MIDEM 2012: Continuing to redefine mobile engagement for events For the past 2 years, MIDEM proved successful in mobile. So this year, it was an easy decision to offer their app again...and this time, they added ipad. A WINNING FORMULA How do you keep thousands of people connected and organized during 4 packed days of events, panels, parties, and more? MIDEM went the way of mobile by partnering with Mobile Roadie to create their official app for 2010, 2011, and now 2012. In addition to iphone and Android, MIDEM added a brandspankin new ipad app to the mix for the growing tablet market. MIDEM App iphone, Android & ipad http://road.ie/midem hello.com
INTEGRATED INTO EVERYTHING ONCE AGAIN MIDEM once again integrated the app into all of their marketing materials from traditional to unique digital outlets. The app could be seen on signage throughout the Palais des Festivals and on newspaper ads. hello.com
MIDEM heavily promoted the app through online channels as well including their website, on banner ads, Twitter, and Facebook. MIDEM announced the launch of their app on Facebook (seen below): hello.com
QR CODES Like last year, MIDEM took advantage of QR codes by publishing a QR code in their newspaper to download the app. TWITTER Of their social networks, MIDEM took to Twitter the most this year to promote their app. And it wasn t just tweeting; MIDEM kept a close eye out for buzz around the app from MIDEM enthusiasts on Twitter, and retweeted memorable tweets to their 8,600 plus followers. hello.com
BUILDING AN AUDIENCE For those that weren t lucky enough to attend the conference in Cannes, the app provided live video streams, photos, interactive daily schedules, Tweets, news updates, and a community for users to engage with, worldwide. More than 12,000 MIDEM enthusiasts have downloaded the app. This year, there was more activity in the app than ever before, bringing the total number of section hits to over 732,000. Every year in January, the number of downloads skyrockets as MIDEM attendees prepare and get organized for the event. The charts below show the rise in downloads during the month of January of each year: For MIDEM 2010 from January to December 2010: hello.com
For MIDEM 2011 from January to December 2011: For MIDEM 2012 from January 1st to January 31st, 2012: MIDEM FOR IPAD This year, MIDEM offered attendees a custom-built ipad app to download, which added to the flurry of total downloads. They used Facebook to promote (seen below): hello.com
The MIDEM ipad app was Mobile Roadie s first ipad submission, and feedback was positive. MIDEM AS A MOBILE LEADER MIDEM also focused efforts on connecting with the mobile music industry by featuring mobile experts in articles, participating in events, and much more. Michael Schneider, Mobile Roadie CEO, was featured in two mobile thought-leader articles- Six Mobile Music Trends to Watch in 2012 and Mobile Roadie On the Music Potential in Mobile Apps. Each article had a footnote mentioning the MIDEM app. MIDEM also hosted a Music Tech Meetup with influential music tech companies, which they promoted on Twitter, as well as Facebook (seen below): hello.com
WHAT S IN STORE FOR MIDEM 2013? More than 6,900 people from all around the world attended MIDEM this year. And with over 12,000 downloads of the MIDEM app, the app has been downloaded close to 50% more times than there were attendees at the conference this year. If you re planning to attend MIDEM 2013, download the official MIDEM app, available for iphone, Android & ipad, at http:// road.ie/midem hello.com