Hypersyndication How to Publish Your Video to Hundreds of Websites

Hypersyndication How to Publish Your Video to Hundreds of Websites Richard Harrington, PMP www.richardharringtonblog.com twitter.com/ rhedpixel facebook.com/ RichHarringtonStuff linkedin.com/in/ richardharrington youtube.com/ rhedpixeltv Sunday, April 24,

Session Description In this session you'll learn practical techniques to publish your podcast or web video to as many screens as possible. Take advantage of the many different viewing options on the market and grow your audience. Sunday, April 24,

Richard Harrington, PMP RHED Pixel (www.rhedpixel.com) Adobe Certified Expert & Trainer Apple Certified Trainer Avid Certified Instructor & Master Editor Project Management Professional Teach courses on digital media production and web content Sunday, April 24,

Agenda

Agenda State of Internet usage & Web video Overview of RSS Hyper-syndication Branding your video Promoting your video Sunday, April 24,

RHED Pixel Web Video Experience Sunday, April 24,

Web Video Experience Understanding Adobe Photoshop Creative Cow s Final Cut Help Creative Cow s Photoshop for Video Creative Cow s DSLR Video Aperture Expert Photoshop CS4 Sneak Peak Sunday, April 24,

Web Video Experience Secrets of Style with Kim Foley Peachpit Press Author Tips The Moment it Clicks Inside the Digital Media Classroom Health Matters at Work American Chemistry Society Sunday, April 24,

Web Video Experience OnMicrosoft OnNetworking OnOpenSource OnSecurity OnSoftware Google Web Toolkit Sunday, April 24,

Web Video Experience Layers TV (guest & consult) Inside Mac TV (guest & consult) Photoshop User TV (guest & consult) MacBreak Work (guest) MommyCast (production) myhealevet (production) Sunday, April 24,

State of the Internet

Internet for the Masses Arbitron/Edison Research Media Sunday, April 24,

Internet for the Masses 100% 72% 75% 81% 81% 82% 83% 85% 84% 80% 50% 55% 62% 60% 40% 20% 1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 0% Arbitron/Edison Research Media Sunday, April 24,

Residential Broadband 80% 60% 40% 20% 2002 2003 2004 2005 2006 2007 2008 2009 2010 0% Arbitron/Edison Research Media Sunday, April 24,

Residential Broadband 78% 80% 21% 2002 68% 28% 2003 60% 37% 2004 48% 48% 2005 38% 2006 58% 28% 2007 69% 20% 2008 76% 82% 84% 60% 40% 20% 15% 13% 0% 2009 2010 Arbitron/Edison Research Media Sunday, April 24, Dial-Up Broadband

People Who ve Watched Internet Video Last Week Arbitron/Edison Research Media Sunday, April 24,

People Who ve Watched Internet Video Last Week 27% 29% 30% 25% 20% 18% 15% 12% 7% 8% 3% 2003 2004 2005 2006 2007 2008 2009 2010 15% 10% 5% 0% Arbitron/Edison Research Media Sunday, April 24,

Teen Viewing/Listening? 92% of all teens own a portable media player 86% own an ipod 100% new purchase plans ipod 97% purchases at itunes Store Piper Jaffray's 17th bi-annual teen survey Sunday, April 24,

Have Heard of Podcasting 2006 22% 78% Arbitron/Edison Research Media Sunday, April 24, Yes No

Have Heard of Podcasting 2006 2010 22% 55% 45% 78% Arbitron/Edison Research Media Sunday, April 24, Yes No

Have Tried Podcasting 2006 2007 2008 2009 2010 30 20 10 11% 13% 18% 22% 23% 0 Arbitron/Edison Research Media Sunday, April 24,

The Future is Downloads We can expect to see (podcast downloading) become increasingly popular as portable content media players proliferate. Michael Lanz Nielsen/NetRatings Sunday, April 24,

Driving the Costs of Web Video Down

Budgeting Guidelines Treat more like ENG style shoot Consider spending money to save money Multitalented Crew & Multi-Cam Hard Disk Recorders Look to pack day/schedule Maximize locations Sunday, April 24,

Balancing Production Carefully choose acquisition format Select talent carefully Keep it short Rehearse during changeovers Use shot list & keep shot ratio very low Sunday, April 24,

The Simple Truth It s all about project management You must scale production to meet the budget and client needs You need to think more like local news than feature film Sunday, April 24,

What is RSS Good For?

RSS RSS real simple syndication A document written in XML Usually called a feed Is used to publish frequently updated content Sunday, April 24,

RSS Works for blog entries, news headlines and podcasts Feeds can be subscribed to using an aggregator or just viewed Sunday, April 24,

XML XML Extensible Markup Language The programming language that creates RSS feeds through use of enclosure tags ID3 tags are also present in RSS, thus wrapping the media with metadata Sunday, April 24,

Web Browser Bookmarks

Custom Home Pages

RSS Readers

Power a Blog

Feed Social Media

Multiple Screens

Multiple Screens Desktop & Laptop Portable Media Player Television Mobile Phones Sunday, April 24,

Desktop & Laptop

Video Sharing Websites YouTube Adobe TV Revver Vimeo Google Howcast Blip.tv Dailymotion Veoh Facebook Sunday, April 24,

Video Sharing Websites Important to Hyper-syndicate Volatile market Read terms of service Look for integration with social media sites Sunday, April 24,

Portable Media Player

What is Podcasting? Podcasting is distributing highly targeted, syndicated programs (shows) over the Internet in an audio or video format that interested audiences can subscribe to. Sunday, April 24,

In Order to be a Podcast... Multiple Occurrences/ Serialized Ability to Subscribe Uses RSS Feed Can be Joined/Left at End User s Discretion Sunday, April 24,

Submit the Feed itunes www.apple.com/itunes Podcast Alley www.podcastalley.com/ Zune Marketplace www.zune.net Podcast Directory www.podcastdirectory.com Podcast Alley www.podcastalley.com Odeo.com www.odeo.com/ ipodder.org www.ipodder.org/ Podcast Pickle www.podcastpickle.com/ MeFeedia www.mefeedia.com/ digg www.digg.com Adobe Media Player www.adobe.com Sunday, April 24,

Podcasting Benefits Opt-in audience Subscribers can watch or listen at their convenience Emerging technology with little competition Can target and track niche markets Provides walk away brand extension Viral communications medium... Good content is shared freely Sunday, April 24,

Podcast Hosting MobileMe Archive.org (CC) PodHoster GoDaddy Libsyn CacheFly HipCast SwitchPod Sunday, April 24,

Television

The Path to TV Apple TV TiVo Western Digital TV Windows Media Center Sunday, April 24,

TiVo Distribution Invite-only Uses Limelight Networks Places you direct to homes Check out MommyCast Sunday, April 24,

Mobile Phones

iphone Apple second largest mobile phone company in the world 80% of iphone owners watch video daily iphone owners watch video 4x more often than other smart phone owners Sunday, April 24,

Some Useful Tools

Feed Validator Use Feed Validator www.feedvalidator.org/ Identifies errors and recommends solution Sunday, April 24,

FeedBurner Ideal for streamlining and republishing content www.feedburner.com Provides detailed user and item usage statistics Sunday, April 24,

Lijit Makes it easy to incorporate powerful searches into blogs www.lijit.com Provides detailed information about what readers are looking for Sunday, April 24,

Searchable FLV Allows for Flash Video to be indexed Improves Accessibility Allows for Search Engine findings Sunday, April 24,

Questions & Answers Sunday, April 24,

Resources

Author of 25 Books

Producing Video Podcasts Explores entire process Offers best practices Good for those new to video Companion website is www.vidpodcaster.com Sunday, April 24,

Richard Harrington, PMP RHED Pixel (www.rhedpixel.com) Available for consultation Feel free to grab a business card Link on LinkedIn Follow on Twitter Sunday, April 24,

Richard Harrington, PMP twitter.com/rhedpixel facebook.com/richharringtonstuff youtube.com/rhedpixeltv RichardHarringtonBlog.com linkedin.com/in/richardharrington Sunday, April 24,

Podcasts Understanding Adobe Photoshop Video Made On a Mac Photoshop for Video Aperture 2 Quick Tip Photoshop CS4 Sneak Peek Final Cut Help MacBreak Work Producing Video Podcasts Sunday, April 24,