Sara/Mana Sarasota/Bradenton/Venice Market
Sara/Mana Zone
Population fluctuates from 430,000 in the summer to 640,000 in winter. 601 639 626 Average Population by Month (000) 561 488 442 431 433 448 486 532 518 Sara/Mana is a large year-round market with an extra 200,000 people in season. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Nielsen Market Demographics 2012. Herald-Tribune Circulation Department.
The Herald-Tribune publishes four separate editions seven days a week. The Herald-Tribune publishes more than 1,200 local stories a month more than three dozen a day. Commitment to community makes the Herald-Tribune must reading for 300,000 consumers. With flexible zoned advertising, you can reach them all or only the ones that matter to you.
Affordable, high-impact inserts and tab-ons run daily in the Herald-Tribune. The Herald-Tribune lets you target your customers any day you want, right down to the zips where they live.
Herald-Tribune Media have earned the nation s highest award for journalism. 2011 Pulitzer Prize Winner: Investigative Reporting The Insurance Nightmare on property insurance 2010 Pulitzer Prize Finalist: Investigative Reporting Flipping Fraud on fraudulent real estate deals 2008 Pulitzer Prize Finalist: Local Reporting Broken Trust on abusive teachers The outstanding journalism of the Herald-Tribune Media Group attracts a quality audience, creating quality customers for your business.
Herald-Tribune circulation is more than 44,000 every day and 57,000 Sunday. Daily Sunday 44,229 57,103 Herald-Tribune advertising puts your message into thousands of homes every day. Source: Herald-Tribune analysis of AAM Audit Reports for 52 weeks ending 12/30/12. Sara/Mana is the Sarasota and Manatee zones.
The Herald-Tribune sells thousands more copies than the Bradenton Herald. Daily Newspaper Circulation in Sara/Mana: 29,839 44,229 The Herald- Tribune is your first buy to reach this thriving regional market. Sunday 57,103 40,880 Herald-Tribune Bradenton Herald Source: Latest AAM reports. Sara/Mana is the Sarasota and Manatee zones.
The Herald-Tribune has twice as many readers per copy as the Observer. Readership: Paid Circulation v Free Distribution Publication Paid Circulation Readers Readers per Copy Daily Herald-Tribune 44,229 111,000 2.5 Sunday Herald-Tribune 57,103 126,000 2.2 Publication Free Distribution Readers Readers per Copy Observer Group 63,000 68,000 1.1 Publications don t buy your products readers do. Free publications don t generate readers like paid newspapers do. To create readers you have to have a product that people want to buy, and deliver it to their homes. Sources: AAM for Herald-Tribune. Internet site for Observer. Observer Group includes Longboat Observer, Sarasota Observer, East County Observer and Pelican Press. Readership from Scarborough Research 2013.
The Herald-Tribune reaches two of every five consumers in the market. Audience Reach 200,000 44% In Manatee and northern Sarasota counties, 200,000 people use the Herald-Tribune for news and advertising. Source: Scarborough Research, 2013. Past week. Sara/Mana is the Sarasota and Manatee zones combined.
The Herald-Tribune reaches the most responsive, substantial consumers. Key Demographics Sara/ Mana Herald-Tribune Total Adults 456,000 200,000 44% Age 65+ 149,000 75,000 50% Median Age 55.2 57.5 College graduate or more 125,000 56,000 45% White collar 154,000 66,000 43% Retired 139,000 66,000 48% Own home 325,000 148,000 46% Value $250,000 or more 108,000 56,000 52% Avg Home Value $244,000 $260,000 Resident <2 years 93,000 47,000 50% Herald-Tribune advertising works so well because it delivers affluent consumers at the height of their purchasing power. Source: Scarborough Research, 2013. Past week. Sara/Mana is the Sarasota and Manatee zones combined.
The Herald-Tribune reaches thousands more people than any publication. Herald- Tribune Total Audience 200,000 The Herald- Tribune leads the Bradenton Herald by 25,000 readers and the Observer by 150,000. Bradenton Herald 175,000 Observer Group 52,000 Source: Scarborough Research, 2013. Past week. Observer Group includes Pelican Press. Sara/Mana is the Sarasota and Manatee zones combined.
The Herald-Tribune reaches upscale consumers better than any newspaper. Key Demographics Herald- Bradenton Observer Media Reach Tribune Herald Group Total Adults 44% 38% 15% HH Income $100,000+ 43% 35% 20% College graduate+ 45% 34% 22% White collar 43% 32% 16% Own home 46% 39% 17% Value $500,000+ 54% 24% 22% Your investment in the Herald- Tribune puts you in touch with more quality consumers than the Bradenton Herald or the Observer Group. Source: Scarborough Research, 2013. Past week. Observer Group includes Pelican Press. Sara/Mana is the Sarasota and Manatee zones combined.
More than 3,100 local businesses advertise in the Herald-Tribune. Total Advertisers 3,121 Thousands of local businesses rely on advertising in the Herald- Tribune to help them thrive because it works. Source: Herald-Tribune Media Group Accounting Department 2012