Economic Relations between Mexico and Japan in the Asia-Pacific Era. June 11, 2015 Hiroyuki Ishige Chairman and CEO

1 Economic Relations between Mexico and Japan in the Asia-Pacific Era June 11, 2015 Hiroyuki Ishige Chairman and CEO

MPEA (Mexican Pork Exporters Association) 2 By courtesy of Mexican Pork Exporters Association

Mexican Pork: Export to Japan 3 (ton) 70,000 60,000 EPA 50,000 40,000 30,000 20,000 10,000 0 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: Trade Statistic, Ministry of Finance

The charm of wagyu Japanese beef Gaining worldwide popularity Japanese food is in the midst of a global boom. Wagyu is a leading figure in Japanese cuisine that has captured the whole world. 4 By courtesy of Japan Wagyu Beef Export Promotion Committee

Today s three points 5 1. Progress under the Mexico-Japan EPA 2. Toward a mutually beneficial relationship! 3. TPP: New framework for further progress between Mexico and Japan Copyright (C) 2015 JETRO. All rights reserved. Copyright (C) 2013 JETRO. All rights reserved.

Growth of trade through Mexico-Japan EPA 6 Bilateral trade/based on imports 25 (billion dollars) EPA Up 71% 21.9 20 Mexico Japan 15 12.8 10 Japan Mexico 5 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: Trade Statistic, Ministry of Finance(Japan) / Secretaria de Economia(Mexico)

Growth of investment through Mexico-Japan EPA 7 FDI from Japan to Mexico 12 (billion dollars) EPA 10.5 10 Up 305% 8 6 4 2.6 2 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 * Including deals changed from via Japan to via the Netherlands (2006), with which the capital of the incorporation in Mexico is converted in US dollars. Source: Secretaria de Economia, Mexico

Growing production by Japanese automakers in Mexico 8 (1,000 vehicles) 4,000 3,500 3,000 3,819 Overseas production by Japanese automakers: by country (2014) 3,199 2,500 2,000 1,767 1,664 Investment target: 1.9 million vehicles (2019) 1,500 1,000 1,238 1,021 972 1,123 794 Actual production in Mexico: 1.1 million vehicles (2014) 500 0 366 326 281 227 146 143 Source: Created by JETRO based on information of automobile manufacturers associations of each country

Supporting local procurement of Japanese auto-related companies 9 Purpose: Discovering potential local suppliers for Japanese auto-related companies planning to enter Mexico Diagnosis of a factory DB search screen Business talks (October 2008 in Queretaro) Copyright (C) 2015 JETRO. All rights reserved. Database of 242 potential local suppliers Searchable by state and/or field Used by 420 buyers of 196 Japanese companies Includes information of business matching events and trade fairs

SE & JETRO signed MOU (July 25, 2014/Mexico City) 10 ARTICLE1 OBJECTIVE The objective of this Agreement is to establish the basis to expand and deepen bilateral cooperation and exchange on trade, investment, industry and technology between Mexico and Japan. ARTICLE 2 ACTIONS To achieve the objective of this Agreement, the Parties shall support the development of SMEs that contribute to the strengthening of an industrial promotion and innovation policy in strategic sectors of mutual interest, as well as further integration of Mexican SMEs and development of supporting industries for supply chains of large and medium-sized Japanese firms located in Mexico. Copyright (C) 2015 JETRO. All rights reserved. (Photo: Presidencia de la Republica)

Mexico s rapidly growing outward FDI 12 Outward direct investment from Mexico Inward direct investment to Mexico 30 (Billion dollars) Annual average 30 (Billion dollars) Annual average 27.4 25 25 24.6 25.1 20 20 15 14.0 15 10 8.0 10 5 3.5 5 0 2001 ー 2005 2006-2010 2011-2014 0 2001 ー 2005 2006-2010 2011-2014 Copyright (C) (C) 2014 2015 JETRO. All All rights rights reserved. Source: Created by JETRO based on information of Bank of Mexico

KidZania parks spreading around the world 13 London 2015 Moscow Santa Fé (Mexico City) 1999 Cuicuilco(Mexico City) 2012 USA Monterrey 2006 Istanbul 2014 Lisbon 2009 Cairo 2013 Jeddah 2015 Doha Kuwait 2013 Mumbai 2013 Dubai 2010 Bangkok 2013 Seoul 2010 Busan Manila 2015 Singapore 2015 Tokyo 2006 Koshien 2009 Santiago 2012 São Paulo 2015 Kuala Lumpur 2012 Jakarta 2007 Copyright (C) (C) 2014 2015 JETRO. All All rights rights reserved.

Mexichem using Japan to expand into Asian market 14 Japan Mexico Hydrofluoric acid plant Boasting the second largest production in the world Refrigerant gas plant Exporting to China, Korea, ASEAN, Australia and New Zealand Fluorite mine/ sulfur extraction plant One of the largest fluorite mines in the world Copyright (C) (C) 2014 2015 JETRO. All All rights rights reserved.

Making Japan the most business friendly country in the world Japan s business cost Tokyo Rent Office Rent (monthly) (per sq. m) Singapore Shanghai Seoul Hong Kong 0 20 40 60 80 100 120 2,000 Housing rent for expatriates 1,000 (monthly) 0 Seoul Hong Kong Shanghai Tokyo (USD) Singapore 0 1,000 2,000 3,000 4,000 5,000 (USD) (USD) 6,000 5,000 4,000 3,000 Section manager salary (monthly) For non-manufacturers Tokyo Shanghai Hong Kong Seoul Singapore 16 Copyright (C) 2015 JETRO. All rights reserved. 16

JETRO s inward FDI promotion activities Talk to JETRO First! Invest Japan Business Support Center (IBSC) 17 Consultation services Advice from specialists about how to start up business in Japan Legal matters Business cost Market regulations Business culture Human resources Real estate Private office space Temporary offices Temporary offices in 6 major Japanese cities are available for free of charge for 2 months Consultation Conference room Copyright (C) 2015 JETRO. All rights reserved.

Impacts of TPP to business in Asia-Pacific 20 TPP (Leading global rule-making) Providing a high-standard business platform in the Asia-Pacific TPP comprehensively covers trade in services, investment, intellectual property, labor, environment, government procurement, etc., not only trade in goods. Japanese and Asia-Pacific enterprises take advantage of these high-standard trade and investment rules. This has drawn the interest of China and non-asean members in the TPP.

Era of mega-ftas 21 Source: METI 21

Future challenges for the TPP 22 Expand coverage of Asian partner countries Initiate discussions to cover standards and certification and regulatory cooperation

Regulatory Cooperation and Standards &Certification is not Subject under TPP Comparison between WTO Agreement, TPP, Japan-EU and TTIP Areas for negotiation WTO Agreement TPP Japan-EU TTIP Trade in goods Trade facilitation, trade remedies, subsidies Technical regulations, standards and conformity assessment procedures (TBT), sanitary and phytosanitary measures (SPS) Service Investment protection and liberalization Intellectual property Competition, state-owned enterprise Electronic commerce Government procurement Environment Labor Dispute settlement Cross sector issues Standards and certification, regulatory cooperation Note 1: Areas for negotiation regarding WTO are subject for change, depending on Working Plan which is to be prepared by July, 2015. Note 2: The signals indicate the reference to plurilateral agreement. Source: WTO website, METI documents, Cabinet Office website, United States Trade Representative(USTR) website, EU website, etc. 23

Common base between Mexico and Japan * Both administrations were established in December 2012 24 Participation in TPP talks Japan: July 2013 Mexico: October 2012 (Photo: Cabinet Public Relations Office) Economic structural reform Energy, electricity, telecommunications, employment, agriculture (Photo: Presidencia de la Republica) TPP and economic structural reform will help build closer economic ties between Mexico and Japan.

MEXICO-JAPAN JOINT PRESS RELEASE ON THE OCCASION OF THE OFFICIAL VISIT OF PRIME MINISTER SHINZO ABE TO MEXICO (July 25, 2014/Mexico City) 25 Encourage all parties to continue moving forward aiming at an early conclusion of the negotiation rounds and the implementation of the Trans-Pacific Strategic Economic Partnership Agreement (TPP). (Photo:Cabinet Public Relations Office)