POLITICAL TELEVISION ADVERTISING (NAT 1. Presidential Race - Comparison of Spending on Ads Through November 7 1996 ADVERTISING FOR BUSH Bush Campaign $39,210,195 (Dole) $33,000,000 Republican Party $44,744,774 $25,000,000 Groups $2,113,756 Total Spending $86,068,725 ADVERTISING FOR GORE Gore Campaign $27,906,724 (Clinton) $38,000,000 Democratic Party $35,150,025 $23,000,000 Groups $14,004,163 Total Spending $77,060,912
2. Presidential Race - Spending * on Ads in Battleground States State Through November 7 BUSH GORE Arkansas $1,043,182 $1,053,932 California $10,787,658 $126,939 Florida $14,471,492 $10,063,322 Michigan $7,458,514 $9,704,302 Missouri $4,144,240 $6,007,466 Ohio $8,759,333 $9,482,357 Pennsylvania $12,899,103 $15,446,054 Tennessee $1,115,913 $869,343 Washington $5,376,242 $5,446,943 Wisconsin $2,987,561 $3,739,636 * SPENDING REFLECTS COMBINED ACTIVITY OF CANDIDATES, PARTIES, AND GROUPS.
3. Presidential Race - Heaviest Spending on Ads by Group Rank Group Through November 7 BUSH GORE 1 Planned Parenthood $7,214,845 2 AFL/CIO $3,149,130 3 Americans for Job Security $1,778,067 4 Handgun Control $1,674,172 5 Sierra Club $1,019,981 RANKING IS BASED ON SPENDING SINCE JUNE 1
4. Presidential Race - Priority Media Markets for Most Active Groups Group Media Markets Planned Parenthood 1 PHILADELPHIA 2 SEATTLE-TACOMA 3 MIAMI-FT LAUDERDALE 4 ORLANDO 5 PORTLAND OR AFL/CIO 1 ST LOUIS 2 CLEVELAND 3 DETROIT 4 COLUMBUS 5 PITTSBURGH Americans for Job Security 1 SPOKANE 2 SEATTLE-TACOMA 3 PORTLAND OR 4 TAMPA-ST PETERSBURG 5 KNOXVILLE Handgun Control 1 CLEVELAND 2 ST LOUIS 3 MILWAUKEE 4 PHILADELPHIA 5 DETROIT Sierra Club 1 ALBUQUERQUE-SANTA FE 2 PORTLAND OR 3 DETROIT 4 DENVER 5 ST LOUIS
5. Presidential Race - Campaign Appeals Masquerading as Issue Advocacy THROUGH NOVEMBER 7 Party spending on ads for candidates (RNC & DNC) $79,894,799 Percentage of total spending on ads 49% Candidate spending on ads (Bush and Gore campaigns) $67,116,919 Percentage of total spending on ads 41% Group spending on ads for candidates $16,117,919 Percentage of total spending on ads 10% Percentage of soft money party ads mentioning party label 0% Percentage of soft money party ads mentioning a candidate 100%
6. All House Races - Comparison of Spending on Ads Through November 7 ADVERTISING FOR REPUBLICANS Candidates $35,636,547 Republican Party $16,805,969 Groups $20,453,580 Total Spending $72,896,096 ADVERTISING FOR DEMOCRATS Candidates $39,535,144 Democratic Party $22,734,127 Groups $9,349,875 Total Spending $71,619,146
7. All U.S. House Races - Heaviest Spending on Ads by Group Rank Group Through November 7 Republicans Democrats 1 Citizens for Better Medicare $13,801,042 2 AFL/CIO $5,136,659 3 Chamber of Commerce $3,905,861 4 Emily's List $2,185,741 5 Business Roundtable $1,974,259 6 Coalition for American Workers $710,900 RANKING IS BASED ON SPENDING SINCE JUNE 1
8. All U.S. House Races - Priority Congressional Districts for Most Active Groups Group Races Citizens for Better Medicare 1 CA - 49 2 KY -3 3 NH -2 4 WA - 5 5 AR -4 AFL/CIO 1 KY - 3 2 KY - 6 3 WA - 5 4 CA - 49 5 AR - 4 Chamber of Commerce 1 CA - 49 2 KY - 6 3 NC -11 4 AR - 4 5 MN - 6 Emily's List 1 FL - 22 2 KY - 6 3 MI - 8 4 NJ - 7 Business Roundtable 1 NM - 1 2 CA - 20 3 KY - 6 4 PA -10 5 CA - 49
9. All Senate Races - Comparison of Spending on Ads Through November 7 REPUBLICANS Candidates $64,337,196 Republican Party $17,746,531 Groups $4,873,120 Total Spending $86,956,847 DEMOCRATS Candidates $60,935,231 Democratic Party $21,435,241 Groups $5,684,411 Total Spending $88,054,883
10. All Senate Races - Heaviest Spending on Ads by Group Rank Group Through November 7 Republicans Democrats 1 Friends of Hillary $2,541,850 2 Chamber of Commerce $1,362,521 3 Americans for Quality Nursing Home Care $1,270,241 $51,754 4 Republican Leadership Council $735,550 5 Americans for Job Security $697,326 RANKING IS BASED ON SPENDING SINCE JUNE 1
11. All Senate Races - Priority Senate Races for Most Active Groups Group Media Markets Friends of Hillary 1 New York 1 Michigan Chamber of Commerce 2 Virgnia 3 Washington Americans for Quality Nursing Home Care 1 Missouri 2 Utah 3 Pennsylvania 4 Deleware 5 Michigan Republican Leadership Council 1 New York 2 New Jersey 3 Deleware
12. Top 10 Markets for Political Advertising in All Races by All Advertisers Number of Ads 1 ST LOUIS 28,680 2 DETROIT 28,620 3 KANSAS CITY 27,255 4 SEATTLE 26,393 5 GRAND RAPIDS 23,945 6 FLINT 23,582 7 SPOKANE 22,778 8 PHILADELPHIA 21,488 9 LOUISVILLE 19,003 10 ORLANDO 17,556