Consumer Barometer Study 2017 The Year of the Mobile Majority As reported mobile internet usage crosses 50% 2 for the first time in all 63 countries covered by the Consumer Barometer Study 1, we look at how this shift in behaviour is influencing online activity, digital skills and the adoption of new technologies and services. 2017 internet access via smartphone Base: online population 16 years and older Argentina (AR) Australia (AU) Austria (AT) Belgium (BE) Brazil (BR) Bulgaria (BG) Canada (CA) Chile (Cl) China (CN) Colombia (CO) Croatia (HR) Czech Republic (CZ) Denmark (DK) Egypt (EG) Estonia (EE) Finland (FI) France (FR) Germany (DE) Greece (GR) Hong Kong (HK) Hungary (HU) 90%
2017 internet access via smartphone Base: online population 16 years and older India (IN) Indonesia (ID) Ireland (IE) Israel (IL) Italy (IT) Japan (JP) Kazakhstan (KZ) Kenya (KE) Korea (KR) Latvia (LV) Lithuania (LT) Malaysia (MY) Mexico (MX) Morocco (MA) Netherlands (NL) New Zealand (NZ) Nigeria (NG) Norway (NO) Pakistan (PK) Peru (PE) Philippines (PH) Poland (PL) Portugal (PT) Romania (RO) Russia (RU) Saudi Arabia / KSA (SA) Serbia (RS) Singapore (SG) Slovakia (SK) Slovenia (SI) South Africa (ZA) 98%
2017 internet access via smartphone Base: online population 16 years and older Spain (ES) Sweden (SE) Switzerland (CH) Taiwan (TW) Thailand (TH) Turkey (TR) UAE (AE) UK (UK) Ukraine (UA) USA (US) Vietnam (VN) 1 Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Kazakhstan, Kenya, South Korea, Latvia, Lithuania, Malaysia, Morocco, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, UAE, UK, Ukraine, USA, Vietnam 2 Total online population 16 years and older
DAILY INTERNET USAGE IN SMARTPHONE USAGE IN SMARTPHONE INTERNET USAGE IN Argentina (AR) 2013 2017 2013 2017 2013 2017 BASE: ONLINE POPULATION BASE: TOTAL POPULATION 31% BASE: ONLINE POPULATION Australia (AU) Austria (AT) Belgium (BE) 34% 29% Brazil (BR) 26% 29% Bulgaria (BG) 28% 29% Canada (CA) 89% China (CN) 47% Colombia (CO) 42% Croatia (HR) 42% Czech Republic (CZ) 42% 30% Denmark (DK) Egypt (EG) 18% 47% 27% Estonia (EE) 38% Finland (FI) 45% 46% France (FR) 42% 38% Germany (DE) 40% Greece (GR) 33% 33% Hong Kong (HK) 95% Hungary (HU) 89% 34% 31% India (IN) 36% 13% 40% Indonesia (ID) 14% 37% Ireland (IE) Israel (IL) Italy (IT) 41% 37% Japan (JP) 90% 25% 26% Korea (KR) 89% Latvia (LV) 34% 34% Lithuania (LT) 33%
DAILY INTERNET USAGE IN SMARTPHONE USAGE IN SMARTPHONE INTERNET USAGE IN Malaysia (MY) 2013 2017 2013 2017 2013 2017 BASE: ONLINE POPULATION BASE: TOTAL POPULATION BASE: ONLINE POPULATION 45% Mexico (MX) 37% Netherlands (NL) New Zealand (NZ) 95% Norway (NO) Philippines (PH) 36% Poland (PL) 29% Portugal (PT) 32% 31% Romania (RO) 28% 30% Saudi Arabia / KSA (SA) 96% 98% Serbia (RS) 23% 29% Singapore (SG) Slovakia (SK) 46% 37% Slovenia (SI) 89% 42% 38% South Africa (ZA) 36% 40% Spain (ES) Sweden (SE) Switzerland (CH) Taiwan (TW) 95% Thailand (TH) 90% 31% 95% Turkey (TR) 30% UAE (AE) 96% United Kingdom (UK) 90% Ukraine (UA) 14% 41% 15% USA (US) Vietnam (VN) 20%
% WHO USE SOCIAL % WHO USE SEARCH % WHO WATCH ONLINE VIDEO ONLINE POPULATION Argentina (AR) Australia (AU) Austria (AT) 47% Belgium (BE) 37% Brazil (BR) Bulgaria (BG) Canada (CA) 50% Chile (Cl) China (CN) Colombia (CO) Croatia (HR) Czech Republic (CZ) 43% 36% Denmark (DK) Egypt (EG) Estonia (EE) Finland (FI) 50% France (FR) Germany (DE) 40% 41% Greece (GR) Hong Kong (HK) Hungary (HU) India (IN) Indonesia (ID) Ireland (IE) Israel (IL) Italy (IT) Japan (JP) 46% Kazakhstan (KZ) Kenya (KE) 50%
% WHO USE SOCIAL % WHO USE SEARCH % WHO WATCH ONLINE VIDEO ONLINE POPULATION Korea (KR) Latvia (LV) 50% 46% Lithuania (LT) Malaysia (MY) Mexico (MX) Morocco (MA) 47% Netherlands (NL) New Zealand (NZ) Nigeria (NG) Norway (NO) Pakistan (PK) 45% Peru (PE) Philippines (PH) Poland (PL) Portugal (PT) Romania (RO) Russia (RU) Saudi Arabia / KSA (SA) 96% Serbia (RS) Singapore (SG) Slovakia (SK) 43% 50% 38% Slovenia (SI) South Africa (ZA) 66v 25% Spain (ES) Sweden (SE) Switzerland (CH) Taiwan (TW) Thailand (TH) Turkey (TR)
% WHO USE SOCIAL % WHO USE SEARCH % WHO WATCH ONLINE VIDEO ONLINE POPULATION UAE (AE) United Kingdom (UK) 46% Ukraine (UA) 45% 47% 41% USA (US) Vietnam (VN)
Argentina (AR) Australia (AU) Austria (AT) Belgium (BE) Brazil (BR) Bulgaria (BG) Canada (CA) China (CN) Colombia (CO) Croatia (HR) Czech Republic (CZ) Denmark (DK) Egypt (EG) Estonia (EE) Finland (FI) France (FR) Germany (DE) Greece (GR) Hong Kong (HK) Hungary (HU) India (IN) Indonesia (ID) Ireland (IE) Israel (IL) Italy (IT) Japan (JP) Korea (KR) Latvia (LV) Lithuania (LT) NUMBER OF CONNECTED DEVICES IN 2013 1,0 2,2 1,1 1,7 1,4 1,9 2,0 0,7 2,1 2,3 2,2 1,7 1,7 0,3 0,3 2,7 2,0 1,8 1,9 1,9 NUMBER OF CONNECTED DEVICES IN 2017 2,0 3,9 3,1 2,1 3,6 2,7 3,7 1,2 3,0 2,3 1,0 1,1 2,7
Malaysia (MY) Mexico (MX) Netherlands (NL) New Zealand (NZ) Norway (NO) Philippines (PH) Poland (PL) Portugal (PT) Romania (RO) Russia (RU) NUMBER OF CONNECTED DEVICES IN 2013 1,0 1,3 3,1 1,3 2,2 1,7 1,6 2,1 NUMBER OF CONNECTED DEVICES IN 2017 2,2 3,8 3,7 3,8 2,1 3,0 2,1 Saudi Arabia / KSA (SA) Serbia (RS) Singapore (SG) Slovakia (SK) Slovenia (SI) South Africa (ZA) Spain (ES) Sweden (SE) Switzerland (CH) Taiwan (TW) Thailand (TH) Turkey (TR) UAE (AE) United Kingdom (UK) Ukraine (UA) USA (US) Vietnam (VN) 2,2 1,1 2,3 0,8 0,9 0,9 3,1 3,0 0,7 0,8 1,5 3,2 4,1 3,4 2,7 1,3 2,3 3,1 3,5 1,5 4,1 1,7