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Using Social Media to Achieve Goals Networking Your Way to Employment Friday, November 18, 2011 3
LinkedIn Establish your profile, resume, & professional picture Incorporate all keywords a recruiter might use to find someone with your expertise in your profile. Edit your public profile to include a custom URL for your name Your headline should position you for the career you want, not the job you have or had Get a recommendation from a previous job by giving a recommendation to one of your contacts first Friday, November 18, 2011 4
LinkedIn Add 3 links that best represent your professional work professionally Join LinkedIn groups and start your own group based on your interests, either professional or personal. Add the WordPress application to your profile Import contacts from other networks/email Search for specific jobs & locate introduction connections Friday, November 18, 2011 5
LinkedIn Connect to Real Friends Keep profile current Delete people who spam you Be concise and specific in your summary Be accurate with spelling, diction and grammar Friday, November 18, 2011 6
LinkedIn Don t use LinkedIn like other social media Don t link to or sync with other social sites Don t ask everyone for recommendations Have at least 2 recommendations reach 100% completion Friday, November 18, 2011 7
Twitter Establish profile including picture, short bio, location, link to website Create custom background Follow people in your desired industry Use Twitter lists for each company Friday, November 18, 2011 8
Twitter Tweet 5 times/day with advice, quotes, links, and your expertise to stand out on Twitter. Use Twitter for networking by re-tweeting and @ replying to the people with whom you want to connect. Direct-message hiring managers with whom you ve had conversations and express interest in working for them or their company. Friday, November 18, 2011 9
Twitter Basics Twitter handle should be easy to remember and related to your name Make sure photo is a close-up of your face Import email contacts Friday, November 18, 2011 10
Retweeting Your Content Don t talk about yourself so much Remember who your audience is Tweet about how to do something Keep your tweets between 100-120 characters Send a quote Friday, November 18, 2011 11
Facebook Complete profile with emphasis on Education & Work Set up professional brand page, website fan page, and/ or divide friends into groups with different privacy settings Join Facebook fan pages and groups that reflect your career interests and post on them at least once a week. Friday, November 18, 2011 12
Facebook Use other social networks and blogs to connect with people at companies you want to work for Build rapport with contacts, add them as friends; pay attention to their updates and reach out Research friends networks to find people you should connect and ask for an introduction Remember to build relationships; do not add random people and then bombard them with messages Friday, November 18, 2011 13
Facebook Basics Use same professional picture on all FB pages Post content that highlights your personal interests and your professional expertise Use email to find friends Don t spam, don t poke, and don t tag people not in picture Don t sync with other social media sites Don t annoy people with repetitive invites to professional page Friday, November 18, 2011 14
Social Media and Online Community Engagement Tutorial: Setting up a Twitter List Wednesday, April 18, 2012 15
Go to the Twitter home page. Select Lists from the drop-down menu. Wednesday, April 18, 2012 16
Click Create List Wednesday, April 18, 2012 17
Fill in details about your list. Save list. Wednesday, April 18, 2012 18
Select users to follow. Wednesday, April 18, 2012 19
Once you ve found them, you can click Follow and then Add or remove from lists... Wednesday, April 18, 2012 20
Click the radio button for the list to add or remove. Wednesday, April 18, 2012 21
When you go into the list it will have all the tweets from those that you are following on that list. Wednesday, April 18, 2012 22
You can always add more to the list later. Wednesday, April 18, 2012 23
Social Media and Online Community Engagement Tutorial: Creating Google Alerts Wednesday, April 18, 2012 24
Google Alerts Monitor your search terms Get notified when there is new info on your topic Wednesday, April 18, 2012 25
Go to Google Alerts Wednesday, April 18, 2012 26
Enter first search term, select type, how often you want to receive alerts, how many and where you want them delivered. Wednesday, April 18, 2012 27
You can put them into your Google Reader! (my favorite part) Wednesday, April 18, 2012 28
Results should immediately show up to the right of your search. Wednesday, April 18, 2012 29
Success! Wednesday, April 18, 2012 30
Add more alerts Wednesday, April 18, 2012 31
Creating QR-Codes 32
A QR (Quick Reference) code is a 2-D barcode that can be scanned by a smart phone's camera and transfer information. Based on the type of code it is, it might direct the viewer to a website, make a phone call, deliver a vcard or more. Source: http://www.fastcompany.com/1720193/13-creative-ways-to-use-qr-codes-for-marketing 33
Please watch the following video: http://youtu.be/b3lrcohmp9g 34
Open Safari or your mobile internet browser. 35
Go to http://qrcode.kaywa.com/ 36
Set your content type to URL. Type your website address in the URL field. 37
Click the Generate button. 38
Click on the QR-Code to download the full-size version. 39
You can now take your QR-Code and: 40
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WOW! 42
Hootsuite Tweet Deck imovie and ireporting 43