The Game 102.9FM/750AM Target Audience + Stats 102.9FM/750AM The Game has more live and local radio programming than any other talk station in Portland and is the only sports station on the FM Dial! Giving our listeners a better listening experience. 102.9FM/750AM is home to the #1 Sports Broadcaster in Oregon. The station is targeted locally for the 18-65 year males reaching over 45k Facebook followers.
The Game 102.9FM/750AM Target Audience + Stats 118,000+ Weekly listeners Hosts Dan Patrick, Jim Rome, John Canzano, Bill Reiter Live&Local Live and local talent from the studio in Downtown PDX Consistency strong and consistent with adults 35-64 Acquisition listeners are more likely to purchase in many categories: Auto, Attorney services, male lifestyle products, electronics, heating and air conditioners, video games, lawn and garden, mattress, high end products +78% Of listeners attended college +61% Of listeners earn $75k + 45,000+ Followers on Facebook Community our station is one of the sponsors for The Bald Faced Truth Foundation. Scarborough R1 2017: Mar16-Feb17 *18+ Nielsen recent 3-month average
The Game 102.9FM/750AM Target Audience + Stats Target Audience Males in late thirties - early forties Over 63% of the audience falls in the A35-64 demo 81% male / 19% female Also effective with A45-54 & A65+ 59% have no children under 18 living at home 43% have a college degree or more and over 34% have some college Over 68% are homeowners 61% of the audience earns an income of $75k+ 82% work full or part-time and over 13% are retired Scarborough R1 2017: Mar16-Feb17 *18+ Nielsen recent 3-month average
The Game 102.9FM/750AM Target Audience + Stats The Game Listeners Are in the Market to Buy Brake repair (last 12 mos). Index 186 Spent between $100-$249 on lawn or garden items. Index 179 Home improvement (last 12 mos). Index 171 Drink beer. Index 175. Own a foreign SUV. Index 161 Purchased carpeting or flooring covering. Index 159 Attended any professional sports event (last 12 mos). Index 150 Tax preparation service (last 12 mos). Index 146 Landscaping (last 12 mos). Index 142 Shopped at Sporting Good Stores (last 3 mos). Index 138 Spent between $100-$499 on athletic shoes (last 12 mos). Index 136 Went camping (last 12 mos). Index 120 Source: Nielsen Ratings Tapscan Mar16-Feb17 *18+ Nielsen recent 3-month average, market average 100
The Game 102.9FM/750AM Personalities The Dan Patrick Show Dan Patrick is one of America s legendary sports journalists and a revered member of the national media industry. In 1989 Patrick started at ESPN. During his 18 years at ESPN, Patrick was most notably recognized for his many years as co-host of Sports Center. In 1998, Patrick received a Sports Emmy Award in the Studio Host category. In 2000, Patrick was named the National Sportscaster of the Year by the National Sportscasters and Sportswriters Association, making him just the second cable commentator to receive the honor. In 2011, Patrick was once again been nominated for a Sports Emmy for the Outstanding Sports Personality Studio Host Category. Patrick has a fully interactive website at danpatrick.com, with live blogging, videos, audio, and listener interaction. He has also created his very own digital fan loyalty program called Dan Nation that has over 90,000 members. Patrick continues to build upon his independent brand by growing his distribution platforms in radio, TV, internet, magazines, and even movies but he isn t done yet. By continuing to innovate, Patrick will remain as one of the leading sports broadcasters and premium brands in the business.
The Game 102.9FM/750AM Personalities Jim Rome Perhaps the most respected voice in the world of sports broadcasting, Jim Rome is the leading opinion-maker of his generation. As host of the nation s premiere sports radio talk show, Rome is known for his aggressive, informed, rapid-fire dialogue. Jim has established himself as the top choice of athletes and fans when it is time to know what is going on beyond the scoreboard. Rome s nationally syndicated radio program, The Jim Rome Show, a.k.a. The Jungle, airs on more than 200 radio stations each weekday and boasts more than two million listeners. But these are no ordinary listeners; they are a legion of fans known as the clones who live and breathe for Jim Rome s take on the day s larger issues of sport. It is his departure from conventional sports commentary that has resulted in Rome s unique dialogue with his listeners. Rome graduated from the University of California, Santa Barbara in 1987, with a degree in Communications. He currently resides in Los Angeles with his wife, Janet and their two children. Get in the Jungle here
The Game 102.9FM/750AM Personalities The Bald Faced Truth with John Canzano John Canzano is the host of The Bald Face Truth. Ranked nationally as one of the Top 20 sports radio hosts and twice named National Sports Columnist of The Year in the last decade by the Associated Press. Canzano is a fivetime Oregon sportswriter/broadcaster of the year and is nationally accredited sports columnist for The Oregonian. The largest social media following in Portland media with over 55,000 followers (@JohnCanzanoBFT). Canzano is a television commentator on Portland s NBC Affiliate KGW-TV and is married to Anna Canzano, the weekend anchor on Portland s CBS affiliate, KOIN-TV. Canzano and his wife are the Founders of the Bald Face Truth Foundation a 501c3 non-profit organization that helps kids in art, music, education and athletics.
The Game 102.9FM/750AM Personalities Reiter Than You TAKING ON ALL COMERS. Reiter Than You features Bill Reiter s insightful commentary and analysis coupled with special guests, including players, coaches, and sports experts. Reiter has been with CBS since he joined the CBS Sports digital platforms in September 2016. Previously, he was a host on AM 570 LA Sports and Fox Sports 1. Reiter was a Miami Heat beat columnist during LeBron James first season with the Heat. He began his career in newspapers, writing for the Kansas City Star, Des Moines Register, Arkansas Democrat-Gazette, and Chicago Tribune. Eric Spitz, Director, Programming, CBS Sports Radio, said, The talented Bill Reiter will bring a fresh new voice and an energizing perspective to CBS Sports Radio s already stellar lineup featuring the best sports talk shows and personalities around. His candid commentary and keen analysis will be a welcome addition to the network. Learn more
Portland Timbers SPORTS Oregon Ducks Seattle Mariners
The Game 102.9FM/750AM Digital Assets Streaming spots Streaming player banner Video pre-roll :15 Wall Paper Email 300 x 250 Email in content Station mobile applications Text messaging Winning Weekend Concert Pre-sales Facebook contesting Video Channels Station mobile applications Programmatic- Retargeting- Search Targeting Social Media Sweepstakes
The Game 102.9FM/750AM Website WEBSITE 1029thegame.com
The Game 102.9FM/750AM Hot Sheet MONDAY - FRIDAY 6a 9a 9a - 12p 12p 3p 3p 7p 7p 11p The Dan Patrick Show The Jim Rome The Bald Faced Truth w/ John Canzano Reiter Than You Ferrall on the Bench PROGRAMMING IS POWER 102.9FM/750AM The Game has more live and local radio programming than any other talk station in Portland and is the only sports station on the FM Dial! Giving our listeners a better listening experience. A commitment to bring more live sports and local content than any other station in Portland is our foundation. Home to the Oregon Ducks and on air personalities like John Canzano. A top 20 radio personality in the country according to TALKERS and in 2016 he was named Oregon sports broadcaster of the year. BIG GAMES Oregon Ducks Portland Timbers NFL Seattle Mariners March Madness Super Bowl Olympics DIGITAL ADVERTISING :15 video pre-roll in streaming player Streaming commercials Display banner ads run of site or geo-targeted Text campaign and mobile advertising Email newsletters to KXTG community opt-in users Male, 81% 0% 15.90% 20.80% 33.30% 16.50% 13.60% P 18-24 P 25-34 P 35-44 P 45-54 P 55-64 P 65+ 100k+ 75k-100k 50k-75k Listener Age Income 16.30% 21.40% 44% - 45,000 + Facebook followers - Facebook contests, sponsored posts and tile ads -Advertising directory listings --Home to Five Time sports broadcaster of the year John Canzano Own Home, 67.90% 35k-50k 25k-35k Under 25k 3.60% 7.90% 6.50% Scarborough R1 2017: Mar16-Feb17 *18+ Nielsen recent 3-month average