Getting the public ready to engage in making care safer: Lessons from the anti-smoking movement April 6, 2017
Theresa Malloy Miller Moderator Member Patients for Patient Safety Canada
Background, Objectives Objective: At the end of this interactive session, participants will leave with at least one practical idea to engage the public in making healthcare safer.» How have anti-smoking efforts effectively achieved a cultural shift in attitudes and actions towards tobacco?» Which are the key patient safety messages most important for wide spread public engagement and would most help the public to be ready to take on a role in patient safety?» Which strategies would make patient safety messages most visible and would provide the public with information about patient safety?
Les Hagen Executive Director Action on Smoking & Health
Les Hagen Les Hagen is the executive director of Action on Smoking & Health which is Western Canada's leading tobacco control organization. For over 25 years, Les has provided provincial and national leadership in tobacco control and prevention. Les is a strong believer in community engagement and healthy public policy.
Engaging Patients in Patient Safety Lessons from Tobacco Control Les Hagen, M.S.M. Adjunct Associate Professor, School of Public Health Executive Director, Action on Smoking & Health (ASH)
What worked for tobacco control? We got political! Public policy approach Publicity (media advocacy) Broad coalition Lobbying Mobilization
The importance of healthy public policy
Setting the public agenda If your issue is not on the public agenda, it doesn t exist.
Top public issues in Canada Ipsos Research, June 2015 Healthcare (39%) Taxes (38%) Unemployment (36%)
Earned media Publicity and news coverage that is earned through deliberate communication strategies versus paid media which refers to purchased commercial advertising.
Media advocacy principals Strategic framing and messaging Convey social responsibility vs. individual behavior Build public awareness and shape public opinion Focus on policy change Engage others in publicity activities
Framing Translate the individual problem into a social issue (e.g., quality of life) Assign primary responsibility Present a solution Make a practical appeal
Framing 1. Problem: Tobacco use has a significant impact on the quality of life of Albertans 2. Cause: The tobacco industry must be held accountable. 3. Solution: Healthy public policies are an effective means of reducing tobacco use.
Advocacy The process of achieving change. Lobbying Advocacy with policy makers.
Advocacy rules Be there! Persistence/perseverance Use the evidence Build alliances with key organizations and individuals Build public support through advocacy and publicity
Advocacy rules Stay focused on key priorities Repeat key messages continually Align with relevant government priorities Understand government processes Don t cross the adversarial boundary Maintain the moral high ground
Motivating the troops Develop realistic plans that everyone can commit to Ensure that your activities support the vision, mission and goals Create doable actions with timelines Balance the workload and utilize skills Lead by example Recognize and reward achievements
Question 1 Which are the key patient safety messages most important for widespread public engagement and would most help the public to be ready to take on a role in patient safety?
Question 2 Which strategies would make patient safety messages most visible and would provide the public with information about patient safety?
Contact information hagen@ash.ca www.ash.ca
Discussion Key ideas about patient safety for public engagement
Mulţumesc Shukria Asante Thank You Contact us: patients@cpsi icsp.ca Dhanyaawaad