This guide The Master Locksmiths Association Logo Policy has been developed to help promote the Master Locksmiths brand and its members. It aims to serve as an aid for those within, and external to the Association to ensure the identity remains clear and consistent. The logo policy describes the logo in clear terms and defines general classes of acceptable and prohibited use. It does not attempt to define every imaginable use of the logo, but it provides a clear path to seek approval for variations on the standard logo and its permitted variations. Contacts for advice & approvals Any applications for exemptions or approvals must be submitted to the Manager; Marketing & Communications. Contact the Master Locksmiths Association for more information on the Logo Policy. Phone (from Australia): 03 9338 8822 Phone (from New Zealand): +61 3 9338 8822 Email: jarad@masterlocksmiths.com.au 2 Master Locksmiths Association Logo Policy
Introduction The Master Locksmiths Association s graphic identity strengthens the organization's name and image via a distinctive mark applied consistently throughout all of our events, publications, and activities. Additionally, member s use of the logo on shopfronts, vans, stationary and IT communications also strengthens the Association image within the industry and general public. Use of the MLA Logo Members of the Master Locksmiths Association and other Stakeholders (as identified by the MLA) are encouraged to widely advocate and express their membership with the peak organisation for locksmithing professionals in the Pacific region. Use of the MLA Logo is limited to Business Members and approved stakeholders and/or partner organisations only. Individual, Associate, Complimentary members are not granted permission to use the MLA Logo under any circumstances, nor can they refer to themselves as members of the MLA. In accordance with this policy, the following uses of the MLA logo will generally be permitted: On business member websites and email signatures promoting their membership of the Association As a permanent graphical element of stationery, business cards, and other variably utilized print materials In statements outlining a participant s MLA related activities In the context of promoting or advertising the services of a member business. 3 Master Locksmiths Association Logo Policy
Format Maintaining consistency in the display of the MLA Logo is an important aspect of the strategy to advocate the promotion of the Association. When using the Master Locksmiths and logos your materials for the permitted uses outlined above, they are asked to strictly adhere to the following guidelines. Size The minimum size for reproduction of the logo is 20mm wide. The ideal reproduction size is 40mm wide. A smaller version of the logo can only be used when the surface area of the object demands (e.g. on a pen). Colours The logo appears in three colours: Blue (Cyan), Red and White Logo files Logo files are available from the member resources page from www.masterlocksmiths.com.au/members (login required). BLUE RED C 100 R 0 C 0 R 239 M 0 G 174 M91 G 62 Y 0 B 239 Y 87 B 51 K 0 K 0 If external to the Master Locksmiths Association, contact the National Office. 4 Master Locksmiths Association Logo Policy
Additional logos / images To promote your membership (Business Members only) additional logo files maybe used on your websites, stationary etc. These additional images contain further information such as your membership no. and security licence information (mandatory in some States to include security licence information on all forms of advertising). If you require assistance in creating an image for your business, please email jarad@masterlocksmiths.com.au * Example with background colour Social Media The Master Locksmiths Association has a page promoting the Association on Facebook. We encourage members to assist the Association in obtaining likes to not only assist in the promotion of the MLA but for all members. You may also wish to highlight your own business presence on social media. These are available for download on the MLA member site member resources. 5 Master Locksmiths Association Logo Policy