National Communication Association (NCA) Preconference (P-10): Washington, DC, 2013 The C-SPAN Archives: An Interdisciplinary Resource for Discovery, Learning, and Engagement Date: Wednesday, November 20, 2013 Times: 8:30 am 6 pm Costs: $40 Location: C-SPAN Headquarters 400 North Capitol Street, N.W., Suite 650 Washington, DC 20001-1550 USA Rationale: This preconference on the C-SPAN Archives focuses on the unique research possibilities, innovative teaching techniques, and engagement for policy outcomes afforded by the Archives use. Of interest to faculty and students who want to learn how to use the C-SPAN Video Library and incorporate C-SPAN video into their classes and scholarship, this preconference demonstrates how individuals can use this rich, primary source resource and where there might be opportunities for collaboration among preconference participants. Speakers and preconference attendees will have opportunities to share their work and interests throughout the preconference. Hosted by C-SPAN, the preconference offers an opportunity to understand the network's commitment to discovery, learning, and engagement and to tour the network production facilities when the annual meeting takes place in Washington, DC, in November, 2013. This preconference positions NCA with C-SPAN and the Brian Lamb School of Communication to foster creative thinking and planning for the use of C-SPAN across communication contexts and different methodologies. C-SPAN provides daily coverage of speeches, debates, forums, and events in which public officials the leaders of our democracy provide a record. This important audio and video record is without editing or commentary and is indexed and readily accessible in digital form through the C- SPAN Video Library. Over 190,000 hours of C-SPAN programming dating back to 1980 are available in the Archives. The Video Library allows for searching, clipping, sharing, and downloading. Summary: This preconference builds on the NCA conference theme of Connections for the 99 th annual convention in Washington, DC, and anticipates our field s 100 th anniversary celebration next year in Chicago. Specifically, our goal is to create greater connections within Communication and across disciplines by focusing on C-SPAN--not solely as a historical and political archive but also as a window into the everyday issues and opportunities that shape (and are shaped by) contemporary life for citizens of the United States and the globe. Our preconference is designed to showcase possibilities for communication and interdisciplinary scholarship that integrates discovery, learning, and engagement, that utilizes multiple methodologies, and that touches upon diverse communication contexts ranging from K-12 initiatives that can encourage civic engagement to immigration debates, environmental and health challenges, human rights, institutional policies, and
Corporate Social Responsibility, amongst others of a local through global nature. Our preconference offers opportunities to learn about ongoing discovery, learning, and engagement projects. But it also functions as a space for networking about potential collaborations and as a workshop in which participants are encouraged to bring their own devices (e.g., laptops, ipads) or use C-SPAN Headquarters own computers to explore the C-SPAN Archives. Specifically, this important audio and video record is without editing or commentary and is indexed and readily accessible in digital form through the C-SPAN Video Library. Over 190,000 hours of C-SPAN programming dating back to 1980 are available in the Archives. The Video Library allows for searching, clipping, sharing, and downloading. In proposing an edited collection of essays to the Press, we are supplementing the already scheduled presentations with preconference and invited materials that would be peer reviewed for inclusion. We anticipate that our NCA Preconference would form the basis for a 100 th Anniversary NCA panel on scholarship using C-SPAN. We also anticipate subsequent research conferences at the Brian Lamb School in West Lafayette, IN.
Schedule 8:30 8:45 Coffee and Sign In for registered Preconference Participants 8:45 9:15 Welcome and Vision for the Preconference Preconference Co-Organizers: Robert Browning, Director of the C-SPAN Archives, Associate Professor, Department of Political Science &, Purdue U Patrice M. Buzzanell, Professor,, Purdue U Glenn Sparks, Professor,, Purdue U 9:15 9:30 Introduction to C-SPAN, its Mission, and its Academic Commitment Susan Swain, President and Co-CEO, C-SPAN 9:30-10:30 Introduction to C-SPAN Video Library Robert Browning, Director of the C-SPAN Archives Associate Professor, Department of Political Science & Brian Lamb School of Communication, Purdue U C-SPAN Video Library: http://www.c-spanarchives.org/videolibrary/blog/?p=1575 10:30-10:45 Break with Refreshments 10:45 noon Emerging Scholarship and Engagement Opportunities Using the C-SPAN Archives The First Black President: Debating the Significance of the Obama Presidency to the African American Community Theon E. Hill, Assistant Professor, Department of Communication Studies, Westchester U This research project draws heavily on the C-SPAN Archives as a source to analyze ongoing key arguments in contemporary debates over the significance of Obama's presidency to the cause of Civil Rights in the African American community. Using C-SPAN Archives to Enhance TV Audience s Viewing Experiences -- Stephanie E. Bor, Assistant Professor, Donald W. Reynolds School of Journalism and Center for Advanced Media Studies, University of Nevada, Reno This research presentation discusses how C-SPAN s social media team uses the online C-SPAN Archives to enhance their audiences television viewing experiences. The Archives serve to provide a historical context for current events and offer a point of controversy in which audiences can see how politicians have reversed their positions on issues. In other instances, appropriate juxtaposition of historic video with current events has successfully stimulated engagement on C- SPAN s social media by providing topics for debate and discussion. How the C- SPAN Archives video and social media can be integrated into classroom curriculum to create a multimedia lesson that improves student learning objectives and engagement is presented. Designing Multidisciplinary C-SPAN Design Teams William Oakes and Carla Zoltowski, EPICS, College of Engineering, Purdue U The internationally recognized program, EPICS, offers a framework for multidisciplinary, real world design experiences with a service learning focus in which students can be involved in research using the C-SPAN Archives for community engagement (see https://engineering.purdue.edu/epics).
12:00-1:30 Lunch, with Remarks by Brian Lamb, C-SPAN Founder and Executive Chairperson 1:30-2:45 Teaching Models Using the C-SPAN Archives Project Impact: Learning from C-SPAN as an Educational Tool and Resource Carolyn Curiel, Clinical Professor,, Purdue U Using the C-SPAN Archives to Teach Mass Communication Theory: Primary Source Material and a Sample Assignment Glenn Sparks, Professor and Associate Head, Brian Lamb School of Communication, Purdue U Teaching American Government Concepts Using C-SPAN Robert Browning, Director of the C-SPAN Archives and Associate Professor, Department of Political Science &, Purdue U 2:45-3:30 Tour of C-SPAN facilities 3:30-3:45 Break with Refreshments 3:45-4:15 Enhancing the C-SPAN Archive With Non-Textual Sentiment and Communicative Metadata Christopher Kowal, Assistant Professor of Consumer Science and Director of the Center for Professional Selling, Purdue U Sorin A. Matei, Associate Professor,, Purdue U Overview: As the video repository of record for contemporary American politics, the C-SPAN archive is a unique resource for studying and explaining a large variety of communication situations, strategies, and contexts. Advances in pattern and face recognition make possible the coding of emotions, communication tropes, and nonverbal cues from video images. With a comprehensive program of coding the images themselves, it will be possible in the future to retrieve not only images for a specific person or context, but for various types of communicative strategies or emotions employed by the speakers. Once added as metadata to the video recordings, emotional and communication strategy codes can then be integrated into a search engine and search APIs (application programming interface), which will allow other sites and projects to integrate this information in their information streams. 4:15-5:15 C-SPAN Archives Distinguished Lecture: A New Look at Partisan Talk in the U.S. Roderick P. Hart Dean and Professor, College of Communication, The University of Texas at Austin 5:15-5:45 Reflections Potential and Challenges for Discovery, Learning, and Engagement 6:00 pm Session Ends Many thanks to our hosts at C-SPAN
Contact Information for Presenters and Co-Organizers Robert Browning Director C-SPAN Archives Associate Professor, Department of Political Science & BRNG 2216D Office: 765.494.4178 Departmental Fax: 765.494.0833 rxb@purdue.edu; rxb@c-spanarchives.org http://www.cla.purdue.edu/communication/directory/?p=robert_browning Patrice M. Buzzanell Professor, Organizational Communication & Engineering Education (by courtesy) BRNG 2140 Office: 765.494.3317 buzzanel@purdue.edu http://www.cla.purdue.edu/communication/directory/?p=patrice_buzzanell Glenn Sparks Associate Head & Professor BRNG 2134 Office: 765.464.9536 gsparks@purdue.edu http://www.cla.purdue.edu/communication/directory/?p=glenn_sparks Susan Swain President and Co-CEO (with Rob Kennedy), C-SPAN C-SPAN Headquarters 400 North Capitol Street, N.W., Suite 650 Washington, DC 20001-1550 USA SSWAIN@c-span.org http://www.c-spanvideo.org/susanswain Theon E. Hill Assistant Professor
Department of Communication Studies 512 Main Hall West Chester University West Chester, PA 19383 USA Cell Phone: 815.210.3173 Department Phone: 610.436.2500 Thill2020@gmail.com Department Website: http://communication.wcupa.edu/ Stephanie E. Bor Assistant Professor Donald W. Reynolds School of Journalism and Center for Advanced Media Studies University of Nevada, Reno Reno, NV 89557-0310 USA Cell Phone: 530.519.7267 Office Phone: 775.784.6531 StephanieBor@yahoo.com School Website: http://journalism.unr.edu William Oakes Associate Professor School of Engineering Education and Curriculum and Instruction (by Courtesy) Director of EPICS Armstrong Hall 1211 701 West Stadium Avenue West Lafayette, IN 47907-2045 USA Office: 765.494.3892 EPICS Office Fax: 765.494.0052 oakes@purdue.edu https://engineering.purdue.edu/ene/people/profile?resource_id=4194 Carla Zoltowski Education Administrator, EPICS Armstrong Hall 1209 701 West Stadium Avenue West Lafayette, IN 47907-2045 USA Office: 765.494.3559 EPICS Office Fax: 765.494.0052 cbz@purdue.edu https://engineering.purdue.edu/ene/people/profile?resource_id=4194 Brian Lamb C-SPAN Founder and Executive Chairperson C-SPAN Headquarters 400 North Capitol Street, N.W., Suite 650 Washington, DC 20001-1550 USA BLAMB@c-span.org
http://www.c-spanvideo.org/brianlamb Ambassador Carolyn Curiel Professor Director, Project Impact BRNG 2168 Office: 765.494.3429 curiel@purdue.edu http://www.cla.purdue.edu/alumni/gs300/spring_2010/curiel.html Christopher Kowal Assistant Professor of Consumer Science and Director of the Center for Professional Selling Assistant Professor Matthews Hall 312A 812 W. State Street West Lafayette, IN 47907 USA Office: 765.494.9245 Departmental Fax: 765.494.0869 ckowal@purdue.edu http://www.purdue.edu/hhs/csr/about/directory/faculty/kowal_chris.php Sorin A. Matei Associate Professor BRNG 2132 Office: 765.494.3429 smatei@purdue.edu http://www.cla.purdue.edu/communication/directory/?personid=1834 Roderick P. Hart Dean, College of Communication University of Texas at Austin Room 5.312, Belo Center, 300 W. Dean Keeton Blvd. Austin, TX 78712 USA Office: 512-471-5646 Fax: 512-471-8500 rod.hart@austin.utexas.edu http://commstudies.utexas.edu/sites/commstudies.utexas.edu/files/images/hart%20resume-2012.pdf