CANADIANS SUPPORT DECRIMINALIZATION OF MINOR POT

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www.ekospolitics.ca CANADIANS SUPPORT DECRIMINALIZATION OF MINOR POT POSSESSION AND LEAN TO NOT REINTRODUCING DEATH PENALTY 10 YEARS LATER WE ARE MORE PROGRESSIVE ON THESE INDICATORS [Ottawa March 18, 2010] - EKOS tested two indicators of social conservatism as part of an ongoing societal monitoring program. The indicators are interesting for a number of reasons. One asks whether the public agree that we should NOT have legal penalties for possessing small amounts of marijuana. The other asks whether the respondent supports the reintroduction of the death penalty. In both cases, the current results were compared with benchmark testing conducted 10 years ago. HIGHLIGHTS Support for decriminalization of marijuana: 50% agree 30% disagree 20% neither Support for reintroduction of capital punishment: 40% agree 46% disagree 14% neither These indicators are interesting social barometers at any time but they become even more interesting in the current political context. First, Please note that the methodology is provided at the end o f this document. both the Prime Minister and Leader of Opposition have spoken on the issue of pot legalization as a response to the Prime Minister s foray into the unscripted world of Web 2.0. Secondly, Preston Manning and his foundation have released and commented on a study which claims that there has been a "blueing" of the centre. Mr. Manning is a highly respected spokesperson and his research was headed by two of Canada's most respected pollsters. Moreover, this report comes amid growing controversy and debate on the role of social conservatism in the current government's agenda. While the overall claims made by Mr. Manning clearly have some evidence in favour of them, these are extremely important issues and the overall conclusion as to whether or not the centre is now blue is still an open question. In the case of both of the measures presented here, the "progressive" views outweigh the socially conservative views. Moreover, the 10 year later judgement suggests the trajectory leans to a more, not less, progressive view. In the case of decriminalized pot, only 30% support legal penalties for personal possession. In the case of capital punishment, only 40% support reintroducing the death penalty. Interestingly, among Conservative supporters, findings for both of these measures are dramatically reversed. Page 1

In addition to the strong differences across Conservatives and other supporters, Albertans and males are more pro capital punishment. Among university educated Canada, there is very strong rejection of capital punishment. In the case of decriminalizing pot, the biggest divides are (unsurprisingly) age and party identification. Younger voters are very receptive to decriminalization, Conservative supporters are not. In another poll finding, only 33% support the Conservatives after more than six years of a united right. So the jury is still out on this fascinating question regarding the broad trajectory of Canadian society. Page 2

Top Line Results: Support for decriminalization of marijuana Q. To what extent do you agree or disagree with the following statement? Possession of small amounts of marijuana for personal use should not be a crime. 100 June, 2000 March, 2010 80 60 40 20 37 30 16 20 45 50 0 CPC (41%), Alberta (37%), Seniors (35%) NDP (63%), GP (59%), BQ (58%), Youth (58%), Men (54%) Copyright 2010. No reproduction without permission BASE: Canadians; most recent data point March 10-16 (n=2302) Support for reintroduction of capital punishment Q. To what extent do you agree or disagree with the following statement? I would support the reintroduction of capital punishment. 100 June, 2000 March, 2010 80 60 40 43 46 44 40 20 12 14 0 University educated (60%), LPC (58%), Youth (53%), NDP (52%) Copyright 2010. No reproduction without permission CPC (53%), Alberta (48%), High school grads (48%), College grads (46%), Seniors (45%), Men (43%) BASE: Canadians; most recent data point March 10-16 (n=2302) Page 3

Detailed Tables: Support for Decriminalization of Marijuana Q. To what extent do you agree or disagree with the following statement? Possession of small amounts of marijuana for personal use should NOT be a crime. Please use a 7-point scale where 1 means you strongly disagree, 7 means you strongly agree and the mid-point 4 means you neither agree nor disagree. Sample Size Margin of Error (+/-) NATIONALLY 30% 20% 50% 2302 2.0 REGION British Columbia 27% 20% 54% 309 5.6 Alberta 37% 21% 42% 264 6.0 Saskatchewan/Manitoba 34% 21% 45% 164 7.7 Ontario 30% 17% 53% 830 3.4 Quebec 28% 21% 51% 557 4.2 Atlantic Canada 30% 24% 46% 178 7.4 GENDER Male 30% 16% 54% 1189 2.8 Female 30% 23% 48% 1113 2.9 AGE <25 28% 14% 58% 188 7.2 25-44 29% 18% 53% 749 3.6 45-64 29% 19% 52% 963 3.2 65+ 35% 27% 38% 402 4.9 EDUCATION High school or less 32% 22% 47% 705 3.7 College or CEGEP 29% 19% 52% 725 3.6 University or higher 30% 18% 53% 872 3.3 CURRENT VOTE INTENTION Conservative Party of Canada 41% 20% 39% 709 3.7 Liberal Party of Canada 29% 17% 53% 576 4.1 NDP 20% 17% 63% 311 5.6 Green Party 28% 13% 59% 206 6.8 Bloc Quebecois 21% 22% 58% 188 7.2 Undecided 25% 27% 48% 48 14.1 Page 4

Support for Reintroduction of Capital Punishment Q. To what extent do you agree or disagree with the following statement? I would support the reintroduction of capital punishment. Please use a 7-point scale where 1 means you strongly disagree, 7 means you strongly agree and the mid-point 4 means you neither agree nor disagree. Sample Size Margin of Error (+/-) NATIONALLY 46% 14% 40% 2302 2.0 REGION British Columbia 50% 12% 38% 309 5.6 Alberta 40% 13% 48% 264 6.0 Saskatchewan/Manitoba 40% 18% 42% 164 7.7 Ontario 47% 13% 40% 830 3.4 Quebec 47% 14% 39% 557 4.2 Atlantic Canada 47% 16% 38% 178 7.4 GENDER Male 44% 13% 43% 1189 2.8 Female 47% 15% 38% 1113 2.9 AGE <25 53% 17% 30% 188 7.2 25-44 47% 14% 39% 749 3.6 45-64 45% 12% 43% 963 3.2 65+ 41% 14% 45% 402 4.9 EDUCATION High school or less 35% 17% 48% 705 3.7 College or CEGEP 40% 15% 46% 725 3.6 University or higher 60% 10% 30% 872 3.3 CURRENT VOTE INTENTION Conservative Party of Canada 33% 14% 53% 709 3.7 Liberal Party of Canada 58% 12% 30% 576 4.1 NDP 52% 12% 37% 311 5.6 Green Party 51% 13% 36% 206 6.8 Bloc Quebecois 50% 14% 36% 188 7.2 Undecided 51% 14% 35% 48 14.1 Page 5

Methodology: EKOS weekly tracking polls are conducted using Interactive Voice Recognition (IVR) technology, which allows respondents to enter their preferences by punching the keypad on their phone, rather than telling them to an operator. In an effort to reduce the coverage bias of landline only RDD, we created a dual land-line/cell phone RDD sampling frame for this research. As a result, we are able to reach those with both a landline and cell phone, as well as cell phone only households and landline only households. This dual frame yields a near perfect unweighted distribution on age group and gender, something almost never seen with traditional landline RDD sample or interviewer-administered surveys. The field dates for this survey are March 10 March 16, 2010. 1 In total, a random sample of 2,302 Canadians aged 18 and over responded to the survey. The margin of error associated with the total sample is +/-2.0 percentage points, 19 times out of 20. Please note that the margin of error increases when the results are sub-divided (i.e., error margins for sub-groups such as region, sex, age, education). All the data have been statistically weighted to ensure the samples composition reflects that of the actual population of Canada according to Census data. 1 Please note that these dates are not inclusive of the weekends, as we do not survey on Saturday or Sunday. Page 6