Welcome Cory Jobe, Director of the Illinois Office of Tourism

Thank you, Jen

Banner year for Illinois tourism 8

Economic impact of tourism

Economic impact of tourism 5

Illinois Tourism hit the road to share great news 11

Media took notice Peoria Area Rakes in Tourism Dollars Sangamon County Leads State in Tourism Growth Quad Cities hotel room revenue hit record $100M 43 Media Hits 2.7M Impressions $812K Estimated Ad Value 12

MiniAbe backstage at Lollapalooza 13 1.3M Online Impressions 2K Social Engagements

Strategic partnerships 14

EnjoyIllinois.com 300 race 15

Surprise and delight 16

Land of Lincoln football game

Big Ten football championship 2,500 fan interactions 77,000 impressions

More Big Ten fun on the way! March 11-15

Little Dribbler 20 Access this video at www.youtube.com/enjoyillinois

Wee Goalie 600K Completed Video Views 1.5M Impressions Access this video at www.youtube.com/enjoyillinois

Spring/summer campaign Be More Whoa-ed Be More Adventurous Be More Nom-Nom-Mmm +14.5M Online Video Views

Spring/summer TV buy

Spring/summer campaign results +258M Impressions +1.1M Clicks +640K Website Traffic March 24, 2014 July 31, 2014

Native content partnership with BuzzFeed 15 Small Ways Midwesterners Town Things That Make Had the Better Most of Be Summer Cute 15 12 Signs Ways 2014 You re Ferris Finally Would Ready Spend to His Vacation Day Off Together 57K

Introducing MiniMaryTodd 26 Access this video at www.youtube.com/enjoyillinois

Illinois total advertising awareness Total Ad Awareness 40% 2013 34% 2014 25% 24% PRE POST 27

Fall digital campaign results +44M Impressions +169K Clicks +106K Website Traffic +3.7M Completed Video Views September 8, 2014 October 31, 2014

Meet the Mile Markers Route 66 Outdoor Adventure Galesburg & Quincy Northern Illinois Great River Road Followers: 500K Followers: 84K 2M Followers: 1M Followers: 140K Total Combined Followers Followers: 275K

Mile Markers 2.0 program +198% Enjoy Illinois Instagram Followers 568K Instagram Photo Likes & Comments +17.3K New Uses of #EnjoyIllinois 30

Driving conversations about Illinois

MiniAbe won at ESTO! Best Social Media Campaign

Enjoy Illinois social channel growth 45% 30% 38% 414% 7K Followers 91.1K Fans 24K Followers 2.1K Followers

Paid social media 4.2M Impressions 56K Number of Post Likes 4.1K Post Shares 34

Website integration 35

Ultimate Illinois Holiday 36

Ultimate Illinois Holiday 37 Access this video at www.youtube.com/enjoyillinois

IPW in Chicago 40 Media Appointments at Marketplace 100 Trade/Media Appointments at Discover Illinois Booth 500 Total Trade/Media Meetings Across All Partners 38

Familiarization tours 39

Takeovers galore! 40

MiniAbe goes international 41

Abe Around Town

Brand USA 43

German pop-up diner 44

UK Takeover 2.0 45

Toronto Takeover 3.0 46

Mexico City Takeover 47

Targeted Japanese travelers at JATA #4 Market for overseas visitors to Illinois in 2013 48

Japan s Yuru-Chara mascots

Introducing Big Lincoln 50 Access this video at www.youtube.com/thebiglincolnmascot

Big Lincoln pitched a strike +200 Articles in Four Months! U.S.-based Yuru Chara visits Osaka? Lincoln-like mascot might be planning something Big Lincoln: Big-size Yuru Chara visited our editorial office to introduce Illinois in the US 51 Yuru Chara diplomacy deepens sister-city affiliation between Namekawa-city and Illinois state

2015 Illinois Travel Guide Now Available! 52

Atlas Obscura Society Illinois Chapter New Obscura Society Chapter in Illinois! 18 Events 6 Months 53

25 Delicious Destination winners 54 DIVER DOWN

25 Delicious Destination winners 55

25 Delicious Destination winners 56

25 Delicious Destination winners 57

25 Delicious Destination winners 58 DIVER DOWN

Delicious Destination media coverage 59

Presenting 60

Your agency teams 61

Coming March 2015 At the crossroads of a nation discover those destinations where the greatest human connections are made. 62

Thank you and remember to follow us! 63