BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2018 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. Farran Media 9633 South 48th Street Suite 200 Phoenix, AZ 85044 Tel. No.: 480.598.0001 Fax No.: 480.598.3450 www.orthotown.com is a B2B brand intended for connecting individuals in the dental specialty of orthodontics for the sharing of knowledge. The brand content and editorial scope of the publication includes case presentations, treatment plans, ideas for practice improvement, interactive message board forums, continuing education courses, and special features. The content of every issue is also available to subscribers and registered members globally via the online digital version, the Orthotown.com website, weekly e-newsletters, and Orthotown branded mobile applications. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brands unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels. CHANNELS MAGAZINE E-NEWSLETTER APPS WEBSITE 5 issues in the period 10,133 average circulation 25 issued in the period 5,650 average per occurrence Orthotown App ios 5,420 cumulative downloads Orthotown App Android 137 installs on active devices www.orthotown.com 9,411 average users EXECUTIVE SUMMARY Below are the average contacts per occurrence, including frequency per period reported Non-Paid Paid Average MAGAZINE * (5 issues in the period) 10,125 8 10,133 a. Print 9,336 8 9,344 b. Digital 2,507 6 2,513 1. Requested 2,507 6 2,513 2. Non-Requested - - - E-NEWSLETTER Orthotown enews (25 issued in the period) 5,650-5,650 APPS ios Orthotown App *5,420 - *5,420 APPS ANDROID Orthotown App (installs on active devices) 137-137 WEBSITE (Monthly Users with 39,995 average Pageviews) 9,411-9,411 * represents unique recipients, not the sum of Print and Digital. **App downloads are cumulative figures, not averages. www.bpaww.com No attempt has been made to identify or eliminate duplication that may exist across media channels.
MAGAZINE CHANNEL Official Publication of: None/Established: 2008/Issues Per Year: 10 FIELD SERVED serves the medical specialties relating to Orthodontics and Orthodontic Specialties. DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients include Orthodontists and Orthodontic Residents. AVERAGE NON-QUALIFIED CIRCULATION Non-Qualified Not Included Elsewhere Copies Other Paid Circulation - Advertiser and Agency 638 Allocated for Trade Shows and Conventions 60 All Other 279 TOTAL 977 1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD Total Qualified Qualified Non-Paid Qualified Paid Qualified Circulation Copies Percent Copies Percent Copies Percent Individual 9,962 98.3 9,954 98.2 8 0.1 Sponsored Individually Addressed - - - - - - Membership Benefit - - - - - - MultiCopy Same Addressee 171 1.7 171 1.7 - - Single Copy Sales - - - - - - TOTAL QUALIFIED CIRCULATION 10,133 100.0 10,125 99.9 8 0.1 2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2018 Issue Print Digital January/February 9,422 2,564 10,223 March 9,367 2,571 10,166 April 9,304 2,567 10,099 May 9,335 2,572 10,113 June 9,292 2,294 10,065 * Qualified represents unique recipients, not the sum of Print and Digital. www.bpaww.com Orthotown / June 2018 2
3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2018 This issue is 0.2% or 25 copies below the average of the other 4 issues reported in Paragraph 2. Field of Practice Percent of Total Print Digital Orthodontists 9,363 92.6 8,708 2,271 Orthodontic Residents 750 7.4 627 301 UNIQUE TOTAL QUALIFIED CIRCULATION* 10,113 100.0 9,335 2,572 PERCENT 100.0 92.3 25.4 * Qualified represents unique recipients, not the sum of Print and Digital. 3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2018 Qualified Within Qualification Source 1 Year 2 Years 3 Years Print Digital I. Direct Request: 3,308 2,167 731 5,428 2,572 6,206 61.3 II. Request from recipients company: 1 121 47 169-169 1.7 III. Membership Benefit: - - - - - - - IV. Communication from recipient or recipients company (other than request): - - - - - - - V. TOTAL Sources other than above (listed alphabetically): 3,738 - - 3,738-3,738 37.0 **Association rosters and directories 3,738 - - 3,738-3,738 37.0 Business directories - - - - - - - Manufacturers, distributors, and wholesalers lists - - - - - - - Other sources - - - - - - - VI. Single Copy Sales: - - - - - - - UNIQUE TOTAL QUALIFIED CIRCULATION* 7,047 2,288 778 9,335 2,572 10,113 100.0 PERCENT 69.7 22.6 7.7 92.3 25.4 100.0 * Qualified represents unique recipients, not the sum of Print and Digital. **See Additional Data Percent 3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2018 Mailing Address Print Digital Individuals by name and title and/or function 9,167 2,572 9,945 98.3 Individuals by name only - - - - Titles or functions only - - - - Company names only - - - - Multi-Copy Same Addressee copies 168-168 1.7 Single Copy Sales - - - - UNIQUE TOTAL QUALIFIED CIRCULATION* 9,335 2,572 10,113 100.0 * Qualified represents unique recipients, not the sum of Print and Digital. Percent AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data Audited Data Audited Data Audited Data Audited Data Circulation Claim 6-Month Period Ended: July December 2015 January June 2016 July December 2016 January June 2017 July December 2017 January June 2018* Audit Average **: 11,490 11,205 11,475 11,154 10,736 10,133 Unique Qualified Non-Paid Total***: 11,482 11,196 11,464 11,145 10,728 10,125 Print: 10,774 10,457 10,709 10,352 9,919 9,336 Digital: 2,194 2,350 2,522 2,612 2,593 2,507 Unique Qualified Paid Total***: 8 9 11 9 8 8 Print: 8 9 11 9 8 8 Digital: 7 8 9 7 6 6 Post Expire Copies included in Total Qualified Circulation: **NC **NC **NC **NC **NC **NC Average Annual Order Price: $22.00 $22.00 $22.00 $22.00 $22.00 $22.00 *NOTE: January June 2018 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. *** Qualified represents unique recipients, not the sum of Print and Digital. www.bpaww.com Orthotown / June 2018 3
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2018** State Print Digital Percent Maine 30 7 32 New Hampshire 43 8 44 Vermont 22 3 22 Massachusetts 259 56 271 Rhode Island 32 8 34 Connecticut 128 32 135 NEW ENGLAND 514 114 538 5.3 New York 663 150 697 New Jersey 355 78 365 Pennsylvania 413 86 432 MIDDLE ATLANTIC 1,431 314 1,494 14.8 Ohio 297 88 313 Indiana 151 27 155 Illinois 387 90 408 Michigan 284 64 296 Wisconsin 144 51 159 EAST NO. CENTRAL 1,263 320 1,331 13.2 Minnesota 126 24 132 Iowa 74 15 78 Missouri 216 39 225 North Dakota 17 4 18 South Dakota 21 4 21 Nebraska 51 17 53 Kansas 70 11 72 WEST NO. CENTRAL 575 114 599 5.9 Delaware 18 7 18 Maryland 190 45 200 Washington, DC 38 10 39 Virginia 260 55 266 West Virginia 38 7 38 North Carolina 242 56 254 South Carolina 120 27 124 Georgia 253 66 265 Florida 548 142 581 SOUTH ATLANTIC 1,707 415 1,785 17.6 * Qualified represents unique recipients, not the sum of Print and Digital. **See Additional Data E-NEWSLETTER CHANNEL State Print Digital Percent Kentucky 124 20 126 Tennessee 161 38 164 Alabama 109 33 117 Mississippi 57 8 58 EAST SO. CENTRAL 451 99 465 4.6 Arkansas 48 5 49 Louisiana 119 23 123 Oklahoma 88 20 92 Texas 710 168 743 WEST SO. CENTRAL 965 216 1,007 9.9 Montana 36 8 37 Idaho 54 9 56 Wyoming 12 2 12 Colorado 215 59 228 New Mexico 56 11 59 Arizona 182 59 191 Utah 119 24 126 Nevada 108 40 119 MOUNTAIN 782 212 828 8.2 Alaska 18 3 18 Washington 228 62 244 Oregon 77 20 86 California 1,184 290 1,251 Hawaii 44 5 45 PACIFIC 1,551 380 1,644 16.3 UNITED STATES 9,239 2,184 9,691 95.8 U.S. Territories 8 3 9 Canada 79 87 112 Mexico - 19 19 Other International 4 266 267 APO/FPO 5 13 15 UNIQUE TOTAL QUALIFIED CIRCULATION* 9,335 2,572 10,113 100.0 Orthotown 2018 enews JANUARY January 7 5,604 January 14 5,604 January 21 5,597 January 28 5,597 FEBRUARY February 4 5,612 February 11 5,550 February 18 5,641 February 25 5,645 MARCH March 4 5,656 March 11 5,649 March 18 5,661 March 25 5,651 APRIL April 1 5,661 April 8 5,675 April 15 5,685 April 22 5,676 April 29 5,676 MAY May 6 5,675 May 13 5,667 May 20 5,679 May 27 5,555 JUNE June 3 5,711 June 10 5,733 June 17 5,613 June 24 5,766 AVERAGE: 5,650 Orthotown enews (25 issued in the period) www.bpaww.com Orthotown / June 2018 4
APP CHANNEL Orthotown App Android App ios App 2018 Installs on Active Devices (Note 1) Monthly Downloads Cumulative Downloads (Note 2) Beginning Balance 5,234 January 147 28 5,262 February 142 44 5,306 March 160 30 5,336 April 151 19 5,355 May 142 40 5,395 June 137 25 5,420 Note 1: Installs on Active Devices the number of devices that have been active in the last 30 days, with the app installed. Note 2: Cumulative Downloads represents the aggregate number of downloads of the Orthotown App, not copies. Information regarding app deletion/removal is not available from this vendor and have not been removed from these figures. Orthotown App 2018 Pageviews* Sessions Users Average Session Duration January 28,921 3,962 360 07:29 February 23,466 3,436 326 07:50 March 20,615 3,028 306 07:58 April 23,635 3,265 288 07:36 May 20,110 3,341 310 06:04 June 17,685 2,939 301 07:43 AVERAGE: 22,405 3,329 315 07:27 January June 2018 data was provided by Google Analytics *The Page views column represents ScreenViews as captured by Google Analytics Mobile app code. WEBSITE CHANNEL WWW..COM 2018 Pageviews Sessions Users Average Session Duration January 53,021 19,090 13,592 2:58 February 43,176 15,346 10,359 3:01 March 38,869 13,051 8,417 3:23 April 38,926 13,099 8,295 3:25 May 34,862 12,621 8,017 3:15 June 31,119 11,485 7,787 3:03 AVERAGE: 39,995 14,115 9,411 3:10 January June 2018 data was provided by Google Analytics. All website activity is audited by BPA Worldwide. WEBSITE GLOSSARY Pageviews: A Pageview is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browsers cache. Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. A period of 30 minutes of inactivity will terminate the session. Users: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period. Average Session Duration: The time visitors remain on a site per session. www.bpaww.com Orthotown / June 2018 5
ADDITIONAL DATA MAGAZINE: METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipient qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via email when the version is available. Apps are downloaded to view enhanced versions of the print edition and are available as a single download or by subscription use on tablets, smart phones or other mobile devices. STATEMENT OF CONTENT PLATFORM: Editorial Replica If a print edition exists, editorial and design are unchanged from the original print edition. Each issues content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. PARAGRAPH 3b: Association rosters and directories include 1 source of circulation for a quantity of 3,738 copies or 37.0%, including American Dental Association. GEOGRAPHIC DISTRIBUTION: Geographic data for E-Newsletter, Apps, and Websites are not reported at the media owners option. PUBLISHERS AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Marcie Donavon, Circulation Director Howard Farran, DDS, MBA, MAGD, Publisher/Owner (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed July 17, 2018 State Arizona County Maricopa Received by BPA Worldwide July 17, 2018 Type BD ID Number O212B0J8 About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported mediaas well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. www.bpaww.com Recycled Paper Copyright 2018 BPA Worldwide. All rights reserved. Orthotown / June 2018