2018 MEDIA KIT
Magazine Overview No. 1 City Magazine in the Country By The City & Regional Magazine Association 28-Time Winner City & Regional Magazine Association Awards 32 Excellence In Journalism Awards in 2016 & 2017 By Society of Professional Journalists Detroit Chapter Best Regional Magazine By Folio Honorable Mention in the Consumer: Full Issue, Regional category At the 2016 Folio: Eddie & Ozzie Awards Published since 1996 Mission Hour Detroit magazine is metro Detroit s award-winning city magazine, committed to providing readers with relevant, informative, useful, and entertaining coverage of the region and its people. Editorial Hour Detroit is the monthly city magazine metro Detroiters rely on for dynamic, award-winning coverage of the issues and people affecting their lives, as well as their source for enjoying the finer things in the region. Renowned for its glossy, oversized format and the premium it places on outstanding journalism and photography, Hour Detroit is recognized as the metro area s leading authority on restaurants, arts and entertainment, and trends in fashion and décor. When Hour Detroit first published in 1996, it redefined magazine publishing in metro Detroit. Today, Hour Detroit celebrates being the market leader and the standard against which all others are judged. Of all the marketing that I ve done, Hour (Detroit) has been the most fruitful. Myra N. Danish, MD FACS
Readers 423,230 Magazine Readers* Circulation Hour Detroit guarantees a minimum monthly circulation of 45,000 copies. Hour Detroit uses three major distribution channels: Subscription On average, Hour Detroit reaches 23,000+ subscribers each month throughout the metro Detroit area. 49 61% Median Age 39% Demographic Targeting 17,000 copies target affluent and upscale consumers in high reader pass-along venues such as prominent hotels, hospitals, physicians and attorneys offices, spas, and salons throughout the area. Newsstand On average, 5,000+ copies of Hour Detroit are distributed to more than 500 newsstands across metro Detroit, including Barnes & Noble, specialty grocers, and other local retailers. Audience Extension $177,084 Average HHI 95% College Educated 76% Frequently purchase products or services from ads seen in Hour Detroit 65% Keep issues for one month or longer *Nielsen Scarborough, July 2015 CVC Audit, June 2016 *Quantcast 2016 62,780+ * Monthly Unique Website Visitors 55,000+ E-Newsletter Recipients 6,000+ Annual Event Attendees 995,400 * Annual Website Visits 526,566 * Annual Mobile Website Visits 67,000+ Twitter Followers 30,000+ Facebook Likes 25,000+ Instagram Followers Consumers are 70% more likely to remember a company name from a print ad than a digital ad. -Dooley, Roger. Paper Beats Digital In Many Ways, According to Neuroscience. Forbes.com. September 16, 2015. Accessed March 22, 2017. Paper Beats Digital In Many Ways, According to Neuroscience.
PRESENTED BY BEST NEW, NEARLY NEW & TRIED-AND-TRUE DIGGING IN TO NEW CUTS OF BEEF A publication of Hour Media PRESENTED BY Progress in Michigan offers some relief Dogs play key role in therapy i i l Caregiving for aging parents 2016 Editorial Calendar January February March April May June 11/20/2017 12/20/2017 1/20/2018 2/20/2018 03/20/2018 4/20/2018 Automotive Health & Fitness Development/Neighborhoods Craft Distilleries Bridal Medical Home Décor/Furnishings Restaurant of the Year Education City Guide Spring Fashion Landscaping/Gardening Sports/Exercise/Youth Activities Travel Recreation Men s Fashion Best of Detroit Music/Entertainment Luxury Test Drive Health & Beauty: Q&A Trusted Advisors: Q&A Women s Health: Q&A Health & Beauty: Q&A Super Lawyers: Top Women Attorneys Top Chiropractors Dentistry: Q&A Chef Tips & Techniques: Q&A Trusted Advisors: Q&A Weekend Getaways Five Star Wealth Management Mens Health: Q&A Real Estate All-Stars Private Schools Bridal Directory Private Schools Private Schools & Summer Camps Travel Directory Supplement Issue: Dining Guide Supplement Issue: Health Guide METROPOLITAN DETROIT S 2017 DINING GUIDE RESTAURANTS & 2FOG S PUB COLA BBQ PORK SHANKS The Cold, Hard Facts Cryotherapy is hot, but does it work? Detroit Pistons Darrun Hilliard chills out. Advances in Autism Pet Project A Child s Love Plus: Top Doctors, o Dentists, and Chiropractors o
Editorial Calendar July August September October November December 5/20/2018 6/20/2018 7/20/2018 8/20/2018 9/20/2018 10/20/2018 Décor/Design/Architecture Outdoor Entertaining Medical Craft Distilleries The Food Issue Development/Neighborhoods Fall Fashion Fall Arts Education Top Docs Recreation/Travel Best Dressed Design/Décor Entertaining Cocktails Holiday Fashion Holiday Gift Guide Pain Management: Q&A Weekend Getaways Top Dentists Faces of Detroit Chef Tips & Techniques: Q&A Healthy Habits: Q&A Luxury Test Drive Weekend Getaways Super Lawyers Featured Physicians Trusted Advisors: Q&A Health & Beauty: Q&A Dentistry: Q&A Private Schools Holiday Holiday Supplement Issue: Give Detroit
2018 Events Calendar March 400 Guests Savor Detroit (Spring) April 750 Guests Top Dentists May 125 Guests Real Estate All-Stars June 200 Guests Best Of Detroit June 2,000 Guests Downtown Living Tour TBD 500 Guests Best Dressed VIP List Unveil August 150+ Guests Top Docs October 150 Guests Savor Detroit (Fall) October 750 Guests Chairs For Charity November 150 Guests After Hour Mixers Bi-Weekly 25-50 Guests