TOURISM CONGRESS AS A SPECIAL TYPE OF TOURISM Marijana Kožul
INTRODUCTION: CONGRESS TOURISM Important part of business tourism in Europe Transmission and exchange of experience and knowledge, as well as generating employment in the area of the congress site Positive influence on tourist results in the Republic of Croatia Croatian Bureau of Statistics conducts the regular Monthly Survey on Congress Tourism in the Republic of Croatia Aims of the survey: to insure data for analysis of congress activity The survey covers all business entities performing business, incentive travels and team building programmes: - hotel and similar facilities - universities, fair, cultural institutions and convention centres
REPORT ON BUSINESS MEETING In creating the questionnaire, CBS used the Eurostat s Methodological manual for statistics on congresses and conferences. Also, CBS take into consideration features proposed by Croatian National Tourist Board Up to 2012 the Survey covers all business with at least one realised overnight and all business without realised overnights attended by 20 participants or more In to 2012 the content of the Report on Meeting has been changed in a way to improve data quality and reduce the burden on reporting units In 2012, the Survey covers all business with 10 or more participants
MEETING TYPES CORPORATE MEETINGS ASSOCIATION MEETINGS CONGRESS/CONFERENCE BUSINESS MEETING INSENTIVE TEAM BUILDING NATIONAL INTERNATIONAL
ADDRESS LIST Sources for creating Address list: CBS Address list for Monthly Survey on Tourist Arrivals and Tourist Nights information about congress venues from Convention Bureaus, Internet and professional magazines The Address list contents: data about business entities (name, address, county, town/municipalities) type of business entities (hotels, universities, fairs, cultural institutions and others) capacities (number of halls and seats) telephone number and mail address
COLLECTING DATA End of year, CBS send to the report units circular letter with the questionnaire and detailed instructions for filling that questionnaire CBS offers to the report units two possibilities for sending the questionnaire: 1. Excel table - filling data in Excel table, prepared by CBS In this way data from Report is inserted directly into the application, for further statistical analysis. 2. Classical way - fulfilling the Report in paper form in duplicate. In this way data from reports is entered manually into the application
SURVEY RESULTS Survey on Meeting collects and desiminate the following data: duration of business meeting data on business meeting: by type of facilities in wich business were held by professional organiser by type business meeting, congress/conference, incentive, team building by the participants. number of participants at a business meeting Survey results are quarterly published in the aggregated form on the CBS website www.dzs.hr / "Releases"/"Meetings and other business in 2012."
1. BUSINESS ENTITIES IN WHICH BUSINESS MEETINGS WERE HELD, JANUARY JUNE 2012 entities Congress halls Seats Hotels and similar accommodation facilities 122 448 46 562 Universities, fair, cultural institutions and convention centres 7 93 15 216 Total 129 541 61 778 Source: Croatian Bureau of Statistics, 2012 In the period from January to June 2012 this survey covered 129 facilities in which business were held, of which 89% are hotels with 541 congress halls
2. BUSINESS MEETINGS, BY TYPES OF FACILITIES IN WHICH THEY WERE HELD, JANUARY JUNE 2012 Total One-day Multy-day Hotels and similar accommodation facilities Universities, fair, cultural institutions and convention centres Total 3 182 6 926 206 305 1 674 1 674 102 334 1 508 5 252 103 971 285 416 46 845 221 221 23 586 64 195 23 259 3 467 7 342 253 150 1 895 1 895 125 920 1 572 5 447 127 230 Source: Croatian Bureau of Statistics, 2012 G-2. STRUCTURE OF BUSINESS MEETINGS IN CROATIA, BY VENUES, JANUARY - JUNE 2012 8% 92% Hotels and similar accomodation facilities Universities, fair, cultural institutions and convention centres
3. BUSINESS MEETINGS, BY TYPES, JANUARY JUNE 2012 Total One-day Multy-day Congress/conference 1 810 3 995 165 436 892 892 73 500 918 3 103 91 936 meeting 1 445 2 619 73 061 953 953 48 869 492 1 666 24 192 Incentive travel 96 357 6 870 11 11 912 85 346 5 958 Team building 116 371 7 783 39 39 2 639 77 332 5 144 Total 3 467 7 342 253 150 1 895 1 895 125 920 1 572 5 447 127 230 Source: Croatian Bureau of Statistics, 2012 G-3. STRUCTURE OF BUSINESS MEETINGS IN CROATIA BY TYPE, JANUARY - JUNE 2012 6% 42% 52% Congress/conference meeting Incentive travel and team building
4. BUSINESS MEETINGS, BY PROFESSIONAL ORGANISER, JANUARY JUNE 2012 Total One-day Multy-day of corporation/companies 2 182 4 424 141 500 1 236 1 236 73 961 946 3 188 67 539 of associations/institutions 1 285 2 918 111 650 659 659 51 959 626 2 259 59 691 Total 3 467 7 342 253 150 1 895 1 895 125 920 1 572 5 447 127 230 Source: Croatian Bureau of Statistics, 2012 G-4. STRUCTURE OF BUSINESS MEETINGS IN CROATIA BY PROFESSIONAL ORGANIZER, JANUARY - JUNE 2012 37% 63% Corporations/companies Associations/institutions
5. BUSINESS MEETINGS, BY PARTICIPANTS, JANUARY JUNE 2012 Total One-day Multy-day National 2 689 4 650 179 785 1 695 1 695 113 943 994 2 955 65 842 International Total 778 2 692 73 365 200 200 11 977 578 2 492 61 388 3 467 7 342 253 150 1 895 1 895 125 920 1 572 5 447 127 230 Source: Croatian Bureau of Statistics, 2012 G-1. STRUCTURE OF BUSINESS MEETINGS IN CROATIA BY PARTICIPANTS, JANUARY - JUNE 2012 22% 78% National International
CITIES WITH THE MOST BUSINESS MEETINGS, JANUARY JUNE 2012 City Days Zagreb 1 725 137 534 2 669 Dubrovnik 227 16 621 845 Opatija 196 18 886 574 Rijeka 199 10 970 214 Osijek 165 10 058 232 Split 163 8 391 367 Source: Croatian Bureau of Statistics, 2012 G-6. STRUCTURE OF BUSINESS MEETINGS IN CROATIA PER CITY, JANUARY - JUNE 2012 5% 21% 5% 6% 6% 7% 50% Zagreb Dubrovnik Opatija Rijeka Split Osijek Other
CITIES WITH THE MOST BUSINESS MEETINGS IN CROATIA
SEASONALITY Congress and business tourism known as MICE tourism (Meetings, Incentives, Congresses, Exhibitions) can be a great way to fill the hotel capacity in the preseason and postseason. Monthly Survey on Meeting conducted in CBS from 2006 shows that in May and November has always been the most popular time to organize The seasonal distribution of events shows that congress tourism is mainly performed before and after the tourism season (in the spring and autumn) generally lasts from one to four days.
NUMBER OF BUSSINESS MEETINGS AND NUMBER OF HOTELS IN WHICH BUSINESS MEETING WERE HELD, BY MONTH, JANUARY JUNE 2012 800 733 700 600 589 500 442 502 532 400 300 323 of business of hotels 200 100 54 58 73 92 95 76 0 January February March April May June Strana 16
CONCLUSION Congress acivity is very important for Croatian tourism and economy Due to the importance of the congress sector, statistics need to be developed to cover a wide range of users requirements. Institutions and government needs statistics to analysis the flows of congress tourism and to renovate venues to be able to accommodate a larger number of participants of the congress in one place. Specialised agencies need statistics for monitoring the movement of congress activities and for further development and spread of work. Enterprises and tourism suppliers also need statistics. Statistics has to conduct and disseminate quality data of congress activity for quality business decisions In the future CBS will try to enrich the Survey on Congresses and Other Meetings with new variables
Thank you for your attention! Marijana Kožul Senior Adviser Tel: +385 (0)1 480 6188 Fax: +385 (0)1 487 3680 E-mail: kozulm@dzs.hr Upišite naziv prezentacije Strana 18