Finding Readers for Your Blog Your Host: Darren Rowse web: ProBlogger.net twitter: @ProBlogger facebook: facebook.com/problogger Our Webinar Hashtag is #PBWebinar
To Be Notified of Future ProBlogger Webinars signup at ProBlogger.net/Webinars
Questions? Your Participation Please submit your text questions and comments using the Questions Panel Note: We will do our best to get through as many questions as possible but it is unlikely we ll get through them all. Today s presentation is being recorded and will be provided within 48 hours.
HOW TO FIND READERS FOR YOUR BLOG DARREN ROWSE: PROBLOGGER.NET
FINDING READERS: THE THEORY
FINDING READERS: THE THEORY ProBlogger Digital Photography School
1. Identify WHO you Want to Reach
1. Identify WHO you Want to Reach Reader Profiles problo.gr/readerprofiles
1. Identify WHO you Want to Reach Reader Profiles problo.gr/readerprofiles
1. Identify WHO you Want to Reach Surveys surveymonkey.com
1. Identify WHO you Want to Reach Surveys
1. Identify WHO you Want to Reach Surveys
1. Identify WHO you Want to Reach Surveys
1. Identify WHO you Want to Reach Surveys surveymonkey.com
1. Identify WHO you Want to Reach Polls
1. Identify WHO you Want to Reach Polls
1. Identify WHO you Want to Reach Polls
1. Identify WHO you Want to Reach Polls
1. Identify WHO you Want to Reach Polls
2. Create Content that Meets their Needs (build a useful blog)
2. Create Content that Meets their Needs (build a useful blog) but... having a build it and they will come mentality is not enough!
3. Identify Where they Gather
3. Identify Where they Gather
4. Build a Presence in those Places (be useful not spammy) Guest Posts Blog Comments Answer Questions Build Relationships Build Authority Be Useful Be Generous
4. Build a Presence in those Places
4. Build a Presence in those Places
4. Build a Presence in those Places
4. Build a Presence in those Places
4. Build a Presence in those Places
5. Engage the Readers You Have (build community)
5. Engage the Readers You Have
5. Engage the Readers You Have
6. Give People Relevant and Easy ways to Subscribe and/or Belong
RSS 27% Email 73%
7. Use those Methods to Engage and Drive Traffic
Reader Subscribes Welcome Email Weekly Update Promotion Weekly Update Weekly Update Weekly Update Themed Update Email Cycle at digital-photography-school.com Themed Update Weekly Update Weekly Update Weekly Update Promotion Weekly Update
8. Create Shareable Content (experiment - test - tweak)
http://pinterest.com/source/digital-photography-school.com/
9. Repeat all of the Above
1. Identify WHO you want to reach 2. Create Content that meets their needs 3. Identify where they gather 4. Build a presence in those places 5. Engage the readers you already have 6. Give People a Relevant way to Subscribe/Belong 7. Use those Subscription Methods Regularly to Engage 8. Write Shareable Content 9. Repeat the Above DARREN ROWSE: PROBLOGGER.NET
Techniques for Finding Readers Guest Posting Social Media Sites Youtube SEO Forums Pitch other Bloggers Leverage other online and offline presence Participate in memes and projects of others Blogging/Web Communities Competitions and Awards Speaking at Events and workshops online/offline
Techniques for Finding Readers Blog Alliances Present Workshops Develop Reports/Whitepapers Incentivise Subscriptions Interview Someone/Be Interviewed Comment on others Blogs Comment on Readers Blogs Promote posts or landing pages not just your blog Advertise (SU, FB, Myspace, Twitter) Submit stories to media/press releases Anticipate big events (search traffic) Press Releases
Finding Readers for Your Blog Your Host: Darren Rowse web: ProBlogger.net twitter: @ProBlogger facebook: facebook.com/problogger Our Webinar Hashtag is #PBWebinar
To Be Notified of Future ProBlogger Webinars signup at ProBlogger.net/Webinars
Questions? Your Participation Please submit your text questions and comments using the Questions Panel Note: We will do our best to get through as many questions as possible but it is unlikely we ll get through them all. Today s presentation is being recorded and will be provided within 48 hours.