Media April 2015 VISITING MEDIA & INDUSTRY MEETINGS Queer.de: April 14-17, 2015 VSPC hosted Micha Schulze from Queer.de, as he visited various attractions such as The Dali Museum, The Chihuly Collection and The Museum of Fine Arts. VSPC hosted the journalist at The Loews Don CeSar and The Vinoy Renaissance Resort & Golf Club. La Nación: April 16, 2015 VSPC hosted Carlos A. Vattuone from La Nación as he visited The Dali Museum. Mensajero Turístico: April 21, 2015 VSPC hosted María Inés Martínez from Mensajero Turístico as she visited The Dali Museum. Canadian Freelancer: April 24, 2015 VSPC hosted Jim Byers, a freelancer associated with several of Canada s biggest publications, as he visited various attractions including The Dali Museum, The Chihuly Collection and The Museum of Fine Arts. MEDIA RELATIONS Provided on-site support for the launch of the Manaphin Stout at Green Bench Brewing Co. Sent IPW Daily write-up to client Shared Family Vacation Critic and CNN coverage with Fort De Soto Park Shared Buzzfeed article mentioning VSPC destination partners with client Shared USA Today s 10Best coverage on local accommodations with client Submitted Iconic Foods write-up on Gulf Grouper to Discover America Canada Canadian Traveller Column Submitted VSPC media coverage report spanning January 1 through April 10, 2015 to client Submitted Visit St. Pete/Clearwater to HARO request for staycation destinations Pitched Guinness World Record wedding at Safety Harbor Resort & Spa. Tina Ackles and Thomas Rodgers chose the Visit St. Pete/Clearwater area for their record-breaking destination wedding. Sent Ackles-Thomas wedding details to WTVT-TV and WTSP-TV for interview opportunity with the bride. Sent Fort De Soto details to Erin Gifford of Travel Channel Online for her story on best family campgrounds Pitched HARO lead for top resorts with a fitness program to Julie Loffredi for USA Today Developed media alert for The Infiltrator first day of filming at the Loews Don CeSar and distributed to local media Attended The Infiltrator filming at the Don CeSar and coordinated media interviews/b-roll shots Submitted HARO request for LGBT summer events - included Sunset Beach and Pride
Contacted the Tropicana Field communications department to acquire film permit for Anthony Guglielmi, Production Manager for A Look at Media Ventures, LLC Submitted the Manaphin- Mythical Creature goes viral for the FPRA Golden Image Awards statelevel competition FAM FOLLOW-UP & PREPARATION Arranged access for Kim Reiner of Oh My! Omaha - A Parent s Guide to Omaha to area attractions including CMA, Morean Arts Center, Chihuly Secured complimentary access to The Dali Museum and the Museum of Fine Arts for Micha Schulze of Queer.de Began researching attractions and Madeira Beach parking options for Karen Deer of St. Louis Post Dispatch Secured complimentary access to The Dali Museum for journalist Carlos A. Vattuone of La Nación (Argentinian publication) Secured complimentary access to The Dali Museum for journalist María Inés Martínez of Mensajero Turístico (Argentinian publication) Secured complimentary admission for Jim Byers and guest to the Chihuly Collection, Museum of Fine Arts and The Dali Museum Arranged access to The Dali Museum for Kenneth Morgan of VISIT FLORIDA and guest Set-up tour of Dunedin Golf Club with General Manager Ronald Randolf for Sun Gee and Sky Gee with Golf Wednesday Arranged complimentary dinner at Frenchy s Rockaway Grill for Sun Gee and Sky Gee with Golf Wednesday Hosted Sun and Sky Gee of Golf Wednesdays at Sea Salt Arranged complimentary admission to The Dali Museum, The Chihuly Collection and The Morean Arts Center for JoAnn Greco with Hospitality Design Magazine Arranged access to The Dali Museum for LATAM journalists Marcia Maia and Jose Maia of Tourisnews Liaised extensively with Visit St. Pete/Clearwater partners Coordinated FAM details among VSPC agencies and partners Helped source journalists Coordinated travel logistics for journalists Hosted journalists throughout FAMs Communicated with journalists following their visits PARTNER COMMUNICATIONS Contacted various partners (including The Dali Museum, The Museum of Fine Arts, Chihuly Collection, Locale Market, Sea Salt, Frenchy s Rockaway Grill, Morean Arts Center, Dunedin Golf Club and Fort De Soto Park) regarding media access Contacted major venues (including The Vinoy Renaissance Resort & Golf Club, Hotel Indigo, and the Loews Don CeSar Hotel) regarding media accommodations and meal arrangements Shared media coverage with relevant partners from CNN.com, Buzzfeed, Family Times Critic and Oh My! Ohama - A Parent s Guide to Omaha
VisitStPeteClearwater.com Online Measurement Dashboard April 2015 Activity Current %ch LM %ch LY Traffic Sources VSPC.com Visits 219,842 15% 257,635 33% 326,657 Live Amplified Visits 7,295 12% Total Visits 219,842 17% 264,930 Traffic by Device Category Page Views 519,564 20% 650,933 43% 913,296 Unique Visitors 157,252 16% 187,329 20% 195,680 13% 16% 7% 1% organic Current %ch LM %ch LY By Medium Visits BR desktop 108,804 16% 129,526 48% 208,855 organic 110,692 47.1% mobile 79,437 10% 88,566 11% 71,642 referral 35,066 33.2% tablet 31,601 20% 39,543 32% 46,160 vanity 28,323 35.9% (none) 26,228 51.2% Engagement Current %ch LM %ch LY cpc 15,753 28.6% Time on Site 02:44 3% 02:49 1% 02:42 Display 1,563 56.4% Homepage BR 43.5% 9% 47.6% 13% 38.5% Overall BR 42.8% 2% 43.8% 23% 34.9% Traffic by Domain Visits google 102,899 Signals of Intent to Travel (SITs) live amplified redirect 28,364 Current SIT Last Month (direct) 26,228 2.23% onversion Rate 3.15% reprise 15,753 SITs/Page Views contestgirl.com 10,733 SIT Current %ch LM %ch LY yahoo 3,571 Destination Magazine 1,206 8% 1,312 25% 1,602 m.facebook.com 3,286 Deal Profile Views 1,296 33% 1,945 12% 1,480 bing 2,798 enews Signup 120 2% 122 37% 189 redirect 1,908 Online VG Views 811 22% 1,043 32% 615 Madden 1,563 BookDirect Referrals 8,161 49% 16,063 218% 2,568 Total 11,594 43% 20,485 80% 6,454 Organic Keywords (Webmaster Tools) Search Term Clicks Enewsletter Campaigns Sends Opens Open Rate st petersburg fl 1,053 April Newsletter 95,103 28,247 30% st petersburg florida 850 March Newsletter 95,071 24,386 26% clearwater florida 456 pier 60 clearwater 268 KEY pier 60 265 Bounce Rate (BR) 15% to +15% chg st petersburg 231 Last Month (LM) > 15% chg clearwater beach 221 Percent Change (%chg) > 15% chg st pete beach 217 Last Year (LY) florida beaches 194 51% referral vanity (none) cpc Display
Visits By Geography DMA Visits %ch LM LY International Visits %ch LM LY Tampa St. Petersburg (Sarasota) FL 50,697 0% 50,625 58,568 Canada 16,818 8% 18,182 8,055 Orlando Daytona Beach Melbourne FL 16,667 7% 17,876 23,530 United Kingdom 2,914 57% 6,741 3,055 Miami Ft. Lauderdale FL 13,085 10% 14,530 11,620 Germany 1,060 49% 2,074 1,325 New York NY 11,845 16% 14,138 18,475 Brazil 624 20% 519 370 Chicago IL 6,538 17% 7,853 13,952 France 376 39% 270 425 Atlanta GA 4,635 18% 5,622 8,643 India 320 18% 272 282 Boston MA Manchester NH 4,146 12% 4,738 7,097 Argentina 266 56% 601 276 Philadelphia PA 3,999 33% 5,934 8,541 Russia 242 26% 192 266 Washington DC (Hagerstown MD) 3,551 13% 4,061 4,975 Switzerland 235 44% 422 577 Detroit MI 2,575 33% 3,856 4,959 Netherlands 202 11% 227 291 Most Viewed Pages Page Views Bounce Rate /live amplified 58,083 26.6% / 32,963 43.5% /events 21,612 25.3% /things to do/beaches 17,112 35.9% /things to do/places to stay 15,932 42.6% /things to do/attractions 10,492 27.4% /things to do 8,944 43.3% /things to do/events festivals 8,245 27.7% /article/dining near waterfront 6,480 51.5% /article/beach parking find your spot sand 6,129 68.1% /video/living it downtown st pete nightlife 5,196 40.0% /article/beach every mood 5,101 63.8%
VISITS OVER TIME 450000 400000 350000 300000 250000 200000 150000 100000 50000 0 Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec 2007 2008 2009 2010 2011 2012 2013 2014 2015 250000 230000 210000 190000 170000 150000 130000 110000 90000 70000 50000 Year Over Year Unique Visitors 2015 2014
Get Smart Content Overview Get Smart Content was running on the site in April but stats are not showing in Google Analytics Bounce Rate Time on Site Pages/Visit Saw Smart Content N/A 00:00 N/A Clicked Smart Content N/A 00:00 N/A Saw Default Content N/A 00:00 N/A Social Media Report Current %ch LM Twitter Interactions 7,971 1% 8,076 Potential Imp. 22,532,984 12% 20,128,039 Potential Reach 5,550,147 2% 5,418,745 Tweets/Day 32 3% 33 Retweets 1,281 4% 1,335 Favorites Earned 2,303 6% 2,449 Total Followers 35,804 4% 34,432 Instagram Posts 38 22% 49 Total Engagement 9,775 20% 12,277 Total Followers 5,258 9% 4,820 Facebook Total Likes/Fans 187,930 3% 193,282 Total Reach 551,159 67% 1,674,439 New Likes/Fans 766 70% 2,555 Post Engagement 54,775 62% 145,515 YouTube Total Video Views 581,530 77% 328,347 Total Subscribers 1,870 7% 1,753