El Paso Giving Day Nonprofit Social Media Guide TABLE OF CONTENTS El Paso Giving Day Fact Sheet... 1 Social Media Tips... 2 Sample Social Media Posts... 5
El Paso Giving Day Nonprofit Social Media Guide FACT SHEET El Paso Giving Day is on Tuesday, November 15, 2017 from 12:01 am to 11:59 pm (midnight to midnight). El Paso Giving Day is completely an ONLINE CAMPAIGN. All participating nonprofit organizations are listed on the El Paso Giving Day website www.elpasogivingday.org. El Paso Giving Day Facebook Page is: www.facebook.com/epgivingday El Paso Giving Day Instagram is: @epgivingday All individuals who donate on November 15th will receive a tax receipt via email once they have made their online donation. This email will be from kimmy@elpasogivingday.org and automatically generated by our technology provider, Kimbia. Please do not send your donors a tax receipt. You are welcome to thank any donor, but the Foundation will handle all tax receipts. All donations made on El Paso Giving Day are tax deductible in the full amount (prior to any fees). Please acknowledge the full donation amount in any subsequent communication that you may have with the donor, such as a year-end summary of your work. Expect to see Paso del Norte Charitable Foundation on your credit/debit card statement. We encourage you to use the social media materials provided in this guide and have fun! 1
SOCIAL MEDIA TIPS FACEBOOK: Facebook has no word limit but shorter is better. Facebook makes a bigger impression with an image and a link. You can download images and logos from us online here: https://elpasogivingday.org/toolkit. 8 tips to Engaging on Facebook: 1. Get started by liking the El Paso Giving Day page on Facebook (to stay connected with updates and important information leading up to and on November 15). 2. Start promoting your page with El Paso Giving Day branding (Facebook cover photo or profile picture). 3. Talk and be real (your organization has a voice, look, and feel use your brand). 4. Tell everyone about your participation in El Paso Giving Day (familiarize your followers and friends), and encourage them to share your posts about participating to their friends. 5. Tell stories and convey your message by sharing your organization s great work this helps your followers understand your brand and connects them to real issues. What do you want them to think, feel, and do? 6. On El Paso Giving Day, repeat steps 1 6. But be careful not to OVER-SHARE. Too much messaging can dilute your intent of getting people to go on ElPasoGivingDay.org and donate on November 15. As a general rule, you should not post to Facebook more than 2-3 times per day, as posting more often will result in your posts competing with each other for views. If you want to post more often than 2-3 per day, you can comment on your own posts to provide an update. 7. Be strategic about your messaging and timing. Best times of day for posting are early morning and mid/late afternoon. 8. Use hashtag #EPGivingDay to make your post searchable with all other related El Paso Giving Day posts. 2
SOCIAL MEDIA TIPS TWITTER: Twitter only allows 140 characters use your words wisely and don t forget to include #EPGivingDay. You can also include images. 7 tips to Engaging on Twitter: 1. Start promoting your El Paso Giving Day profile page in short, concise messages use the #EPGiving hashtag so followers can search for you and El Paso Giving Day activities. 2. Get to the point. (Your organization has a brand but it can get tricky with the 140 character limitation. What do you want your followers to do first and foremost?) 3. Shorten your URL links with bitly.com or hootsuite.com. 5. Tell everyone about your participation in El Paso Giving Day (familiarize your followers). 6. Tell stories (convey your message by sharing your organization s great work through blog stories that can be shared on shortened links) this helps your followers understand your brand and connects them to real issues. 7. On El Paso Giving Day, repeat steps 1 6. But be careful not to OVER-SHARE. Too much messaging can dilute your intent of getting people to go on ElPasoGivingDay.org and donate on November 15. Be strategic about your messaging and timing. Best times of day for tweeting are early morning and mid/late afternoon or weekends. 3
SOCIAL MEDIA TIPS INSTAGRAM: Upload images that showcase action: A meeting, an event, the work team, people. Use clear text Squared images work better 6 tips to engage on Instagram: 1. Include Clear Calls to Action: Ask the audience to do something such as tag the non profit you like the most or double tap if you can t wait for El Paso Giving Day 2. Use Location for Calls to Action: Instagram won t let you include active links in your caption. Including a location allows you to send them to another page or website. Also, links can be included in the main description. Ask people to see the link in our profile to redirect people. 3. Use relevant hashtags: Hashtags are the easiest way to stand out on instagram. Let people find you when including relevant hashtags to your posts. For example, if you post an image of your nonprofit you can use the #Volunteer hashtag #helpingthecommunity #community #elpaso - use any hashtag that is relevant to the audience you are trying to reach. 4. Do Shout-outs: Promote someone else s instagram to get more attention. Feel free to tag, or share anything El Paso Giving Day publishes to promote your account. 5. Interact with others: Like, follow and comment other accounts. The more interaction you generate the more present you will be in others social media. When you like or comment someone else s content it is most likely that user will interact with you as well. 6. Promote your account in other networks. If you have a facebook account feel free to promote your instagram on that page. Also, feel free to promote your social media in El Paso Giving Day Acoount 4
SAMPLE SOCIAL MEDIA POSTS Pre-November 15 Sample Facebook Posts Last year, Giving Day efforts raised $4.7 million in San Antonio, $9.8 million in Austin and $37 million in North Texas. El Paso Giving Day seeks to replicate the success that other Texas cities have seen to increase charitable giving in our community. Learn how you can get involved: www.elpasogivingday.org. Help us spread the word about our programs and participation in #EPGivingDay! Invite your friends to like our page. include a picture of volunteers holding a sign Tell us why you ll be supporting us on November 15 #EPGivingDay. - Recruit 5-10 people that have agreed to comment on this post A little goes a long way when El Pasoans give all at once on November 15 for #EPGivingDay! Join the cause! The real success of #EPGivingDay will not be the big dollars, but the big impact those dollars will have when all (INSERT NUMBER OF PARTICIPATING NONPROF- ITS) put them to work! Join the giving on November 15 at ElPasoGivingDay.org. November 14: Tomorrow is #EPGivingDay! Want a quick, easy way to help your community? Your gift goes further on ElPasoGivingDay.org. 5
EXAMPLE INSTAGRAM POSTS INSTAGRAM: Post pictures or images on and leading up to November 15 and use #EPGivingDay OTHER SAMPLE MESSAGES: What is El Paso Giving Day? Find out at ElPasoGivingDay.org! Share with your friends and support [INSERT nonprofit name] to be a part of #EPGivingDay on Tuesday, November 15, 2017! Start now by liking us on Facebook [LINK to your page] or following us on Twitter [@INSERT nonprofit handle] and stay tuned for details! Follow us on Facebook! Share our page and help us spread the word about our participation in EPGivingDay on November 15! [LINK to your Facebook page] Show your support for us on EPGivingDay! Follow us on Twitter [LINK Twitter URL & nonprofit handle] Like us on Facebook [LINK Facebook URL]! 6
Day-of Sample Facebook Posts: *Reminder: Try not to post more than 2-3 times throughout the day. If you want to post more often than 2-3 per day, you can comment on your own posts to provide an update. Today is #EPGivingDay! Make your gift to at www.elpasogivingday.org. Share with your friends, and grow the spirit of giving to be a part of our community s first online giving day! OR Today is #EPGivingDay, the day to give back! Help us reach our goal of [insert dollar amount goal] by going to www.elpasogivingday.org and donating to us! Today is #EPGivingDay, the day to give back! Help us reach our goal of [insert donor amount goal] by donating to us on www.elpasogivingday.org! Already given to us on www.elpasogivingday.org today? Help us raise more by sharing this post! Every gift we receive will help us accomplish [insert a phrase about the great work you do]. #EPGivingDay Let s rally El Paso s generous spirit and get up and GIVE for #EPGivingDay! Visit www.elpasogivingday.org TODAY to make a difference! Step 1: Go to ElPasoGivingDay.org. Step 2: Find a nonprofit you care about. Step 3: Make a gift! #EPGivingDay. El Paso is waking up on the right side of the bed today! Starting at 6am, get your coffee and get online at ElPasoGivingDay.org to take part in #EPGivingDay! Follow the #EPGivingDay leaderboard to see El Paso s generosity in action! XX more hours to join the cause! insert ElPasoGivingDay.org. Today is the day! Rise and shine El Paso, time to show this community the impact we can make when we join together! For 24-hours you can make your gift of $10 or more to the nonprofit of your choice! #EPGivingDay @EPGivingDay 7
Sample Facebook Profile Page with El Paso Giving Day Profile Picture: 8
Pre-November 15 Sample Tweets: Tweet us why you ll be supporting us on November 15 #EPGivingDay #GivingStories. - Recruit 5 people that have agreed to reply to this tweet @EPGivingDay We are gearing up for #EPGivingDay on Nov 15! #Nonprofit #Give - Include a picture of volunteers holding a sign Think of giving not only as a duty but as a privilege. John D. Rockerfeller #EP- GivingDay @EPGivingDay Act as if what you do makes a difference. It does. William James #EPGivingDay @EPGivingDay Since you get more joy out of giving joy to others, you should put a good deal of thought into the happiness that you are able to give. - Eleanor Roosevelt. #EPGiving- Day @EPGivingDay Help us spread joy in El Paso today! #EPGivingDay @EPGivingDay How wonderful that no one need wait a single moment to improve the world. Anne Frank. Don t wait! Join us for #EPGivingDay @EPGivingDay Day-of Sample Tweets: Today ONLY, give us $10 [short LINK to nonprofit s profile page on ElPasoGiving- Day.org] and help us reach our goal #EPGivingDay @EPGivingDay We re only $XXX away from our goal of $XXX! 1 hour left, help us make a difference! #EPGivingDay [short LINK to nonprofit s profile page on ElPasoGivingDay.org] Wake up it s #EPGivingDay! Donate now and help us win the hourly $X prize! [short LINK to nonprofit s profile page on ElPasoGivingDay.org] Tell your friends about #EPGivingDay and help us reach our goal-we re $X dollars away! Send them to [short LINK to nonprofit s profile page on ElPasoGivingDay.org] and RT 9
WEBSITE HOMEPAGE: Post the EPGivingDay badge or banner on your website homepage and link it to your organization s profile page from ElPasoGivingDay.org. [INSERT your nonprofit name] is participating in #EPGivingDay the community s online giving event on November 15. Support us by going online and clicking here [LINK to your profile page on ElPasoGivingDay.org]! EMAIL SIGNATURES: Use email signatures to build awareness for ElPasoGivingDay.org. 10
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