Company Overview Outfit7 is the entertainment company that created the Talking Tom and Friends franchise; the global phenomenon that made mobile history with one billion downloads within three years of its launch in 2010. The company was formed just one year earlier by a group of creative minds and entrepreneurs. With a mission to bring fun and entertainment to all, these experts in the field of online search realized that direct engagement with users was key and that a new interactive and animated animal app would provide the fun and entertainment they were looking to create. Their first creation was Talking Tom. Talking Tom first launched on iphone and android in 2010. The charismatic cat is now instantly recognized the world over and Outfit7 was the first company to reach 300 million downloads within 19 months. There are now six characters (Talking Tom, Talking Angela, Talking Ginger, Talking Ben, Talking Pierre, and Talking Gina) and a total of 14 apps within the Talking Tom and Friends umbrella brand. Now a successful entertainment franchise, Talking Tom and Friends has extended its reach beyond the mobile arena and into video, web shorts, music, toys and games. In addition to the Talking Tom and Friends brand portfolio, Outfit7 has developed several other apps offering fun, family-friendly entertainment and interactivity; most recently it launched Jigty, a jigsaw puzzle app. The company s mobile publishing platform, Fun Network, offers external developers across the globe an opportunity to tap into Outfit7 s skilled team and global marketing platform. To-date the Fun Network has published 12 apps on ios and Android platforms. Out Fit 7 Limited is a global company with offices and subsidiaries in London, England; Ljubljana, Slovenia; Limassol, Cyprus; Seoul, South Korea; and Palo Alto, USA. For more information, please visit www.outfit7.com & www.talkingtom.com or visit our Facebook, Twitter or YouTube pages.
The Talking Friends Franchise Talking Tom and Friends are unique fully animated 3D characters who come to life when poked, tickled and played with. Fully interactive, they engage in friendly, two-way conversations with users and repeat what they say. Fans can create and share their videos of interactions with the characters via Facebook and YouTube. The strength of the Talking Tom and Friends franchise is the physical comedy and humor that crosses all ages, nationalities and languages. The characters are a social phenomenon that everyone can engage with. The Talking Tom and Friends entertainment phenomenon extends from mobile to video, licensing, merchandise, animation series, and music releases, with more developments to be revealed throughout 2013. Video Success Talking Tom and Friends made their debut in the music world in 2012 with the chart-topping duet between Tom and Angela called You get me. Created in partnership with Walt Disney Records/Hollywood Records, the video has to date received over 145 million YouTube views. Talking Angela also recorded her first solo song called That s Falling in Love. In partnership with Disney Interactive, Outfit7 created a ten episode short animation series. Today the series can also be seen in the Talking Tom and Friends Cartoon app. Fans of the Talking Tom and Friends franchise are also responsible for creating hundreds of hours of content every day by interacting with their favorite character apps and generating over 25 million views on YouTube every month. Mobile Achievements In June 2012 the new Tom Loves Angela app engaged with fans like never before with Tom chatting to Angela about everything from love and movies to food and travel. Later in 2012 the Talking Angela app introduced gesture recognition capabilities allowing Angela to understand and react to different facial gestures including nodding and the shaking of a head, smiling or yawning. She can even tell if you are sticking your tongue out! The launch of the Talking Angela app in November 2012 also marked the evolution of the Talking Tom and Friends apps with a new built-in chatbot. The feline siren s first stand-alone app not only repeats, but she also listens, understands and responds.
Memorable Moments The Talking Friends family has become an entertainment phenomenon, with the characters invited to the 2013 White House Easter Roll, featured on ABC s Modern Family, NBC s Today Show and invited to walk the Hall of Fame in Hollywood. Licensing and Merchandising The Talking Tom and Friends Superstar toys were introduced in 2012. An interactive extension of the brand, these plush toys talk and interact with multiple Talking Tom and Friends apps as well as each other using an advanced voice recognition system. This allows the Taking Tom and Friends Superstars to join in the hysterical hijinks of their virtual counterparts. The Talking Tom and Friends Superstar range includes Talking Angela, Talking Tom and Talking Ginger. The Talking Tom and Friends license offering includes toys, stationery, apparel and many more categories. Dragon-I is on board for toys while McDonalds has taken the licensing rights for promotions; Giromax International for augmented reality trading cards; Belltex NV for back to school and TV Mania for apparel to name a few. Innovative partnerships have also been created with the UEFA Europe League and the US National Basketball Association. Outfit7 has an in-house licensing team based at its subsidiaries in the UK, South Korea and the U.S. The company s plans for the future include the expansion of its innovative and interactive character offering into television, home entertainment, liveevents and attractions so that fans have access wherever they are and through all their favorite media to Talking Tom and Friends.
Fast Facts 1.5 Billion Downloads and Counting Growth Talking Tom and Friends have achieved 1.5 billion downloads to-date. Over 40% of which are Talking Tom downloads alone. Success When Talking Tom 2 launched in 2011 the app achieved 5.7 million downloads within the first 10 days. Talking Tom 2 proved 53% more popular than its original counterpart according to download figures. The Talking Tom series are the fastest entertainment apps to reach 300 million downloads this was achieved in just 19 months. Size and Breadth The apps have been downloaded in over 230 territories worldwide, from Antarctica to the Vatican City. The apps collectively generate 230 million active users monthly. Videos & Social Fans have upload over 1.4 million independent interactions with their favourite characters to YouTube, creating more than 25 million views every month. The 10 Disney Interactive and Outfit7 webisode animation shorts have attracted over 200 million views on YouTube. Talking Tom and Friends have received over 800 million views on YouTube. Talking Tom and Talking Angela s single, You Get Me received 150 million views on YouTube and 8.5 million views on Vevo. Talking Tom Facebook page has over 9 million likes The @TalkingTomCat Twitter handle has over 175,000 followers Combined subscribers to our YouTube channels now exceed 535,000 My Talking Tom My Talking Tom achieved over 1 million downloads on its second day of launch. 10 days after its launch in November 2013, My Talking Tom: o Achieved over 11 million downloads o Became the #1 gaming app in 135 countries, totalling 900 years of cumulative gameplay My Talking Tom achieved 27 million downloads within its first month of launch
Introducing Talking Tom and Friends TALKING TOM Tom is the ringleader of the Talking Friends. He is charming, charismatic and witty, with a contagious fun-loving attitude. First debut: July 2010 (Talking Tom Cat, on ios) Tom s apps: Talking Tom Cat, Talking Tom Cat 2, Tom Loves Angela, Talking Tom & Ben News, Tom s Love Letters, Tom s Messenger, Talking Friends Superstar, Talking Friends Cartoons (he is also a guest in Angela s Valentine, I Want To Be Big, Talking Santa, Talking Pierre the Parrot) Facebook: https://www.facebook.com/talkingtom Twitter: https://twitter.com/talkingtomcat Find out more about Tom at: http://outfit7.com/character/talking-tom/ TALKING ANGELA Angela is a stylish kitty who adores clothes, glamour and celebrities. First debut: February 2012 (Tom s Loves Letters on ios), gotten her own app Talking Angela in December 2012 (first on ios) Angela s apps: Talking Angela, Tom s Love Letters, Angela s Valentine, Tom Loves Angela, Talking Friends Superstar, Talking Friends Cartoons (she is also a guest in I Want To Be Big and Tom s Messenger) Facebook: https://www.facebook.com/talkingangela Find out more about Angela at: http://outfit7.com/character/talking-angela/ TALKING BEN Ben is a scientific genius, but is sometimes grumpy. He loves spending time tinkering with inventions in his laboratory. First debut: April 2011 (Talking Ben the Dog on ios) Ben s apps: Talking Ben the Dog, Talking Tom & Ben News, Talking Friends Cartoons (he is also a guest in Talking Santa, Talking Tom Cat 2, Tom's Messenger, Talking Angela) Facebook: https://www.facebook.com/talkingben Find out more about Ben at: http://outfit7.com/character/talking-ben/
TALKING GINGER Ginger is a Tom s nephew and is a mischief-making lovable kitten who is always excited and full of adventure. First debut: December 2011 (in Talking Santa meets Ginger), gotten his own app on August 2012 (on ios iphone first) Ginger s app: Talking Ginger, Ginger s Birthday, Talking Friends Cartoons, Talking Friends Superstar, I Want To Be Big (he is also a guest in Talking Santa, Talking Santa meets Ginger, Tom Loves Angela) Facebook: https://www.facebook.com/talkinggingerkitten Find out more about Ginger at: http://outfit7.com/character/talking-ginger/ Talking Ginger Playground: http://www.talking-ginger.com TALKING GINA Gina is a pragmatist who believes in living life by the rules, although still occasionally letting her hair down to enjoy one of her hobbies. First debut: February 2011 (Talking Gina the Giraffe on ios) Gina s apps: Talking Gina the Giraffe, Talking Friends Cartoons (she is also a guest in Talking Santa and Tom's Messenger) Facebook: https://www.facebook.com/talkinggina Find out more about Gina at: http://outfit7.com/character/talking-gina TALKING PIERRE Pierre sees himself as alternative and loves nothing more than being contrary. Pierre s debut: December 2011 (in Talking Pierre the Parrot on ios) Pierre s apps: Talking Pierre the Parrot, Talking Friends Cartoons (he is also a guest in Talking Santa) Facebook: https://www.facebook.com/talkingpierre Find out more about Pierre at: http://outfit7.com/character/talking-pierre/
Introducing Outfit7 s Senior Executives Samo Login, Founder and Chief Executive Officer The mastermind of the Talking Tom and Friends franchise, Samo Login leads the creative, technical and overall strategy for the portfolio and company. Prior to Outfit7, Samo Login served as the founding Chief Technology Officer at the popular search engine portal Najdi.si, which was acquired by Telekom Slovenija in 2009. He holds a Masters degree in Computer Science from the University of Maribor, Faculty of Electrical Engineering and Computer Science. Iza Login, Co-Founder and Deputy Chief Executive Officer Bringing years of project management, communication and motivational experience, Iza Login s role is to facilitate business development, design workflow and orchestrate internal and external programs to aid the business. Prior to founding Outfit7, Iza ran a Center for better quality of life, which was preceded by posts at Microsoft and Novartis. She holds a Master s in Computer Science from the University of Ljubljana, Faculty of Computer Science. Alessandro Traverso, Chief Operating Officer Alessandro is responsible for the management of Outfit7 operations and further extending the Talking Tom and Friends brand portfolio. This role includes overseeing Strategic Planning, Content Development and Monetization, plus Marketing and Brand Management. Alessandro joined the company in March 2013 from HIT Entertainment, where as Senior Vice President of Commercial Development he was responsible for leading all commercial strategic initiatives across the company s brand portfolio, television channels and Joint venture investments, including Mike the Knight and Bob the Builder. He holds a Masters degree in Robotics from the University of Genoa as well as an MBA from the London Business School.
Luka Renko, Vice President of Engineering Luka leads the team of software engineers that develop Outfit7 s mobile applications, back-end system, marketing, promotion and analytical tools. He studied Computer Engineering at the Ljubljana School of Engineering. Before joining Outfit7 he served as the Chief Technology Officer at Marg, prior to this enjoying an 18-year career at HERMES SoftLab, the largest software vendor in Eastern Europe. Rok Zorko, Co-Founder and Vice President of Products Rok is responsible for the network of Outfit7 app products, as well as web and app user experience. Prior to Outfit7, he was the chief editor of the Slovenian portal and search engine Najdi.si. Andrej Remškar, Vice President of Design and Animation Remškar leads the team of 3D and graphic artists who create Outfit7's characters and bring them to life. His team also designs applications, websites and marketing materials, and supports Outfit7 licensing partners. Remškar graduated with a Computer Science degree at the Faculty of Computer and Information Science in Ljubljana and worked for over 15 years at Creatim Rzisnik Perc (an interactive & marketing agency) as both Chief Technical Officer and Chief Executive Officer. Boris Eržen, General Counsel Acting as a consigliore to the Board and being responsible for all legal issues of Outfit7, Eržen s primary tasks include ensuring global compliance of Outfit7 s operations, drafting and negotiating contracts and providing state-of-the-art protection of the Talking Tom and Friends intellectual property rights. Prior to joining Outfit7 he was a legal advisor to several Slovenian Internet start-ups and served as long-time Assistant Manager and Head of Legal at Najdi.si. He holds a Bachelor of Law from University of Ljubljana and a LL.M. from University of London. * * * For more information contact media@outfit7.com