Introduction Organization History

Introduction Organization History Prime began as a project in MGMT 496, spearheaded by founders Bailey Johnson and Casey Farbacher in fall of 2014. What began as a quest to fill the gaps in marketing students education soon evolved into a hybrid club that functions as a 3-credit course in the spring. Prime officially kicked off during the fall semester of 2015. Mission Statement Prime is an innovative network of students who enhance their marketable skills through competitive projects, interfacing with corporate and community leaders, and the diversification of their co-curricular intelligence. Our core focus areas are brand, media, and analytics. Prime was created to expose students to the innovative world of advertising and brand management. Students involved with Prime will engage in networking events with top advertising agencies, gain real-world experience, and spearhead projects outside of thei r comfort zone and classroom. This program was specially designed by students, faculty, and recruiters to help Smeal marketing students develop the skills that are critical in the workplace, but often are not practiced in the classroom. Prime is helping st udents prepare for their dream job, perform competitively, and make an impact. Vision Statement In 5 years, no one should have to ask What is Prime? because we will have a strong presence both within Smeal and within the university. Gaining entry to MKTG 497D will be more challenging, due to increased competition from more members. Furthermore, there will be additional opportunities for our students. Club Structure President: Grace Desjardins Runs general meetings Runs executive meetings Oversees all decisions Receives weeklies Point of contact for Prime students Vice-President: Matthew Fowler Point of contact for advisor and marketing office Point of contact for Smeal College of Business

Oversees Event Chair positions Treasurer: Sami Evans Collect dues Allocates finances (trips, website domain, etc.) Secretary: Kelsey Wertz Weekly emails Create slide decks Ads on atrium Merchandise Oversees Social Media chair Public Relations: Garret Liebel End of Spring semester showcase Coordinating with professors to talk classes Coordinate sign-ups for involvement fair Point of contact for the University/student body Oversee Long-Term Recruitment plan Oversees University Relations chairs Chairs: Events Chair (2): Kaitie Moran, Chloe Siegel o Case Competitions o Prime-Sponsored Events o Reaching out to Future Companies o Spring Event Social Media Chair: Rachel Hooker o Short-Term/Day-to-Day communications o Website o Instagram o Facebook University Relations Chair o Scheduling tables in the HUB o Scheduling tables in the atrium o Creating sign up sheets to staff tables o To be implemented in Fall 2017 Plans for Next Year Major Events 1. Branding Panel: This was an event that we ran in September 2016, and it proved very successful. It gave students the opportunity to learn more about an area of marketing with which they might not have been familiar. We had representatives from a variety of companies (both advertising and marketing) to give students a well-rounded idea of the industry. a. This is an event that we plan on pursuing again for fall 2017. We are certainly open to new companies, should they wish to participate. 2. Case Competitions: These are events that give students the opportunities to really develop their skills in brand, media, or analytics. By presenting in front of company representatives, they get real-world learning experiences.

a. In the past, our case competitions have been sponsored by Johnson & Johnson and Deeplocal. Moving forward, we would love to add a case competition with another company. b. We are about to host our first spring case competition with LevLane, which is definitely an event we want to keep in the future. 3. New York City Trip: This past fall, we had our first trip to New York, NY. We had the opportunity to tour Grey Advertising and meet with representatives at Wieden + Kennedy. Our students learned a great deal from the exposure to advertising, so this will hopefully become an annual event likely in November. New Events 1. Case Competition TBD: As mentioned above, we would love to expand the number of case competitions we host, so we are looking to add at least one more. 2. Spring Events: We would love to give more students opportunities to get involved with Prime in the spring, so something like a networking event or an etiquette dinner would be great. Company Involvement Financial Prime is always looking for ways to partner with new companies! Please look to the following list for ways to get involved: 1. Branding Panel: Companies interested in participating in the branding panel would need to budget for a day of travel to Penn State. We are open to sponsors for this event and the associated networking session. 2. Case Competitions: These focus on our core areas of brand, media, and analytics. Companies who are interested would create a case to be handed out a week or two prior to judging. Companies would ideally then send representatives to judge the case in person and provide students with feedback. a. Financial Implications: Costs associated with a case would mostly revolve around travel costs for representatives (if the company is able to provide judges). We also love to have networking sessions around the case with the company, so food is typically something to consider for the budget. 3. Day Trips: If any company is interested in hosting a tour for Prime students, are open to those opportunities, as well. Prime would take care of transportation, so this shouldn t be too costly. 4. Overall Sponsor: If companies would like to become official Prime Partners, we would love to incorporate them into our promotions and work with them on different events. Personnel Time 1. Workshops: Prime hosts workshops in the fall to teach students various skills, sometimes through company representatives. We are open to both in-person and Skype sessions with company representatives. 2. Class: MKTG 497D partners with companies to help them tackle any challenges they are facing with brand, media, and analytics. Companies should expect to provide weekly conference calls and to travel for the final presentation. General Timeline

September: Case Competition #1, Branding Panel October: Case Competition #2 November: Case Competition #3, NYC Trip December: Open to new events *The dates for these events will be based on company availability. January May: MKTG 497D March: Case Competition #4 April: Additional Networking Event Wrap-Up The Prime Constitution PENN STATE PRIME STUDENT ORGANIZATION CONSTITUTION (PRIME) DATE OF ORIGIN: APRIL 2015 1. PURPOSE Penn State Prime is an innovative network of students who enhance their marketable skills through competitive projects, interfacing with corporate and community leaders, and the diversification of their co-curricular intelligence. 2. MEMBERSHIP a. At all times, the majority (50% +1) of all active members shall be full-time, officially registered undergraduate students as University Park. b. The membership shall be divided into active and associate members i. Only current registered students are eligible for active membership. ii. All others interested in further pursuing the purpose of Prime, shall be associate members. Only active members may hold office, vote, preside, officiate, or solicit funds on behalf of Prime. c. In case of violations of constitutional policies and/or a conflict between members within the organization the highest ranking officer that is not involved in the conflict, with the assistance from the advisor (if applicable), will facilitate an informal mediation procedure i. The mediator shall: 1. Arrange for a mediation meeting outside of the regular organization business meeting 2. Explain their role as the impartial party and the objectives of the mediation 3. Set ground rules 4. Allow each party to express their views by allowing the conversation to go where the parties wish it to go 5. Collect any available resources that might assist in the resolution (financial documents, emails, photos, etc.)

6. Facilitate goal setting to reach a win-win resolution d. New Membership and Recruitment i. Any and all new members will be given full disclosure during recruitment, including but not limited to the disclosure of: 1. New Membership Manual 2. Schedule of New Member Events and Activities 3. A list of responsibilities 4. A copy of the University Hazing policy, prescribed by Policies and Rules for Student Organizations (This documents will be available upon request by the Office of Student Activities). ii. All members, including but not limited to new members and recruits, reserve the right to refrain from participating in any activities without consequence, based upon personal/religious beliefs, personal values, or moral reserve as defined by the member. iii. Any and all interaction/activity between members and/or new members will be limited to guidelines stated by university policy, as well as local, state, and federal laws. e. Membership Removal i. The organization reserves the right to expel a member who is not following the policies of the organization with a vote of 75% of active membership or 1 semester of member inactivity 3. OFFICERS PLEASE NOTE: THIS INFORMATION HAS SINCE CHANGED. KINDLY REFER TO THE ABOVE SECTION ON OFFICERS FOR UPDATED DESCRIPTIONS. a. Only full-time, officially registered active student members shall be eligible to serve as appointed or elected officers. Officers may change from full-time to part-time, or viceversa, after becoming an officer. Student organizations may establish and apply additional eligibility criteria for appointed or elected leaders/officers. b. Offices i. The President is the spokesperson for the organization. The President presides at all meetings. 1. Head contact for companies and clients. 2. Has final say, with advisor supervision, on first semester agenda. 3. Primary person to attend Smeal Student Council meetings. ii. The Vice President shall serve as president when the president is unable to do so. 1. Contacts past companies involved in past semesters. 2. Helps organize first semester agenda. 3. Secondary person to attend Smeal Student Council meetings, if available. iii. The Treasurer shall be charged with handling all organizational finances. 1. Books rooms for events and meetings. 2. Handles catering expenses with companies. 3. Decides if members should pay dues for current semester based on budget. iv. The Secretary is responsible for organization-wide communication. 1. Takes detailed notes during conference calls. 2. Sends out weekly Prime Newsletter to members.

3. Designs flyers for events, markets Prime as Smeal Organization, coordinates merchandise and apparel. v. The Web Master is responsible for maintaining a reputable online presence. 1. Updates Prime Website often to keep it relevant. 2. Manages Facebook, Twitter, Instagram, Linkedin and other social media accounts 3. Coordinated professional headshots for executive board and members. c. Filling unexpired vacancies i. Nominations are taken at the meeting following the vacancy. ii. Those nominated by the general body will be interviewed by the Executive Board and will be selected only by a consensus vote of the Executive Board. 4. MEETING a. Prime will meet once or twice a week during the Fall and Spring semester. b. Adequate advance notice will be given to all active members. c. The President with the consent of the Vice President may change meeting frequency. d. Members shall be notified of all meetings by e-mail and any social media vehicles deemed informative to the general body. e. The President may call special or additional meetings as deemed necessary. 5. VOTING a. Only active members may vote. b. Quorum for all voting shall be thirty-three percent (33%) of the active membership. c. A simple majority (50%+1) shall be necessary for all voting. This majority shall be derived from the active members present 6. FINANCES a. All organizational funds are to be deposited and handled exclusively through the Associated Student Activities (ASA) in 240 HUB. b. Prime will not have an off-campus account. c. Prime shall collect dues that will not be excessive (if applicable). d. The Treasurer, with the consent of the President, will determine dues. e. Dues shall be collected every semester (if applicable). f. The Officers of Prime may spend up to $100 of the member s dues without the approval of the general membership (if applicable). 7. ELECTIONS a. Nominations and elections shall take place during the fall semester. i. All active members in good standing may apply for a position on the Executive Board ii. Members of the Executive Board will conduct the interviews and decisions about candidates will be made by consensus of the Executive Board and the Advisor. 1. If a member is re-applying to the Board, he/she may not be able to interview other candidates running for the same position b. All officers shall serve for a term of one calendar year, beginning after commencement of fall classes. i. After completing the training period and shadowing of one month with the past executive member (if applicable).

8. INTERVIEWS a. First-Round interviews for MKTG 497D will take place at the end of the First-Semester i. Active members will be analyzed based on past performance, commitment to the program, attendance, professionalism, and innovative skill b. SECOND-ROUND INTERVIEWS WILL BE CONDUCTED BY THE PARTICIPATING COMPANIES PARTNERING WITH PRIME, WHEN POSSIBLE i. CANDIDATES WILL BE SELECTED BASED ON THE CRITERIA PROVIDED BY THE PARTICIPATING PARTNERING COMPANIES c. EXECUTIVE BOARD MEMBERS CAN INTERVIEW FOR SECOND-SEMESTER 9. AMENDMENTS TO THE CONSTITUTION a. Amendments to this constitution may be introduced at any time. Voting shall occur at the meeting following its introduction, with the amendment taking effect following the Office of Student Activities approval. b. Any member may introduce a constitutional amendment at any time. c. All amendments are subject to the approval of the Office of Student Activities. d. Amendment process i. All proposed amendments must be submitted to the executive board as a formal written proposal. ii. After having reviewed the proposal, the board reserves the right to either dismiss or open the matter for a vote by the general body. 10. PARLIAMENTARY AUTHORITY a. Robert s Rules of Order, Newly Revised, by Sarah Corbin Roberts shall be used in all cases not covered by this constitution 11. ACCESSIBILITY OF THIS CONSTITUTION a. Copies of this constitution shall be made available to anyone upon request 12. ADVISOR a. Prime will retain an advisor at all times. The advisor will be a Faculty or Staff member of The Pennsylvania State University, University Park campus and will be chosen by Prime. b. Prime will choose an advisor through a majority vote of the Executive Board. c. Prime s current advisor is Jennifer Chang Coupland.