Social Media for Churches More than just Susan Codone November 4, 2013
In 1957, 100,000 people listened to Billy Graham in Yankee Stadium
Rick Warren interacts with 1,211,258 followers on Twitter At least 8 times a day
And consider this 40, 879, 772 followers 54,780,426 Likes/Fans His crusades run a high-volume social media command center managing hundreds of thousands of interactions per hour
Would Billy have used social media?
His son does Franklin Graham and Samaritan s Purse 24,219 followers on Twitter 636,432 fans on Facebook
Your Social Media Plan Listen. Amplify.
Social Media: Three Steps 1. Design 2. Implementation 3. Management
Step 1: Design Your Social Plan
Listen
Gather Information Conduct a Communication Audit Church Communication Venues Print Online Visual Budgets Personnel Newsletters Website Graphics General Staff & duties Bulletins Broadcast media Logos Flyers Emails Photos Promotion Mailings Brochures Letterhead / Stationery Images Departments Time commitment
Choose Your Tools TEXT + VISUAL VISUAL LONG-FORM
Decide who s there Generations Cohort Birth Years Silent Generation 1925-45 (68-88) Baby Boomers 1946-64 (49-67) Gen X 1965-81 (32-48) Millennials 1982-95 (18-31) Digital Natives Kids today Gould, Meredith. The Social Media Gospel. Liturgical Press, 2013
Deploy Your Tools Generations and Social Media Tools Silent Generation Baby Boomers Generation X Blogs Millenials/ Digital Natives Facebook Instagram/ Pinterest Twitter YouTube/ Vimeo Gould, Meredith. The Social Media Gospel. Liturgical Press, 2013
Design Your Plan Typical Content Types of Church Promoted Content Announcements New Pastor! Events Christmas Program! Conversations Static Information Planning Events Reminders Stories / testimonies Inspiration/Education Time Sensitive News Discussions between SS Leaders What time is the service? Weekly Deacons Meeting New Sermon Series on Sunday! VBS was great! Bible verse of the day Johnson Wedding Saturday! Gould, Meredith. The Social Media Gospel. Liturgical Press, 2013
Design Your Plan Choose Content Announcements Conversations Stories Events Encouragement Sermons Reminders Calendar Encouragement
Step 2: Implement Your Social Plan
Implement Your Social Plan 1. Choose tools 2. Assign personnel or % of person s time 3. Create a content calendar at least one month ahead 4. Create and/or curate content 5. Commit to presence maintenance
Monday If you missed Sunday, check out Pastor Tim s sermon online at http://www.firstchurch.com/sermons! Tuesday Take your plate at Wednesday night supper tomorrow night fried chicken and mac & cheese! $15 per family or $5 individual. Wednesday Special class tonight on Revelation Room 122 downstairs! Begins at 6:30. Call for reservations or just attend. #focusonthefuture Thursday Read Pastor Mark s blog post this week about baptism. You will be so refreshed! http://www.firstchurch.com/blog/baptism.html Friday Sunday s coming! Get ready for part two of the series on marriage! Saturday Don t forget to change your clocks! #timechange
Step 3: Manage Your Social Plan
Use Social Media Management Tools Schedule and plan posts using: Buffer Hootsuite TweetDeck
What I discussed: 1. How to design a social media (SM) plan 2. How to implement a SM plan 3. How to manage & maintain your SM plan
Thank you! Any questions?