Professor Martin Holland Dr Natalia Chaban Lai Suet-yi Emerging Role of the EU in International Affairs: Popular Perceptions from the Asia-Pacific National Centre for Research on Europe University of Canterbury, New Zealand
Public, Elite and Media Perceptions of the EU in Asia Pacific Region: a comparative study (2004-2005) A 142,000 Euro grant under the Jean Monnet initiative Dialogue between peoples and cultures, DG for Education and Culture (Grant agreement No.2003-2292/001-001) The Visibility of the European Union as a Development Actor in the South and East Africa, South East Asia and the Pacific (2006-2008) A 105,000 Euro grant under the Jean Monnet initiative Dialogue between peoples and cultures, DG for Education and Culture (Grant agreement No.2006-2746/001-001) The European Union in the Eyes of Asia (2006-on-going) Supported by ASEF and DG RELEX
EU images in news media 60 media outlets monitored from 2004-2008 on a daily basis, 14,000 piece of news EU perceptions among general public Public surveys involving 5,600 respondents in the region EU perceptions among national stakeholders 400 face-to-face interviews with political, business, civil society and media cohorts
20 06 20 07 Popular paper Business paper English-Language TV news paper Mainland China People s Daily International Finance China Daily CCTV Hong Kong SAR Oriental Daily Hong Kong Economic South China TVB Jade Journal Morning Post Japan Yomiuri Nikkei Shimbun Japan Times N/A South Korea Chosun Daily Maeil Business Korea Herald KBS Singapore Lianhe Zaobao Straits Times Business Times channel 8 Thailand Thai Rath The Manager Bangkok Post ITV Cook Islands Fiji Papua New Guinea 2006-8: 40 news outlets across Asia-Pacific Cook Island News The Fiji Times Post Courier 20 08 Samoa Solomon Islands Samoa Observer Solomon Star Indonesia Kompas Bisnis Indonesia Jakarta Post TVRI The Philippines Philippines Daily Business World Manila Bulletin GMA 7 24 Inquirer Oras Vietnam Youth VNET Vietnam News VTV1
4500 4000 3500 3000 2500 3607 3932 4035 2006-08: 40 news outlets in Asia-Pacific 11,958 pieces of news 2000 1500 1000 500 0 384 Busine ss ne wsp ape r Engl i sh newspape r Popul ar newspa per TV Weekly average/ outlet Average 6.2 North East Asia 8.9 South East Asia 6.8 Pacific 3.0
2006-8: Monthly average of EU presence in 14 popular newspapers 70 60 50 40 30 20 10 0 HK SAR Sing apor e C hina Indonesia South K or ea Average Fiji Solomon Islands Japan Vietnam Philippines PNG Thailand C ook Islands Samoa
2006-8: Monthly Average of EU presence in 8 prime time TV news reports 20 15 10 5 0 Vietnam China Indonesia South Korea Thai land HKSAR Singapore Ph ilippines
Serbia Tolak pengalihan penjagaan keamanan di Kosovo, TVRI, 12/3/8 Kosovo: stressful 1 day before declaring independence, VTV1, 16/2/8 PM Nguyen Tan Dung paid an official visit to Germany, VTV1, 7/3/8 IAEA committee urgent meeting concerning Iran nuclear issue, CCTV, 2/2/6
2006-8: EU presence in Asia-Pacific news media (22 popular news outlets) 70 number of news it em s / m ont h 60 50 40 30 20 10 0 China HKSAR S.Korea Japan S ingapore Indonesia Vietnam Philippines Thailand Fiji Solomon Island PNG Cook Island Samoa Northeast Asia Southeast Asia Pacific countries Popular newspaper TV
Framing of the EU s political actions in the Asia-Pacific media 2006-8: 22 news outlets 100% politics environment economic social pure development 50% Politics>50% 50%>Politics>30% Politics<30% 0% Vietnam Cook Islands Japan China Indonesia Fiji Singapore Thai land South Korea Ph ilippines Solomon Isl ands PNG Samoa HKSAR
Framing of the EU s political external actions in Asia-Pacific media (2006-8: 22 news outlets, no. of news items) 50 N.America 6 Caribbean 4 S.America 44 Africa Neighbours 214 Middle East 381 Asia 415 Pacific 193 19 ACP
EU external political actions in Asia (2006-8: 22 news outlets) 70 60 " PM Wen urge EU to lift arm embargo again Hong Kong Oriental Daily, 10 th Sept 2006 中仏 北核実験を強く非難 Japan YOMIURI,27th Oct 2006 50 40 30 20 10 0 China Vietnam North Korea ASEAN South Korea Aceh
Who speaks for EU in Asia-Pacific media? (2006-8: 20 news outlets) 350 300 no. of news items 250 200 150 100 50 0 Solana Barroso Fer rero-waldner EC EP EC ECB Tr ichet Mandelson Social- EC Development- E C Enviromen t- EC political econom ic
Surveys of Public Opinion in Asia-Pacific (n=3,000) Spontaneous Images of the EU China HK SAR Japan Singapore South Korea Thailand Fiji 1 st 2 nd 3 rd 4 th Enlargement Union/ integration Trade Union/ integration Union/ integration Union/ integration Union/ integration Individual countries Donor of development aid Individual countries Economic power Individual countries Trade Individual countries Disparities/ unfairness Individual countries Exceptionalism / problems Economic power Trade Grouping of European nations Trade Economic power
CONCLUSIONS Marginal visibility in the popular media, especially on TV News Emerging political actor beyond soft power : but the EU acting somewhere else. A distant entity Low recognition of the EU as an environmental and development global pioneer Regional differences Public recognition of and positive view of the integration process Evidence of continuing Who speaks for Europe problem and the necessity for Lisbon ratification. http://www.euperceptions.canterbury.ac.nz www.euperceptions.canterbury.ac.nz/