Who Am I? Jordan Brown NPO Partnerships Coordinator Razoo.com Email: jordan@razoo.com Twitter: @razoo Facebook.com/RazooGiving
Today s Agenda Ø Who is Razoo? Ø Create Your Page: Live Ø Online Fundraising Tips Ø Lets Talk Strategy
Who is Razoo? Razoo is a crowdfunding website for causes. Through revolutionary products and services that inspire and motivate generosity, we re out to create a new generation of everyday philanthropists for whom generosity is part of an ongoing lifestyle. Ø 27,000+ Active Nonprofits Ø $193 Million raised together Ø 84,000+ fundraiser pages Ø 1.3 Million donations
Create Your Page
Creating Your Page Register for you Giving Day Log-in to your account Use the Cause Set Up Box Ø Tell your story Ø Include suggested donation amounts Ø Upload videos and images with captions Ø Create a thank you video and message Ø Set up a matching grant Ø Integrate social media
Tell Your Story Ø Tell the story of how your nonprofit meets needs in your community. Ø Edit and update text in the edit tab or your page
Edit Your Page Highlight the value of a donor s investment with suggested donation amounts Ø Use Descriptors in the Set your Goals that tell a donor what their money will be used for after the event
Images and Video Show your nonprofit at work with images and video Use captions to further tell your story Upload videos from YouTube or Vimeo Select and Image to be your thumbnail
Thank Your Donors! Thank your donors twice as often as you ask them Upload a Thank You Video for a personal touch Include a message in your donor s automatic receipt to create that warm fuzzy feeling of donor engagement
Share Your Page Spread the word via Social media on the share tab Ask supports reach out their inner circle of social media friends to support you on the day Use QR Codes at live events
Check Your Donations An email notification is sent to your user account email when a donation is made Click on the Donations tab to view donor information and download the report Donations are disbursed on the 10 th of each month
Set Up a Matching Grant Display a dollar-for-dollar matching grant on your page Ø The match does not need to be verified through Razoo Ø The matching grant icon will appear on your page at midnight of the start date and track the amount left of the grant as donations are made
Online Fundraising Tips
Prep Yourself Ø Create Goals. Create both internal and public goals you d like to achieve for each campaign. This will help you measure success. Ø Build an Editorial Calendar. Map out your outreach activity to stay organized for consistent messaging. Ø Host a Live Event! Get your supports interested.
Use Images and Video Campaigns with at least one image or video raise 2x more money than those without. So, use imagery that helps tell your story and speaks to your audience.
Don t Be Afraid to Ask Ø Start by asking your inner circle and expand from there. Ø Be direct and ASK your supporters to take action. Staff, Board of Directors, Key Influencers Volunteers, Friends Donors, Social Networks
Stay Connected Ø Share and ask donors to share. One Facebook share is worth around $18 in donations. Ø Make Conversation. Razoo campaigns with at least one comment raise 8.3x more money. Ø Think 50/50. Balance your donate posts with original content, information or conversation to bring meaning to your social media persona. Ø Empower motivated supporters. Razoo calls them champions of a cause, these motivated donors are able to fundraiser on your behalf- so ask them too! Ø THANK YOUR SUPPORTERS, THEN DO IT AGAIN!
Lets Talk Strategy
Lets Talk Strategy Communication Ø Create a communication plan, draft templates Ø Recruit others to amplify your message Ø Media Sponsors Ø Business Partners Ø Use multiple channels Ø Facebook/Twitter/Google+ Ø E-mail, e-mail signatures, e-newsletters Ø Word of mouth Ø Flyers in a local business Ø Video
Lets Talk Strategy On the Giving Day Send 3 main e-mails Ø Fundraising progress Ø Reminder of goals and prize incentives Ø Reason to give again and share to social network Be on the ground Ø Invite people in open house, happy hour Ø Go to where the people are with ipads and on mobile.
Lets Talk Strategy Thank Your Donors Thank in real-time Ø Use social media for shout outs Ø Send follow-up e-mails Follow-up 2-5 days after the event Ø Physical notes to top donors Ø Make phone calls Long-term Ø Provide ways for them to receive updates Ø Let them know the end results
Be Creative! Ø Try something new, experiment Ø Have an internal competition Ø Active Your Volunteer Base Ø Get Your Board members involved Ø Fundraise with your personality Ø Connect online and offline with the actual work you do
Keeping it Real Ø Online Fundraising does not replace traditional fundraising, it expands impact and donor base. Ø It is not one size fits all: some strategies may work for your NPO, others not so much. Ø It is not an over-night success story: commit the time needed to your online campaign. Ø A monetary goal is not always the only goal: awareness, volunteerism, followers, likes, conversation, lessons learned- it all has value. Ø You will raise more money online than you think! SO COMMIT TO THE CHALLENGE!
Thank You! We are excited to see you succeed, please contact Razoo with any questions: support@razoo.com or 866-437-1952.