2017 MEDIA KIT
WHO WE ARE Mommy Nearest is a tech-enabled media company for millennial parents. Our primary goal in everything that we do is to make the lives of parents easier. Our award-winning Mommy Nearest mobile app, which launched in 2013, is the most widely-used geo-based app for discovering family-friendly places nationwide. Additionally, we launched a sleek new web property, mommynearest.com, in spring 2016 and it is fastbecoming the leading site for local and national parenting content. We also launched a brand new mobile experience in the spring of 2017! 9:41 AM 100% FIND THE BEST PARENT APPROVED PLACES! 1 MEDIA KIT
Parents across the country turn to mommy nearest to discover new and exciting family-friendly destinations, both near and far from home. All of our content and our database of nearly 75,000 family-friendly destinations is accessible on all devices, including mobile app, mobile web, tablet and desktop. With a team of 100 writers across the country, most of whom are local parents, we re able to stay in-the-know so that you can focus on what is most important; your children. 2 MEDIA KIT
WHere WE ARE Mommy Nearest has taken a local approach to being a national media company. We currently publish local content in ten cities Those cities include: -New York, NY -Chicago, IL -Los Angeles, CA -Philadelphia, PA -South Florida -Houston, TX -Washington, DC -San Francisco, CA -Atlanta, GA -Boston, MA Additionally, Mommy Nearest lists hundreds of thousands of businesses in all fifty states and has partner businesses in cities across the Southeastern United States and the Midwest. 3 MEDIA KIT
Besides our geographic coverage, Mommy Nearest is accessible across all of your devices and available in a moment s notice. The Mommy Nearest Mobile App is parental lifesaver, especially if you find yourself in an unfamiliar neighborhood looking for the closest changing table to change a dirty diaper. On the web, Mommy Nearest can help you plan the perfect weekend with the kids and the site lays out perfectly across all web browsers and devices. We understand that parenting happens 24/7 and so we built technology that allows parents to search on their own terms. 4 MEDIA KIT
measuring up Parents have favorited businesses over 600,000 times Mommy Nearest averages between 350,000 and 650,000 Parents have contributed 60,000 original ratings & reviews on MN unique visitors per month on mommynearest.com 4 Parents spend, on average, per session on the app. 5 MEDIA KIT
measuring up MN has a proprietary database of 75,000 family-friendly places in all 50 states MN has a mobile community of over 300,000 parents SOCIAL REACH 120,000 LIKES 18,000 FOLLOWERS 6,000 FOLLOWERS 1,400 USERS 6 MEDIA KIT
editorial Mommy Nearest works with more than 100 writers from across the country to produce a mix of engaging national and local content for both mommynearest.com and the mommy nearest app. For more information on joining Mommy Nearest's ever-growing list of writers, please email editor@mommynearest.com National articles range from poignant parenting essays and news stories to humorous takes on life as a mom. Local pieces, which focus on the unique challenges that parents face in their specific city, as well as guides to kidfriendly attractions and best-of lists, are currently produced in New York City, Bay Area, Los Angeles, Chicago, Boston, Washington, D.C., Philadelphia, Houston, Atlanta and South Florida. 7 MEDIA KIT
business Mommy Nearest works closely with businesses and brands who are trying to reach local parents. For more information on joining our extensive list of partners or for more information, please visit mommynearest.com/business Our proprietary SaaS platform, Mommy Nearest for Business, has disrupted traditional advertising that had become stale over the last decade. All of our partners are given access to their own custom dashboard with built-in analytics so that they are able to be in control of their own marketing messaging. Since our launch of Mommy Nearest for Business in December 2014, we have a proven track record of bringing new, local parents to nearby businesses and now boast over 500 partner business locations across the country. 8 MEDIA KIT
events Besides a robust digital marketing strategy, Mommy Nearest works with many of our partners to host in-person events for our community of parents. We believe that the best way to meet and engage new customers is by having them come to your place of business. We take care of all of the details, including RSVP management and outreach, and work directly with our partners to make sure the event is on-brand and will drive the optimal number of local parents. Our goal is to do all of the heavy lifting so that you can focus on making sure your business is presented in the best light possible. 9 MEDIA KIT
advertising Mommy Nearest offers highly sought after exposure to our niche audience through compelling ad units across a variety of channels. Historically performing well above industry engagement standards, our partner brands seamlessly integrate with the Mommy Nearest user experience across desktop, mobile web, mobile app, tablet and e-mail. We offer outreach opportunities on both our national channel as well as on a market-by-market basis. For more information on reaching the Mommy Nearest audience, please email advertising@mommynearest.com. 10 MEDIA KIT
Contact us To contact Mommy Nearest about any general inquiries, please e-mail us at hello@mommynearest.com. For more information on Mommy Nearest for Business or advertising, please e-mail us at advertising@mommynearest.com. To reach our editorial department in regards to placement on Mommy Nearest Media or to learn more information on joining our writing staff, please e-mail editor@mommynearest.com. 11 MEDIA KIT