Part 3 Ambassadorship Telling our Story with Passion and Purpose Catholic Health Alliance of Canada May 10, 2017
The singer is always an ambassador of music. Kurt Elling, American Jazz Vocalist
The passionate ambassador cannot help but sing.
Canadians are more likely to self-identify as spiritual, rather than religious by a margin of almost two to one. ~Angus Reid Canada Faith 150 (2016)
3 out of 4 Canadians, including 63% of non-religious, believe Pope Francis is having a positive impact on the world. Angus Reid Canada Faith 150 (2016)
Large numbers [of Catholics] opt for highly individualistic expressions of theology and morality. But the loyalty of people who say they are Catholic is not in doubt. Reginald Bibby, author of Canada s Catholics (2016)
Canadians are generous and very involved in social issues. 12.7 million volunteered 2 billion hours in 2013 and Canadians gave $8.8 billion to charity in 2014 a 27% increase over the past 10 years. Volunteer Canada (2015) and Statistic Canada (2016)
Historically neutral, Canada s level of trust in institutions officially slipped to the distruster category in 2017. Edelman Trust Barometer (2016)
Trust in media has fallen dramatically. Canadians trust search engines over human editors as sources of information. Edelman Trust Barometer (2016)
Employees are the most trusted spokespeople in a crisis and on some aspects of their organization s quality and performance. Edelman Trust Barometer (2016)
For the first time, Canadians rate someone like me equally credible as a source/spokesperson as an expert or academic. Edelman Trust Barometer (2016)
Vision for Catholic Health Care Strategic Direction: Proclaim Tell the story and ensure an understanding of our strategic contribution not only historically, but also the current and future critical role of Catholic health care in Canada.
We hear this all the time that there s a different vibe in Catholic facilities. Yet no one to my knowledge has ever demonstrated that with research. The argument that [compassionate care] can t possibly happen in a secular system is ridiculous...that it s necessary in even a small way to impose a particular religious view of healthcare in order to make this happen has no defence. ~Stephen Lewis, health policy expert
To Proclaim state openly, widely and publicly declare (official, definite) to show clearly by proof or demonstration to count, recount or relate to lift up, bring good news
Proclaim Statement A Ministry. A Mission. A Movement. Intrinsic value/dignity Inclusivity Impact/Strength Innovators in service to most vulnerable Inspired by legacy and example of the Sisters
Four Message Pillars Our Calling to Serve Our Culture of Encounter Our Commitment to Social Justice Our Leadership Role
Benefits/Outcomes national, unified message common themes (message platforms) defining characteristics for Catholic health care clear articulation of relevance consistent messaging storytelling that moves people and fosters understanding
Benefits/Outcomes national, unified message common themes (message platforms) defining characteristics for Catholic health care clear articulation of relevance consistent messaging storytelling that moves people and fosters understanding
Why? Every interaction, every moment of care, every action and every decision is an opportunity to build understanding, relationship and trust and to improve the lives and experience of those we serve.
Definition: Advocacy To act with or for those we serve towards a specific goal to bring about social, system or service improvement.
How do we advocate? create mission culture participate with patients improve care meet unmet needs raise funds shape health policy affect system change
Definition: Ambassadorship To model, represent or promote vison, values, and purpose to foster shared understanding/meaning, relationships and trust.
How/when are you an ambassador in your current role?
Ambassadorship Influence Formally speak for + represent Build coalitions with stakeholders. Build team and share learning Build relationships with those we serve. Build awareness and understanding of who we are
Ambassadorship Political, strategic, longer term impact and effort Influence Formally speak for + represent Collaborative, co-ordinated and planned effort Build coalitions with stakeholders. Build team and share learning Individual, independent effort, immediate impact Build relationships with those we serve. Build awareness and understanding of who we are
Advocacy Ambassadorship Change system Shape policy Political, strategic, longer term impact and effort Influenc e Represent Meet unmet needs Improve care Participate with patients Create culture Collaborative, co-ordinated and planned effort Individual, independent effort, immediate impact Develop coalitions Build teams, learn Build relationships Increase awareness
Advocacy Ambassadorship Change system Shape policy Political, strategic, longer term impact and effort Influenc e Represent Meet unmet needs Improve care Participate with patients Create culture Collaborative, co-ordinated and planned effort Individual, independent Purpose effort, immediate impact Passion + Develop coalitions Build teams, learn Build relationships Increase awareness
What makes for an effective ambassador? Passionate Credible, informed Connected Right time and place
What makes for an effective ambassador? Authentic Prepared Relational Strategic
Vision for Catholic Health Care Strategic Direction: Proclaim Tell the story and ensure an understanding of our strategic contribution not only historically, but also the current and future critical role of Catholic health care in Canada.
The Sisters recognized what I was capable of and they challenged me to find my own path. You can't just be supporting us in our calling," they said. You need to find your own. ~ Patrick Dumelie, CEO, Covenant Health, October 2011
Telling our story in Canada consistent relevant authentic intentional strategic
Catholic Health Care What is your Catholic health care story? How will you tell it? It s your turn
Build your story 1. Use the Proclaim statement/pillars 2. Find your own connection (passion, authentic) 3. Why is it an important story to tell (purpose, relevance) 4. Identify facts and examples to support (credibility, prepare) 5. Share it with small group