Identifying Emerging Markets using UK NARIC data Ian Bassett Head of Commercial Group UK NARIC
Contents What is an emerging market? Emerging market key considerations Education & Emerging Markets Emerging markets & UK NARIC data / trends Public Enquiry Service Membership Services Research & Data International Work Summary of NARIC data / trends (Hot Spots) Questions
Defining an Emerging Market? A society transitioning from a dictatorship to a free-marketorientated-economy, with increasing economic freedom, gradual integration with the global marketplace and with others of the GEM (Global Emerging Market), an expanding middle class, improving standards of living, social stability and tolerance, as well as an increase in cooperation with multilateral institutions (Kvint 1999) A region of the world that is experiencing rapid informationalization under conditions of limited or partial industrialisation (Centre for Knowledge Societies 2008) An emerging market is a country that has some characteristics of a developed market, but does not meet the standards to be a developed market
What is an Emerging Market? Not a big market Not a mature market Currently small but already growing Emerging market v frontier market (slower economy)
Emerging Markets - Classifications BRIC BRICS BRICM BRICET MINT Next Eleven Brazil, Russia, India and China BRIC + South Africa BRIC + Mexico BRIC + Eastern Europe & Turkey Mexico, Indonesia, Nigeria, & Turkey Bangladesh, Egypt, Indonesia, Iran, Mexico, Nigeria, Pakistan, Philippines, South Korea, Turkey and Vietnam
Emerging Markets - Considerations Geography Financial Education Emerging Markets Competition Legal Logistics
Sector Specific - Considerations
Student Market 14% 5% 81% UK Non EU EU (Source HESA)
UK International Students 450000 400000 350000 300000 250000 Total Non EU EU 200000 150000 100000 2009/10 2010/11 2011/12 2012/13 2013/14 (Source HESA)
UK TNE Continued Growth 675000 625000 575000 525000 475000 425000 375000 325000 275000 225000 175000 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 (Source HESA)
Leading Countries 100000 90000 80000 70000 60000 50000 40000 30000 20000 10000 China India Nigeria USA Malaysia Hong Kong Saudi Arabia 0 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 (Source HESA)
UK NARIC & Emerging Markets PUBLIC ENQUIRY SERVICE MEMBERSHIP SERVICES UK NARIC RESEARCH & DATA INTERNATIONAL ACTIVITY
PUBLIC ENQUIRY SERVICE
Public Enquiry Service - Enquiries High volume of enquiries per annum (2014): 98,000 19,000 34,000 Recording & analysis of all incoming enquiries (year on year) Country league stats (top 20 for 2015) Qualification type and level Rank Country 1 India 2 Romania 3 Poland 4 Pakistan 5 Spain 6 Nigeria 7 South Africa 8 Italy 9 Australia 10 Bulgaria 11 France 12 United States of America 13 Ghana 14 Philippines 15 Ireland 16 Lithuania 17 Portugal 18 Hungary 19 Greece 20 Germany
PES Enquiries Increases (2015) Countries Brazil Greece Iran Iraq Italy Jamaica Moldova Nepal Romania The Netherlands Ukraine
MEMBERSHIP SERVICES
Membership Service - Analysis International Comparisons qualification page view analysis Member enquiry recording & analysis Member feedback (account manager survey / training development feedback)
International Comparisons Page Views UK NARIC is able to analyse page views on International Comparisons. Countries are categorised: Band A Band B Band C Band D Above 10,000 views pa (core markets) 5,000-10,000 views pa 2,000-5,000 views pa 0-2,000 views pa
IC Qualification Views - Top 10 Country 2014 2014 v 2011 India 36329-17% Nigeria 26804-12% Pakistan 25368-35% France 16659 14% USA 16116-7% Italy 15909 34% Australia 15844 22% Spain 15057 54% China 14404-23% Canada 14251 17%
NARIC Data Banks Page Views A: Australia, Italy, Spain, Canada, Malaysia B. Philippines, Brazil, Hong Kong, Egypt, Portugal, Iraq, Cameroon, Ethiopia, Uganda, Indonesia C. Colombia, Switzerland, Vietnam, Morocco, Mexico, Algeria, Rwanda, Botswana, Oman, Namibia, Azerbaijan, Albania, Afghanistan, Qatar, Sierra Leone, Venezuela, Argentina, Tunisia D. Ecuador, Liberia, Lesotho, Mozambique, Swaziland, Bolivia
Membership Service - Enquiries High volume of member enquiries per annum Approximately 20,000 received in 2014 Recording & analysis of all incoming enquiries (year on year) Country league stats (top 20 for 2015) Qualification type and level Rank Country 1 India 2 China 3 France 4 United Kingdom 5 United States of America 6 Nigeria 7 Pakistan 8 Spain 9 Italy 10 Germany
Member Enquiry Increases (2015) >15% >30% >15% >10% >30% Countries Bangladesh Brazil Cameroon Canada Colombia D.R. Congo Egypt France Germany Ghana Greece Hungary Iran Iraq Italy Jamaica Kazakhstan Malaysia Morocco Namibia Nigeria Poland Russia Tunisia Venezuela
Member Survey Market Feedback Analysis of feedback from a new account manager survey based on markets that members are active in and looking to enter in the future
Training Development Feedback
Research & Data
Research & Data IDP activity Annual published IDP for updating NARIC information on worldwide education systems and qualifications. Priority countries based on: Applications received via the Public Enquiry Service Information requests from member organisations Internal assessment of where significant changes taking place 2015 Priorities Latin America, Southern Africa, Asia Pacific & Pacific Islands (2016 IDP to be published Q4, 2015) Responsible for Qualification Reviews (New & Existing) Team of regional experts with knowledge, language skills and insight and contact base within area covered
Country Profile Data Qualification Levels/ Type Information Education Pathways / Progression Education Chart / QF information Education system model, i.e, Humboldt, Napoleonic student suitability student ability academic progression partnerships recognition accreditation language proficiency Recognised Higher Education Institution lists English language proficiency
International Activity
International Projects Over a decade of research, analysis and consultancy funded at organisational, national, European and international level Expertise: International Education Systems Benchmarking Sectoral Mapping Grade comparisons Recognition approaches and best practice Results: Informing policy and decision-making through objective research and analysis Facilitating stakeholder recognition of qualifications and skills Informing further development through international comparisons and recommendations
International Projects UK NARIC has established information on over 190 education systems, and a network of contacts among the key education stakeholders within them and a diverse international project portfolio Canada Mapping UK Trade Qualifications to Canadian Red Seal Standards Benchmarking the CIOB Member Designation Qualification Comparisons Database for the Oil and Upstream Gas Sector Developing ECVET in Practice Benchmarking the Caribbean Certificate of Secondary Level Competence Mapping HND and HNCs to European Qualifications International Benchmarking of CFA Qualifications Benchmarking Singaporean and international vocational qualifications Bespoke Admissions Guidance for a Hong Kong vocational training institute Benchmarking new South African secondary qualifications
Recognition and MRAs UK NARIC has been working with the relevant authorities in the following countries to develop Mutual Recognition Agreements: China Mexico Spain (FE qualifications)
Building a Picture
NARIC Hot Spots Brazil Italy Malaysia Indonesia Vietnam Kazakhstan Iran Cameroon
Business Signals follow the burger!
The Starbucks Index smell the coffee
Hot Spots BIS Int. Strategy (2013)
Hot Spots Closer Look Indonesia Malaysia Vietnam 28% of population age 0-14 Ranked 22 nd for oil production Top 20 of worlds largest economies 25% of population age 0-14 Ranked 26 th for oil production 23% of population age 0-14 Ranked 32 nd for oil production Year on year growing economy Sources: UK NARIC, World Bank (Indicators), EF English Proficiency Index
Hot Spots Closer Look (2) Brazil Kazakhstan 24% of population age 0-14 Ranked 9 th for oil production Largest economy in South America 26% of population age 0-14 Ranked 18 th for oil production Largest economy in Central Asia Sources: UK NARIC, World Bank (Indicators), EF English Proficiency Index
Summary Build a business case when considering new markets there are many considerations and resources that can be used Geography Financial Education Sectoral specific considerations / priorities Emerging Markets Emerging market opportunities within core markets Competition Logistics Legal International student recruitment / TNE (main models for entering new markets within education) UK NARIC data / knowledge can provide an insight into emerging hot-spots (especially helping with educational considerations) Think about recognition, quality assurance, partnerships, and visa requirements when engaging in international markets
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