National School of Political Studies and Public Administration EDUCATION, RESEARCH AND INNOVATION Policies and Strategies in the Age of Globalization Globalization and Innovation Culture and Values in the Age of Globalization Education in the Context of Globalization Globalization and Communication New Media and the Information Society Globalization and Governance Project Management Entrepreneurship and Knowledge Economy Globalization and European Integration Edited by Alina Bârgãoanu, Mihaela Alexandra Ionescu and Andrei Þãranu
Contents Introduction.................................................................. 11 Globalization and Innovation 1. Paul DOBRESCU, From Imitation to Innovation. The Rise of China as a Global Power (National School of Political Sciences and Public Administration, Romania)............... 15 2. Alina-Elena ROMASCU, L innovation dans la lutte contre le cancer: un défi pour la gouvernance. L exemple du pôle de compétitivité cancer-bio-santé (LERASS, Université Paul Sabatier de Toulouse, France)............................. 27 3. Anca Maria MÂNDRULEANU, Mina IVANOVICI, Innovation and Competitive Advantage in Organizations (Bucharest University of Economics, Romania)...................................... 33 4. Camelia CRISAN, Innovation the Corporative Catalyst in Complying with the Triple Bottom Line a Romanian Study Case Rosia Montana Gold Corporation (National School of Political Studies and Public Administration, Romania)................. 39 Culture and Values in the Age of Globalization 1. Grigore GEORGIU, La communication interculturelle et quelques métaphores de la globalisation (Ecole Nationale d Etudes Politiques et Administratives, Roumanie)..................... 49 2. Andrei, ÞÃRANU, The Symbolisms of Order in Europe (National School of Political Sceinces and Public Administration, Romania)............... 55 3. Ion CHICIUDEAN, Bogdan-Alexandru HALIC, George DAVID, Institutional Patterns and Global Cultural Flows in the 2 nd half of the 19 th Century and the beginning of the 20 th Century. The Role of the Romanian Academy (National School of Political Studies and Public Administration, Romania)................. 67 4. Maria NESTEROVA, Gender Tendencies in Modern Haute Couture in the Era Of Globalization (Saint-Petersburg State University of Cinema and Television, Russia).................... 75 5. Loredana IVAN, Valeriu FRUNZARU, The Self-Actualizing and the Environment Protection Values (National School of Political Science and Public Administration, Romania)................ 81
6. Mãlina Iona CIOCEA, Resolving the Integration Paradox. A Cultural Solution (National School of Political Studies and Public Administration, Romania)................. 89 Education in the Context of Globalization 1. Enrique Fernandez, DARRAZ, Gero, LENHARDT, Robert D., REISZ, Manfred, STOCK, Organisational Survival in Private Higher Education in Chile, Germany, Romania and The United States (Institut fur Hochschulforschung an der Martin Luther Universitat Halle Wittenberg, Gemany).............................. 99 2. Constantin BRATIANU, Knowledge and Innovation Dynamics in the Romanian Universities (Academy of Economic Studies, Romania)........................................ 107 3. Oana ALMêAN, Zeno REINHARDT, Academic Ranking Systems A Comparative Approach (National School of Political Science and Public Administration, Romania)............... 113 4. Sophie LAVIERI, When Should Science Education Start? (Simon Fraser University, Canada).............................................. 121 5. Stefan STANCIU, L`entrepreneuriat dans les universités roumaines un moyen de développement moins exploité (Académie d`etudes Economiques, Université Politehnica de Bucarest, Ecole Nationale d Etudes Politiques et Administratives, Roumanie)..................... 125 6. Iris GUSKE, Language Brokering and Problems Of Parentification among Minority Adolescents Does Public Service Interpreting Offer a Way Out? (Kempten School of Translation & Interpreting Studies, Germany)...................... 131 7. Andrei GÃITÃNARU, Design And Management Of Learning (National School of Political Science and Public Administration, Romania)............... 141 8. Liliana ANTON, The Swiss Model of Theory-Practice-Oriented System of Education Different Paths Towards Getting the Best Results (Ecological University of Bucharest, Romania)..................................... 147 9. Damian S. PYRKOSZ, Equity, Limits and Interdependencies or Educational Value of Sustainable Development (University of Rzeszów, Poland)................................................ 155 10. Dan Florin STÃNESCU, Creativity and Contemporary School A Difficult Marriage (National School of Political and Administrative Studies, Romania)..................... 163 11. Remus PRICOPIE, Arguments for and Questions about the new Romanian Student Loans Policy Project: from Technicalities to Policy Dialog Approach (National School of Political Science and Public Administration, Romania)............... 171
Globalization and Communication 1. Annelise TOUBOUL, Elizabeth VERCHER, Information et médiation dans le secteur de la santé: nouvelles pratiques, nouvelles règles (Université de Lyon France Laboratoire de Recherche ELICO, France)................ 181 2. Bogdan-Alexandru HALIC, Ion CHICIUDEAN, Monica BÎRÃ, Communication and Image in Pre-Modern World-Economies (National School of Political Studies and Public Administration, Romania)................ 187 3. Daniela-Sorina ALBEANU, Addressing Education for Health Using Information and Communication Technologies (ICT) (Public Health Institute, Romania)............................................... 195 4. Nicoleta CORBU, La globalisation et la construction du sens du signe publicitaire (Ecole Nationale d Etudes Politiques et Administratives, Roumanie).................... 201 5. Petru LISIEVICI, Communicating for Democracy: Alternative Methods to involve the General Public in Debates (Spiru Haret University, Romania).............. 207 6. George DAVID, Ion CHICIUDEAN, Crises and Crisis Communication in a Globalized World. The Danone PDPA Romania Case (National School of Political Sciences and Public Administration, Romania).............. 215 7. Alina DOLEA (MIHUÞ), The Role and Image of the First Lady in a Globalized Political Communication (Curtea Veche Publishing House, Romania).......... 221 8. Irina STÃNCIUGELU, Risk/Crises Communication During CBRN Terrorism Threat Introductory Remarks for a Research Project (National School of Political Studies and Public Administration, Romania)................ 227 9. Anne-Marie CODRESCU, Multilinguisme et compétence interculturelle (Ecole Nationale d Etudes Politiques et Administratives, Roumanie).................... 233 New Media and the Information Society 1. Dorina GUÞU TUDOR, The Influence of Internet on Political Information and Participation of the Young Women in Romania (National School of Political Science and Public Administration, Romania)............... 245 2. Ileana ROTARU, Loredana DROBOT, Theoretical Perspectives on Teachers Informational and Media Competences ( Eftimie Murgu University of Resita, Romania).................................... 253 3. Diana-Maria CISMARU, Televised News and New Media: The Crossing Point of the Real Space and the Virtual Space (National School of Political Studies and Public Administration, Romania)................ 259 4. Luminiþa ªOPRONI, Ioan HORGA, Global Communication as a Result of Globalization and Informatization (University of Oradea, Romania)..................... 267
5. Laura, GHINEA, L art et l Internet/L art Internet (Université d Art et Design, Roumanie)........................................... 275 6. Elena-Mãdãlina VÃTÃMÃNESCU, Virtual Communities as a Technological Corollary of Global Communities (National School of Political Sciences and Public Administration, Romania).............. 283 7. Sorin BOBOCEA, Alina DOLEA (MIHUÞ), Raluca MUNTEANU, Lucian RICMAN, Adriana ÞÃRUª, Websites of Romanian Governing Parties as Strategy For Globalized Politics (National School of Political Studies and Public Administration, Romania)................ 289 8. Cornelia MAXIM, The Virtual Space and the Future of online Communities (National School of Political Studies and Public Administration, Romania)................ 297 Globalization and Governance 1. Cristi Daniel LÃÞEA, Globalization, the Good Governance, and the Need for Responsible Global Governance (Presidential Administration, Romania).............. 305 2. José Gpe. VARGAS-HERNÁNDEZ, Environmental and Economic Development Shrinkage of Atenquique (Instituto Tecnológico de Cd. Guzmán, Mexico)................ 311 3. Dana POPESCU-JOURDY, Gouvernance et guerre économique: un nouveau statut de l information (Institut de la Communication, Université Lyon 2 Equipe de recherche ELICO, France).... 319 4. Lucreþia DOGARU, Analyses concernant l état en contexte de la globalisation ( Petru Maior University, Romania).............................................. 325 Project Management 1. Alina BARGAOANU, Project-Oriented University the New Model for the 21 st Century (National School of Political Science and Public Administration, Bucharest, Romania)...... 335 2. Sergiu STAN, Strategic Decisions in Project-Oriented Organizations under Pressure of Globalization (National School of Political Science and Public Administration, Romania).. 343 3. Loredana CALINESCU, EU Cohesion Policy and Romanian Development Priorities (National School of Political Science and Public Administration, Romania)............... 351 4. Elena NEGREA, One Way of Ensuring R&D Progress Across EU Countries The European Research Area (National School of Political Science and Public Administration, Bucharest, Romania)...... 359
Entrepreneurship and Knowledge Economy 1. Stefan BRATOSIN, Youcef AÏSSANI, Le risque industriel: représentations disciplinaires en quête d un concept (Université Paul Sabatier de Toulouse, France).................................... 367 2. Carmen NOVAC, Les provocations de la globalisation et le rôle des ressources humaines. Vers où on se dirige? (Ecole Nationale des Etudes Politiques et Administratives, Roumanie).................. 373 3. Mina IVANOVICI, Anca Maria MÂNDRULEANU, Knowledge-Based Economy Indices and Indicators (Bucharest University of Economics Bucharest, Romania).......... 379 4. Constantin SCHIFIRNEÞ, Tendentious Modernity and Innovation (National School of Political Studies and Administrative, Romania)..................... 385 5. Odile RIONDET, Les archives ouvertes comme espace européen de recherche (CRESAT, France)........................................................... 391 6. Mihaela Alexandra IONESCU, La responsabilité sociale corporative indicateur de l`innovation entrepreneuriale dans l`employer branding (Ecole Nationale des Etudes Politiques et Administratives, Roumanie).................. 401 Globalization and European Integration 1. Christopher WALSCH, Development Strategies and Institutions. The Case of Slovenia (Eszterházy Károly College, Hungary).......................... 409 2. Valeriu FRUNZARU, Loredana IVAN, Social Inclusion and cultural Creatives. Romania as a new EU member State (National School of Political Science and Public Administration, Romania)............... 417 3. Miltiade STANCIU, Mihaela PAUN, From the horizontal to the vertical Transition of the European Union (Academy of Economies Studies, National School of Political Studies and Public Administration, Bucharest; Louisiana Tech University, Rouston, USA).......... 423 4. Constantin AFANASE, Considérations sur les Fonds Structurels post-adhésion à partir de l`analyse des documents (Université Dunarea de Jos, Roumanie).......................................... 431 About the Editors............................................................ 437 Author Index............................................................... 439