837 265,001 169,956 Reach % 44.5% 44.7% 44.3% 31.6% 39.8% 40.5% 51.1% 52.3% 49.7% 38.9% 39.2% 44.9% 47.2% 53.5% 52.1% Detroit News Web Sites 1,769,403 25,519,011 14 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Fort Myers/Naples DMA* News-Press (Ft. Myers) Daily News-Press Sunday News-Press 5-Day Cume News-Press 4-Week Sunday Cume News- Press 835,927 411,423 424,504 70,897 107,557 127,044 126,934 133,708 269,787 137,902 188,695 157,752 99,645 64,483 63,622 Total 212,953 105,718 107,235 8,806 16,487 27,700 26,579 37,390 95,991 29,663 45,839 45,503 28,279 21,588 18,412 Reach % 25.5% 25.7% 25.3% 12.4% 15.3% 21.8% 20.9% 28.0% 35.6% 21.5% 24.3% 28.8% 28.4% 33.5% 28.9% Total 266,708 124,305 142,403 17,638 23,872 39,234 40,515 44,025 101,424 37,745 66,467 55,154 33,385 24,622 16,743 Reach % 31.9% 30.2% 33.5% 24.9% 22.2% 30.9% 31.9% 32.9% 37.6% 27.4% 35.2% 35.0% 33.5% 38.2% 26.3% Total 315,085 154,457 160,628 20,411 32,593 49,974 46,666 50,316 115,125 50,220 67,373 61,855 41,426 29,299 26,549 Reach % 37.7% 37.5% 37.8% 28.8% 30.3% 39.3% 36.8% 37.6% 42.7% 36.4% 35.7% 39.2% 41.6% 45.4% 41.7% Total 344,553 155,929 188,624 25,792 37,293 54,167 53,621 55,416 118,264 49,339 82,248 72,013 44,051 30,716 25,500 Reach % 41.2% 37.9% 44.4% 36.4% 34.7% 42.6% 42.2% 41.4% 43.8% 35.8% 43.6% 45.6% 44.2% 47.6% 40.1% News-Press Web Sites 161,704 1,765,617 Fresno/Visalia DMA Fresno Bee Daily Fresno Bee Sunday Fresno Bee 5-Day Cume Fresno Bee 4-Week Sunday Cume Fresno Bee 1,227,383 616,788 610,595 200,221 250,973 246,068 214,808 140,971 174,342 214,921 284,577 191,762 124,542 82,777 25,836 Total 421,520 223,077 198,443 56,570 53,008 81,957 81,874 56,952 91,159 62,888 97,254 80,936 63,371 38,428 12,768 Reach % 34.3% 36.2% 32.5% 28.3% 21.1% 33.3% 38.1% 40.4% 52.3% 29.3% 34.2% 42.2% 50.9% 46.4% 49.4% Total 498,916 243,032 255,884 66,887 69,231 99,382 101,979 67,321 94,116 82,940 120,525 78,895 77,325 43,048 13,348 Reach % 40.6% 39.4% 41.9% 33.4% 27.6% 40.4% 47.5% 47.8% 54.0% 38.6% 42.4% 41.1% 62.1% 52.0% 51.7% Total 617,265 318,153 299,112 104,270 97,545 121,665 110,541 77,157 106,087 94,805 162,642 106,646 79,968 45,749 17,654 Reach % 50.3% 51.6% 49.0% 52.1% 38.9% 49.4% 51.5% 54.7% 60.8% 44.1% 57.2% 55.6% 64.2% 55.3% 68.3% Total 645,566 297,845 347,721 94,347 105,497 133,039 123,083 83,542 106,058 104,414 165,027 105,643 90,458 50,170 18,282 Reach % 52.6% 48.3% 56.9% 47.1% 42.0% 54.1% 57.3% 59.3% 60.8% 48.6% 58.0% 55.1% 72.6% 60.6% 70.8% Fresno Bee Web Sites 135,867 2,996,581 Grand Rapids/Kalamazoo/ Battle Creek DMA Grand Rapids Press Daily Grand Rapids Press Sunday Grand Rapids Press 5-Day Cume Grand Rapids Press 4-Week Sunday Cume Grand Rapids Press 1,453,837 711,262 742,575 213,755 255,650 289,187 280,041 185,066 230,138 200,801 321,104 334,741 210,291 108,002 40,184 Total 304,957 147,763 157,194 20,980 33,865 53,007 72,972 51,609 72,524 35,381 64,715 66,990 54,785 30,773 16,808 Reach % 21.0% 20.8% 21.2% 9.8% 13.2% 18.3% 26.1% 27.9% 31.5% 17.6% 20.2% 20.0% 26.1% 28.5% 41.8% Total 495,837 250,938 244,899 63,933 75,268 97,461 102,983 65,583 90,609 49,354 110,082 119,152 85,202 46,008 18,875 Reach % 34.1% 35.3% 33.0% 29.9% 29.4% 33.7% 36.8% 35.4% 39.4% 24.6% 34.3% 35.6% 40.5% 42.6% 47.0% Total 467,875 243,427 224,448 61,320 73,585 81,704 97,250 66,945 87,071 50,530 105,639 101,982 69,242 47,008 21,318 Reach % 32.2% 34.2% 30.2% 28.7% 28.8% 28.3% 34.7% 36.2% 37.8% 25.2% 32.9% 30.5% 32.9% 43.5% 53.1% Total 657,874 314,661 343,213 90,279 111,272 136,888 134,878 77,082 107,475 72,505 144,830 154,687 109,053 57,182 24,569 Reach % 45.3% 44.2% 46.2% 42.2% 43.5% 47.3% 48.2% 41.7% 46.7% 36.1% 45.1% 46.2% 51.9% 52.9% 61.1% Grand Rapids Press Web Sites 750,549 33,109,757 * For information on the Sarasota Herald-Tribune, see Tampa/St. Petersburg DMA. 15 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Greensboro/High Point/Winston-Salem DMA Greensboro News-Record Daily News-Record Sunday News-Record 5-Day Cume News-Record 4-Week Sunday Cume News- Record 1,242,144 592,949 649,195 145,845 219,656 248,027 233,933 175,309 219,374 196,055 272,967 256,982 145,617 73,555 54,909 Total 221,751 106,975 114,776 19,311 23,476 39,369 43,867 39,985 55,743 24,968 53,845 48,194 33,851 16,835 15,334 Reach % 17.9% 18.0% 17.7% 13.2% 10.7% 15.9% 18.8% 22.8% 25.4% 12.7% 19.7% 18.8% 23.2% 22.9% 27.9% Total 286,435 125,747 160,688 26,880 40,149 59,984 55,010 47,479 56,933 38,618 70,485 63,102 30,993 25,207 16,267 Reach % 23.1% 21.2% 24.8% 18.4% 18.3% 24.2% 23.5% 27.1% 26.0% 19.7% 25.8% 24.6% 21.3% 34.3% 29.6% Total 341,568 165,954 175,614 36,563 44,683 72,011 65,342 55,863 67,106 44,538 80,288 76,424 44,202 25,492 18,242 Reach % 27.5% 28.0% 27.1% 25.1% 20.3% 29.0% 27.9% 31.9% 30.6% 22.7% 29.4% 29.7% 30.4% 34.7% 33.2% Total 389,810 173,996 215,814 46,743 66,261 85,336 70,626 57,000 63,844 51,185 94,989 89,690 47,732 32,023 17,892 Reach % 31.4% 29.3% 33.2% 32.0% 30.2% 34.4% 30.2% 32.5% 29.1% 26.1% 34.8% 34.9% 32.8% 43.5% 32.6% Greensboro News-Record Web Sites 127,495 1,054,389 Winston-Salem Journal Daily Winston-Salem Journal Sunday Winston-Salem Journal 5-Day Cume Winston-Salem Journal 4-Week Sunday Cume Winston- Salem Journal Total 225,284 113,719 111,565 17,539 29,682 40,683 39,176 35,371 62,833 40,287 43,243 53,315 30,783 12,008 11,693 Reach % 18.1% 19.2% 17.2% 12.0% 13.5% 16.4% 16.7% 20.2% 28.6% 20.5% 15.8% 20.7% 21.1% 16.3% 21.3% Total 283,407 138,349 145,058 19,927 40,471 60,478 54,215 45,101 63,215 45,295 61,849 60,760 40,663 20,154 15,584 Reach % 22.8% 23.3% 22.3% 13.7% 18.4% 24.4% 23.2% 25.7% 28.8% 23.1% 22.7% 23.6% 27.9% 27.4% 28.4% Total 344,848 172,549 172,299 29,936 48,344 74,469 66,321 51,809 73,969 56,342 74,930 75,898 46,106 22,887 18,788 Reach % 27.8% 29.1% 26.5% 20.5% 22.0% 30.0% 28.4% 29.6% 33.7% 28.7% 27.5% 29.5% 31.7% 31.1% 34.2% Total 377,869 177,971 199,898 38,101 55,451 80,621 69,814 60,502 73,380 58,620 81,804 84,713 49,501 26,176 19,321 Reach % 30.4% 30.0% 30.8% 26.1% 25.2% 32.5% 29.8% 34.5% 33.4% 29.9% 30.0% 33.0% 34.0% 35.6% 35.2% Winston-Salem Journal Web Sites 286,674 2,425,488 Greenville/Spartanburg/ Asheville/Anderson DMA Greenville News Daily Greenville News Sunday Greenville News 5-Day Cume Greenville News 4-Week Sunday Cume Greenville News 1,569,283 749,136 820,147 193,661 258,597 291,933 288,653 231,772 304,667 276,082 379,468 283,928 167,394 109,375 47,304 Total 252,420 117,888 134,532 26,311 25,689 53,807 46,113 38,480 62,020 37,300 47,996 47,145 40,123 31,285 13,685 Reach % 16.1% 15.7% 16.4% 13.6% 9.9% 18.4% 16.0% 16.6% 20.4% 13.5% 12.6% 16.6% 24.0% 28.6% 28.9% Total 304,844 133,559 171,285 38,814 41,050 63,700 58,439 42,499 60,342 45,436 53,441 61,363 50,235 37,057 14,836 Reach % 19.4% 17.8% 20.9% 20.0% 15.9% 21.8% 20.2% 18.3% 19.8% 16.5% 14.1% 21.6% 30.0% 33.9% 31.4% Total 376,751 174,333 202,418 40,687 57,738 79,393 69,177 54,088 75,668 56,630 67,908 73,760 60,561 42,641 19,338 Reach % 24.0% 23.3% 24.7% 21.0% 22.3% 27.2% 24.0% 23.3% 24.8% 20.5% 17.9% 26.0% 36.2% 39.0% 40.9% Total 438,557 191,792 246,765 59,306 72,565 96,530 76,632 57,751 75,773 63,040 82,563 90,089 71,077 44,885 17,349 Reach % 27.9% 25.6% 30.1% 30.6% 28.1% 33.1% 26.5% 24.9% 24.9% 22.8% 21.8% 31.7% 42.5% 41.0% 36.7% Greenville News Web Sites 210,186 3,428,686 16 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Harrisburg/Lancaster/ Lebanon/York DMA Harrisburg Patriot-News Daily Morning Harrisburg Patriot- News Sunday Harrisburg Patriot-News 5-Day Cume Harrisburg Patriot- News 4-Week Sunday Cume Harrisburg Patriot-News 1,344,833 645,682 699,151 161,544 208,280 261,297 264,792 188,701 260,219 192,228 314,915 300,143 189,327 108,525 43,413 Total 259,944 129,833 130,111 24,075 29,800 49,714 55,131 38,762 62,462 30,357 63,203 63,732 40,016 26,338 12,827 Reach % 19.3% 20.1% 18.6% 14.9% 14.3% 19.0% 20.8% 20.5% 24.0% 15.8% 20.1% 21.2% 21.1% 24.3% 29.5% Total 363,483 178,381 185,102 30,634 45,128 76,484 80,054 56,878 74,305 41,623 80,947 94,088 61,229 35,607 11,112 Reach % 27.0% 27.6% 26.5% 19.0% 21.7% 29.3% 30.2% 30.1% 28.6% 21.7% 25.7% 31.3% 32.3% 32.8% 25.6% Total 390,268 202,060 188,208 35,257 55,451 78,495 79,060 59,921 82,084 47,484 94,082 95,368 54,851 40,451 15,578 Reach % 29.0% 31.3% 26.9% 21.8% 26.6% 30.0% 29.9% 31.8% 31.5% 24.7% 29.9% 31.8% 29.0% 37.3% 35.9% Total 477,892 240,525 237,367 47,421 69,642 106,844 100,501 65,129 88,355 63,427 109,068 114,048 74,246 49,722 15,188 Reach % 35.5% 37.3% 34.0% 29.4% 33.4% 40.9% 38.0% 34.5% 34.0% 33.0% 34.6% 38.0% 39.2% 45.8% 35.0% Harrisburg Patriot-News Web Sites 174,401 1,978,576 Hartford/New Haven DMA Hartford Courant Daily Hartford Courant Sunday Hartford Courant 5-Day Cume Hartford Courant 4-Week Sunday Cume Hartford Courant 1,976,187 942,792 1,033,395 237,897 300,298 404,009 391,518 276,270 366,195 204,107 369,958 429,418 342,512 274,004 134,675 Total 487,106 247,464 239,642 40,286 47,471 88,953 103,263 89,210 117,923 41,795 93,493 103,465 89,255 73,566 48,372 Reach % 24.6% 26.2% 23.2% 16.9% 15.8% 22.0% 26.4% 32.3% 32.2% 20.5% 25.3% 24.1% 26.1% 26.8% 35.9% Total 678,980 313,577 365,403 67,286 79,032 138,808 142,622 108,861 142,371 62,053 120,759 145,946 131,666 109,315 54,105 Reach % 34.4% 33.3% 35.4% 28.3% 26.3% 34.4% 36.4% 39.4% 38.9% 30.4% 32.6% 34.0% 38.4% 39.9% 40.2% Total 745,146 371,933 373,213 72,505 94,877 151,399 155,629 123,386 147,350 74,383 142,674 165,337 130,868 114,342 58,601 Reach % 37.7% 39.5% 36.1% 30.5% 31.6% 37.5% 39.8% 44.7% 40.2% 36.4% 38.6% 38.5% 38.2% 41.7% 43.5% Total 854,948 389,136 465,812 94,768 106,062 187,224 179,091 126,867 160,936 82,888 151,865 179,412 164,285 131,852 66,590 Reach % 43.3% 41.3% 45.1% 39.8% 35.3% 46.3% 45.7% 45.9% 43.9% 40.6% 41.0% 41.8% 48.0% 48.1% 49.4% Hartford Courant Web Sites 591,639 5,118,714 New Haven Register Daily New Haven Register Sunday New Haven Register 5-Day Cume New Haven Register 4-Week Sunday Cume New Haven Register Total 231,337 115,742 115,595 24,814 28,835 40,281 42,149 36,765 58,493 22,842 44,335 45,983 47,153 31,712 16,177 Reach % 11.7% 12.3% 11.2% 10.4% 9.6% 10.0% 10.8% 13.3% 16.0% 11.2% 12.0% 10.7% 13.8% 11.6% 12.0% Total 254,047 121,132 132,915 21,376 32,757 51,724 50,233 37,291 60,666 31,372 46,233 51,963 43,304 39,895 18,787 Reach % 12.9% 12.8% 12.9% 9.0% 10.9% 12.8% 12.8% 13.5% 16.6% 15.4% 12.5% 12.1% 12.6% 14.6% 13.9% Total 347,209 170,967 176,242 35,091 58,746 62,365 65,489 51,832 73,686 37,818 67,903 66,350 69,456 46,565 19,847 Reach % 17.6% 18.1% 17.1% 14.8% 19.6% 15.4% 16.7% 18.8% 20.1% 18.5% 18.4% 15.5% 20.3% 17.0% 14.7% Total 357,759 166,146 191,613 39,678 62,394 68,005 66,721 48,677 72,284 42,162 65,320 73,940 60,672 51,264 29,175 Reach % 18.1% 17.6% 18.5% 16.7% 20.8% 16.8% 17.0% 17.6% 19.7% 20.7% 17.7% 17.2% 17.7% 18.7% 21.7% New Haven Register Web Sites 72,737 599,477 17 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Honolulu DMA Honolulu Advertiser Daily Honolulu Advertiser Sunday Honolulu Advertiser 5-Day Cume Honolulu Advertiser 4-Week Sunday Cume Honolulu Advertiser 975,311 485,521 489,790 122,304 166,682 187,114 187,001 134,888 177,322 130,175 210,852 180,609 161,728 105,482 57,888 Total 391,782 196,546 195,236 28,675 42,597 66,436 84,185 69,947 99,942 44,518 81,492 75,409 76,552 47,406 29,303 Reach % 40.2% 40.5% 39.9% 23.4% 25.6% 35.5% 45.0% 51.9% 56.4% 34.2% 38.6% 41.8% 47.3% 44.9% 50.6% Total 495,100 244,529 250,571 51,040 58,105 96,214 98,550 78,092 113,099 62,615 104,008 99,150 95,358 55,803 34,044 Reach % 50.8% 50.4% 51.2% 41.7% 34.9% 51.4% 52.7% 57.9% 63.8% 48.1% 49.3% 54.9% 59.0% 52.9% 58.8% Total 560,356 283,204 277,152 61,032 82,479 94,712 118,190 88,096 115,847 69,454 120,472 108,321 101,196 63,878 37,312 Reach % 57.5% 58.3% 56.6% 49.9% 49.5% 50.6% 63.2% 65.3% 65.3% 53.4% 57.1% 60.0% 62.6% 60.6% 64.5% Total 609,697 298,374 311,323 73,731 81,121 117,996 119,823 91,555 125,471 79,960 132,507 121,304 107,210 64,512 41,155 Reach % 62.5% 61.5% 63.6% 60.3% 48.7% 63.1% 64.1% 67.9% 70.8% 61.4% 62.8% 67.2% 66.3% 61.2% 71.1% Honolulu Advertiser Web Sites 323,695 3,566,183 Houston DMA Houston Chronicle Daily Houston Chronicle Sunday Houston Chronicle 5-Day Cume Houston Chronicle 4-Week Sunday Cume Houston Chronicle 3,939,303 1,951,334 1,987,969 542,357 793,388 853,572 787,067 493,765 469,154 486,134 884,483 677,735 591,005 450,559 253,296 Total 1,243,443 656,651 586,792 121,004 141,251 233,292 298,223 207,712 241,961 127,700 234,392 199,550 232,178 195,630 118,451 Reach % 31.6% 33.7% 29.5% 22.3% 17.8% 27.3% 37.9% 42.1% 51.6% 26.3% 26.5% 29.4% 39.3% 43.4% 46.8% Total 1,695,394 813,146 882,248 151,812 240,505 358,475 379,195 280,718 284,689 160,697 346,920 301,387 300,873 256,468 151,808 Reach % 43.0% 41.7% 44.4% 28.0% 30.3% 42.0% 48.2% 56.9% 60.7% 33.1% 39.2% 44.5% 50.9% 56.9% 59.9% Total 1,866,575 971,316 895,259 214,310 283,960 377,428 432,821 272,767 285,289 195,207 382,690 330,656 328,231 270,143 155,876 Reach % 47.4% 49.8% 45.0% 39.5% 35.8% 44.2% 55.0% 55.2% 60.8% 40.2% 43.3% 48.8% 55.5% 60.0% 61.5% Total 2,237,675 1,049,753 1,187,922 251,739 381,094 483,457 480,377 329,095 311,913 220,443 473,918 400,026 393,856 311,339 174,792 Reach % 56.8% 53.8% 59.8% 46.4% 48.0% 56.6% 61.0% 66.7% 66.5% 45.3% 53.6% 59.0% 66.6% 69.1% 69.0% Houston Chronicle Web Sites 2,305,638 33,718,007 Indianapolis DMA Indianapolis Star Daily Indianapolis Star Sunday Indianapolis Star 5-Day Cume Indianapolis Star 4-Week Sunday Cume Indianapolis Star 1,995,168 962,519 1,032,649 270,291 353,525 405,036 377,719 263,302 325,295 303,244 425,647 399,645 298,007 180,052 73,723 Total 561,087 279,298 281,789 44,526 60,046 110,966 114,364 95,962 135,223 87,918 109,285 108,109 96,717 74,381 35,623 Reach % 28.1% 29.0% 27.3% 16.5% 17.0% 27.4% 30.3% 36.4% 41.6% 29.0% 25.7% 27.1% 32.5% 41.3% 48.3% Total 874,354 412,003 462,351 86,936 143,931 185,764 175,169 125,912 156,642 137,625 166,785 183,784 153,383 110,795 40,560 Reach % 43.8% 42.8% 44.8% 32.2% 40.7% 45.9% 46.4% 47.8% 48.2% 45.4% 39.2% 46.0% 51.5% 61.5% 55.0% Total 860,308 448,454 411,854 89,516 111,234 177,166 183,560 135,653 163,179 126,583 183,801 174,505 149,532 99,037 46,485 Reach % 43.1% 46.6% 39.9% 33.1% 31.5% 43.7% 48.6% 51.5% 50.2% 41.7% 43.2% 43.7% 50.2% 55.0% 63.1% Total 1,122,489 528,343 594,146 127,780 200,619 253,665 212,688 149,185 178,552 175,166 225,381 231,896 196,496 134,474 46,555 Reach % 56.3% 54.9% 57.5% 47.3% 56.7% 62.6% 56.3% 56.7% 54.9% 57.8% 53.0% 58.0% 65.9% 74.7% 63.1% Indianapolis Star Web Sites 882,178 15,290,221 18 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Jacksonville DMA Florida Times-Union Daily Florida Times-Union Sunday Florida Times-Union 5-Day Cume Florida Times Union 4-Week Sunday Cume Florida Times-Union 1,190,773 578,660 612,113 152,557 205,107 244,114 232,390 164,739 191,866 172,500 299,405 232,818 166,207 92,720 56,565 Total 394,728 201,677 193,051 25,731 52,943 69,163 86,018 72,536 88,337 38,399 95,508 83,577 67,339 41,039 25,620 Reach % 33.1% 34.9% 31.5% 16.9% 25.8% 28.3% 37.0% 44.0% 46.0% 22.3% 31.9% 35.9% 40.5% 44.3% 45.3% Total 558,635 253,781 304,854 52,906 81,468 109,702 120,120 91,342 103,097 68,344 134,784 114,369 94,003 56,873 32,064 Reach % 46.9% 43.9% 49.8% 34.7% 39.7% 44.9% 51.7% 55.4% 53.7% 39.6% 45.0% 49.1% 56.6% 61.3% 56.7% Total 599,126 303,452 295,674 58,091 92,176 113,460 131,619 91,666 112,114 70,207 145,756 126,037 100,736 56,138 33,480 Reach % 50.3% 52.4% 48.3% 38.1% 44.9% 46.5% 56.6% 55.6% 58.4% 40.7% 48.7% 54.1% 60.6% 60.5% 59.2% Total 721,513 326,501 395,012 78,748 122,440 141,394 150,154 103,305 125,472 90,387 180,979 152,032 113,271 69,713 37,122 Reach % 60.6% 56.4% 64.5% 51.6% 59.7% 57.9% 64.6% 62.7% 65.4% 52.4% 60.4% 65.3% 68.2% 75.2% 65.6% Florida Times-Union Web Sites 441,560 7,988,025 Kansas City DMA Kansas City Star Daily Kansas City Star Sunday Kansas City Star 5-Day Cume KC Star 4-Week Sunday Cume KC Star 1,704,897 821,450 883,447 230,084 303,530 344,801 327,714 222,934 275,834 206,296 369,641 379,082 254,778 154,812 78,006 Total 586,335 307,678 278,657 49,280 71,170 94,924 124,797 101,457 144,707 59,038 130,467 134,768 106,858 65,772 36,664 Reach % 34.4% 37.5% 31.5% 21.4% 23.4% 27.5% 38.1% 45.5% 52.5% 28.6% 35.3% 35.6% 41.9% 42.5% 47.0% Total 867,578 435,815 431,763 75,695 138,271 163,693 184,487 130,936 174,496 92,001 170,607 206,875 161,759 102,159 54,087 Reach % 50.9% 53.1% 48.9% 32.9% 45.6% 47.5% 56.3% 58.7% 63.3% 44.6% 46.2% 54.6% 63.5% 66.0% 69.3% Total 885,437 437,209 448,228 87,267 137,588 172,509 182,273 137,911 167,889 91,299 189,341 200,872 160,893 101,237 40,512 Reach % 51.9% 53.2% 50.7% 37.9% 45.3% 50.0% 55.6% 61.9% 60.9% 44.3% 51.2% 53.0% 63.2% 65.4% -1 Total 1,109,963 523,191 586,772 121,559 189,101 222,281 221,478 158,123 197,421 118,910 224,841 268,489 200,850 119,047 59,823 Reach % 65.1% 63.7% 66.4% 52.8% 62.3% 64.5% 67.6% 70.9% 71.6% 57.6% 60.8% 70.8% 78.8% 76.9% 76.7% Kansas City Star Web Sites 784,942 11,427,708 Knoxville DMA Knoxville News Sentinel Daily Knoxville News Sentinel Sunday Knoxville News Sentinel 5-Day Cume Knoxville News Sentinel 4-Week Sunday Cume Knoxville News Sentinel 966,679 463,143 503,536 117,111 159,649 181,859 180,471 146,389 181,200 169,322 209,244 172,177 106,674 66,932 26,315 Total 295,308 146,339 148,969 14,319 33,904 53,020 55,640 56,286 82,139 44,183 70,941 57,356 37,735 30,466 11,929 Reach % 30.5% 31.6% 29.6% 12.2% 21.2% 29.2% 30.8% 38.4% 45.3% 26.1% 33.9% 33.3% 35.4% 45.5% 45.3% Total 415,358 201,147 214,211 31,952 55,624 70,840 85,368 73,594 97,980 56,478 93,462 78,694 60,625 40,609 18,603 Reach % 43.0% 43.4% 42.5% 27.3% 34.8% 39.0% 47.3% 50.3% 54.1% 33.4% 44.7% 45.7% 56.8% 60.7% 70.7% Total 449,259 219,024 230,235 42,849 57,009 82,599 83,045 82,252 101,505 62,847 100,352 87,053 66,895 42,557 17,869 Reach % 46.5% 47.3% 45.7% 36.6% 35.7% 45.4% 46.0% 56.2% 56.0% 37.1% 48.0% 50.6% 62.7% 63.6% 67.9% Total 543,459 247,587 295,872 51,900 82,686 102,283 105,466 89,138 111,986 86,901 114,266 105,320 73,911 48,469 22,462 Reach % 56.2% 53.5% 58.8% 44.3% 51.8% 56.2% 58.4% 60.9% 61.8% 51.3% 54.6% 61.2% 69.3% 72.4% 85.4% Knoxville News Sentinel Web Sites 217,743 3,552,958 19 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Las Vegas DMA Las Vegas Review-Journal Daily Morning Las Vegas Review- Journal Sunday Las Vegas Review- Journal & Sun 5-Day Cume Las Vegas Review- Journal 4-Week Sunday Cume Las Vegas Review-Journal & Sun 1,246,435 629,368 617,067 143,049 246,090 264,270 225,015 174,363 193,648 157,140 308,509 240,120 190,361 136,789 66,977 Total 419,615 218,149 201,466 32,455 38,686 70,982 78,489 88,444 110,559 44,993 110,022 86,961 64,631 56,296 33,013 Reach % 33.7% 34.7% 32.6% 22.7% 15.7% 26.9% 34.9% 50.7% 57.1% 28.6% 35.7% 36.2% 34.0% 41.2% 49.3% Total 601,126 288,637 312,489 54,645 71,721 117,902 113,462 109,221 134,175 66,784 144,134 113,984 103,641 81,053 44,870 Reach % 48.2% 45.9% 50.6% 38.2% 29.1% 44.6% 50.4% 62.6% 69.3% 42.5% 46.7% 47.5% 54.4% 59.3% 67.0% Total 620,232 323,679 296,553 58,505 81,631 125,264 113,327 106,567 134,938 69,881 156,262 126,544 99,033 78,220 40,457 Reach % 49.8% 51.4% 48.1% 40.9% 33.2% 47.4% 50.4% 61.1% 69.7% 44.5% 50.7% 52.7% 52.0% 57.2% 60.4% Total 768,199 376,592 391,607 73,315 119,264 159,748 145,942 116,940 152,990 83,067 179,626 155,607 134,939 100,573 51,302 Reach % 61.6% 59.8% 63.5% 51.3% 48.5% 60.4% 64.9% 67.1% 79.0% 52.9% 58.2% 64.8% 70.9% 73.5% 76.6% Las Vegas Review-Journal Web Sites 861,246 18,152,155 Lexington DMA Lexington Herald-Leader Daily Lexington Herald-Leader Sunday Lexington Herald-Leader 5-Day Cume Herald-Leader 4-Week Sunday Cume Herald- Leader 930,014 450,301 479,713 130,235 170,812 181,662 172,725 126,680 147,900 146,366 198,285 160,180 110,840 52,061 23,852 Total 306,282 154,800 151,482 38,970 41,512 59,476 65,478 52,045 48,801 38,872 70,846 62,367 52,000 26,484 13,433 Reach % 32.9% 34.4% 31.6% 29.9% 24.3% 32.7% 37.9% 41.1% 33.0% 26.6% 35.7% 38.9% 46.9% 50.9% 56.3% Total 394,513 186,102 208,411 47,122 71,770 80,501 78,125 63,547 53,448 48,453 88,166 79,465 65,297 35,134 14,986 Reach % 42.4% 41.3% 43.4% 36.2% 42.0% 44.3% 45.2% 50.2% 36.1% 33.1% 44.5% 49.6% 58.9% 67.5% 62.8% Total 468,995 243,109 225,886 64,917 85,534 98,510 89,208 71,487 59,339 66,211 107,323 91,276 72,249 38,200 15,665 Reach % 50.4% 54.0% 47.1% 49.8% 50.1% 54.2% 51.6% 56.4% 40.1% 45.2% 54.1% 57.0% 65.2% 73.4% 65.7% Total 516,391 240,004 276,387 70,368 102,769 111,191 92,088 76,986 62,989 70,500 117,528 97,561 81,014 38,766 17,598 Reach % 55.5% 53.3% 57.6% 54.0% 60.2% 61.2% 53.3% 60.8% 42.6% 48.2% 59.3% 60.9% 73.1% 74.5% 73.8% Lexington Herald-Leader Web Sites 577,288 5,044,614 Los Angeles DMA Los Angeles Daily News Daily Los Angeles Daily News Sunday Los Angeles Daily News 5-Day Cume LA Daily News 4-Week Sunday Cume LA Daily News 12,667,236 6,213,506 6,453,730 1,725,060 2,595,353 2,742,794 2,310,573 1,501,238 1,792,218 1,762,334 2,762,608 1,886,815 1,906,702 1,469,235 1,044,180 Total 457,810 245,992 211,818 33,099 65,820 110,237 91,960 48,227 108,467 47,955 87,850 65,827 75,859 74,257 50,320 Reach % 3.6% 4.0% 3.3% 1.9% 2.5% 4.0% 4.0% 3.2% 6.1% 2.7% 3.2% 3.5% 4.0% 5.1% 4.8% Total 539,180 269,274 269,906 57,224 63,613 125,382 99,366 77,285 116,310 60,043 116,520 93,240 77,781 86,930 44,636 Reach % 4.3% 4.3% 4.2% 3.3% 2.5% 4.6% 4.3% 5.1% 6.5% 3.4% 4.2% 4.9% 4.1% 5.9% 4.3% Total 835,804 438,036 397,768 101,814 147,717 175,342 162,161 114,473 134,297 98,487 175,646 129,373 145,537 117,338 79,210 Reach % 6.6% 7.0% 6.2% 5.9% 5.7% 6.4% 7.0% 7.6% 7.5% 5.6% 6.4% 6.9% 7.6% 8.0% 7.6% Total 796,106 392,771 403,335 94,022 166,316 166,364 129,691 93,276 146,437 91,828 174,784 136,171 112,090 119,372 68,116 Reach % 6.3% 6.3% 6.2% 5.5% 6.4% 6.1% 5.6% 6.2% 8.2% 5.2% 6.3% 7.2% 5.9% 8.1% 6.5% Los Angeles Daily News Web Sites 2,571,970 20,203,132 20 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Total Men Women Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ HHI $25,000 - $34,999 HHI $35,000 - $49,999 HHI $50,000 - $74,999 HHI $75,000 - $99,999 Los Angeles Times Daily Los Angeles Times Total 2,392,096 1,293,931 1,098,165 247,273 298,002 454,493 516,152 349,272 526,904 220,504 494,161 410,576 413,198 387,661 320,166 Reach % 18.9% 20.8% 17.0% 14.3% 11.5% 16.6% 22.3% 23.3% 29.4% 12.5% 17.9% 21.8% 21.7% 26.4% 30.7% Sunday Los Angeles Times Total 3,452,145 1,638,173 1,813,972 394,408 532,270 690,397 688,990 500,504 645,576 317,535 700,751 531,289 685,362 491,485 436,401 Reach % 27.3% 26.4% 28.1% 22.9% 20.5% 25.2% 29.8% 33.3% 36.0% 18.0% 25.4% 28.2% 35.9% 33.5% 41.8% 5-Day Cume LA Times Total 3,884,092 2,108,097 1,775,995 534,922 685,184 758,029 795,022 486,109 624,826 394,976 813,230 611,760 687,933 551,791 490,162 Reach % 30.7% 33.9% 27.5% 31.0% 26.4% 27.6% 34.4% 32.4% 34.9% 22.4% 29.4% 32.4% 36.1% 37.6% 46.9% 4-Week Sunday Cume LA Times Total 4,720,783 2,261,491 2,459,292 600,494 807,675 1,010,787 908,924 629,399 763,504 477,795 954,657 741,015 877,487 663,012 544,301 Reach % 37.3% 36.4% 38.1% 34.8% 31.1% 36.9% 39.3% 41.9% 42.6% 27.1% 34.6% 39.3% 46.0% 45.1% 52.1% Los Angeles Times Web Sites 4,307,571 48,362,918 HHI $100 - $149,999 HHI $150,000+ Orange County Register Daily Orange County Register Sunday Orange County Register 5-Day Cume OC Register 4-Week Sunday Cume OC Register Total 803,670 452,506 351,164 72,151 99,268 150,410 191,987 135,201 154,653 64,169 111,750 131,996 133,740 177,755 125,167 Reach % 6.3% 7.3% 5.4% 4.2% 3.8% 5.5% 8.3% 9.0% 8.6% 3.6% 4.0% 7.0% 7.0% 12.1% 12.0% Total 1,057,879 522,229 535,650 97,000 146,054 213,745 238,455 166,907 195,718 91,190 181,776 168,791 168,398 191,562 171,449 Reach % 8.4% 8.4% 8.3% 5.6% 5.6% 7.8% 10.3% 11.1% 10.9% 5.2% 6.6% 8.9% 8.8% 13.0% 16.4% Total 1,303,155 730,829 572,326 145,399 212,134 270,469 278,731 202,309 194,113 118,343 216,877 210,081 222,042 254,370 187,464 Reach % 10.3% 11.8% 8.9% 8.4% 8.2% 9.9% 12.1% 13.5% 10.8% 6.7% 7.9% 11.1% 11.6% 17.3% 18.0% Total 1,483,330 729,783 753,547 156,237 234,889 315,241 311,715 218,797 246,451 128,813 240,207 248,410 245,317 280,072 206,457 Reach % 11.7% 11.7% 11.7% 9.1% 9.1% 11.5% 13.5% 14.6% 13.8% 7.3% 8.7% 13.2% 12.9% 19.1% 19.8% Orange County Register Web Sites 594,239 9,656,602 Louisville DMA Louisville Courier-Journal Louisville DMA Daily Louisville Courier-Journal Sunday Louisville Courier-Journal 5-Day Cume Louisville Courier- Journal 4-Week Sunday Cume Louisville Courier-Journal 1,206,506 580,560 625,946 145,517 206,674 243,768 238,841 167,628 204,078 209,142 264,461 235,465 153,880 89,713 43,551 Total 1,206,506 580,560 625,946 145,517 206,674 243,768 238,841 167,628 204,078 209,142 264,461 235,465 153,880 89,713 43,551 Reach % 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Total 488,830 251,711 237,119 34,004 65,279 93,770 108,514 79,474 107,789 68,405 100,078 99,781 81,645 53,419 24,380 Reach % 40.5% 43.4% 37.9% 23.4% 31.6% 38.5% 45.4% 47.4% 52.8% 32.7% 37.8% 42.4% 53.1% 59.5% 56.0% Total 659,315 297,300 362,015 54,347 94,550 132,725 140,428 106,534 130,731 94,546 137,627 134,512 98,636 67,740 33,593 Reach % 54.6% 51.2% 57.8% 37.3% 45.7% 54.4% 58.8% 63.6% 64.1% 45.2% 52.0% 57.1% 64.1% 75.5% 77.1% Total 703,347 343,272 360,075 66,609 111,557 134,488 153,767 108,899 128,027 96,072 143,427 151,036 111,145 67,116 30,445 Reach % 58.3% 59.1% 57.5% 45.8% 54.0% 55.2% 64.4% 65.0% 62.7% 45.9% 54.2% 64.1% 72.2% 74.8% 69.9% Total 806,352 361,483 444,869 76,492 142,307 161,505 165,048 120,052 140,948 121,575 169,466 164,051 122,593 74,289 37,421 Reach % 66.8% 62.3% 71.1% 52.6% 68.9% 66.3% 69.1% 71.6% 69.1% 58.1% 64.1% 69.7% 79.7% 82.8% 85.9% Louisville Courier-Journal Web Sites 504,411 3,385,968 21 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Memphis DMA Memphis Commercial Appeal Daily Memphis Commercial Appeal Sunday Memphis Commercial Appeal 5-Day Cume Memphis Commercial Appeal 4-Week Sunday Cume Memphis Commercial Appeal 1,296,627 615,488 681,139 181,081 240,386 259,061 246,580 169,606 199,913 190,785 317,940 208,644 140,311 123,245 66,375 Total 439,097 209,191 229,906 41,540 58,368 71,530 99,917 75,484 92,258 53,893 106,668 74,238 54,864 60,853 37,425 Reach % 33.9% 34.0% 33.8% 22.9% 24.3% 27.6% 40.5% 44.5% 46.1% 28.2% 33.5% 35.6% 39.1% 49.4% 56.4% Total 629,073 288,617 340,456 75,121 103,760 127,090 128,956 86,618 107,528 81,109 156,672 110,660 77,444 76,792 40,867 Reach % 48.5% 46.9% 50.0% 41.5% 43.2% 49.1% 52.3% 51.1% 53.8% 42.5% 49.3% 53.0% 55.2% 62.3% 61.6% Total 656,616 311,822 344,794 79,845 101,465 133,654 137,132 100,760 103,760 85,626 160,780 113,461 81,598 84,553 44,078 Reach % 50.6% 50.7% 50.6% 44.1% 42.2% 51.6% 55.6% 59.4% 51.9% 44.9% 50.6% 54.4% 58.2% 68.6% 66.4% Total 803,393 361,708 441,685 93,814 156,445 165,485 162,976 105,915 118,758 105,739 192,208 144,394 102,482 93,641 51,769 Reach % 62.0% 58.8% 64.8% 51.8% 65.1% 63.9% 66.1% 62.4% 59.4% 55.4% 60.5% 69.2% 73.0% 76.0% 78.0% Commercial Appeal Web Sites 353,940 7,576,432 Miami/Ft. Lauderdale DMA El Nuevo Herald (Miami) Daily El Nuevo Herald Sunday El Nuevo Herald 5-Day Cume El Nuevo Herald 4-Week Sunday Cume El Nuevo Herald 3,204,341 1,526,431 1,677,910 354,676 544,029 672,282 591,686 426,255 615,413 426,459 764,058 463,988 416,154 314,578 234,707 Total 261,473 144,782 116,691 18,163 32,656 46,043 56,282 44,021 64,308 34,689 65,355 37,930 34,928 15,263 10,564 Reach % 8.2% 9.5% 7.0% 5.1% 6.0% 6.8% 9.5% 10.3% 10.4% 8.1% 8.6% 8.2% 8.4% 4.9% 4.5% Total 308,223 144,477 163,746 22,928 31,966 60,051 67,507 48,834 76,937 47,928 86,942 42,312 39,195 14,552 10,782 Reach % 9.6% 9.5% 9.8% 6.5% 5.9% 8.9% 11.4% 11.5% 12.5% 11.2% 11.4% 9.1% 9.4% 4.6% 4.6% Total 424,921 199,136 225,785 30,869 50,987 94,769 88,626 59,822 99,848 62,014 112,853 61,525 45,964 22,730 15,016 Reach % 13.3% 13.0% 13.5% 8.7% 9.4% 14.1% 15.0% 14.0% 16.2% 14.5% 14.8% 13.3% 11.0% 7.2% 6.4% Total 424,323 185,920 238,403 30,073 65,271 78,972 87,635 64,002 98,370 65,574 112,480 58,003 48,367 24,249 18,643 Reach % 13.2% 12.2% 14.2% 8.5% 12.0% 11.7% 14.8% 15.0% 16.0% 15.4% 14.7% 12.5% 11.6% 7.7% 7.9% El Nuevo Herald Web Sites 20,633 169,212 Miami Herald Daily Miami Herald Sunday Miami Herald 5-Day Cume Miami Herald 4-Week Sunday Cume Miami Herald Total 693,836 367,812 326,024 65,280 84,514 127,943 151,450 104,048 160,601 80,768 132,442 107,436 107,879 99,368 76,136 Reach % 21.7% 24.1% 19.4% 18.4% 15.5% 19.0% 25.6% 24.4% 26.1% 18.9% 17.3% 23.2% 25.9% 31.6% 32.4% Total 1,022,015 488,338 533,677 107,714 166,177 209,278 211,569 130,398 196,879 112,641 237,726 162,629 150,034 129,640 98,329 Reach % 31.9% 32.0% 31.8% 30.4% 30.5% 31.1% 35.8% 30.6% 32.0% 26.4% 31.1% 35.1% 36.1% 41.2% 41.9% Total 1,112,792 583,492 529,300 141,097 171,864 235,034 221,222 142,514 201,061 135,567 252,197 175,733 157,362 142,114 102,758 Reach % 34.7% 38.2% 31.5% 39.8% 31.6% 35.0% 37.4% 33.4% 32.7% 31.8% 33.0% 37.9% 37.8% 45.2% 43.8% Total 1,360,569 631,119 729,450 177,489 239,646 284,663 267,981 172,840 217,950 159,957 325,992 227,939 192,585 162,947 113,179 Reach % 42.5% 41.3% 43.5% 50.0% 44.1% 42.3% 45.3% 40.5% 35.4% 37.5% 42.7% 49.1% 46.3% 51.8% 48.2% Miami Herald Web Sites 1,815,119 11,179,211 22 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Sun-Sentinel (South Florida) Daily Sun-Sentinel (South Florida) Sunday Sun-Sentinel (South Florida) 5-Day Cume Sun-Sentinel 4-Week Sunday Cume Sun- Sentinel Total Men Women Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ HHI $25,000 - $34,999 HHI $35,000 - $49,999 HHI $50,000 - $74,999 HHI $75,000 - $99,999 HHI $100 - $149,999 HHI $150,000+ Total 500,051 260,968 239,083 31,385 62,656 84,758 110,667 77,307 133,278 55,466 96,212 62,643 91,321 69,732 57,131 Reach % 15.6% 17.1% 14.2% 8.8% 11.5% 12.6% 18.7% 18.1% 21.7% 13.0% 12.6% 13.5% 21.9% 22.2% 24.3% Total 730,761 356,416 374,345 56,259 101,433 139,973 150,564 109,222 173,310 90,521 164,078 107,298 129,266 85,762 62,874 Reach % 22.8% 23.3% 22.3% 15.9% 18.6% 20.8% 25.4% 25.6% 28.2% 21.2% 21.5% 23.1% 31.1% 27.3% 26.8% Total 808,950 412,382 396,568 71,139 119,177 156,002 180,370 109,567 172,695 99,895 176,384 107,724 130,574 102,031 77,644 Reach % 25.2% 27.0% 23.6% 20.1% 21.9% 23.2% 30.5% 25.7% 28.1% 23.4% 23.1% 23.2% 31.4% 32.4% 33.1% Total 1,005,664 469,160 536,504 111,469 163,734 198,477 184,039 137,938 210,007 120,669 221,822 154,474 166,884 113,190 87,511 Reach % 31.4% 30.7% 32.0% 31.4% 30.1% 29.5% 31.1% 32.4% 34.1% 28.3% 29.0% 33.3% 40.1% 36.0% 37.3% Sun-Sentinel Web Sites 1,207,158 19,996,504 Milwaukee DMA Milwaukee Journal Sentinel Daily Milwaukee Journal Sentinel Sunday Milwaukee Journal Sentinel 5-Day Cume Milwaukee Journal Sentinel 4-Week Sunday Cume Milwaukee Journal Sentinel 1,678,477 811,107 867,370 217,370 281,042 341,416 332,050 219,973 286,626 207,956 336,353 395,911 280,292 171,621 69,933 Total 684,496 368,350 316,146 52,211 90,436 130,314 144,941 113,359 153,235 76,480 148,246 155,003 122,869 84,617 31,485 Reach % 40.8% 45.4% 36.4% 24.0% 32.2% 38.2% 43.7% 51.5% 53.5% 36.8% 44.1% 39.2% 43.8% 49.3% 45.0% Total 936,279 444,966 491,313 98,195 137,753 183,029 193,219 140,179 183,904 94,523 204,241 217,884 161,497 116,305 38,273 Reach % 55.8% 54.9% 56.6% 45.2% 49.0% 53.6% 58.2% 63.7% 64.2% 45.5% 60.7% 55.0% 57.6% 67.8% 54.7% Total 964,497 499,795 464,702 110,812 148,221 182,180 195,185 140,535 187,564 118,084 201,521 220,538 158,950 109,574 45,233 Reach % 57.5% 61.6% 53.6% 51.0% 52.7% 53.4% 58.8% 63.9% 65.4% 56.8% 59.9% 55.7% 56.7% 63.8% 64.7% Total 1,143,833 537,015 606,818 142,548 170,058 233,400 235,486 151,310 211,031 125,381 239,636 272,853 194,206 129,090 51,800 Reach % 68.1% 66.2% 70.0% 65.6% 60.5% 68.4% 70.9% 68.8% 73.6% 60.3% 71.2% 68.9% 69.3% 75.2% 74.1% Milwaukee Journal Sentinel Web Sites 1,247,980 24,260,999 Minneapolis/St. Paul DMA Minneapolis Star Tribune Daily Minneapolis Star Tribune Sunday Minneapolis Star Tribune 5-Day Cume Star-Tribune 4-Week Sunday Cume Star- Tribune 3,242,959 1,590,782 1,652,177 432,712 566,527 686,284 642,030 417,580 497,826 417,979 745,260 653,683 517,715 404,343 168,995 Total 953,436 510,768 442,668 58,626 115,863 194,650 204,965 184,442 194,890 100,063 198,258 209,125 173,409 133,137 59,208 Reach % 29.4% 32.1% 26.8% 13.5% 20.5% 28.4% 31.9% 44.2% 39.1% 23.9% 26.6% 32.0% 33.5% 32.9% 35.0% Total 1,417,618 654,675 762,943 149,118 202,904 298,338 308,548 216,645 242,065 152,174 287,609 315,298 264,535 184,640 97,462 Reach % 43.7% 41.2% 46.2% 34.5% 35.8% 43.5% 48.1% 51.9% 48.6% 36.4% 38.6% 48.2% 51.1% 45.7% 57.7% Total 1,458,238 755,958 702,280 134,158 202,247 330,771 309,297 234,867 246,898 164,146 323,386 312,685 254,087 182,574 95,469 Reach % 45.0% 47.5% 42.5% 31.0% 35.7% 48.2% 48.2% 56.2% 49.6% 39.3% 43.4% 47.8% 49.1% 45.2% 56.5% Total 1,843,823 855,037 988,786 232,971 309,496 382,359 382,863 251,036 285,098 193,953 378,311 373,792 365,652 260,073 112,281 Reach % 56.9% 53.7% 59.8% 53.8% 54.6% 55.7% 59.6% 60.1% 57.3% 46.4% 50.8% 57.2% 70.6% 64.3% 66.4% Star Tribune Web Sites 1,112,265 43,053,866 23 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

St. Paul Pioneer Press Daily St. Paul Pioneer Press Sunday St. Paul Pioneer Press 5-Day Cume St. Paul Pioneer Press 4-Week Sunday Cume St. Paul Pioneer Press Total Men Women Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ HHI $25,000 - $34,999 HHI $35,000 - $49,999 HHI $50,000 - $74,999 HHI $75,000 - $99,999 HHI $100 - $149,999 HHI $150,000+ Total 449,072 247,907 201,165 52,675 49,544 78,588 93,796 74,184 100,285 52,241 89,071 103,356 78,254 70,406 27,631 Reach % 13.8% 15.6% 12.2% 12.2% 8.7% 11.5% 14.6% 17.8% 20.1% 12.5% 12.0% 15.8% 15.1% 17.4% 16.4% Total 644,454 317,065 327,389 85,217 83,730 146,687 114,261 93,814 120,745 83,261 128,818 135,169 104,690 95,320 49,695 Reach % 19.9% 19.9% 19.8% 19.7% 14.8% 21.4% 17.8% 22.5% 24.3% 19.9% 17.3% 20.7% 20.2% 23.6% 29.4% Total 758,243 406,629 351,614 91,162 95,386 170,075 158,619 108,070 134,931 108,662 137,320 152,844 128,831 114,131 56,996 Reach % 23.4% 25.6% 21.3% 21.1% 16.8% 24.8% 24.7% 25.9% 27.1% 26.0% 18.4% 23.4% 24.9% 28.2% 33.7% Total 899,143 432,606 466,537 124,039 139,116 184,292 167,171 119,033 165,492 111,052 203,336 190,420 130,103 118,501 59,195 Reach % 27.7% 27.2% 28.2% 28.7% 24.6% 26.9% 26.0% 28.5% 33.2% 26.6% 27.3% 29.1% 25.1% 29.3% 35.0% Pioneer Press Web Sites 562,035 7,999,524 Mobile/Pensacola DMA Mobile Register Daily Mobile Register Sunday Mobile Register 5-Day Cume Mobile Register 4-Week Sunday Cume Mobile Register 976,098 474,610 501,488 135,120 163,641 186,417 182,469 134,694 173,757 171,826 227,281 206,290 94,753 71,027 30,119 Total 252,015 115,671 136,344 27,332 33,771 43,000 48,997 44,434 54,481 40,290 60,909 49,119 29,767 19,042 9,688 Reach % 25.8% 24.4% 27.2% 20.2% 20.6% 23.1% 26.9% 33.0% 31.4% 23.4% 26.8% 23.8% 31.4% 26.8% 32.2% Total 314,317 146,222 168,095 34,159 48,703 56,303 63,028 53,457 58,667 55,065 69,951 63,263 36,852 25,851 10,758 Reach % 32.2% 30.8% 33.5% 25.3% 29.8% 30.2% 34.5% 39.7% 33.8% 32.0% 30.8% 30.7% 38.9% 36.4% 35.7% Total 379,496 179,844 199,652 45,312 60,205 77,047 70,117 57,341 69,474 65,239 87,640 75,655 41,560 28,647 11,260 Reach % 38.9% 37.9% 39.8% 33.5% 36.8% 41.3% 38.4% 42.6% 40.0% 38.0% 38.6% 36.7% 43.9% 40.3% 37.4% Total 410,289 190,505 219,784 49,261 69,922 72,169 84,791 63,316 70,830 71,298 92,634 83,773 45,864 31,660 12,235 Reach % 42.0% 40.1% 43.8% 36.5% 42.7% 38.7% 46.5% 47.0% 40.8% 41.5% 40.8% 40.6% 48.4% 44.6% 40.6% Mobile Register Web Sites 811,038 22,318,563 Nashville DMA Tennessean (Nashville) Daily Tennessean Sunday Tennessean 5-Day Cume Tennessean 4-Week Sunday Cume Tennessean 1,788,148 869,056 919,092 235,380 329,976 365,249 336,596 239,701 281,246 248,189 446,676 319,931 225,030 140,163 76,826 Total 475,426 248,765 226,661 32,522 62,266 82,498 107,636 75,735 114,769 52,780 111,830 101,103 69,127 51,323 33,443 Reach % 26.6% 28.6% 24.7% 13.8% 18.9% 22.6% 32.0% 31.6% 40.8% 21.3% 25.0% 31.6% 30.7% 36.6% 43.5% Total 690,984 334,913 356,071 69,012 95,920 126,248 158,608 106,623 134,573 72,901 156,008 164,937 102,795 73,534 42,400 Reach % 38.6% 38.5% 38.7% 29.3% 29.1% 34.6% 47.1% 44.5% 47.8% 29.4% 34.9% 51.6% 45.7% 52.5% 55.2% Total 727,492 380,275 347,217 86,013 118,618 139,386 152,152 101,713 129,610 80,455 166,897 158,454 106,612 73,571 48,486 Reach % 40.7% 43.8% 37.8% 36.5% 35.9% 38.2% 45.2% 42.4% 46.1% 32.4% 37.4% 49.5% 47.4% 52.5% 63.1% Total 938,977 451,694 487,283 97,657 164,254 188,980 207,282 131,151 149,653 107,932 215,900 214,222 139,543 94,732 57,198 Reach % 52.5% 52.0% 53.0% 41.5% 49.8% 51.7% 61.6% 54.7% 53.2% 43.5% 48.3% 67.0% 62.0% 67.6% 74.5% Tennessean Web Sites 470,782 4,850,123 24 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

New Orleans DMA New Orleans Times-Picayune Daily New Orleans Times- Picayune Sunday New Orleans Times- Picayune 5-Day Cume Times-Picayune 4-Week Sunday Cume Times- Picayune 1,325,152 625,013 700,139 183,659 232,942 259,396 258,013 180,153 210,989 203,064 318,138 224,859 149,144 103,022 60,121 Total 602,744 291,936 310,808 63,818 78,345 118,644 125,284 93,456 123,197 91,404 153,658 96,207 70,888 54,001 44,949 Reach % 45.5% 46.7% 44.4% 34.7% 33.6% 45.7% 48.6% 51.9% 58.4% 45.0% 48.3% 42.8% 47.5% 52.4% 74.8% Total 737,615 331,479 406,136 69,432 109,925 149,588 164,760 110,999 132,911 107,754 179,757 120,960 95,022 69,569 41,212 Reach % 55.7% 53.0% 58.0% 37.8% 47.2% 57.7% 63.9% 61.6% 63.0% 53.1% 56.5% 53.8% 63.7% 67.5% 68.5% Total 842,942 401,927 441,015 103,912 133,162 162,910 171,952 120,915 150,091 123,008 201,357 139,326 103,299 75,188 51,014 Reach % 63.6% 64.3% 63.0% 56.6% 57.2% 62.8% 66.6% 67.1% 71.1% 60.6% 63.3% 62.0% 69.3% 73.0% 84.9% Total 901,685 389,920 511,765 102,751 157,333 181,354 187,608 126,306 146,333 139,743 212,836 149,033 117,041 79,758 47,366 Reach % 68.0% 62.4% 73.1% 55.9% 67.5% 69.9% 72.7% 70.1% 69.4% 68.8% 66.9% 66.3% 78.5% 77.4% 78.8% Times-Picayune Web Sites 591,700 7,507,409 New York DMA Asbury Park Press Daily Asbury Park Press Sunday Asbury Park Press 5-Day Cume Asbury Park Press 4-Week Sunday Cume Asbury Park Press 15,680,056 7,414,789 8,265,267 1,781,112 2,798,736 3,331,448 2,961,713 2,126,603 2,680,444 1,592,751 2,881,347 2,654,132 2,436,460 2,293,230 2,022,440 Total 410,713 202,776 207,937 34,519 38,495 63,878 93,171 77,429 103,221 45,587 71,355 64,157 79,927 61,808 58,160 Reach % 2.6% 2.7% 2.5% 1.9% 1.4% 1.9% 3.1% 3.6% 3.9% 2.9% 2.5% 2.4% 3.3% 2.7% 3.5% Total 560,741 266,267 294,474 59,161 63,006 107,539 114,982 91,143 124,910 57,669 92,683 99,166 99,464 91,414 76,897 Reach % 3.6% 3.6% 3.6% 3.3% 2.3% 3.2% 3.9% 4.3% 4.7% 3.6% 3.2% 3.7% 4.1% 4.0% 3.8% Total 644,865 293,010 351,855 72,036 77,374 120,231 130,740 100,269 144,215 67,831 105,521 113,028 125,639 91,030 93,740 Reach % 4.1% 4.0% 4.3% 4.0% 2.8% 3.6% 4.4% 4.7% 5.4% 4.3% 3.7% 4.3% 5.2% 4.0% 4.6% Total 729,093 316,930 412,163 74,666 86,693 141,714 145,413 118,153 162,454 76,022 127,834 123,801 130,911 112,345 96,266 Reach % 4.6% 4.3% 5.0% 4.2% 3.1% 4.3% 4.9% 5.6% 6.1% 4.8% 4.4% 4.7% 5.4% 4.9% 4.8% Asbury Park Press Web Sites 341,464 8,632,149 Bergen Record Daily Bergen Record Sunday Bergen Record 5-Day Cume Bergen Record 4-Week Sunday Cume Bergen Record Total 420,643 198,939 221,704 37,164 42,824 65,219 95,293 85,405 94,738 27,889 59,125 83,698 65,041 76,140 90,413 Reach % 2.7% 2.7% 2.7% 2.1% 1.5% 2.0% 3.2% 4.0% 3.5% 1.8% 2.1% 3.2% 2.7% 3.3% 4.5% Total 582,002 287,678 294,324 33,511 81,242 120,949 125,776 100,146 120,378 35,087 69,250 118,109 108,246 116,753 103,150 Reach % 3.7% 3.9% 3.6% 1.9% 2.9% 3.6% 4.2% 4.7% 4.5% 2.2% 2.4% 4.5% 4.4% 5.1% 5.1% Total 682,347 334,539 347,808 62,654 104,278 132,452 143,544 106,653 132,766 51,060 92,860 138,763 121,525 126,046 117,950 Reach % 4.4% 4.5% 4.2% 3.5% 3.7% 4.0% 4.8% 5.0% 5.0% 3.2% 3.2% 5.2% 5.0% 5.5% 5.8% Total 760,800 360,022 400,778 53,565 106,555 163,252 161,788 121,462 154,178 55,616 101,954 147,567 137,755 142,409 131,204 Reach % 4.9% 4.9% 4.8% 3.0% 3.8% 4.9% 5.5% 5.7% 5.8% 3.5% 3.5% 5.6% 5.7% 6.2% 6.5% The Record Web Sites 320,583 1,537,906 25 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Journal News (NY) Daily Journal News Sunday Journal News 5-Day Cume Journal News 4-Week Sunday Cume Journal News Total Men Women Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ HHI $25,000 - $34,999 HHI $35,000 - $49,999 HHI $50,000 - $74,999 HHI $75,000 - $99,999 HHI $100 - $149,999 HHI $150,000+ Total 395,371 189,430 205,941 38,428 36,659 79,294 74,765 63,006 103,219 33,373 64,070 72,160 65,977 67,348 66,357 Reach % 2.5% 2.6% 2.5% 2.2% 1.3% 2.4% 2.5% 3.0% 3.9% 2.1% 2.2% 2.7% 2.7% 2.9% 3.3% Total 497,908 240,646 257,262 42,077 51,743 96,965 96,886 89,724 120,513 51,289 80,214 77,026 70,746 98,895 89,313 Reach % 3.2% 3.2% 3.1% 2.4% 1.8% 2.9% 3.3% 4.2% 4.5% 3.2% 2.8% 2.9% 2.9% 4.3% 4.4% Total 678,306 325,088 353,218 83,514 82,971 133,920 140,752 97,435 139,714 60,572 111,763 107,649 107,843 121,380 121,020 Reach % 4.3% 4.4% 4.3% 4.7% 3.0% 4.0% 4.8% 4.6% 5.2% 3.8% 3.9% 4.1% 4.4% 5.3% 6.0% Total 680,462 283,519 396,943 61,106 89,617 150,840 136,583 102,551 139,765 61,423 110,265 100,905 97,010 133,706 111,787 Reach % 4.3% 3.8% 4.8% 3.4% 3.2% 4.5% 4.6% 4.8% 5.2% 3.9% 3.8% 3.8% 4.0% 5.8% 5.5% Journal News Web Sites 333,009 1,977,882 New York Daily News Daily New York Daily News Sunday New York Daily News 5-Day Cume NY Daily News 4-Week Sunday Cume NY Daily News Total 2,650,955 1,432,121 1,218,834 232,963 458,193 621,996 539,686 397,937 400,180 269,468 565,596 470,177 429,058 360,402 273,454 Reach % 16.9% 19.3% 14.7% 13.1% 16.4% 18.7% 18.2% 18.7% 14.9% 16.9% 19.6% 17.7% 17.6% 15.7% 13.5% Total 2,779,839 1,335,947 1,443,892 256,293 446,706 581,902 552,980 408,310 533,648 360,213 595,625 506,626 410,368 335,349 231,860 Reach % 17.7% 18.0% 17.5% 14.4% 16.0% 17.5% 18.7% 19.2% 19.9% 22.6% 20.7% 19.1% 16.8% 14.6% 11.5% Total 4,363,196 2,291,436 2,071,760 509,204 793,729 1,013,951 873,377 581,972 590,963 477,637 910,070 788,320 625,439 609,201 448,904 Reach % 27.8% 30.9% 25.1% 28.6% 28.4% 30.4% 29.5% 27.4% 22.0% 30.0% 31.6% 29.7% 25.7% 26.6% 22.2% Total 3,784,460 1,763,915 2,020,545 396,619 646,178 778,631 748,337 548,550 666,145 477,849 778,382 703,555 528,578 475,836 346,792 Reach % 24.1% 23.8% 24.4% 22.3% 23.1% 23.4% 25.3% 25.8% 24.9% 30.0% 27.0% 26.5% 21.7% 20.7% 17.1% New York Daily News Web Sites 2,135,878 17,243,395 New York Post Daily New York Post Total 2,054,419 1,220,889 833,530 161,952 353,145 514,015 386,567 307,282 331,458 180,847 360,956 370,900 367,400 324,619 283,283 Reach % 13.1% 16.5% 10.1% 9.1% 12.6% 15.4% 13.1% 14.4% 12.4% 11.4% 12.5% 14.0% 15.1% 14.2% 14.0% Sunday New York Post Total 1,223,351 692,322 531,029 91,824 199,890 265,500 232,245 175,978 257,914 114,799 232,302 209,185 177,790 208,537 162,923 Reach % 7.8% 9.3% 6.4% 5.2% 7.1% 8.0% 7.8% 8.3% 9.6% 7.2% 8.1% 7.9% 7.3% 9.1% 8.1% 5-Day Cume NY Post Total 3,315,268 1,915,256 1,400,012 297,163 580,143 816,060 682,329 444,809 494,764 324,900 630,598 581,805 552,971 478,258 453,054 Reach % 21.1% 25.8% 16.9% 16.7% 20.7% 24.5% 23.0% 20.9% 18.5% 20.4% 21.9% 21.9% 22.7% 20.9% 22.4% 4-Week Sunday Cume NY Post Total 1,773,787 970,306 803,481 189,304 348,396 362,410 330,971 225,625 317,081 181,773 324,418 313,956 250,076 293,462 225,985 Reach % 11.3% 13.1% 9.7% 10.6% 12.4% 10.9% 11.2% 10.6% 11.8% 11.4% 11.3% 11.8% 10.3% 12.8% 11.2% New York Post Web Sites 1,437,909 45,581,123 26 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Newark Star-Ledger Daily Newark Star-Ledger Sunday Newark Star-Ledger 5-Day Cume Star-Ledger 4-Week Sunday Cume Star- Ledger Total Men Women Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ HHI $25,000 - $34,999 HHI $35,000 - $49,999 HHI $50,000 - $74,999 HHI $75,000 - $99,999 HHI $100 - $149,999 HHI $150,000+ Total 1,103,530 553,301 550,229 80,601 141,926 195,700 230,029 212,172 243,102 70,783 154,112 197,854 199,116 244,030 171,013 Reach % 7.0% 7.5% 6.7% 4.5% 5.1% 5.9% 7.8% 10.0% 9.1% 4.4% 5.3% 7.5% 8.2% 10.6% 8.5% Total 1,593,920 760,425 833,495 132,109 225,724 353,256 329,177 251,316 302,338 96,839 237,734 293,982 296,819 328,878 238,433 Reach % 10.2% 10.3% 10.1% 7.4% 8.1% 10.6% 11.1% 11.8% 11.3% 6.1% 8.3% 11.1% 12.2% 14.3% 11.8% Total 1,671,697 849,800 821,897 162,207 263,969 327,052 335,967 266,270 316,232 135,142 245,706 322,998 285,336 329,106 248,396 Reach % 10.7% 11.5% 9.9% 9.1% 9.4% 9.8% 11.3% 12.5% 11.8% 8.5% 8.5% 12.2% 11.7% 14.4% 12.3% Total 2,067,215 973,011 1,094,204 215,756 313,320 458,227 419,598 301,043 359,271 138,135 320,978 370,538 379,965 401,008 314,744 Reach % 13.2% 13.1% 13.2% 12.1% 11.2% 13.8% 14.2% 14.2% 13.4% 8.7% 11.1% 14.0% 15.6% 17.5% 15.6% Star-Ledger Web Sites 949,812 22,156,504 Newsday (NY) Daily Newsday Total 1,618,362 768,356 850,006 173,949 212,351 299,756 319,397 288,825 324,084 104,100 297,130 254,358 245,782 337,940 248,096 Reach % 10.3% 10.4% 10.3% 9.8% 7.6% 9.0% 10.8% 13.6% 12.1% 6.5% 10.3% 9.6% 10.1% 14.7% 12.3% Sunday Newsday Total 1,522,178 699,680 822,498 125,302 212,858 306,729 307,801 267,222 302,266 84,038 244,966 219,105 292,882 332,378 255,249 Reach % 9.7% 9.4% 10.0% 7.0% 7.6% 9.2% 10.4% 12.6% 11.3% 5.3% 8.5% 8.3% 12.0% 14.5% 12.6% 5-Day Cume Newsday Total 2,517,862 1,189,287 1,328,575 330,745 367,624 496,006 507,238 375,718 440,531 181,039 468,003 418,307 420,167 455,544 363,163 Reach % 16.1% 16.0% 16.1% 18.6% 13.1% 14.9% 17.1% 17.7% 16.4% 11.4% 16.2% 15.8% 17.2% 19.9% 18.0% 4-Week Sunday Cume Newsday Total 1,911,212 907,428 1,003,784 152,098 272,219 408,186 380,563 320,503 377,643 117,778 303,132 272,834 363,432 397,998 337,577 Reach % 12.2% 12.2% 12.1% 8.5% 9.7% 12.3% 12.8% 15.1% 14.1% 7.4% 10.5% 10.3% 14.9% 17.4% 16.7% Newsday Web Sites 2,569,180 27,706,919 Norfolk/Portsmouth/Newport News DMA Daily Press (Newport News) Daily Press Sunday Daily Press 5-Day Cume Daily Press 1,401,381 681,055 720,326 206,426 248,430 290,815 263,573 176,765 215,372 175,169 349,509 328,842 179,404 124,939 69,570 Total 243,742 122,415 121,327 24,543 37,958 48,811 35,454 43,681 53,295 23,543 60,174 54,976 39,246 23,644 15,914 Reach % 17.4% 18.0% 16.8% 11.9% 15.3% 16.8% 13.5% 24.7% 24.7% 13.4% 17.2% 16.7% 21.9% 18.9% 22.9% Total 300,653 143,832 156,821 29,814 54,323 63,716 50,939 46,370 55,491 32,324 70,655 73,358 45,487 25,004 21,052 Reach % 21.5% 21.1% 21.8% 14.4% 21.9% 21.9% 19.3% 26.2% 25.8% 18.5% 20.2% 22.3% 25.4% 20.0% 30.3% Total 375,518 176,542 198,976 44,200 63,689 78,395 64,679 56,665 67,890 41,405 89,802 90,675 53,117 31,743 22,203 Reach % 26.8% 25.9% 27.6% 21.4% 25.6% 27.0% 24.5% 32.1% 31.5% 23.6% 25.7% 27.6% 29.6% 25.4% 31.9% Total 391,588 177,383 214,205 50,810 75,740 78,627 64,628 57,623 64,160 45,387 96,134 89,523 52,309 30,372 22,510 Reach % 27.9% 26.0% 29.7% 24.6% 30.5% 27.0% 24.5% 32.6% 29.8% 25.9% 27.5% 27.2% 29.2% 24.3% 32.4% 4-Week Sunday Cume Daily Press Daily Press Web Sites 175,093 1,300,298 27 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Virginian-Pilot (Norfolk) Daily Virginian-Pilot Sunday Virginian-Pilot 5-Day Cume Virginian-Pilot 4-Week Sunday Cume Virginian- Pilot Total Men Women Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ HHI $25,000 - $34,999 HHI $35,000 - $49,999 HHI $50,000 - $74,999 HHI $75,000 - $99,999 HHI $100 - $149,999 HHI $150,000+ Total 481,158 230,863 250,295 48,517 79,574 93,933 107,920 70,027 81,187 50,172 103,924 130,978 73,204 54,488 25,211 Reach % 34.3% 33.9% 34.7% 23.5% 32.0% 32.3% 40.9% 39.6% 37.7% 28.6% 29.7% 39.8% 40.8% 43.6% 36.2% Total 586,869 260,144 326,725 53,428 93,719 131,357 142,824 78,612 86,929 66,503 132,948 157,014 85,173 62,117 30,456 Reach % 41.9% 38.2% 45.4% 25.9% 37.7% 45.2% 54.2% 44.5% 40.4% 38.0% 38.0% 47.7% 47.5% 49.7% 43.8% Total 713,262 341,515 371,747 94,278 116,204 149,542 160,840 89,158 103,240 79,430 165,102 188,859 98,093 70,314 36,493 Reach % 50.9% 50.1% 51.6% 45.7% 46.8% 51.4% 61.0% 50.4% 47.9% 45.3% 47.2% 57.4% 54.7% 56.3% 52.5% Total 770,140 351,387 418,753 100,883 132,810 173,481 164,717 92,956 105,293 78,207 184,157 199,779 107,310 79,424 40,257 Reach % 55.0% 51.6% 58.1% 48.9% 53.5% 59.7% 62.5% 52.6% 48.9% 44.6% 52.7% 60.8% 59.8% 63.6% 57.9% Virginian-Pilot Web Sites 420,945 6,925,023 Oklahoma City DMA Oklahoman (Oklahoma City) Daily Oklahoman Sunday Oklahoman 5-Day Cume Oklahoman 4-Week Sunday Cume Oklahoman 1,266,383 615,642 650,741 190,728 223,896 231,501 232,881 167,364 220,013 179,051 309,510 221,642 149,292 87,007 44,628 Total 419,276 219,135 200,141 32,889 40,884 70,504 91,549 78,641 104,809 56,089 97,452 79,943 62,045 43,130 17,027 Reach % 33.1% 35.6% 30.8% 17.2% 18.3% 30.5% 39.3% 47.0% 47.6% 31.3% 31.5% 36.1% 41.6% 49.6% 38.2% Total 616,323 283,950 332,373 63,971 83,518 119,134 125,406 99,362 124,932 88,385 154,121 120,149 83,226 55,458 21,986 Reach % 48.7% 46.1% 51.1% 33.5% 37.3% 51.5% 53.8% 59.4% 56.8% 49.4% 49.8% 54.2% 55.7% 63.7% 49.3% Total 634,331 316,667 317,664 60,080 90,673 108,765 139,169 100,867 134,777 93,715 155,869 117,602 80,950 58,223 26,560 Reach % 50.1% 51.4% 48.8% 31.5% 40.5% 47.0% 59.8% 60.3% 61.3% 52.3% 50.4% 53.1% 54.2% 66.9% 59.5% Total 788,938 367,155 421,783 96,447 118,190 154,162 155,087 117,196 147,856 116,582 189,719 160,935 108,194 66,662 25,567 Reach % 62.3% 59.6% 64.8% 50.6% 52.8% 66.6% 66.6% 70.0% 67.2% 65.1% 61.3% 72.6% 72.5% 76.6% 57.3% Daily Oklahoman Web Sites 322,644 10,906,533 Orlando/Daytona Beach/Melbourne DMA Daytona Beach News-Journal Daily Daytona Beach News- Journal Sunday Daytona Beach News- Journal 5-Day Cume Dayton Beach News- Journal 4-Week Sunday Cume Daytona Beach News-Journal 2,532,587 1,225,787 1,306,800 271,732 414,163 480,555 455,625 352,170 558,342 390,425 548,333 551,408 337,853 226,922 111,730 Total 218,821 108,871 109,950 17,032 8,331 32,269 38,758 36,069 86,362 36,330 51,840 49,435 20,891 15,364 4,200 Reach % 8.6% 8.9% 8.4% 6.3% 2.0% 6.7% 8.5% 10.2% 15.5% 9.3% 9.5% 9.0% 6.2% 6.8% 3.8% Total 267,681 128,343 139,338 27,483 16,343 39,515 48,137 42,247 93,956 48,177 56,532 64,083 33,013 15,441 4,885 Reach % 10.6% 10.5% 10.7% 10.1% 3.9% 8.2% 10.6% 12.0% 16.8% 12.3% 10.3% 11.6% 9.8% 6.8% 4.4% Total 328,927 170,620 158,307 36,191 24,751 53,030 66,536 47,565 100,854 59,445 71,797 74,642 38,230 18,657 9,395 Reach % 13.0% 13.9% 12.1% 13.3% 6.0% 11.0% 14.6% 13.5% 18.1% 15.2% 13.1% 13.5% 11.3% 8.2% 8.4% Total 330,855 156,358 174,497 31,407 24,808 58,790 66,641 46,612 102,597 59,875 65,832 83,246 42,796 19,795 7,800 Reach % 13.1% 12.8% 13.4% 11.6% 6.0% 12.2% 14.6% 13.2% 18.4% 15.3% 12.0% 15.1% 12.7% 8.7% 7.0% Daytona Beach News-Journal Web Sites 124,372 997,290 28 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Orlando Sentinel Daily Orlando Sentinel Sunday Orlando Sentinel 5-Day Cume Orlando Sentinel 4-Week Sunday Cume Orlando Sentinel Total Men Women Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ HHI $25,000 - $34,999 HHI $35,000 - $49,999 HHI $50,000 - $74,999 HHI $75,000 - $99,999 HHI $100 - $149,999 HHI $150,000+ Total 712,822 351,583 361,239 56,177 75,545 138,728 134,162 127,505 180,705 89,623 143,360 185,110 111,917 79,603 43,639 Reach % 28.1% 28.7% 27.6% 20.7% 18.2% 28.9% 29.4% 36.2% 32.4% 23.0% 26.1% 33.6% 33.1% 35.1% 39.1% Total 961,901 475,497 486,404 73,791 146,788 181,056 184,741 151,065 224,460 129,335 188,389 230,469 151,863 114,098 57,927 Reach % 38.0% 38.8% 37.2% 27.2% 35.4% 37.7% 40.5% 42.9% 40.2% 33.1% 34.4% 41.8% 44.9% 50.3% 51.8% Total 1,084,489 546,802 537,687 109,703 164,652 200,458 213,220 167,706 228,750 151,647 232,246 258,059 159,960 115,716 52,049 Reach % 42.8% 44.6% 41.1% 40.4% 39.8% 41.7% 46.8% 47.6% 41.0% 38.8% 42.4% 46.8% 47.3% 51.0% 46.6% Total 1,252,414 593,089 659,325 136,686 196,331 232,940 236,214 180,441 269,802 172,523 250,283 286,843 196,778 138,895 62,293 Reach % 49.5% 48.4% 50.5% 50.3% 47.4% 48.5% 51.8% 51.2% 48.3% 44.2% 45.6% 52.0% 58.2% 61.2% 55.8% Orlando Sentinel Web Sites 876,329 11,292,299 Philadelphia DMA Allentown Morning Call Daily Allentown Morning Call Sunday Allentown Morning Call 5-Day Cume Morning Call 4-Week Sunday Cume Morning Call 5,846,194 2,769,456 3,076,738 730,512 947,651 1,180,565 1,133,936 787,999 1,065,531 674,761 1,191,573 1,058,353 1,007,841 760,035 454,357 Total 285,207 147,779 137,428 41,328 25,807 40,421 62,253 44,148 71,250 33,356 54,806 55,792 53,072 33,283 25,885 Reach % 4.9% 5.3% 4.5% 5.7% 2.7% 3.4% 5.5% 5.6% 6.7% 4.9% 4.6% 5.3% 5.3% 4.4% 5.7% Total 371,005 179,535 191,470 42,202 47,663 62,824 81,345 53,307 83,664 45,749 83,989 77,901 54,717 44,648 29,672 Reach % 6.3% 6.5% 6.2% 5.8% 5.0% 5.3% 7.2% 6.8% 7.9% 6.8% 7.0% 7.4% 5.4% 5.9% 6.5% Total 397,758 206,417 191,341 52,189 51,475 60,895 85,100 65,578 82,521 45,870 85,351 78,793 67,142 44,346 35,100 Reach % 6.8% 7.5% 6.2% 7.1% 5.4% 5.2% 7.5% 8.3% 7.7% 6.8% 7.2% 7.4% 6.7% 5.8% 7.7% Total 463,765 214,545 249,220 54,522 69,204 83,729 94,877 65,155 96,278 58,587 103,620 91,313 71,947 55,618 35,988 Reach % 7.9% 7.7% 8.1% 7.5% 7.3% 7.1% 8.4% 8.3% 9.0% 8.7% 8.7% 8.6% 7.1% 7.3% 7.9% Morning Call Web Sites 344,278 5,040,544 Philadelphia Daily News Daily Philadelphia Daily News 5-Day Cume Philadelphia Daily News Total 576,827 357,643 219,184 85,003 125,517 138,693 97,318 68,532 61,764 62,854 109,655 133,437 96,725 62,843 39,913 Reach % 9.9% 12.9% 7.1% 11.6% 13.2% 11.7% 8.6% 8.7% 5.8% 9.3% 9.2% 12.6% 9.6% 8.3% 8.8% Total 923,156 537,239 385,917 148,816 180,021 227,744 151,432 114,381 100,762 100,755 171,912 193,318 160,195 107,971 59,268 Reach % 15.8% 19.4% 12.5% 20.4% 19.0% 19.3% 13.4% 14.5% 9.5% 14.9% 14.4% 18.3% 15.9% 14.2% 13.0% Philadelphia Inquirer/Daily News Web Sites 1,225,332 13,535,202 Philadelphia Inquirer Daily Philadelphia Inquirer Sunday Philadelphia Inquirer 5-Day Cume Philadelphia Inquirer 4-Week Sunday Cume Philadelphia Inquirer Total 945,309 520,781 424,528 39,458 112,738 158,448 175,664 174,469 284,532 108,658 160,469 155,243 159,823 167,895 111,972 Reach % 16.2% 18.8% 13.8% 5.4% 11.9% 13.4% 15.5% 22.1% 26.7% 16.1% 13.5% 14.7% 15.9% 22.1% 24.6% Total 1,878,685 908,377 970,308 134,649 256,902 381,148 382,143 306,673 417,170 201,643 349,504 323,232 323,449 302,740 178,224 Reach % 32.1% 32.8% 31.5% 18.4% 27.1% 32.3% 33.7% 38.9% 39.2% 29.9% 29.3% 30.5% 32.1% 39.8% 39.2% Total 1,499,073 783,624 715,449 128,381 216,189 281,799 274,718 248,296 349,690 167,171 262,547 252,510 268,320 250,721 161,091 Reach % 25.6% 28.3% 23.3% 17.6% 22.8% 23.9% 24.2% 31.5% 32.8% 24.8% 22.0% 23.9% 26.6% 33.0% 35.5% Total 2,517,483 1,201,035 1,316,448 211,658 373,602 536,418 521,342 377,399 497,064 266,446 471,056 454,177 450,014 381,338 240,302 Reach % 43.1% 43.4% 42.8% 29.0% 39.4% 45.4% 46.0% 47.9% 46.6% 39.5% 39.5% 42.9% 44.7% 50.2% 52.9% Philadelphia Inquirer/Daily News Web Sites 1,225,332 13,535,202 29 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Phoenix DMA Arizona Republic Daily Arizona Republic Sunday Arizona Republic 5-Day Cume AZ Republic 4-Week Sunday Cume AZ Republic 3,225,087 1,602,874 1,622,213 421,634 619,209 635,078 561,506 419,162 568,498 477,351 720,911 659,272 457,590 300,234 130,136 Total 1,052,282 544,747 507,535 69,469 101,582 213,215 212,298 177,845 277,873 120,913 205,244 244,024 183,483 143,054 59,088 Reach % 32.6% 34.0% 31.3% 16.5% 16.4% 33.6% 37.8% 42.4% 48.9% 25.3% 28.5% 37.0% 40.1% 47.6% 45.4% Total 1,402,881 696,480 706,401 114,606 195,894 288,617 273,820 226,527 303,417 161,830 297,873 337,312 227,813 164,364 76,479 Reach % 43.5% 43.5% 43.5% 27.2% 31.6% 45.4% 48.8% 54.0% 53.4% 33.9% 41.3% 51.2% 49.8% 54.7% 58.8% Total 1,585,433 832,706 752,727 159,926 224,670 316,505 304,538 242,308 337,486 195,220 318,998 356,580 283,473 182,809 79,455 Reach % 49.2% 52.0% 46.4% 37.9% 36.3% 49.8% 54.2% 57.8% 59.4% 40.9% 44.2% 54.1% 61.9% 60.9% 61.1% Total 1,832,332 883,164 949,168 180,818 293,009 396,877 346,112 271,204 344,312 214,800 392,930 430,839 297,448 200,906 93,789 Reach % 56.8% 55.1% 58.5% 42.9% 47.3% 62.5% 61.6% 64.7% 60.6% 45.0% 54.5% 65.4% 65.0% 66.9% 72.1% Arizona Republic Web Sites 1,607,516 22,636,059 Pittsburgh DMA Pittsburgh Post-Gazette Daily Pittsburgh Post-Gazette Sunday Pittsburgh Post-Gazette 5-Day Cume Post-Gazette 4-Week Sunday Cume Post- Gazette 2,267,934 1,070,228 1,197,706 271,674 325,220 407,287 442,296 315,202 506,255 358,552 432,201 432,170 293,417 191,968 78,222 Total 608,581 297,869 310,712 50,078 59,407 97,663 136,468 101,585 163,380 84,595 109,823 117,526 98,791 89,276 30,312 Reach % 26.8% 27.8% 25.9% 18.4% 18.3% 24.0% 30.9% 32.2% 32.3% 23.6% 25.4% 27.2% 33.7% 46.5% 38.8% Total 888,290 409,842 478,448 60,111 99,765 167,774 187,481 145,047 228,112 137,831 161,782 175,447 133,736 111,107 46,709 Reach % 39.2% 38.3% 39.9% 22.1% 30.7% 41.2% 42.4% 46.0% 45.1% 38.4% 37.4% 40.6% 45.6% 57.9% 59.7% Total 918,395 439,994 478,401 95,731 92,498 158,856 196,551 148,782 225,977 134,171 167,015 190,716 136,403 117,300 44,762 Reach % 40.5% 41.1% 39.9% 35.2% 28.4% 39.0% 44.4% 47.2% 44.6% 37.4% 38.6% 44.1% 46.5% 61.1% 57.2% Total 1,160,681 519,325 641,356 93,738 160,668 218,375 241,130 185,138 261,632 176,529 220,444 237,279 164,020 130,656 56,602 Reach % 51.2% 48.5% 53.5% 34.5% 49.4% 53.6% 54.5% 58.7% 51.7% 49.2% 51.0% 54.9% 55.9% 68.1% 72.4% Pittsburgh Post-Gazette Web Sites 1,301,199 13,238,697 Pittsburgh Tribune-Review Pittsburgh DMA Daily Tribune-Review Sunday Tribune-Review 5-Day Cume Tribune Review 4-Week Sunday Cume Tribune- Review Total 2,267,934 1,070,228 1,197,706 271,674 325,220 407,287 442,296 315,202 506,255 358,552 432,201 432,170 293,417 191,968 78,222 Reach % 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Total 250,691 140,138 110,553 22,929 23,294 38,609 55,607 42,318 67,934 30,752 61,579 47,737 42,129 19,674 9,677 Reach % 11.1% 13.1% 9.2% 8.4% 7.2% 9.5% 12.6% 13.4% 13.4% 8.6% 14.2% 11.0% 14.4% 10.2% 12.4% Total 382,852 190,835 192,017 37,262 47,382 68,416 75,624 54,797 99,371 52,061 87,974 83,958 55,217 26,753 8,588 Reach % 16.9% 17.8% 16.0% 13.7% 14.6% 16.8% 17.1% 17.4% 19.6% 14.5% 20.4% 19.4% 18.8% 13.9% 11.0% Total 413,680 235,604 178,076 54,702 47,803 68,699 87,022 63,544 91,910 52,404 95,083 69,923 68,610 46,242 14,913 Reach % 18.2% 22.0% 14.9% 20.1% 14.7% 16.9% 19.7% 20.2% 18.2% 14.6% 22.0% 16.2% 23.4% 24.1% 19.1% Total 513,117 257,135 255,982 58,572 59,392 94,765 104,666 74,767 120,955 75,209 117,742 110,858 72,043 33,528 14,930 Reach % 22.6% 24.0% 21.4% 21.6% 18.3% 23.3% 23.7% 23.7% 23.9% 21.0% 27.2% 25.7% 24.6% 17.5% 19.1% Tribune-Review Web Sites 579,138 10,575,046 30 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Portland DMA Portland Oregonian Daily Portland Oregonian Sunday Portland Oregonian 5-Day Cume Portland Oregonian 4-Week Sunday Cume Portland Oregonian 2,184,743 1,075,341 1,109,402 271,027 400,804 433,256 440,432 302,015 337,209 277,036 475,213 494,562 283,746 208,197 83,689 Total 766,161 400,063 366,098 67,794 101,548 137,890 175,703 135,219 148,007 86,651 165,795 170,368 107,903 112,367 39,920 Reach % 35.1% 37.2% 33.0% 25.0% 25.3% 31.8% 39.9% 44.8% 43.9% 31.3% 34.9% 34.4% 38.0% 54.0% 47.7% Total 965,703 486,106 479,597 114,871 143,450 169,829 221,003 140,287 176,263 109,890 210,112 208,675 140,093 125,402 48,450 Reach % 44.2% 45.2% 43.2% 42.4% 35.8% 39.2% 50.2% 46.5% 52.3% 39.7% 44.2% 42.2% 49.4% 60.2% 57.9% Total 1,129,979 574,306 555,673 128,666 176,491 212,402 246,661 179,356 186,403 139,425 252,489 257,091 152,779 138,800 51,380 Reach % 51.7% 53.4% 50.1% 47.5% 44.0% 49.0% 56.0% 59.4% 55.3% 50.3% 53.1% 52.0% 53.8% 66.7% 61.4% Total 1,259,816 622,049 637,767 142,740 222,853 236,707 281,330 170,979 205,207 149,934 269,966 293,031 178,912 147,442 57,483 Reach % 57.7% 57.8% 57.5% 52.7% 55.6% 54.6% 63.9% 56.6% 60.9% 54.1% 56.8% 59.3% 63.1% 70.8% 68.7% Oregonian Web Sites 646,475 6,428,962 Providence/New Bedford DMA Providence Journal Daily Providence Journal Sunday Providence Sunday Journal 5-Day Cume Providence Journal 4-Week Sunday Cume Providence Journal 1,264,777 596,775 668,002 162,762 206,972 253,986 239,321 167,486 234,250 147,956 234,086 234,673 218,607 144,352 67,193 Total 431,718 218,849 212,869 38,807 48,079 76,579 85,831 72,963 109,459 55,711 73,448 86,542 75,399 56,811 33,307 Reach % 34.1% 36.7% 31.9% 23.8% 23.2% 30.2% 35.9% 43.6% 46.7% 37.7% 31.4% 36.9% 34.5% 39.4% 49.6% Total 586,126 272,283 313,843 57,006 79,826 116,515 114,476 87,126 131,177 67,291 115,176 109,965 106,660 74,629 43,576 Reach % 46.3% 45.6% 47.0% 35.0% 38.6% 45.9% 47.8% 52.0% 56.0% 45.5% 49.2% 46.9% 48.8% 51.7% 64.9% Total 630,131 325,163 304,968 79,543 90,384 124,766 117,830 90,400 127,208 72,358 118,813 128,707 104,406 80,519 45,808 Reach % 49.8% 54.5% 45.7% 48.9% 43.7% 49.1% 49.2% 54.0% 54.3% 48.9% 50.8% 54.8% 47.8% 55.8% 68.2% Total 730,282 335,887 394,395 77,936 116,812 146,290 143,235 99,028 146,981 86,321 142,297 140,921 129,213 88,525 52,498 Reach % 57.7% 56.3% 59.0% 47.9% 56.4% 57.6% 59.9% 59.1% 62.7% 58.3% 60.8% 60.0% 59.1% 61.3% 78.1% Providence Journal Web Sites 333,889 6,716,751 Raleigh/Durham DMA Raleigh News & Observer Daily Raleigh News & Observer Sunday Raleigh News & Observer 5-Day Cume News & Observer 4-Week Sunday Cume News & Observer 1,901,322 925,473 975,849 264,174 377,933 401,059 353,791 235,898 268,467 229,046 463,114 347,098 252,812 196,611 91,966 Total 390,913 206,918 183,995 34,988 57,261 72,333 92,391 64,248 69,692 29,754 55,752 75,948 70,768 71,913 37,612 Reach % 20.6% 22.4% 18.9% 13.2% 15.2% 18.0% 26.1% 27.2% 26.0% 13.0% 12.0% 21.9% 28.0% 36.6% 40.9% Total 533,133 270,911 262,222 48,210 81,574 120,420 128,963 78,426 75,540 37,700 89,590 108,162 97,737 103,210 43,295 Reach % 28.0% 29.3% 26.9% 18.2% 21.6% 30.0% 36.5% 33.2% 28.1% 16.5% 19.3% 31.2% 38.7% 52.5% 47.1% Total 620,665 323,419 297,246 65,127 111,477 129,793 133,477 87,413 93,378 51,029 111,660 123,282 102,054 99,392 56,488 Reach % 32.6% 34.9% 30.5% 24.7% 29.5% 32.4% 37.7% 37.1% 34.8% 22.3% 24.1% 35.5% 40.4% 50.6% 61.4% Total 750,431 361,492 388,939 71,370 130,666 177,577 164,573 102,315 103,930 68,737 155,292 150,472 117,400 120,966 58,448 Reach % 39.5% 39.1% 39.9% 27.0% 34.6% 44.3% 46.5% 43.4% 38.7% 30.0% 33.5% 43.4% 46.4% 61.5% 63.6% News & Observer Web Sites 397,782 6,716,814 31 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Richmond/Petersburg DMA Richmond Times-Dispatch Daily Richmond Times-Dispatch Sunday Richmond Times- Dispatch 5-Day Cume Times-Dispatch 4-Week Sunday Cume Times- Dispatch 1,009,338 483,664 525,674 131,560 162,346 207,112 201,291 140,590 166,439 117,472 224,304 210,349 150,596 117,009 55,441 Total 404,944 214,665 190,279 31,428 42,750 79,729 87,334 72,330 91,373 35,404 82,487 91,017 73,170 56,934 29,573 Reach % 40.1% 44.4% 36.2% 23.9% 26.3% 38.5% 43.4% 51.4% 54.9% 30.1% 36.8% 43.3% 48.6% 48.7% 53.3% Total 541,936 255,568 286,368 52,109 80,803 107,675 120,151 85,018 96,180 48,350 112,520 119,540 91,680 78,495 42,087 Reach % 53.7% 52.8% 54.5% 39.6% 49.8% 52.0% 59.7% 60.5% 57.8% 41.2% 50.2% 56.8% 60.9% 67.1% 75.9% Total 588,856 289,645 299,211 62,361 80,059 121,272 125,737 89,913 109,514 62,120 121,194 126,802 97,976 74,853 44,508 Reach % 58.3% 59.9% 56.9% 47.4% 49.3% 58.6% 62.5% 64.0% 65.8% 52.9% 54.0% 60.3% 65.1% 64.0% 80.3% Total 674,414 313,280 361,134 76,101 108,752 144,324 140,077 99,094 106,066 64,923 140,760 144,461 119,867 90,264 46,053 Reach % 66.8% 64.8% 68.7% 57.8% 67.0% 69.7% 69.6% 70.5% 63.7% 55.3% 62.8% 68.7% 79.6% 77.1% 83.1% Richmond Times-Dispatch Web Sites NA NA Roanoke/Lynchburg DMA Roanoke Times Daily Roanoke Times Sunday Roanoke Times 5-Day Cume Roanoke Times 4-Week Sunday Cume Roanoke Times 866,917 414,780 452,137 121,687 130,583 152,879 159,930 128,671 173,167 167,598 205,550 153,806 102,934 41,360 16,830 Total 245,303 128,066 117,237 15,535 32,181 40,899 47,504 46,410 62,774 37,989 60,111 55,062 32,161 16,559 6,819 Reach % 28.3% 30.9% 25.9% 12.8% 24.6% 26.8% 29.7% 36.1% 36.3% 22.7% 29.2% 35.8% 31.2% 40.0% 40.5% Total 309,783 151,319 158,464 30,525 43,013 54,088 57,556 56,039 68,562 55,770 74,086 68,147 45,071 18,691 8,794 Reach % 35.7% 36.5% 35.0% 25.1% 32.9% 35.4% 36.0% 43.6% 39.6% 33.3% 36.0% 44.3% 43.8% 45.2% 52.3% Total 363,904 187,907 175,997 43,172 45,548 60,779 67,758 66,891 79,756 63,018 92,815 76,726 47,922 20,103 9,296 Reach % 42.0% 45.3% 38.9% 35.5% 34.9% 39.8% 42.4% 52.0% 46.1% 37.6% 45.2% 49.9% 46.6% 48.6% 55.2% Total 407,671 197,935 209,736 52,644 69,141 70,097 70,917 64,312 80,560 71,309 94,848 87,897 52,545 20,766 9,659 Reach % 47.0% 47.7% 46.4% 43.3% 52.9% 45.9% 44.3% 50.0% 46.5% 42.5% 46.1% 57.1% 51.0% 50.2% 57.4% Roanoke Times Web Sites 149,571 1,850,236 Rochester DMA 776,187 370,432 405,755 105,637 120,150 153,262 152,727 108,193 136,218 112,577 169,671 163,216 120,068 60,994 26,076 Rochester Democrat and Chronicle Daily Rochester Democrat and Total 405,730 208,713 197,017 34,736 46,377 77,356 88,892 67,028 91,341 49,777 90,598 91,981 71,288 40,233 15,009 Chronicle Reach % 52.3% 56.3% 48.6% 32.9% 38.6% 50.5% 58.2% 62.0% 67.1% 44.2% 53.4% 56.4% 59.4% 66.0% 57.6% Sunday Rochester Democrat and Total 541,625 257,609 284,016 58,904 71,540 106,673 109,423 85,253 109,832 71,840 112,514 124,893 94,977 47,911 20,750 Chronicle Reach % 69.8% 69.5% 70.0% 55.8% 59.5% 69.6% 71.6% 78.8% 80.6% 63.8% 66.3% 76.5% 79.1% 78.6% 79.6% 5-Day Cume Democrat and Total 553,620 280,736 272,884 59,553 73,934 112,576 118,342 83,261 105,954 72,764 121,835 115,219 97,344 50,336 23,122 Chronicle Reach % 71.3% 75.8% 67.3% 56.4% 61.5% 73.5% 77.5% 77.0% 77.8% 64.6% 71.8% 70.6% 81.1% 82.5% 88.7% 4-Week Sunday Cume Democrat Total 623,858 286,805 337,053 74,312 89,969 118,477 128,836 94,310 117,954 83,632 135,232 139,739 105,061 53,519 22,582 and Chronicle Reach % 80.4% 77.4% 83.1% 70.3% 74.9% 77.3% 84.4% 87.2% 86.6% 74.3% 79.7% 85.6% 87.5% 87.7% 86.6% Democrat and Chronicle Web Sites 362,584 8,284,393 32 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Sacramento/Stockton/Modesto DMA Sacramento Bee Daily Sacramento Bee Sunday Sacramento Bee 5-Day Cume Sacramento Bee 4-Week Sunday Cume Sacramento Bee 2,898,991 1,418,948 1,480,043 407,076 520,871 582,154 559,427 374,760 454,703 388,941 642,607 563,219 448,812 300,778 134,465 Total 654,060 336,077 317,983 55,372 84,336 114,053 145,263 106,859 148,177 61,163 140,835 138,192 110,761 96,597 54,089 Reach % 22.6% 23.7% 21.5% 13.6% 16.2% 19.6% 26.0% 28.5% 32.6% 15.7% 21.9% 24.5% 24.7% 32.1% 40.2% Total 871,450 420,663 450,787 83,591 124,945 175,528 180,848 126,147 180,391 82,292 175,551 198,685 163,417 119,742 57,631 Reach % 30.1% 29.6% 30.5% 20.5% 24.0% 30.2% 32.3% 33.7% 39.7% 21.2% 27.3% 35.3% 36.4% 39.8% 42.9% Total 1,016,482 520,232 496,250 125,521 147,345 194,337 219,009 145,687 184,583 103,913 210,393 199,681 182,812 136,486 75,536 Reach % 35.1% 36.7% 33.5% 30.8% 28.3% 33.4% 39.1% 38.9% 40.6% 26.7% 32.7% 35.5% 40.7% 45.4% 56.2% Total 1,191,295 560,405 630,890 138,673 192,296 235,389 256,580 155,972 212,385 121,062 247,243 263,129 211,151 148,834 76,045 Reach % 41.1% 39.5% 42.6% 34.1% 36.9% 40.4% 45.9% 41.6% 46.7% 31.1% 38.5% 46.7% 47.0% 49.5% 56.6% Sacramento Bee Web Sites 758,388 9,608,097 Salt Lake City DMA Deseret Morning News (Salt Lake City) Daily Deseret Morning News Sunday Deseret Morning News 5-Day Cume Deseret Morning News 4-Week Sunday Cume Deseret Morning News 1,761,576 876,150 885,426 340,064 388,971 323,991 296,983 190,565 221,002 240,306 410,915 378,709 251,077 145,086 87,364 Total 216,321 123,738 92,583 33,853 34,612 29,431 40,440 26,048 51,937 26,092 41,086 45,875 42,145 23,003 19,826 Reach % 12.3% 14.1% 10.5% 10.0% 8.9% 9.1% 13.6% 13.7% 23.5% 10.9% 10.0% 12.1% 16.8% 15.9% 22.7% Total 262,465 137,964 124,501 44,033 43,842 35,078 51,875 31,986 55,651 28,119 57,799 48,098 44,482 29,883 27,968 Reach % 14.9% 15.7% 14.1% 12.9% 11.3% 10.8% 17.5% 16.8% 25.2% 11.7% 14.1% 12.7% 17.7% 20.6% 32.0% Total 345,103 205,621 139,482 54,983 63,771 59,914 65,399 36,563 64,473 33,482 73,562 71,588 63,790 39,743 29,570 Reach % 19.6% 23.5% 15.8% 16.2% 16.4% 18.5% 22.0% 19.2% 29.2% 13.9% 17.9% 18.9% 25.4% 27.4% 33.8% Total 381,282 183,585 197,697 75,040 89,359 52,381 63,591 37,156 63,755 44,499 77,017 76,478 63,468 39,778 32,368 Reach % 21.6% 21.0% 22.3% 22.1% 23.0% 16.2% 21.4% 19.5% 28.8% 18.5% 18.7% 20.2% 25.3% 27.4% 37.0% Deseret Morning News Web Sites 401,211 3,077,769 Salt Lake Tribune Daily Salt Lake Tribune Sunday Salt Lake Tribune 5-Day Cume Salt Lake Tribune 4-Week Sunday Cume Salt Lake Tribune Total 297,289 162,782 134,507 43,804 53,907 52,890 59,580 42,665 44,443 34,737 59,374 65,118 52,349 31,033 27,844 Reach % 16.9% 18.6% 15.2% 12.9% 13.9% 16.3% 20.1% 22.4% 20.1% 14.5% 14.4% 17.2% 20.8% 21.4% 31.9% Total 379,274 185,769 193,505 58,616 68,716 68,752 84,886 49,805 48,499 45,222 95,293 77,147 57,827 37,456 23,127 Reach % 21.5% 21.2% 21.9% 17.2% 17.7% 21.2% 28.6% 26.1% 21.9% 18.8% 23.2% 20.4% 23.0% 25.8% 26.5% Total 499,106 266,597 232,509 87,572 102,791 95,261 93,147 61,661 58,674 61,954 113,322 109,102 82,507 52,502 35,138 Reach % 28.3% 30.4% 26.3% 25.8% 26.4% 29.4% 31.4% 32.4% 26.5% 25.8% 27.6% 28.8% 32.9% 36.2% 40.2% Total 545,725 262,765 282,960 90,994 114,831 107,539 107,067 63,288 62,006 68,272 139,518 101,659 88,442 52,125 34,705 Reach % 31.0% 30.0% 32.0% 26.8% 29.5% 33.2% 36.1% 33.2% 28.1% 28.4% 34.0% 26.8% 35.2% 35.9% 39.7% Salt Lake Tribune Web Sites 497,499 2,464,338 33 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

San Antonio DMA San Antonio Express-News Daily San Antonio Express-News Sunday San Antonio Express- News 5-Day Cume Express-News 4-Week Sunday Cume Express- News 1,559,688 752,719 806,969 221,758 287,832 308,947 286,943 199,957 254,251 287,706 349,272 272,868 182,486 107,944 45,422 Total 553,056 281,445 271,611 40,964 74,169 102,486 110,379 99,330 125,728 85,121 117,761 126,290 84,250 51,787 22,846 Reach % 35.5% 37.4% 33.7% 18.5% 25.8% 33.2% 38.5% 49.7% 49.5% 29.6% 33.7% 46.3% 46.2% 48.0% 50.3% Total 889,581 422,009 467,572 98,350 140,883 178,601 172,936 136,656 162,155 162,512 209,194 183,665 110,054 67,822 27,934 Reach % 57.0% 56.1% 57.9% 44.4% 48.9% 57.8% 60.3% 68.3% 63.8% 56.5% 59.9% 67.3% 60.3% 62.8% 61.5% Total 826,623 424,894 401,729 84,316 137,986 165,323 159,734 127,624 151,640 134,726 176,247 171,845 117,181 72,273 30,874 Reach % 53.0% 56.4% 49.8% 38.0% 47.9% 53.5% 55.7% 63.8% 59.6% 46.8% 50.5% 63.0% 64.2% 67.0% 68.0% Total 1,082,777 506,302 576,475 131,114 184,170 220,770 214,357 154,813 177,553 200,311 243,616 212,809 140,470 85,064 35,972 Reach % 69.4% 67.3% 71.4% 59.1% 64.0% 71.5% 74.7% 77.4% 69.8% 69.6% 69.7% 78.0% 77.0% 78.8% 79.2% Express-News Web Sites 388,694 5,896,637 San Diego DMA San Diego Union-Tribune Daily San Diego Union-Tribune Sunday San Diego Union-Tribune 5-Day Cume San Diego Union- Tribune 4-Week Sunday Cume San Diego Union-Tribune 2,234,498 1,113,924 1,120,574 318,575 445,660 464,743 407,177 261,089 337,254 269,534 490,918 446,911 347,364 229,682 170,488 Total 802,321 431,828 370,493 68,696 103,182 139,410 178,611 122,552 189,870 70,740 162,037 176,654 153,422 107,494 75,647 Reach % 35.9% 38.8% 33.1% 21.6% 23.2% 30.0% 43.9% 46.9% 56.3% 26.2% 33.0% 39.5% 44.2% 46.8% 44.4% Total 1,037,779 514,320 523,459 94,130 159,371 205,746 225,117 150,746 202,669 110,826 223,067 205,965 190,767 129,815 92,550 Reach % 46.4% 46.2% 46.7% 29.5% 35.8% 44.3% 55.3% 57.7% 60.1% 41.1% 45.4% 46.1% 54.9% 56.5% 54.3% Total 1,187,822 628,189 559,633 137,873 187,776 250,380 235,567 157,318 218,908 119,010 252,061 244,444 215,794 153,204 103,227 Reach % 53.2% 56.4% 49.9% 43.3% 42.1% 53.9% 57.9% 60.3% 64.9% 44.2% 51.3% 54.7% 62.1% 66.7% 60.5% Total 1,337,389 621,602 715,787 149,505 235,929 278,500 258,780 175,722 238,953 140,285 295,491 269,293 236,282 159,083 113,384 Reach % 59.9% 55.8% 63.9% 46.9% 52.9% 59.9% 63.6% 67.3% 70.9% 52.0% 60.2% 60.3% 68.0% 69.3% 66.5% San Diego Union-Tribune Web Sites 1,639,866 14,997,762 San Francisco/Oakland/San Jose DMA Contra Costa Times Daily Contra Costa Times Sunday Times (Contra Costa Newspapers) 5-Day Cume Contra Costa Times 4-Week Sunday Cume Contra Costa Times 5,194,909 2,562,777 2,632,132 565,580 993,980 1,119,173 1,019,699 697,168 799,309 443,994 910,913 775,108 908,594 855,197 743,832 Total 313,140 152,458 160,682 23,224 32,412 61,379 64,562 55,879 75,684 19,686 51,357 44,256 65,267 56,260 51,400 Reach % 6.0% 5.9% 6.1% 4.1% 3.3% 5.5% 6.3% 8.0% 9.5% 4.4% 5.6% 5.7% 7.2% 6.6% 6.9% Total 376,684 162,513 214,171 23,752 39,705 73,464 89,905 65,665 84,193 26,942 58,258 63,977 70,579 70,418 62,952 Reach % 7.3% 6.3% 8.1% 4.2% 4.0% 6.6% 8.8% 9.4% 10.5% 6.1% 6.4% 8.3% 7.8% 8.2% 8.5% Total 471,356 240,242 231,114 47,780 66,133 99,593 105,913 65,684 86,253 27,873 84,279 75,473 92,186 85,763 66,686 Reach % 9.1% 9.4% 8.8% 8.4% 6.7% 8.9% 10.4% 9.4% 10.8% 6.3% 9.3% 9.7% 10.1% 10.0% 9.0% Total 479,227 193,288 285,939 42,009 55,163 98,962 106,456 75,672 100,965 35,334 78,896 81,132 82,660 88,037 81,327 Reach % 9.2% 7.5% 10.9% 7.4% 5.5% 8.8% 10.4% 10.9% 12.6% 8.0% 8.7% 10.5% 9.1% 10.3% 10.9% Contra Costa Times Web Sites 264,968 1,860,007 34 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

San Francisco Chronicle Daily San Francisco Chronicle Sunday San Francisco Chronicle 5-Day Cume SF Chronicle 4-Week Sunday Cume SF Chronicle Total Men Women Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ HHI $25,000 - $34,999 HHI $35,000 - $49,999 HHI $50,000 - $74,999 HHI $75,000 - $99,999 HHI $100 - $149,999 HHI $150,000+ Total 1,055,459 570,790 484,669 67,010 133,609 220,058 224,548 194,888 215,346 70,846 143,028 172,172 192,652 207,674 196,514 Reach % 20.3% 22.3% 18.4% 11.8% 13.4% 19.7% 22.0% 28.0% 26.9% 16.0% 15.7% 22.2% 21.2% 24.3% 26.4% Total 1,239,611 601,542 638,069 83,391 149,604 247,613 291,512 212,195 255,296 68,570 163,408 200,155 212,683 259,238 232,023 Reach % 23.9% 23.5% 24.2% 14.7% 15.1% 22.1% 28.6% 30.4% 31.9% 15.4% 17.9% 25.8% 23.4% 30.3% 31.2% Total 1,640,794 907,525 733,269 182,085 257,058 330,504 342,112 241,226 287,809 111,026 259,784 264,952 301,863 301,866 276,015 Reach % 31.6% 35.4% 27.9% 32.2% 25.9% 29.5% 33.6% 34.6% 36.0% 25.0% 28.5% 34.2% 33.2% 35.3% 37.1% Total 1,730,925 863,442 867,483 143,341 269,810 373,718 373,711 264,472 305,873 108,759 246,319 283,621 305,417 335,928 309,160 Reach % 33.3% 33.7% 33.0% 25.3% 27.1% 33.4% 36.6% 37.9% 38.3% 24.5% 27.0% 36.6% 33.6% 39.3% 41.6% San Francisco Chronicle Web Sites 3,480,721 33,616,775 San Jose Mercury News* Daily San Jose Mercury News Sunday San Jose Mercury News 5-Day Cume San Jose Mercury News 4-Week Sunday Cume San Jose Mercury News Total 717,500 401,900 315,600 58,900 109,700 170,700 146,600 95,600 136,100 41,800 80,300 117,300 111,600 194,300 101,800 Reach % 12.9% 14.6% 11.2% 9.9% 9.8% 14.3% 13.3% 14.0% 15.5% 7.4% 10.9% 11.7% 14.1% 19.5% 18.8% Total 808,300 419,100 389,200 72,400 110,300 192,900 174,600 118,700 139,500 49,600 86,400 119,600 123,300 221,200 114,200 Reach % 14.5% 15.2% 13.8% 12.1% 9.9% 16.2% 15.9% 17.4% 15.9% 8.8% 11.7% 11.9% 15.6% 22.2% 21.0% Total 998,100 542,800 455,300 95,000 172,600 250,300 201,200 132,800 146,200 54,600 134,900 168,100 151,400 244,900 129,300 Reach % 17.9% 19.7% 16.2% 15.9% 15.5% 21.0% 18.3% 19.4% 16.7% 9.7% 18.3% 16.8% 19.2% 24.6% 23.8% Total 980,900 505,700 475,200 102,700 159,300 245,000 193,900 130,200 149,900 60,900 111,300 148,000 161,800 263,200 131,300 Reach % 17.6% 18.4% 16.9% 17.2% 14.3% 20.5% 17.6% 19.0% 17.1% 10.8% 15.1% 14.8% 20.5% 26.4% 24.2% San Jose Mercury News Web Sites 1,230,328 12,059,724 Santa Rosa Press Democrat Daily Santa Rosa Press Democrat Sunday Santa Rosa Press Democrat 5-Day Cume Press Democrat 4-Week Sunday Cume Press Democrat Total 246,668 113,992 132,676 35,270 24,303 36,425 54,201 46,242 50,227 15,436 37,912 55,163 35,224 39,909 33,292 Reach % 4.7% 4.4% 5.0% 6.2% 2.4% 3.3% 5.3% 6.6% 6.3% 3.5% 4.2% 7.1% 3.9% 4.7% 4.5% Total 247,843 113,744 134,099 28,264 30,873 40,989 54,616 41,244 51,857 17,049 41,594 51,326 33,653 45,754 32,575 Reach % 4.8% 4.4% 5.1% 5.0% 3.1% 3.7% 5.4% 5.9% 6.5% 3.8% 4.6% 6.6% 3.7% 5.4% 4.4% Total 361,774 177,325 184,449 48,922 40,098 63,812 83,170 66,114 59,658 31,769 61,045 64,449 53,128 60,487 46,144 Reach % 7.0% 6.9% 7.0% 8.6% 4.0% 5.7% 8.2% 9.5% 7.5% 7.2% 6.7% 8.3% 5.8% 7.1% 6.2% Total 341,280 170,091 171,189 39,224 48,640 66,189 70,554 57,761 58,912 24,803 55,116 71,772 49,430 61,215 38,395 Reach % 6.6% 6.6% 6.5% 6.9% 4.9% 5.9% 6.9% 8.3% 7.4% 5.6% 6.1% 9.3% 5.4% 7.2% 5.2% Press Democrat Web Sites 109,082 3,310,840 * Print audience data supplied by The Gallup Organization 35 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Seattle/Tacoma DMA Seattle Post-Intelligencer Daily Seattle Post-Intelligencer Sunday Seattle Times & Post- Intelligencer 5-Day Cume Post-Intelligencer 4-Week Sunday Cume Times & Post-Intelligencer 3,392,696 1,673,235 1,719,461 404,294 620,355 705,793 690,005 462,077 510,172 424,173 695,556 799,957 573,410 336,568 164,587 Total 428,245 241,096 187,149 35,664 45,930 74,981 113,806 74,741 83,123 40,927 82,700 89,479 98,710 60,858 29,386 Reach % 12.6% 14.4% 10.9% 8.8% 7.4% 10.6% 16.5% 16.2% 16.3% 9.6% 11.9% 11.2% 17.2% 18.1% 17.9% Total 1,032,760 493,664 539,096 83,948 138,809 206,532 245,591 175,498 182,382 91,084 195,143 232,557 207,853 151,179 77,111 Reach % 30.4% 29.5% 31.4% 20.8% 22.4% 29.3% 35.6% 38.0% 35.7% 21.5% 28.1% 29.1% 36.2% 44.9% 46.9% Total 701,903 408,197 293,706 70,691 107,549 128,964 166,493 124,345 103,861 66,251 144,997 159,807 144,299 89,267 45,320 Reach % 20.7% 24.4% 17.1% 17.5% 17.3% 18.3% 24.1% 26.9% 20.4% 15.6% 20.8% 20.0% 25.2% 26.5% 27.5% Total 1,365,263 663,261 702,002 131,034 214,270 269,109 312,572 222,271 216,007 131,731 260,956 321,585 259,435 197,025 90,409 Reach % 40.2% 39.6% 40.8% 32.4% 34.5% 38.1% 45.3% 48.1% 42.3% 31.1% 37.5% 40.2% 45.2% 58.5% 54.9% Seattle Post-Intelligencer Web Sites 1,321,894 14,263,558 Seattle Times Daily Seattle Times Sunday Seattle Times & Post- Intelligencer 5-Day Cume Seattle Times 4-Week Sunday Cume Seattle Times & Post-Intelligencer Total 565,540 292,510 273,030 37,830 71,609 113,386 141,986 88,343 112,386 43,902 100,623 134,806 119,022 86,080 46,524 Reach % 16.7% 17.5% 15.9% 9.4% 11.5% 16.1% 20.6% 19.1% 22.0% 10.4% 14.5% 16.9% 20.8% 25.6% 28.3% Total 1,032,760 493,664 539,096 83,948 138,809 206,532 245,591 175,498 182,382 91,084 195,143 232,557 207,853 151,179 77,111 Reach % 30.4% 29.5% 31.4% 20.8% 22.4% 29.3% 35.6% 38.0% 35.7% 21.5% 28.1% 29.1% 36.2% 44.9% 46.9% Total 947,272 494,314 452,958 112,765 141,808 187,191 218,655 141,738 145,115 87,397 177,179 224,230 177,580 128,158 65,799 Reach % 27.9% 29.5% 26.3% 27.9% 22.9% 26.5% 31.7% 30.7% 28.4% 20.6% 25.5% 28.0% 31.0% 38.1% 40.0% Total 1,365,263 663,261 702,002 131,034 214,270 269,109 312,572 222,271 216,007 131,731 260,956 321,585 259,435 197,025 90,409 Reach % 40.2% 39.6% 40.8% 32.4% 34.5% 38.1% 45.3% 48.1% 42.3% 31.1% 37.5% 40.2% 45.2% 58.5% 54.9% Seattle Times Web Sites 1,993,675 14,317,328 Tacoma News Tribune Daily Tacoma News Tribune Sunday Tacoma News Tribune 5-Day Cume Tacoma News Tribune 4-Week Sunday Cume Tacoma News Tribune Total 306,602 141,518 165,084 23,498 32,684 57,487 70,814 51,983 70,136 43,082 75,233 70,784 52,900 21,817 12,230 Reach % 9.0% 8.5% 9.6% 5.8% 5.3% 8.1% 10.3% 11.2% 13.7% 10.2% 10.8% 8.8% 9.2% 6.5% 7.4% Total 351,745 156,697 195,048 36,280 38,081 73,882 69,636 55,149 78,717 51,180 84,811 77,702 69,014 22,976 14,133 Reach % 10.4% 9.4% 11.3% 9.0% 6.1% 10.5% 10.1% 11.9% 15.4% 12.1% 12.2% 9.7% 12.0% 6.8% 8.6% Total 474,787 233,612 241,175 48,058 61,975 92,556 107,900 73,845 90,453 56,884 107,367 115,642 87,714 37,172 20,084 Reach % 14.0% 14.0% 14.0% 11.9% 10.0% 13.1% 15.6% 16.0% 17.7% 13.4% 15.4% 14.5% 15.3% 11.0% 12.2% Total 470,308 205,817 264,491 46,180 57,879 104,056 105,126 65,787 91,280 65,475 113,197 106,718 90,614 31,586 15,942 Reach % 13.9% 12.3% 15.4% 11.4% 9.3% 14.7% 15.2% 14.2% 17.9% 15.4% 16.3% 13.3% 15.8% 9.4% 9.7% Tacoma News Tribune Web Sites 206,582 1,436,566 36 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Spokane DMA Spokane Spokesman-Review Daily Spokane Spokesman- Review Sunday Spokane Spokesman- Review 5-Day Cume Spokesman-Review 4-Week Sunday Cume Spokesman-Review 776,092 381,942 394,150 115,999 124,042 137,393 152,250 109,682 136,726 125,159 187,160 149,450 88,299 41,146 14,446 Total 256,441 131,360 125,081 26,094 25,854 35,429 59,557 45,950 63,557 32,873 62,042 56,424 42,502 18,360 5,879 Reach % 33.0% 34.4% 31.7% 22.5% 20.8% 25.8% 39.1% 41.9% 46.5% 26.3% 33.1% 37.8% 48.1% 44.6% 40.7% Total 327,923 159,189 168,734 33,755 40,695 53,277 74,971 59,761 65,464 47,180 83,645 68,912 47,515 22,588 9,765 Reach % 42.3% 41.7% 42.8% 29.1% 32.8% 38.8% 49.2% 54.5% 47.9% 37.7% 44.7% 46.1% 53.8% 54.9% 67.6% Total 381,011 185,567 195,444 39,090 45,174 65,992 88,673 65,135 76,947 59,496 87,375 81,579 54,902 26,812 10,037 Reach % 49.1% 48.6% 49.6% 33.7% 36.4% 48.0% 58.2% 59.4% 56.3% 47.5% 46.7% 54.6% 62.2% 65.2% 69.5% Total 419,619 196,144 223,475 44,877 57,126 79,287 93,853 69,152 75,324 61,659 106,312 87,217 59,452 27,440 10,747 Reach % 54.1% 51.4% 56.7% 38.7% 46.1% 57.7% 61.6% 63.0% 55.1% 49.3% 56.8% 58.4% 67.3% 66.7% 74.4% Spokesman-Review Web Sites 230,351 1,217,548 St. Louis DMA St. Louis Post-Dispatch Daily St. Louis Post-Dispatch Sunday St. Louis Post-Dispatch 5-Day Cume St. Louis Post- Dispatch 4-Week Sunday Cume St. Louis Post-Dispatch 2,342,085 1,115,932 1,226,153 296,610 385,713 465,864 457,539 313,325 423,034 365,030 521,417 506,798 332,986 225,033 109,447 Total 727,071 401,636 325,435 72,991 74,470 130,876 175,303 112,303 161,128 92,641 138,928 162,603 112,655 100,922 56,866 Reach % 31.0% 36.0% 26.5% 24.6% 19.3% 28.1% 38.3% 35.8% 38.1% 25.4% 26.6% 32.1% 33.8% 44.8% 52.0% Total 1,105,997 515,583 590,414 94,414 153,533 220,102 246,178 165,383 226,387 151,484 238,228 216,007 181,422 147,344 69,453 Reach % 47.2% 46.2% 48.2% 31.8% 39.8% 47.2% 53.8% 52.8% 53.5% 41.5% 45.7% 42.6% 54.5% 65.5% 63.5% Total 1,107,139 585,865 521,274 139,189 164,686 201,472 229,717 163,781 208,294 160,870 224,348 236,865 174,550 135,389 76,929 Reach % 47.3% 52.5% 42.5% 46.9% 42.7% 43.2% 50.2% 52.3% 49.2% 44.1% 43.0% 46.7% 52.4% 60.2% 70.3% Total 1,431,114 648,663 782,451 155,859 217,125 300,696 304,412 200,632 252,390 201,381 301,192 307,866 237,464 167,528 78,095 Reach % 61.1% 58.1% 63.8% 52.5% 56.3% 64.5% 66.5% 64.0% 59.7% 55.2% 57.8% 60.7% 71.3% 74.4% 71.4% St. Louis Post-Dispatch Web Sites 806,456 32,273,948 Syracuse DMA Syracuse Post-Standard Daily Syracuse Post-Standard Sunday Syracuse Post-Standard 5-Day Cume Syracuse Post- Standard 4-Week Sunday Cume Syracuse Post-Standard 703,272 337,666 365,606 112,463 111,352 133,248 132,362 92,196 121,651 110,086 150,991 143,663 86,556 51,768 26,154 Total 301,764 152,220 149,544 31,157 37,154 52,140 61,248 50,184 69,881 38,169 68,403 71,916 41,211 26,966 11,145 Reach % 42.9% 45.1% 40.9% 27.7% 33.4% 39.1% 46.3% 54.4% 57.4% 34.7% 45.3% 50.1% 47.6% 52.1% 42.6% Total 409,134 186,656 222,478 53,202 54,640 81,762 78,528 59,869 81,133 58,680 88,803 94,434 54,659 32,081 15,444 Reach % 58.2% 55.3% 60.9% 47.3% 49.1% 61.4% 59.3% 64.9% 66.7% 53.3% 58.8% 65.7% 63.1% 62.0% 59.1% Total 426,477 206,504 219,973 53,405 63,548 75,376 86,654 63,555 83,939 57,811 93,565 93,875 59,892 35,343 17,835 Reach % 60.6% 61.2% 60.2% 47.5% 57.1% 56.6% 65.5% 68.9% 69.0% 52.5% 62.0% 65.3% 69.2% 68.3% 68.2% Total 486,795 220,706 266,089 60,296 70,783 101,076 95,549 67,656 91,435 72,675 105,646 105,673 64,184 39,485 16,164 Reach % 69.2% 65.4% 72.8% 53.6% 63.6% 75.9% 72.2% 73.4% 75.2% 66.0% 70.0% 73.6% 74.2% 76.3% 61.8% Syracuse Post-Standard Web Sites 354,959 20,702,691 37 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Tampa/St. Petersburg DMA Sarasota Herald-Tribune (Tampa/Ft. Myers)* Daily Sarasota Herald-Tribune Sunday Sarasota Herald-Tribune 5-Day Cume Herald-Tribune 4-Week Sunday Cume Herald- Tribune 3,968,482 1,900,652 2,067,830 376,149 548,723 672,065 668,355 586,022 1,117,168 611,418 924,982 743,240 462,085 310,303 216,570 Total 230,482 103,919 126,563 9,120 15,016 26,292 32,093 39,160 108,801 26,946 49,198 46,402 38,899 24,191 15,558 Reach % 5.8% 5.8% 5.8% 5.8% 5.8% 5.8% 5.8% 5.8% 5.8% 5.8% 5.8% 5.8% 5.8% 5.8% 5.8% Total 268,771 126,663 142,108 13,921 13,654 31,248 41,318 44,726 123,904 31,657 54,416 54,767 45,565 26,465 19,090 Reach % 6.8% 6.7% 6.9% 3.7% 2.5% 4.6% 6.2% 7.6% 11.1% 5.2% 5.9% 7.4% 9.9% 8.5% 6.3% Total 338,632 163,905 174,727 24,445 31,036 45,617 45,241 56,955 135,338 42,744 73,077 70,048 57,584 31,973 18,241 Reach % 8.5% 8.6% 8.4% 6.5% 5.7% 6.8% 6.8% 9.7% 12.1% 7.0% 7.9% 9.4% 12.5% 10.3% 8.0% Total 356,142 156,876 199,266 17,705 21,478 48,528 55,234 66,132 147,065 41,904 76,182 72,720 60,987 31,896 25,131 Reach % 9.0% 8.3% 9.6% 4.7% 3.9% 7.2% 8.3% 11.3% 13.2% 6.9% 8.2% 9.8% 13.2% 10.3% 9.0% Sarasota Herald-Tribune Web Sites 114,004 9,196,147 St. Petersburg Times Daily St. Petersburg Times Sunday St. Petersburg Times 5-Day Cume St. Petersburg Times 4-Week Sunday Cume St. Petersburg Times Total 704,007 339,239 364,768 45,264 64,344 89,813 107,890 126,539 270,157 108,415 160,833 123,225 93,115 67,794 45,655 Reach % 22.5% 22.8% 22.2% 14.8% 14.6% 16.5% 19.9% 28.0% 31.9% 22.9% 21.8% 21.0% 25.7% 27.6% 29.9% Total 901,446 430,387 471,059 83,181 82,824 138,940 151,641 151,992 292,868 147,839 207,416 164,940 102,306 76,466 54,231 Reach % 28.8% 28.9% 28.7% 27.2% 18.8% 25.5% 28.0% 33.6% 34.6% 31.2% 28.2% 28.2% 28.2% 31.1% 35.5% Total 1,049,199 499,235 549,964 91,430 120,003 161,072 174,484 172,350 329,860 156,201 251,537 191,569 127,988 81,261 62,005 Reach % 33.5% 33.5% 33.5% 30.0% 27.2% 29.6% 32.2% 38.1% 38.9% 33.0% 34.2% 32.7% 35.3% 33.1% 40.5% Total 1,182,003 553,844 628,159 114,681 146,213 212,286 188,633 184,526 335,664 184,077 273,208 216,845 133,570 106,787 70,054 Reach % 37.7% 37.2% 38.2% 37.6% 33.1% 39.0% 34.8% 40.8% 39.6% 38.9% 37.1% 37.0% 36.9% 43.4% 45.8% St. Petersburg Times Web Sites 1,347,644 10,207,966 Tampa Tribune Daily Tampa Tribune Sunday Tampa Tribune 5-Day Cume Tampa Tribune 4-Week Sunday Cume Tampa Tribune Total 506,868 254,732 252,136 26,966 71,337 67,828 107,007 85,423 148,307 85,839 117,401 89,071 65,506 50,043 26,049 Reach % 16.2% 17.1% 15.3% 8.8% 16.2% 12.4% 19.8% 18.9% 17.5% 18.1% 15.9% 15.2% 18.1% 20.4% 17.0% Total 730,297 342,193 388,104 55,741 91,176 136,247 150,035 113,345 183,753 102,422 179,683 141,020 88,406 57,836 41,180 Reach % 23.3% 23.0% 23.6% 18.3% 20.7% 25.0% 27.7% 25.1% 21.7% 21.6% 24.4% 24.1% 24.4% 23.5% 26.9% Total 819,364 407,374 411,990 61,947 118,659 137,880 179,027 120,791 201,060 119,355 180,018 168,333 92,444 80,550 52,542 Reach % 26.2% 27.4% 25.1% 20.3% 26.9% 25.3% 33.1% 26.7% 23.7% 25.2% 24.4% 28.8% 25.5% 32.8% 34.4% Total 1,010,363 470,449 539,914 91,753 163,787 194,103 195,570 137,644 227,506 151,095 238,522 205,335 110,038 90,506 48,585 Reach % 32.3% 31.6% 32.9% 30.1% 37.1% 35.6% 36.1% 30.4% 26.8% 31.9% 32.4% 35.1% 30.4% 36.8% 31.8% Tampa Tribune Web Sites 939,320 14,978,872 * Sarasota Herald-Tribune data represents total readership in two DMAs: Tampa and Ft. Myers. Reach is based on percent of readers in both DMAs combined. 38 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Toledo DMA Toledo Blade Daily Toledo Blade Sunday Toledo Blade 5-Day Cume Toledo Blade 4-Week Sunday Cume Toledo Blade 816,435 391,544 424,891 115,191 135,476 151,388 158,768 109,456 146,156 135,067 183,583 169,422 103,703 59,381 23,087 Total 271,812 136,311 135,501 27,062 28,186 44,123 58,481 47,527 66,433 33,646 59,851 53,149 42,416 24,061 12,081 Reach % 33.3% 34.8% 31.9% 23.5% 20.8% 29.1% 36.8% 43.4% 45.5% 24.9% 32.6% 31.4% 40.9% 40.5% 52.3% Total 386,647 181,947 204,700 43,768 52,932 75,234 84,133 57,839 72,741 52,066 79,213 83,121 61,077 33,406 14,741 Reach % 47.4% 46.5% 48.2% 38.0% 39.1% 49.7% 53.0% 52.8% 49.8% 38.5% 43.1% 49.1% 58.9% 56.3% 63.8% Total 399,681 204,980 194,701 48,961 50,750 73,182 87,987 60,442 78,359 51,798 85,822 77,639 64,373 32,834 19,561 Reach % 49.0% 52.4% 45.8% 42.5% 37.5% 48.3% 55.4% 55.2% 53.6% 38.3% 46.7% 45.8% 62.1% 55.3% 84.7% Total 486,295 231,539 254,756 62,019 70,503 94,460 101,997 70,115 87,201 68,485 97,424 106,766 74,751 41,132 18,803 Reach % 59.6% 59.1% 60.0% 53.8% 52.0% 62.4% 64.2% 64.1% 59.7% 50.7% 53.1% 63.0% 72.1% 69.3% 81.4% Toledo Blade Web Sites 421,160 9,560,122 Tucson DMA Arizona Daily Star Daily Morning Arizona Daily Star Sunday Arizona Daily Star 5-Day Cume Arizona Daily Star 4-Week Sunday Cume Arizona Daily Star 818,793 395,346 423,447 112,303 140,837 147,142 148,928 111,162 158,421 142,069 201,302 150,199 93,531 56,239 21,969 Total 267,539 141,720 125,819 22,740 28,016 44,529 58,712 36,261 77,281 36,890 61,052 63,175 38,434 24,494 10,629 Reach % 32.7% 35.8% 29.7% 20.2% 19.9% 30.3% 39.4% 32.6% 48.8% 26.0% 30.3% 42.1% 41.1% 43.6% 48.4% Total 420,735 205,830 214,905 42,224 57,444 70,218 82,872 66,644 101,333 68,003 106,181 90,189 49,260 33,107 15,660 Reach % 51.4% 52.1% 50.8% 37.6% 40.8% 47.7% 55.6% 60.0% 64.0% 47.9% 52.7% 60.0% 52.7% 58.9% 71.3% Total 394,054 211,368 182,686 48,150 49,528 61,510 88,509 54,174 92,183 60,437 97,345 82,141 51,376 37,070 14,433 Reach % 48.1% 53.5% 43.1% 42.9% 35.2% 41.8% 59.4% 48.7% 58.2% 42.5% 48.4% 54.7% 54.9% 65.9% 65.7% Total 526,166 248,501 277,665 59,865 78,926 92,464 100,039 77,449 117,423 83,059 138,314 106,248 64,897 39,872 19,552 Reach % 64.3% 62.9% 65.6% 53.3% 56.0% 62.8% 67.2% 69.7% 74.1% 58.5% 68.7% 70.7% 69.4% 70.9% 89.0% Arizona Daily Star Web Sites 206,166 1,555,347 Tulsa DMA Tulsa World Daily Tulsa World Sunday Tulsa World 5-Day Cume Tulsa World 4-Week Sunday Cume Tulsa World 980,195 471,394 508,801 128,385 162,950 180,945 184,782 141,160 181,973 167,223 216,472 181,011 115,403 63,780 26,112 Total 312,506 165,423 147,083 21,053 33,068 50,696 70,598 55,881 81,210 42,121 74,848 62,349 41,097 32,155 11,273 Reach % 31.9% 35.1% 28.9% 16.4% 20.3% 28.0% 38.2% 39.6% 44.6% 25.2% 34.6% 34.4% 35.6% 50.4% 43.2% Total 495,559 243,157 252,402 57,764 73,232 94,704 94,609 76,687 98,563 64,302 120,758 101,863 64,031 42,744 18,265 Reach % 50.6% 51.6% 49.6% 45.0% 44.9% 52.3% 51.2% 54.3% 54.2% 38.5% 55.8% 56.3% 55.5% 67.0% 69.9% Total 476,132 233,208 242,924 47,187 66,698 86,800 96,098 81,667 97,682 65,317 107,475 103,286 66,643 44,614 16,444 Reach % 48.6% 49.5% 47.7% 36.8% 40.9% 48.0% 52.0% 57.9% 53.7% 39.1% 49.6% 57.1% 57.7% 69.9% 63.0% Total 627,414 296,624 330,790 91,277 95,944 117,024 116,173 92,335 114,661 91,363 152,788 122,714 80,972 49,292 21,296 Reach % 64.0% 62.9% 65.0% 71.1% 58.9% 64.7% 62.9% 65.4% 63.0% 54.6% 70.6% 67.8% 70.2% 77.3% 81.6% Tulsa World Web Sites 79,422 1,600,560 39 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Washington, D.C. DMA Washington Post Daily Washington Post Sunday Washington Post 5-Day Cume Washington Post 4-Week Sunday Cume Washington Post 4,504,960 2,168,651 2,336,309 524,085 837,775 1,003,898 906,898 623,789 608,515 353,413 687,061 760,303 849,777 828,237 717,683 Total 1,817,325 940,672 876,653 148,677 230,383 371,560 433,185 317,500 316,020 84,484 217,116 285,626 363,452 402,996 396,235 Reach % 40.3% 43.4% 37.5% 28.4% 27.5% 37.0% 47.8% 50.9% 51.9% 23.9% 31.6% 37.6% 42.8% 48.7% 55.2% Total 2,394,447 1,137,621 1,256,826 192,193 332,694 532,480 552,955 398,896 385,229 133,055 304,396 372,524 471,906 504,159 505,579 Reach % 53.2% 52.5% 53.8% 36.7% 39.7% 53.0% 61.0% 63.9% 63.3% 37.6% 44.3% 49.0% 55.5% 60.9% 70.4% Total 2,577,765 1,301,723 1,276,042 258,178 408,398 551,832 571,645 408,939 378,773 146,499 327,479 415,383 502,825 560,486 512,076 Reach % 57.2% 60.0% 54.6% 49.3% 48.7% 55.0% 63.0% 65.6% 62.2% 41.5% 47.7% 54.6% 59.2% 67.7% 71.4% Total 2,940,909 1,353,608 1,587,301 282,979 477,833 657,024 639,079 457,595 426,399 175,238 382,341 480,885 567,107 608,136 587,307 Reach % 65.3% 62.4% 67.9% 54.0% 57.0% 65.4% 70.5% 73.4% 70.1% 49.6% 55.6% 63.2% 66.7% 73.4% 81.8% Washington Post Web Sites 7,838,720 134,567,902 Washington Times Daily Washington Times Sunday Washington Times 5-Day Cume Washington Times 4-Week Sunday Cume Washington Times Total 263,386 155,604 107,782 17,199 24,602 60,041 51,311 47,243 62,990 14,716 36,024 34,164 52,939 62,843 51,908 Reach % 5.8% 7.2% 4.6% 3.3% 2.9% 6.0% 5.7% 7.6% 10.4% 4.2% 5.2% 4.5% 6.2% 7.6% 7.2% Total 164,525 93,910 70,615 17,516 18,672 32,424 28,211 21,927 45,775 10,601 21,805 23,681 33,570 36,162 28,933 Reach % 3.7% 4.3% 3.0% 3.3% 2.2% 3.2% 3.1% 3.5% 7.5% 3.0% 3.2% 3.1% 4.0% 4.4% 4.0% Total 433,134 256,273 176,861 37,272 54,903 92,558 88,069 77,571 82,761 30,675 56,071 65,130 81,694 93,411 90,086 Reach % 9.6% 11.8% 7.6% 7.1% 6.6% 9.2% 9.7% 12.4% 13.6% 8.7% 8.2% 8.6% 9.6% 11.3% 12.6% Total 259,962 126,210 133,752 29,610 54,330 44,205 41,332 31,713 58,772 16,670 39,172 42,600 50,240 57,286 37,212 Reach % 5.8% 5.8% 5.7% 5.6% 6.5% 4.4% 4.6% 5.1% 9.7% 4.7% 5.7% 5.6% 5.9% 6.9% 5.2% Washington Times Web Sites 1,138,612 8,598,156 West Palm Beach/Fort Pierce DMA* Palm Beach Post* Daily Palm Beach Post Sunday Palm Beach Post 5-Day Cume Palm Beach Post 1,193,642 569,323 624,139 106,785 158,210 208,142 212,202 163,053 345,069 128,170 171,138 255,040 202,662 130,208 131,796 Total 456,641 232405 224056 24901 48628 63743 88854 74362 155972 43697 60370 107200 86026 58250 48501 Reach % 38.3% 40.8% 35.9% 23.3% 30.7% 30.6% 41.9% 45.6% 45.2% 34.1% 35.3% 42.0% 42.4% 44.7% 36.8% Total 560,973 268,593 292,381 35,144 64,205 95,711 108,887 87,968 169,058 62,552 72,828 139,320 98,848 66,926 58,571 Reach % 47.0% 47.2% 46.8% 32.9% 40.6% 46.0% 51.3% 54.0% 49.0% 48.8% 42.6% 54.6% 48.8% 51.4% 44.4% Total 632,084 318096 313988 55870 78468 107025 121337 95416 173968 71001 83434 144475 122855 77301 60160 Reach % 53.0% 55.9% 50.3% 52.3% 49.6% 51.4% 57.2% 58.5% 50.4% 55.4% 48.8% 56.6% 60.6% 59.4% 45.6% Total 629,686 301145 328541 47732 74454 110420 121204 95478 180398 69721 82039 152610 118770 72300 62998 Reach % 52.8% 52.9% 52.6% 44.7% 47.1% 53.1% 57.1% 58.6% 52.3% 54.4% 47.9% 59.8% 58.6% 55.5% 47.8% 4-Week Sunday Cume Palm Beach Post Palm Beach Post Web Sites 988,791 5,061,543 * Print audience and DMA data supplied by The Gallup Organization 40 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

Sun-Sentinel (South Florida)* Daily Sun-Sentinel Sunday Sun-Sentinel 5-Day Cume Sun-Sentinel 4-Week Sunday Cume Sun- Sentinel Total Men Women Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ HHI $25,000 - $34,999 HHI $35,000 - $49,999 HHI $50,000 - $74,999 HHI $75,000 - $99,999 HHI $100 - $149,999 HHI $150,000+ Total 193,972 90,109 103,863 8,804 7,904 18,430 36,306 28,501 94,027 21,584 38,484 34,153 28,805 36,456 17,574 Reach % 14.0% 13.6% 14.4% 7.0% 4.4% 7.8% 15.5% 15.1% 22.5% 13.3% 11.6% 12.6% 15.6% 23.9% 18.8% Total 232,749 101,584 131,165 7,043 16,912 31,769 42,455 31,868 102,702 24,167 50,666 43,908 32,725 40,221 20,071 Reach % 16.8% 15.4% 18.2% 5.6% 9.5% 13.4% 18.2% 16.9% 24.6% 14.9% 15.2% 16.2% 17.7% 26.3% 21.4% Total 287,100 133,921 153,179 18,979 21,514 39,598 55,140 36,918 114,951 29,931 58,879 56,226 43,812 49,736 21,763 Reach % 20.8% 20.3% 21.3% 15.0% 12.1% 16.7% 23.6% 19.6% 27.5% 18.5% 17.7% 20.7% 23.7% 32.6% 23.2% Total 319,265 147,347 171,918 20,365 41,261 46,791 51,924 42,204 116,720 30,529 71,014 60,821 38,842 58,921 26,676 Reach % 23.1% 22.3% 23.9% 16.1% 23.2% 19.7% 22.2% 22.4% 28.0% 18.8% 21.4% 22.4% 21.0% 38.6% 28.5% Sun-Sentinel Web Sites 1,207,158 19,996,504 Wichita/Hutchinson DMA Wichita Eagle Daily Wichita Eagle Sunday Wichita Eagle 5-Day Cume Wichita Eagle 4-Week Sunday Cume Wichita Eagle 866,795 424,724 442,071 118,446 141,582 161,996 166,084 110,407 168,280 133,809 220,821 186,943 94,480 64,444 21,639 Total 234,950 117,575 117,375 23,397 31,526 41,669 54,144 30,461 53,753 31,925 47,997 53,865 37,643 30,952 11,137 Reach % 27.1% 27.7% 26.6% 19.8% 22.3% 25.7% 32.6% 27.6% 31.9% 23.9% 21.7% 28.8% 39.8% 48.0% 51.5% Total 369,279 186,054 183,225 39,420 56,417 73,021 75,172 49,891 75,358 47,616 80,896 85,178 54,479 44,243 14,033 Reach % 42.6% 43.8% 41.4% 33.3% 39.8% 45.1% 45.3% 45.2% 44.8% 35.6% 36.6% 45.6% 57.7% 68.7% 64.9% Total 356,451 186,715 169,736 46,796 61,037 67,577 72,924 42,806 65,311 44,841 80,133 83,724 56,779 43,429 12,396 Reach % 41.1% 44.0% 38.4% 39.5% 43.1% 41.7% 43.9% 38.8% 38.8% 33.5% 36.3% 44.8% 60.1% 67.4% 57.3% Total 471,453 233,286 238,167 52,981 87,080 93,589 91,934 59,987 85,882 65,854 102,167 114,197 67,607 51,713 14,770 Reach % 54.4% 54.9% 53.9% 44.7% 61.5% 57.8% 55.4% 54.3% 51.0% 49.2% 46.3% 61.1% 71.6% 80.2% 68.3% Wichita Eagle Web Sites 480,736 6,585,043 * Sun-Sentinel reach percent based on DMA numbers supplied by Scarborough Research 41 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase

www.naa.org/nadbase

Newspaper Audience Leadership Committee Richard H. Gilman, chair Publisher and CEO The Boston Globe Bruce Bradley President/Publishing Group Landmark Communications Inc. Stephen P. Hills President/General Manager The Washington Post Carol O. Hudler Publisher/President News-Press (Fort Myers, Fla.) James M. Moroney III Publisher/CEO Dallas Morning News Mark W. Newhouse VP/General Manager The Star-Ledger (Newark) Janet L. Robinson President and CEO New York Times Co. Hilary Schneider Senior Vice President Knight Ridder Inc. Scott C. Smith President Tribune Publishing Co. Jack Sweeney Publisher & President Houston Chronicle Frank R. J. Whittaker VP/Operations The McClatchy Company NAA/NNN John Kimball Senior Vice President/CMO Newspaper Association of America Jason E. Klein President and CEO Newspaper National Network 260-192-0805-2,000-fox/dr