Richard Steffens Minister Counselor, Commercial Affairs Ottawa, Canada

Richard Steffens Minister Counselor, Commercial Affairs Ottawa, Canada

Geography of Canada 2 nd Largest Country in the World 10 provinces & 3 territories 6 time zones 2 official languages Rich in Natural Resources 2 nd Largest Oil Reserves in the World Common border with the U.S. Longest land border in the world

NAFTA World s largest free trade area: 453 million people, producing $17 trillion worth of goods & services = 25% of world s GDP Nearly $1.9 billion in trilateral trade every day Documentation & entry procedures simplified Vast majority of goods originating in U.S. enter Canada duty-free Business travel simplified

U.S.-Canadian Market World s largest trading relationship 2011 U.S. goods and services exports $338 billion 2011 U.S. goods and services imports totaled $350 billion U.S. exports to Canada exceeded total U.S. exports to China, Japan, South Korea and Singapore combined

Total Value of U.S. Exports 250 (End of Third Quarter 2011) 200 210 200 150 145 127 100 Billions $ 50 0 Canada EU 27 Mexico BRIC

Beyond the Border Focus on cross-border law enforcement and the impact of border security on business Action plan four pillars: Addressing Threats Early Trade Facilitation, Economic Growth, and Jobs Integrated Cross-border Law Enforcement Critical Infrastructure and Cybersecurity

Regulatory Cooperation Two-year mandate for U.S. Office of Management and Budget and Canadian Treasury Board. Eliminate unnecessary burdens on cross-border trade and reduce costs Foster cross-border investment Promote regulatory certainty Coordinate, simplify and ensure the compatibility of regulations

Commercial Service Canada Initiatives Client Finder GlobalBizOps Express Gold Key

Client Finder A pilot program that uses advanced database and electronic marketing tools to help U.S. firms identify potential Canadian customers. Step 1 - Contact List Define target customer Develop a comprehensive list of contacts Step 2 - Customized Marketing Campaign Develop and send an e-mail marketing campaign Track campaign results Provide U.S. firm with a list of interested prospective Canadian customers Service Fee: $500 ($200 for the Contact List only)

Webinar Series Canada Trade Regulations and Standards, October 3, 2012 Temporary Entry of People of Good to Canada, October 17, 2012 Distribution Strategies for Canada, October 31, 2012 Contact: Tracey.Ford@trade.gov How to Promote and Register Natural Food Supplements in Canada, Oct. 25, 2012 Connie.Irrera@trade.gov

Market Opportunities Best Prospects Government Procurement Energy & Environment Automotive Aerospace Travel and Tourism

CS Canada Trade Shows AEROSPACE 2012 AIAC Canadian Aerospace Summit Ottawa, ON, December 5-6, 2012 Contact: Lucy.Latka@trade.gov AUTOMOTIVE Canadian International Auto Show Toronto, ON, February 2013 Contact: Stefan.Popescu@trade.gov

CS Canada Trade Shows DEFENSE/SECURITY U.S. Pavilion at SecureTech Ottawa, ON, October 30-31, 2012 U.S. Pavilion at DEFSEC Atlantic 2012 Halifax, NS, September 2013 Contact: Lucy.Latka@trade.gov or Luz.Bentancur@trade.gov

CS Canada Trade Shows ENERGY & ENVIRONMENT U.S. Pavilion CanWEA 2012 (WIND) Toronto, ON, October 14-17, 2012 APPrO 2012 Power Conference, Toronto, ON, November 14-16, 2012 POWER-Gen International, Orlando, FL, December 11-13, 2012 Contact: Stefan.Popescu@trade.gov; Connie.Irrera@trade.gov MINING Quebec Mining Networking Forum, Quebec City, QC, November 18-21, 2012 Contact: Connie.Irrera@trade.gov OIL/GAS International Pipeline Conference, Calgary, AB, September 24-28, 2012 International Sustainable Energy Congress, Calgary, AB, Oct. 30-Nov. 1, 2012 U.S. Pavilion at Global Petroleum Show 2012, Calgary, AB, June 2013 Contact: Crystal.Roberts@trade.gov

Travel & Tourism Brand USA CT World of Travel Toronto, Ottawa, Montreal, Vancouver, Calgary, Oct. 2-18, 2012 International Travel & Tourism Show 2012 Montreal, QC October 19-21, 2012

U.S. Commercial Service OTTAWA Rich Steffens Senior Commercial Officer Richard.Steffens@trade.gov Rick Ortiz Deputy Senior Commercial Officer Rick.Ortiz@trade.gov TORONTO Frank Carrico Principal Commercial Officer Frank.Carrico@trade.gov Doug Jacobson Deputy Principal Commercial Officer Doug.Jacobson@trade.gov CALGARY Cindy Biggs Principal Commercial Officer Cindy.Biggs@trade.gov www.export.gov/canada

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