ESPN THE MAGAZINE QUICK LITTLE UPDATE SPRING 2016
With Unparalleled Access to Athletes and Opinion-Forming Storytelling, is the Catalyst for the Next Sports Conversation Editorial S p r i ng 2 016 // Audience Engagement Ad Effectiveness Multimedia 01
Storytelling at its Best Award-Winning Writers showcases long-form features, photojournalism, interviews and analytics-driven storytelling within both the new front-of-book section Forward and the deep dive of the issue s thematic. Readers go deeper into the story with a combination of unmatched access and bold perspectives they won t find anywhere else. PABLO S. TORRE PETER KEATING HOWARD BRYANT LIZ MERRILL MINA KIMES TIM KEOWN SETH WICKERSHAM KURT STREETER WRIGHT THOMPSON 02 S p r i n g 2 016 // 03
Opinion Premium Audience Writers and contributors provide readers with thought-provoking commentary and insights from unexpected angles. 80% Male M18-34 M18-49 M25-54 Employed FT Index 165 Index 243 Index 225 Index 193 Index 124 18% Hispanic Comp 14,899,000 Readers Index 118 African American Comp 26% Index 202 37.3 Median Age Median HHI $69,123 Source: 2016 Spring GfK MRI 04 Spr i n g 2 016 // 05
Unmatched Scale Among Men Highly Engaged is the only publication with 10 MM+ male readers and 240+ index for M18-34: has more minutes spent per issue than the whole competitive set: Magazines with 10MM+ Male Readers 1. National Geographic 33.7 33.5 32.6 31.7 31.7 31.1 31.1 30.3 37.1 2. AARP 3. Sports Illustrated 4. 5. People Magazines with 240+ Index M18-34 Over-Indexes on Social Media: 1. Game Informer 2. Muscle & Fitness 3. Men s Fitness 163 151 115 4. Guns & Ammo 5. Source: 2016 Spring GfK MRI 06 Spr i n g 2 016 // Source: 2016 Spring GfK MRI 07
Better Audience Still the Clear Choice vs. Sports Illustrated ETM SI ETM ADVANTAGE Median Age 37 43 16% Younger A Multimedia Powerhouse is the #1 Brand Overall and Clearly the Leader vs. the Competitive Set A18-54 Comp 85% 75% 1/4 of Total SI Readership is 55+ African American Comp 26% 21% +25% Hispanic Comp 18% 16% +13% More Minutes Spent 37.1 Sports Illustrated 32.6 1. : 94,815 2. Sports Illustrated : 37,116 3. Men s Health : 18,435 4. GQ : 13,353 5. Men s Fitness : 12,177 6. Esquire : 9,428 Source: 2016 Spring GfK MRI More Engaged Readers Who Take Action M18+ Associated % Read Most % Any Action Taken % Source: GfK MRI Starch Magazine Report 7/6/2015-5/23/2016 - Base: Men Purchased Product/ Service % 90 52 59 26 Sports Illustrated 87 48 56 25 The Magazine Advantage +3% +8% +5% +4% Source: Magazine Media 360, Brand Audience Report, Dec YTD 2015 (Maxim, Men s Journal, Rolling Stone not included in study) Source: 2012-2015 ESPN XPE Adding to your ESPN Digital buy Increases Purchase Intent by +21% and Ad Awareness by +17% 08 Spring 2016 // // Spring 2016 09
The Catalyst for Your Brand s Success A Healthy Publication Presenting SponsorshipsBODY College Football Playoff ESPN The Party Preview CreativeWorks 2.1MM Rate Base 0 Missed Rate Base 0 Arrears Shows ABC Network Forward 54K Average Bonus per Issue (2.5%) Times Square Exposure Hearst Partnership Social Extensions SportsCenter Promos Branded Integrations 490K Total Bonus Circulation 95.8% Ordered without Premium 99.7% Subscriptions Source: AAM December 2015 10 Spring 2016 // // Spring 2016 11
Awards and Recognition ASME Awards 2016 Finalist, Feature Writing The Education of Alex Rodriguez 2016 Finalist, Columns and Commentary Down for the Count 2016 Finalist, Columns and Commentary The King Has Spoken 2016 Finalist, Columns and Commentary The Power of Sight National Headliner Awards 2016 Second Place, Magazines, News Services or Syndicates Feature or Sports Photography El Campeon del Mariachi by Art Streiber 2016 Second Place, Photo Essay/Story Desert Swarm by Benedict Evans 2016 Third Place, Magazine Feature Writing by an Individual on a Variety of Subjects Wright Thompson NY Press Club Awards 2016 Winner, Feature Reporting, Sports Magazine The Unkillable Demon King by Mina Kimes min Awards Honoree, Top 30 Launches of Last 30 Years 12 Spr i n g 2 016 // 13
ESPN THE MAGAZINE QUICK LITTLE UPDATE SPRING 2016