AIMS AND OBJECTIVES IBZ447 Japanese Business and Management Instructor: Prof Dr Sierk Horn e-mail: sierk.horn@fhv.at Businesses are embedded in complex and changing environments. Japan is no exception to this rule. A dynamic perspective reflecting a commitment to change and entrepreneurial innovation is imperative to access the Japanese market. This module provides students with comprehensive knowledge about organisational essentials and foreign entry into this market. Because business practices are usually influenced by cultural traditions the understanding of the Japanese market framework is paramount to a successful interaction with local competitors, customers and suppliers. With its focus on stimulating students intellectual curiosity the module aims to develop innovative and flexible approaches to challenges facing managers in the Japanese market. By the end of the module, you should be able to: Critically evaluate the social, political and economic factors that form today s Japanese business and management environment. Develop in-depth know-how about traditional and contemporary management styles, techniques and concepts characteristic to the Japanese market place. Develop the students understanding of environmental conditions of importance for entrepreneurial management in Japan. Exploration and analysis of challenges facing entrepreneurial activities in this complex and changing environment. ASSESSMENT Basis for Final Grade % of Final Grade Midterm Exam 30% Final Exam 35% In-Class Presentation 35%
IBZ446 Japanese Business and Management Lecture Syllabus Session 1 3/7 Session 2 4/7 Session 3 5/7 Session 4 9/7 Session 5 10/7 Session 6 11/7 Session 7 12/7 Session 8 16/7 Session 9 17/7 Session 10 18/7 Session 11 19/7 Session 12 23/7 Session 13 24/7 Session 14 25/7 Session 15 26/7 Introduction and Development Module Themes Challenges for Foreign Market Entrants Country Specifics and Economic Development Intercultural Competence Business Environment Market Entry Strategy Market Research and Opportunity Analysis Midterm Exam Japanese Firms as Competitors (1) Japanese Firms as Competitors (2) Product, Brand, Positioning Distribution and Logistics Entrepreneurism The Japanese MNE Exam
MATERIALS Topical reading: Challenges for Foreign Market Entrants Shujiro Urata, (2004) Why Does Japan Receive So Little Direct Investment from Abroad? In Masao Nakamura (ed.) Changing Japanese Business, Economy and Society: Globalization of Post-Bubble Japan, New York, NY: Palgrave, pp. 185-202. Country Specifics and Economic Development Geoffrey Brownas, David Powers, and Christopher Hood, C. (2003). Doing Business with the Japanese. Direct Image. Intercultural Competence Horn, S.A. 2013. Interdisciplinary Engagement as an Acculturation Process: The Case of Japanese Studies. Social Science Japan Journal, 16(2), 251 77. Business Environment The Economist (2016, Jul 30) Overhyped, Underappreciated: What Japan s Economic Experiment Can Teach the World. Market Entry Strategy Rene Kaeppeli (2009) The Effect of Specific Organizational and Managerial Factors on the Performance of Foreign Subsidiaries in Japan, Asian Business and Management, 8(1): 103-123. Market Research and Opportunity Analysis Brian Moeran, B. (1996). A Japanese Advertising Agency. Curzon Press. Japanese Firms as Competitors Markus Pudelko, M. (2005) Continuity versus Change: The Key Dilemma for Japanese Management. In Haak, R. and Pudelko, M., eds., Japanese Management, New York: Palgrave Macmillan, pp. 241-252. : Product, Brand, Positioning Johny K. Johansson 1986. Japanese Consumers: What Foreign Marketers Should Know. International Marketing Review, 3(2), 37-43. : Distribution and Logistics Hendrik Meyer-Ohle, Innovation and Dynamics in Japanese Retailing: From Techniques to Formats to Systems (Palgrave Macmillan, 2003) : Entrepreneurism Yusuke Asakura (2017). Brief Overview of the Current Startup Ecosystem in Japan stanford-svnj.squarespace.com/s/svnj-working-paper-2017 The Japanese MNE Peter Buckley and Sierk Horn (2009). Japanese Multinational Enterprises in China: Successful Adaptation of Marketing Strategies. Long Range Planning, 42(4), 495 517.
Core reading: Masahiko Aoki (1994) The Japanese Firm as a System of Attributes: A Survey and Research Agenda. In Aoki, M. and Dore, R., (eds.) The Japanese Firm: Sources of Competitive Strength, Oxford, pp. 11-40. Ralf Bebenroth (2015) International Business Mergers and Acquisitions in Japan. Berlin: Springer. Geoffrey Brownas, David Powers, and Christopher Hood, C. (2003). Doing Business with the Japanese. Direct Image. George Fields, Hotaka Katahira, Jerry Wind (1999) Leveraging Japan: Opening the Gateway to Asian Growth. Jossey Bass Wiley Fabian Froese, and Leif Goeritz (2007) Integration Management of Western Acquisitions in Japan. Asian Business and Management, 6: 95-114. Parissa Haghirian (2016) Japanese Negotiation Styles and Decision-making Processes. In Haghirian,P. (ed) Routledge Handbook of Japanese Business and Management, pp. 353-363. John McCreery (2000). Japanese Consumer Behaviour. Curzon Press. Ryoichi Mikitani and Hiroshi Mikitani, H. (2014) The Power to Compete: An Economist and an Entrepreneur on Revitalizing Japan in the Global Economy, Hoboken, NJ: Wiley. Jay Nelson (2002) Foreign Companies in Japan. In Bird, A. (ed) Encyclopedia of Japanese Business and Management, pp. 155-158. Specialist subject reading: Jeanette, J.P./Hennessy, H.D. (2004) Global Marketing Strategies, Houghton Mifflin. Doole, I./Low, R. (2004) International Marketing Strategy, Thomson. Supplementary reading: James C. Abegglen The Japanese Factory, (Ayer Co Pub 1980) James C. Abegglen,George Stalk, Kaisha: The Japanese Corporation (Basic Books 1988) Masahiko Aoki, Ronald Dore (Eds.), The Japanese Firm: The Sources of Competitive Strength (Japanese Business & Economics), (Clarendon Press, 1994) Masahiko Aoki, Hugh Patrick (Eds), The Japanese Main Bank System: Its Relevance for Developing and Transforming Economies, (Clarendon Press 1995) Euromonitor Asian Marketing Data and Statistics 2003 Min Chen, Asian Management Systems (Thomson Learning, 2004) Arne Holzhausen (Ed.) Can Japan Globalize?: Studies on Japan's Changing Political
Economy and the Process of Globalization in Honour of Sung-Jo Park, (Physica-Verlag, 2001) Kenichi Imai, Ryutaro Komiya (Eds.), The Business Enterprise in Japan: Views of Leading Japanese Economists, (The MIT Press 1994) Masaaki Imai, Kaizen: The Key to Japan's Competitive Success (McGraw-Hill 1986) Takatoshi Ito, The Japanese Economy (The MIT Press, 1992) Sonia El Kahal, Business in Asia Pacific: Text and Cases (Oxford University Press, 2001) Kazuo Koike, The economics of work in Japan (LTCB International Library selection) (LTCB International Library Foundation, 1996) Kazuo Koike, Understanding Industrial Relations in Modern Japan (1988) Komiya Ryutaro, Okuno Masahiro (Eds.), Industrial Policy of Japan, (Academic Press 1988) Toyohiro Kono and Stewart Clegg, Trends in Japanese Management: Continuing Strengths, Current Problems and Changing Priorities (2001) Hiroshi Kumon and Tetsuo Abo, Hybrid Factory in Europe: The Japanese Management and Production System Transferred (2004) Paul Krugman (Ed.) Trade with Japan: Has the Door Opened Wider? (National Bureau of Economic Research Project Reports) (University of Chicago Press, 1995) Edward J. Lincoln, Troubled Times: US-Japan Trade Relations in the 1990s (1999) James R. Lincoln, Michael L. Gerlach, Mark Granovetter (Eds.), Japan's Network Economy : Structure, Persistence, and Change (Structural Analysis in the Social Sciences) (Cambridge University Press, 2004) Sung-Jo Park, Sierk Horn (Eds.), Asia and Europe in the New Global System: Intercultural Cooperation and Competition Scenarios (Palgrave Macmillan 2003)