CHAPTER 12: UNDERSTANDING ELECTIONS 1 Section 1: Election Campaigns Section 2: Campaign Funding and Political Action Committees Section 3: Election Day and the Voters
SECTION 1: ELECTION CAMPAIGNS 2
SECTION 1: ELECTION CAMPAIGNS Campaign Strategy Candidate have to answer two questions How many voters will it take to win Where will the candidate win the most votes Identify Supporters Conduct polls to identify where most support is Target the Message Use polls and focus groups to learn which issues most important to supporters. Package the Candidate Manage media coverage of candidate s image and message 3
SECTION 1: ELECTION CAMPAIGNS Conducting a Campaign On the Campaign Trail Candidates spend most of campaign time on swing states: where support for candidates is about equal, or in states where their support is greatest Tackling the Issues Candidates use stump speeches, or standard speeches usually less than 20 minutes long, express candidate s beliefs On key issues. Many candidates use slogans Negative Campaigning Candidates may use negative campaigning, attacks on opposing candidate s weaknesses 4
SECTION 1: ELECTION CAMPAIGNS Campaigns and the Media Campaign s media coordinator uses voters ages to determine which type of media to use to reach them. Broadcast Media Television, photos, radio Media often use sound bites of candidates speeches Print Media Newspapers, magazines, especially ads Often more detailed than broadcast; editorials influential The Internet Polls and Polling Blogs, online editions of print media, TV news Polls can show where support is weakest; show which demographic may support the candidate; influence voters 5
SECTION 2: CAMPAIGN FUNDING AND POLITICAL ACTION COMMITTEES Funding Election Campaigns Individual Donations: Largest source of funds; individuals contribute directly or by hosting fund-raisers Contributions by PACs: Second most important source of funds Political Party Contributions: Limited amounts funded by committees within a political party Public Funding: Comes from federal government through income tax; only available to presidential candidates 6
SECTION 2: CAMPAIGN FUNDING AND POLITICAL ACTION COMMITTEES Campaign Finance Laws Early Campaign Finance Reform 1907: Congress first restricts campaign funds; expanded restrictions in 1940s 1971: Congress passed FECA, requires candidates, PACs, political parties to report contributions received above certain amount FECA reports must identify contributors FECA Amendments 1974: FEC (Federal Election Commission) created 1979: allowances made for unlimited spending on party-building activities Soft Money No restrictions placed on donations not given directly to candidates Bipartisan Campaign Reform Act 2002: banned soft money raised for issue ads 7
8
SECTION 2: CAMPAIGN FUNDING AND POLITICAL ACTION COMMITTEES Interest Groups and Election Campaigns Political Action Committees Many interest groups have a PAC. How PACs Function Collects funds; distribute to political parties or candidates Leadership PACs Not official campaign organizations; can raise unlimited funds Influence of PACs Allow interest groups greater voice in government; critics say too powerful Elections and 527 Groups Tax-exempt organizations that have no limit on political donations Controversies over 527 Groups First came to forefront in 2004 election (e.g., MoveOn.org) Impact of 527 Groups Critics blame for increase in negative campaigning Campaign Reform and the Media BCRA requires ads to identify who is paying for them; supporters hope this reduces negative campaigning 9
SECTION 2: CAMPAIGN FUNDING AND POLITICAL ACTION COMMITTEES 10
SECTION 3: ELECTION DAY AND THE VOTERS Political Participation The United States is a democratic republic. In order to function well, its citizens must participate in politics. Voting Rights and Responsibilities Voting rights extended several times in U.S. history Voting Rates 45 percent of eligible voters vote in presidential elections, less in nonpresidential or local elections Voters under 25 least likely to vote Impact of Voting Biggest impact of voting on local elections, which have the most direct effect on people s lives 11
SECTION 3: ELECTION DAY AND THE VOTERS Beyond the Right to Vote Working on Campaigns Activities include working in campaign office, making phone calls, talking to voters Working at the Polls Poll workers (hired employees) and Poll watchers (volunteers) at polls on election day Becoming a Candidate One way citizens can become more involved 12
SECTION 3: ELECTION DAY AND THE VOTERS The Voting Process Steps to Voting Registering to Vote Americans must take initiative to register Casting a Ballot Done either by casting paper ballot or by using mechanical voting machine One Person, One Vote Reapportionment Redistribution of congressional seats due to population changes Redistricting Drawing new boundaries for legislative districts Campaigns on Election Day Election Day Activities Level of activity in an area depends on candidate s or opponent s level of support Getting Out the Vote Volunteers phone supporters to remind them to vote 13