IDENTIFY * CHOOSE * PREPARE 1
Why Are You Here? Who is this person? Why should you care? Who are you? Gender Generation Tech savvy 2
What the Heck is Social Media? 3
4
Reinforce PTA Brand PTA - Part of a larger organization. PTA positively impacts the lives of all children and families. PTA is dynamic, relevant, inclusive, and volunteer powered. Your visual identity. Your presence should look like PTA. Otherwise ask yourself why PTA? 5
Show your PTA Pride 6
Downloading The PTA logo To Build Your Own logo use Arial Black (or Bold) font (http://bit.ly/byologo) Download from CAPTA.org and search for logos (http://bit.ly/ptalogos) 7
California State PTA Communications 2017 8
QUICK STEPS FOR TWITTER
CHOOSE A PROFILE NAME
ADD IMAGES
COMPLETE YOUR BIO
FOLLOW SOME PEOPLE I might know some cool people you can follow! https://twitter.com/bradwaller/lists
GET TWEETING 140 character limit #PTA4Kids
Start a Twitter account if you haven t already. Follow @CaliforniaStatePTA, @DiannaMacMommy, @BradWaller and the CA State PTA BOM Tweet this: Now is a great time to join PTA. Believe in our Children, Believe in PTA. #PTA4Kids
17
Increase Awareness and Value of PTA PTA connects families, schools, and communities. PTA makes your child s school a better place and thereby boosts your child s education. PTA brings valuable programs and services to your school. 18
Position PTA as a Thought-Leader in Priority Areas PTA has a seat at the table when key policy issues at the local, regional, state, and national levels are decided. Testing requirements Funding for our schools PTA is influential and a trusted leader. PTA was instrumental in passing laws in California that positively affect my child. 19
CAPTA Social Media Strategy Facebook: PTA Internal Communications, primary audience is PTA Officers. Twitter: Showcase PTA as a thought leader at the state level, show depth and breadth of PTA, primary audience is education partners, media, policy makers. Instagram: Similar to Facebook but show more personality of PTA, show what it feels like to be part of PTA. YouTube and Vimeo: Video hosting and embed links to our website on appropriate pages. 20
Unit Social Media Strategy Facebook: engage members in a personal way. Interaction and conversation Inspiration Mobilization Twitter: timely information & announcements. Meetings Deadlines Events Showing off accomplishments 21
Social Media Issues Publications/President Approval? Principal Control? Who can post? Who has passwords? Don t have time for Twitter? OK to Post? http://bit.ly/ptaadvocacy PTA Policy: http://bit.ly/ptasmpolicy 22
Choose the Best Tool Facebook is great for a lot of things, but not everything. Twitter is best for a very few timely alerts and reminders. Pinterest and Instagram can be great for attracting people and showing off. YouTube can be great for showing off as well as teaching. 23
Facebook is Best for sending people to find information. Good for organizing people/events. Good for getting people to spread the word. OK for timely information. 24
Facebook Tips Assign responsibilities, share tasks, set more than one administrator. Share content that relates back to your key messages and communications objective. Vary your posts. Engage members, elected officials, school administrators. Use Facebook Insights. Set a schedule for posting. 25
5 Reasons for a Facebook Page 1. Remind parents of upcoming events, PTA meetings, deadlines, etc. 2. Build relationships with key audiences make the connection feel personal through photos, comments, likes and sharing. 3. Recruit volunteers for events and/or leadership roles. 4. Educate key audiences on how the PTA benefits their children, the school and the community. 5. Discuss important issues and mobilize parents into action. 26
Blocking, Hiding, Deleting Block, hide and delete posts sparingly. Foster an open community where people can respectfully share thoughts and opinions. Take the opportunity to engage in discussion. Move the conversation offline. 27
More Helpful Hints Evaluate the need to have a PTA presence in all social media sites. Consider developing a content calendar. Keep all social media passwords in one place shared Excel doc or hard copy. Publicize all your PTA social media. Web, email, newsletters, Facebook, etc. 28
Tools to Make Life Easier Hootsuite (hootsuite.com) easily schedule and manage Twitter and Facebook posts. WordPress (wordpress.org) websites that you can update and manage yourself. MailChimp (mailchimp.com) free email lists for nonprofits. SurveyMonkey (surveymonkey.com) free limited simple surveys Doodle poll (doodle.com) find a date and time that works for a small group GroupMe (groupme.com) free group texting solution for iphone and Android 29
HootSuite (Limited Free) Monitor Multiple Streams in One Place. Browse Twitter, Facebook, Instagram, YouTube, etc. Engage users on Twitter and Facebook. Message Scheduling. Post at a set date/time. Post the same message multiple times. Basic Analytics. ios and Android Apps, Chrome plug-in. 30
Brad Waller VP Communications, CA State PTA bwaller@capta.org 31
32
Create & Manage Your Page 33
Hootsuite Cheat Sheet HootSuite Tutorial Video - http://tinyurl.com/18r Hootsuite Review - http://tinyurl.com/l2n9h6c HootSuite Review 5 Reasons to Use HootSuite as Your Social Media Dashboard - http://tinyurl.com/6a243pc 7 Reasons why you SHOULD use Hootsuite - http://tinyurl.com/kzatfn7 Good alternative: SocialOomph - https://www.socialoomph.com/ Schedule Tweets Track Keywords Drafts URL Shortening Multiple Accounts 34
Hootsuite Setup 35
Hootsuite Publisher 36
Hash Tags and Scheduling 37
Choose Date/Time, Shrink URL 38
Confirm and Repeat 39