E A S T U S A 美東版 September, 2009 1
AGENDA The Publisher About Sing Tao Sing Tao USA Worldwide Network Sing Tao News Co Ltd The Newspaper Sing Tao Daily Award Received Acknowledgement Editorial Components Eastern US Editions The Magazines Our Magazines East Week Sing Tao Weekly U.S. City Post To Advertise Our Market Our Reach Our Options Our Community Network Contact Info 2
About Sing Tao Founded in 1938, Sing Tao Newspaper Group Limited is renowned for its Chinese international newspaper Sing Tao Daily, English business newspaper The Standard, and property supplement Property Browser. Sing Tao Daily leads as the only Chinese newspaper with the highest global circulation with 16 overseas editions. Being the only media corporation publishes Chinese newspapers in 4 continents, Sing Tao Newspaper Group commands a wide readership base and has gained a strong foothold in the competitive media industry in the global territory. 3
4 Sing Tao New York With the mission to serve Chinese worldwide, Sing Tao opened the first oversea office in New York, United States in 1965. Since then, Sing Tao has become part of the Chinese American life. Serving coast to coast, Sing Tao caters the newspaper Sing Tao Daily and magazines to different interest groups of age, education and income levels. Our readers include old-time Chinese ancestries as well as new immigrants, students and visitors from all over the world, mainly China, Taiwan and Hong Kong. Apart from its excellence in journalism, Sing Tao places great emphasis on corporate social responsibility. It has been committed to numerous community and charitable activities such as arts and cultural activities, and disaster relief, all of which as received wholehearted support from the civic and social communities among the local Chinese communities. Sing Tao always seeks to be a home away from home for the Chinese overseas. Sing Tao is where Chinese would turn to for a link with their homeland, and for knowledge about their new home culture and events.
Worldwide Network Sing Tao Daily is the only Chinese newspaper that has 16 editions in the Americas, Asia, Europe and Australia. International News Centre Headquartered in Hong Kong, the International News Center locates in New York coordinate its news operations in China, Hong Kong, New York, Los Angeles, San Francisco, Toronto, Vancouver, Calgary, London, Paris, Amsterdam and Sydney. This seamless global news network has not only facilitated effective news gathering, but has also made possible the swift delivery of the most accurate information resources around the clock. Global Network Sing Tao's global network helps to forge strong ties between its publications and Chinese communities around the world. It also serves as a perfect channel for marketers to reach Chinese customers worldwide. 5
Sing Tao News Corporation Limited Sing Tao Newspaper's parent company Sing Tao News Corporation Limited (formerly The Global China Group Holdings Limited) is a Hong Kong listed company with its businesses focusing on three areas: Media Ownership & Services, Human Capital Management, as well as Broadband Content & Distribution. Major member companies of the Group include: Sing Tao Newspaper Group Limited, China Touch Media Solutions & Services Limited, World Link Publishing Group Limited, Greater China Media Service Limited, Global China Human Capital Management Holding Limited, and Beelink Information Science & Technology Company Limited. Coupled with other major subsidiaries and joint venture companies, the Group has over 2,000 employees worldwide. To fulfill its vision of serving the information needs of global Chinese communities, the Group has formed strategic alliance with several authoritative media corporations, tertiary institutions and renowned enterprises to strengthen its business portfolios. They include the Xinhua News Agency, the People's Daily Press, Dow Jones News Agency, the University of International Business and Economics, the Peking University Founder Group Corporation, Sanlian Group together with other reputable partners. For more information about Sing Tao News Corporation Limited, visit www.singtaonewscorp.com. 6
Sing Tao Daily Sing Tao Daily, the longest-standing newspaper in Hong Kong since 1938, is internationally recognized as one of the world's most widely-read Chinese dailies. With more than 70 years of reliable news gathering and reporting, Sing Tao Daily is a general, family-focused Chinese-language daily for readers of all different origins. Through continuous innovations in our newspapers and magazines, Sing Tao Daily has been reaching every important city in the world. We bring Chinese overseas with prompt & transparent news reporting, also the latest developments from local, national and global. 7
Awards Received In addition to tens of awards and recognitions received from the governmental agencies and local community organizations, Sing Tao New York has also become the first Chinese media ever received the IPPIES awards from New York Community Media Alliance (Formerly NY Independent Press Association). The IPPIES: IPA-NY Journalism Awards are the only awards in New York recognizing the outstanding achievements of the ethnic and community press. Over the years, Sing Tao New York has won more than 18 most important awards, including Best Features, Best Article: Immigrant Issues, Best Article Racial Social Justice, Best Article: Labor Issues, Best Overall Design, Best Photo and so on, which bring Sing Tao to the top of all. In Hong Kong, Sing Tao has been a big winner in the major newspaper competitions as well. Its in-depth reporting, exceptional photographs and outstanding layout design have not only won prestigious awards and global recognitions, but more importantly, READERS around the world. Chinese rely on Sing Tao and believe in Sing Tao. 8
Acknowledgement free and unhindered press, responsible in its reporting and in maintaining the integrity of its intended purpose a credit to the journalistic profession and to the printed media George E. Pataki Governor, State of New York faithfully devote their resources and purposeful energies to improving the quality and dignity of life in the communities they serve, and to preserving their cultural heritage Senator Martin J. Golden New York State Senate a Chinese Newspaper of many varieties Sheldon Silver Speaker of Assembly, State of New York a voice of the people. Jesse White Secretary of State, State of Illinois assisting readers and the Chinese community Michael R. Bloomberg Mayor, The City of New York one of the most popular Chinese newspapers in the United States Virginia Fields President of the Manhattan Borough, City of New York offer a quality newspaper with comprehensive, objective coverage on all topics from around the world Richard M. Daley Mayor, City of Chicago one of the most trusted Chinese dailies in the world. Nydia M. Velázquez Member of Congress, New York plays an important role in sharing the nation s news with Chinese communities in the United States and abroad. Elaine L. Chao Secretary of Labor 9 extraordinary news coverage Marty Markowitz President of the Borough of Brooklyn, City of New York formed a bond with the Chinese community Helen M. Marshall President of the Borough of Queens, City of New York influences the opinion of Chinese-American leaders enliven Chinese-American communities John C. Liu Council Member, The City of New York the best local newspaper Alan J. Gerson Council Member, The City of New York
Editorial Components Known to be "the Chinese Newspaper of Many Varieties", Sing Tao Daily provides all types of infotainment to the local Chinese Americans. Headline News With seven subsections namely Major Headline News, International News, United States News, China News, Taiwan News, Hong Kong News, and Southeast Asia News the news section indeed covers the top news from around the world, all with informed analysis and investigative features. Editorials from our International News Center are also included. Metro And Community It covers news of special interest to residents in the local metro areas. Each local edition has different coverage. From the City Council to a local association, from the metro business to folk art performance, Sing Tao Daily covers the area thoroughly, expertly and with an insider's eye to what's important. Finance A complete overview of the international finance, as well as finance in the US, Asian and Europe. Sports In addition to the major international games, Sing Tao Daily also covers games and deals in the local metro area as well as that in China. Entertainment As the window of all the Chinese and international celebrities, the Entertainment section gives readers all the updates on their activities. Living Sing Tao Daily provides an informative and entertaining guide to technology, automobile, travel, dinning, beauty, life style, fashion, health and fitness. Leisure It includes a mix of columns by renowned columnists, opinion pieces, literary excerpts, comics and horoscope. Advertisements Directory advertisements (Medical, Legal, Financial, Real Estate, Travel, Career, Home Décor and such) as well as classified sections are where readers would turn to for related information. 10
Eastern US Edition Being a community based newspaper, Sing Tao Daily commands a wide readership base and has gained a strong foothold in the competitive media industry in the US territory. There are four local editions in Eastern US: New York Tri-States Edition since 1965 Boston Edition since 1980 Chicago / Ohio Edition since 1980 Greater Washington DC / Philadelphia Edition since 1982 Each edition carries its own local news section catered to the local community. 11
12 Sing Tao Magazines
Our Magazines The magazine arm of Sing Tao Daily, complements the content offering of the global news network, as well as provides cross-buying opportunities and diversification of customer base for the marketers. Survey shows that readers like to keep Sing Tao magazines for weeks or even months 1. They read them whenever they have time while commute, at home and in the office. Sing Tao magazines target readers from teenagers to seniors. To meet the diverse preferences of these readership groups, the content of the magazines is divided into two major areas: lifestyle, recreation and entertainment for young readers and women, and knowledge-based information for well-educated professionals. All the magazines are complimentary and distributed along with Sing Tao Daily to the whole Eastern US, which includes New York, New Jersey, Connecticut, Boston, Greater Washington D.C., Philadelphia, Chicago, Ohio, Florida, etc. Each of the magazines features infotainment of different region: Sing Tao Weekly United States and Far East Asia East Week Hong Kong U.S. City Post United States and Far East Asia 13
East Week East Week is a renowned weekly magazine in Hong Kong with its editorial coverage focuses on current affairs and entertainment news in the region. The weekly has adopted a balanced and objective approach in its editorial positioning with a commitment to serving the interest of all Hong Kong people. The magazine is also striving its best to become the preferred weekly magazine for advertisers selling their premium products. In the past years, East Week has been sold at Chinese bookstores and newsstands at US$6.95. But now, readers can get most of the content free from Sing Tao. Since 2004, Sing Tao East USA would put together 70-100 pages of this exciting magazine into a complimentary edition and distribute it along with Sing Tao Daily throughout the U.S. Editorial Content Cover stories on social and cultural events in Hong Kong with informed analysis that delves deeply into major issues and stories; Celebrity interviews/activities & industry updates; Feature articles on living, arts & socio-political issues. 14
Sing Tao Weekly Sing Tao Weekly is a life magazine examining social issues in the United States and local events. The magazine also explores readers to the fun of the States: finance, real estate, living & style, dining, drink, entertainment, travel and more. Editorial Content Cover stories on local (United States) social and cultural events with informed analysis that delves deeply into current issues and stories; Guide to finance & economy, parenting, styles, technology, automobile, fashion trends & luxuries, toys & gadgets; Feature articles on living, arts, cultures and socio-political issues; and Horoscope, humor and many word puzzles. 15
U.S. City Post U.S. City Post is a free weekly magazine distributed in the New York City area. It examines social issues in the United States, New York Metropolitan, Chinese in the Americas as well as China, Hong Kong and Taiwan events. It also covers the life styles, entertainment, sports, and the fun sides. Editorial Content Weekly summarize headlines & stories on United States, New York metropolitan, and Chinese in the Americas, plus social and cultural events coverage; Guide to parenting, living styles, technology, automobile, fashion trends, toys update; Feature articles on living, arts, cultures and socio-political issues; and Horoscope, humor and many word puzzles. 16
Why Advertise In Sing Tao Our Market Our Reach Our Options Our Community Network 17
Our Market There are over 3 million Chinese in America. It translates into a market of billions of dollars. How can one afford to miss this market? Though many Chinese have been adapted to the American life for generations, study shows only 16% of Chinese speaks either all English or predominantly English at home 2. Depending on their origins, Chinese in America speak tens of dialects. Yet they all share the same written language. Most of them prefer reading Chinese newspapers because the publications cater to their needs. 2 Survey conducted by KSCI in 2003. It focuses on Chinese & Korean Consumer Behavior. 18
Our Reach Sing Tao Daily reaches a quarter million Chinese in the Eastern USA every day. Independent survey done by Asian American / Asian Research Institute (AAARI) and Queens College CUNY in August 2002 shows that Sing Tao Daily clearly led the others in the sales volume in Manhattan and Brooklyn the two major counties Chinese live and work in New York. It reaches more readers than all others combined. Since then, circulation of Sing Tao Daily in Eastern US has increased 20%+. Partnered with New York Times distribution affiliates, Sing Tao is committed to further expand circulation coverage, and improve the delivery system in the East USA. Sales Volumn in Brooklyn, NY 3 Sales Volumn in Manhattan, NY 3 9% 15% 17% 11% 22% 50% 24% 52% Sing Tao Daily World Journal Ming Pao Daily China Press 3 Asian American/Asian Research Institute and Queens College CUNY, August 2002. 19
Our Options Sing Tao offers a wide variety of advertising packages to fit any market target and budget. Between small classified to full page, there are dozens of size options. To reach special interest target audience, it offers specified position, premium spots and column sponsorship. It also accepts advertorial and preprint inserts. On top of all the advertising options, Sing Tao also provides translation and other production services. Marketers need not to understand Chinese to advertise. Sing Tao even offers professional marketing consultation as well as design and copywriting recommendations. It makes sure your message would get across in your targeted market in the right ways. 20
Our Community Network What makes Sing Tao a true leader in the Chinese communities is not just the fact that it is a powerful media, but its commitment to enhance Chinese s quality of living. Sing Tao s social involvement has gained itself exceptional brand loyalty. Its community network is Marketers best vehicle to reach Chinese through non-traditional advertising. Events Sing Tao organize, co-organize, sponsor include: Heritage Festivals / Cultural Parades / Street Fairs Youth Days / Health Fairs Financial / Real Estate / Health Seminars Sport Event / Competitions Getaway Trips Photography / Drawing / Singing / Talent Contests Charity Fundraising Functions 21
New York Offices East U.S.A. Headquarter: 188 Lafayette Street New York, NY 10013 P: (212) 699-3800 F: (212) 699-3822 E: info@nysingtao.com W: www.nysingtao.com Other Location: New York Offices: Brooklyn, NY Flushing, NY Boston Office Boston, MA Greater Washington DC Office Rockville, MD Philadelphia Office Philadelphia, PA Chicago Office Chicago, IL Advertising: P: (212) 699-3800 ext 106 or 107 F: (212) 431-1816 E: sales@nysingtao.com Classified: P: (212) 699-3800 ext 101 F: (212) 699-3833 Marketing: P: (212) 699-3800 ext 138 F: (212) 699-3830 E: info@nysingtao.com Editorial: P: (212) 699-3800 ext 129 F: (212) 625-0845 E: editor@nysingtao.com Subscription / Circulation: P: (212) 699-3800 ext 162 F: (212) 699-3833 22