World Leaders November 2016 Media Cycle: Oct 1-31, 2016 This free report provides media prominence metrics for the top 15 entities in the sector. For full analytics on all sector entities, subscribe to mediaquant dashboards via a free trial at mediaquant.net mediaquant The numbers behind the news Copyright 2016 mediaquant, Inc.
About mediaquant mediaquant, Inc. provides businesses with analytic insight into how their brands, competitors, and market influencers are trending in earned media. We represent earned media coverage as a simple, comparative metric and publish it across a growing catalog of thousands of business and consumer topics, trends, brands, and influencers discussed in traditional and social media. Using our online dashboards, companies can benchmark the media performance of their brands alongside competitors, track the key issues and influencers driving mindshare and market share, monitor and compare media momentum over time, within peer groups, and across multiple traditional and social media segments, and assign advertising value to earned media for their brand. For more information or a free 30-day trial subscription, visit www.mediaquant.net. Contact mediaquant Mary Senatori msenatori@mediaquant.net www.mediaquant.net Portland, OR 97212 License our Content For reprint permission for this report or its data elements, please contact Mary Senatori. To order full versions of this report in online or printed format, please visit www.mediaquant.net.
MOST ACTIVE, TOP GAINERS AND TOP LOSERS World Leaders Sector Sector Media Rating -2 + Most Dynamic Sectors* Close Chg. NBA Teams Philanthropic Foundations NBA Players Children & Youth Advocacy Groups NHL Teams Quick Service Brands Financial Services Brands Teens and Children Trends Online Payment Brands Car Sharing Brands Ground Transportation Health & Wellness Advocacy Online Retailers Science Trends Groups Prior Change *Ranked by Prior % Change Prior Change Sector Total Listing 57 Advances 18 Declines 35 Barack Obama 96 +1 1% 11,900 Unchanged 4 François Hollande 86-1 5,378 % Chg 12 mo Chg YTD Chg New High (Media Rating) 20 MOST ACTIVE Theresa May 91 +0 0% 4,797 Vladimir Putin 91 +1 1% 4,083 John Kerry 87-1 3,639 59 +5 +8% -7-12% Narendra Modi 88-1 2,889 39 +3 +8% +9 +15% Joe Biden 85 +1 1% 2,510 49 +3 +6% -2-4% Pope Francis 84 +0 0% 2,156 56 +3 +5% +13 +12% Recep Tayyip Erdogan 80 +0 0% 2,128 59 +2 +3% -4-8% King Abdullah II 49-2 -4% 1,958 61 +2 +3% +2 +5% Xi Jinping 82-1 1,950 66 +2 +3% +3 +2% Justin Trudeau 85-2 1,888 68 +2 +3% +7 +6% Angela Merkel 81-4 -5% 1,451 36 +1 +3% +2 +6% Juan Manuel Santos 78 +1 1% 1,375 38 +1 +3% +3-3% Ban Ki-moon 81-4 -5% 1,319 39 +1 +3% +4 +3% Susan E. Rice 57-4 -7% 1,188 46 +1 +2% +10 +15% Bashar al-assad 80-3 -4% 1,171 48 +1 +2% -1 - Stephen Harper 75-1 1,100 49 +1 +2% +5 +4% Nicolás Maduro 78 +6 8% 1,033 Close Rating Chg. % Chg. Mention Volume (100) 51 +1 +2% +8 +21% Shimon Peres 74-14 -16% 984 New High (Media Rating) Mentions Rating Rating Close % Chg. Close % Chg. Chg. (100) Chg. 20 TOP GAINERS 20 TOP LOSERS Mentions (100) Haider al-abadi 72 +8 13% 397 Dilma Rousseff 63-18 -22% 552 Michel Suleiman 36 +7 24% 40 Enrique Peña Nieto 65-16 -20% 734 Ahmed Moaz al-khatib 34 +7 26% 5 Shimon Peres 74-14 -16% 984 Nicolás Maduro 78 +6 8% 1,033 Benjamin Netanyahu 69-12 -15% 295 Salam Fayyad 30 +6 25% 43 José Manuel Barroso 42-10 -19% 141 Jens Stoltenberg 63 +5 9% 319 Mauricio Macri 63-9 -13% 435 King Salman 55 +5 10% 76 Raúl Castro 55-9 -14% 629 Kim Yong-nam 40 +5 14% 950 Hamid Karzai 40-8 -17% 54 Raja Pervaiz Ashraf 36 +4 13% 200 Kim Jong-un 77-7 -8% 817 Jalal Talabani 33 +4 14% 12 Shinzo Abe 70-7 -9% 448 Nabil Elaraby 28 +4 17% 14 Hassan Rouhani 64-6 -9% 282 Jean-Marc Ayrault 66 +2 3% 475 Angela Merkel 81-4 -5% 1,451 Susilo Bambang Yudhoyono 36 +2 6% 109 Ban Ki-moon 81-4 -5% 1,319 Abdallah el-badri 26 +2 8% 7 Christine Lagarde 65-4 -6% 297 Barack Obama 96 +1 1% 11,900 Susan E. Rice 57-4 -7% 1,188 Vladimir Putin 91 +1 1% 4,083 Cristina Kirchner 52-4 -7% 418 Joe Biden 85 +1 1% 2,510 Bashar al-assad 80-3 -4% 1,171 Juan Manuel Santos 78 +1 1% 1,375 Li Keqiang 71-3 -4% 672 Theresa May 91 +0 0% 4,797 Ashraf Ghani 59-3 -5% 142 Pope Francis 84 +0 0% 2,156 Justin Trudeau 85-2 1,888 2016 mediaquant, Inc., All rights reserved. info@mediaquant.net
License our Content For reprint permission for this report or its data elements, please contact Mary Senatori. To order full versions of this report in online or printed format, please visit www.mediaquant.net.
Table of Contents The World Leaders influencers category includes heads of state and heads of international and geopolitical organizations. Section and Summary Metrics* Page Section and Summary Metrics* Page How to Read a Report i,ii Methodology 116-117 - 2 World Leaders 1 96 + 1 Barack Obama 3 30 + 6 Salam Fayyad 103 91 Theresa May 5 29-1 Ali Zeidan 105 91 + 1 Vladimir Putin 7 28 + 4 Nabil Elaraby 107 88-1 Narendra Modi 9 27-1 Mohammed Magariaf 109 87-1 John Kerry 11 26 + 2 Abdallah el-badri 111 86-1 François Hollande 13 26-1 Najib Mikati 113 85 + 1 Joe Biden 15 25 Adly Mansour 115 85-2 Justin Trudeau 17 84 Pope Francis 19 82-1 Xi Jinping 21 81-4 Angela Merkel 23 81-4 Ban Ki-moon 25 80-3 Bashar al-assad 27 80 Recep Tayyip Erdogan 29 78 + 1 Juan Manuel Santos 31 78 + 6 Nicolás Maduro 33 77-7 Kim Jong-un 35 75-1 Stephen Harper 37 74-2 Abdel Fattah el-sisi 39 74-14 Shimon Peres 41 72 + 8 Haider al-abadi 43 71-3 Li Keqiang 45 70-7 Shinzo Abe 47 69-12 Benjamin Netanyahu 49 66 + 2 Jean-Marc Ayrault 51 65-4 Christine Lagarde 53 65-16 Enrique Peña Nieto 55 64-6 Hassan Rouhani 57 63-18 Dilma Rousseff 59 63 + 5 Jens Stoltenberg 61 63-9 Mauricio Macri 63-1 Dmitry Medvedev 65 59-3 Ashraf Ghani 67 57-4 Susan E. Rice 69 56-1 Pranab Mukherjee 71 55 + 5 King Salman 73 55-9 Raúl Castro 75 52-4 Cristina Kirchner 77 49-2 King Abdullah II 79 42-10 José Manuel Barroso 81 40-8 Hamid Karzai 83 40 + 5 Kim Yong-nam 85 36 + 7 Michel Suleiman 87 36 + 4 Raja Pervaiz Ashraf 89 36 + 2 Susilo Bambang Yudhoyono 91 36-2 Thorbjørn Jagland 93 35-2 Lee Myung-bak 95 34 + 7 Ahmed Moaz al-khatib 97 34-2 Herman Van Rompuy 99 33 + 4 Jalal Talabani 101
How to Read a Report Report Layout - Each premium report includes a 2-page summary of the trend, brand or influencer sector (e.g., Luxury Brands), plus 2-page detail reports on each sector member (e.g., Chanel). We use the Luxury Brands sector as an example. All reports include a 2-page sector-level summary plus detailed 2-page sector member reports. Sector Report Two-page summary showing the topline media rating and featured segment-level ratings for the sector at large, and relativee rank positions for the top-15 sector members. Member Reports Supporting two-page reports detailing topline and segment-level media ratings, rankings, and growth dynamics for each sector member. Sectors may have + members, with new members added each month. Sector Report Sections Page 2 Peer Group Growth Comparison - Who s leading, gaining, falling and lagging relative to their peers? This chart shows the short-term (30-day) versus long-term (12-month) topline media rating growth for each member within the sector. Which quadrant a member falls in is determined by its position against the sector average, i.e., below or above the sector averagee for short-term (horizontal axis) and long-term (vertical axis) growth respectively.. Geographic Performance - Shows segment-level media ratings for the sector across 3 key media regions: North America, Europe and Asia Pacific. Member reports show more granular geographic signal performance. Key-Segment Metrics and Rankings - Here we highlight segment-level media ratings for the sector as well as rank positions within four key media segments: All Global Print, Search Volume, Social Media and Online News. Significant rank movements are highlighted in green and red. Box Scores - Here's where you get a snapshot of overall media prominence for the trend, brand or influencer sector, including: - topline media rating for the month encircled in large font, - topline media rating growth metrics: prior month and year-over-year, and - topline media rating average metrics: trailing 12-months and year-to-date. Editorial Highlights - Provides commentary on noteworthy media rating movement over prior periods. Position - Illustrates the range of topline media ratings within the sector along a weak-to-strong 100-point scale, showing the high and low member endpoints (in gold) relative to the sector average (in black). Historical Performance - Shows the monthly movement and aggregate growth and decline of the sector topline media rating over the prior 4 years. All-time high and low for the time-period is denoted in green and red, respectively. Peer Group Rankings and Highs/Lows - Our Billboard Magazine-like ranking of sector members, showing current rank and movement from the prior month/year. Any member showing a significant increase or decrease in rank position is highlighted in green or red respectively, where significant is 10% or more of the total number of sector members. Next to the ranking is a snapshot of the member s current-month media rating within the high-low spread for the trailing 12-month period. A new high or low for the 12-month period is highlighted in green or red, r respectively. (Note we handle ties according to the standard competition "1224"" ranking method.) Member Performance Thumbnails - A condensed topline media rating summary of the top 15 sector members, a trailing 12-month performance chart, change from prior month, year and YTD averages.
Box Scores - Here's where you get a snapshot of overall media prominence for the sector member, including: Sentiment: Shows what percentage of media rating (green) vs. negative (red). line media rating metrics: - topline media rating for the month encircled in large font, - topline media rating growth metrics: prior month and year-over-year, - topline media rating average metrics: trailing 12-months and year-to- date. was positive Advertising Value Equivalent: Shows AVE for the current month and year-to-date (for brands only). Position - Shows member topline media rating (in gold) relative to sector average (in black) along a weak-to-strong 100-point scale. Historical Performance - Shows the monthly movement and aggregate growth and decline of the sector member topline media rating over time. All-time high and low for the time-period is denoted in green and red, respectively. Core Segment Metrics - Shows the fifteen (15) segment-level media ratings that comprise the topline media rating, along with their growth metrics. Expanded Segment Metrics - Shows 20+ segment-level media ratings along with their growth metrics to provide additional context and granularity. Member Report Sections Page 2 Peer Group Growth Comparison - Who s leading, gaining, falling and lagging relative to their peers? This chart shows the short-term (30-day) versus long-term (12-month) topline media rating growth metrics for each member in the sector. Which quadrant a member falls in is determined by its position against the sector average, i.e., below or above the sector average for short-term (horizontal axis) and long-term (vertical axis) growth respectively. Key Segment Highlights - While all 20+ media segments are highlighted on page 1, we break out six key segments to help graphically illustrate trending activity. Peer Group Ranking Breakout - Rank comparisons are provided in ascending order for each sector member's topline media rating (member highlighted in yellow). Detail includes prior month and prior year rank and prior month rank change. topline media rating and growth metrics are provided along with a trailing 12-month chart, with high and low media ratings denoted in green and red respectively. (Note we handle ties according to the standard competition "1224" ranking method.) For further information on report terms and methodology, see http://www.mediaquant.net/about/methodology/. For further information on report benefits, see our Benefits guide at http://www.mediaquant.net/downloads/pdfs/mediaquant-benefits.pdf How To Read a Report. Copyright 2015 mediaquant, Inc. All rights reserved.
Influencers World Leaders Prior Pt. Chg. - 2 Prior Pt. Chg. + Trailing 12-Mo Avg YTD Avg. Rating 59 Sector topline media rating from October, 2012 through October, 2016 Sector Rankings For the World Leaders sector (comprising 57 influencers), the topline media rating for November 2016 is, a -2 change over the prior month and a zero point change over the prior year. The media rating maximum and minimum within the sector are held by Barack Obama (96) and Adly Mansour (25) respectively. The trailing 12-month average is, while the current YTD average is 59. For regional media rating metrics (and prior month change): North America reports 58 (-5 pts.) compared to Europe's 70 (-1 pts.) and Asia Pacific's 79 (-2 pts.). Weak... (0) 2012 2013 2014 2015 2016-15 Media Rating 25 Min Moderate... Strong... High 65 Sector Average Low 57 Max 96 Extreme (100) Trailing 12-month Charts Rank* Barack Obama Theresa May Vladimir Putin Narendra Modi John Kerry 12- Rating Range / Trending Up/Down Low Close High 96 91 91 88 87 1-96 Barack Obama 89 99 2-91 Theresa May 69 93 2 +1 91 Vladimir Putin 86 96 4-88 Narendra Modi 88 95 +1 +0 +1-1 -1 5-87 John Kerry 87 90-3 + 18-3 - 6-5 6 +1 86 François Hollande 81 89 12- Avg. 94 12- Avg. 79 12- Avg. 89 12- Avg. 90 12- Avg. 89 7 +4 85 Joe Biden 75 87 YTD Avg. 94 YTD Avg. 80 YTD Avg. 89 YTD Avg. 90 YTD Avg. 89 7-85 Justin Trudeau 81 88 9 +2 84 Pope Francis 78 90 François Joe Biden Justin Trudeau Pope Francis Xi Jinping 10 +4 82 Xi Jinping 77 89 Hollande 11-2 81 Angela Merkel 81 91 11-2 81 Ban Ki-moon 76 85 86 85 85 84 82 13 +1 80 Bashar al-assad 76 87 13 +6 80 Recep Tayyip Erdogan 75 89 15 +5 78 Juan Manuel Santos 52 78 15 +10 78 Nicolás Maduro 62 79-1 +1-2 +0-1 17-6 77 Kim Jong-un 73 84 + 1-7 -2 + 2-8 18 +4 75 Stephen Harper 71 84 12- Avg. 86 12- Avg. 82 12- Avg. 84 12- Avg. 85 12- Avg. 81 19 +3 74 Abdel Fattah el-sisi 72 76 YTD Avg. 85 YTD Avg. 83 YTD Avg. 84 YTD Avg. 86 YTD Avg. 80 19-14 74 Shimon Peres 39 88 21 +8 72 Haider al-abadi 57 75 Angela Merkel Ban Ki-moon Bashar al-assad Recep Tayyip Juan Manuel 22 +2 71 Li Keqiang 50 74 Erdogan Santos 23-3 70 Shinzo Abe 70 81 24-8 69 Benjamin Netanyahu 66 86 81 81 80 80 78 25 +4 66 Jean-Marc Ayrault 30 71 26 +2 65 Christine Lagarde 50 80 26-10 65 Enrique Peña Nieto 55 81 28-1 64 Hassan Rouhani 77-4 -4-3 +0 +1 29-13 63 Dilma Rousseff 63 85-10 -3-8 + 15 + 17 29 +6 63 Jens Stoltenberg 41 69 12- Avg. 86 12- Avg. 79 12- Avg. 80 12- Avg. 82 12- Avg. 61 29-4 63 Mauricio Macri 63 80 YTD Avg. 85 YTD Avg. 79 YTD Avg. 79 YTD Avg. 82 YTD Avg. 61 Change 1 2016 mediaquant, All rights reserved. info@mediaquant.net *A positive or negative rank change of +/- 6 positions or greater is highlighted in green or red. 66 61 56 51 46
Short (30 day) vs. Long Term (12-mo.) Comparison Category Avg: -2 Media Cycle: Oct 1-31, 2016 +40 Falling Leading +30 Shimon Peres NOVEMBER 2016 World Leaders Regional Media Rating Coverage Distribution (%) 33% Long (12-) Media Rating Growth +20 +10 Juan Manuel Santos Recep Tayyip Erdogan Stephen Harper Theresa May Nicolás Maduro Abdel Fattah el-sisi Pope Francis 0 Category Avg: 0 François Hollande Category Avg: 0 Kim Jong-un Ban Ki-moon Justin Trudeau Barack Vladimir Obama Putin John Kerry Narendra Modi Bashar al-assad Joe Biden Xi Jinping -10 Angela Merkel -20 Lagging Category Avg: -2 Gaining -20-15 -10-5 0 +5 Losing Momentum Short (30-day) Media Rating Growth North America 58 Europe 70 Asia 27% 79-5 58-1 70-2 79 40% Pt. Chg. YTD Avg. Pt. Chg. YTD Avg. Pt. Chg. YTD Avg. Segment-Level Media Rating Metrics and Rankings Global Print Search Volume Social Media YTD Avg. Rating 67 YTD Avg. Rating 31 YTD Avg. Rating Prior Growth +0.0 Prior Growth +0.5 Prior Growth Rank ( Prior ) Rank ( Prior ) Rank ( Prior ) Online News 67 49 43 Prior Pt. Chg. -2 Prior Pt. Chg. +15 Prior Pt. Chg. -5 Prior Pt. Chg. 46 YTD Avg. Rating 51-0.1 Prior Growth -0.1 Rank ( Prior ) 1 - Barack Obama 1 +29 King Abdullah II 1 +2 Barack Obama 1 +1 François Hollande 2 - Theresa May 2-1 Barack Obama 2 +1 John Kerry 1 +8 Theresa May 3-1 Vladimir Putin 2 +40 Kim Yong-nam 3-1 Theresa May 1 +6 Vladimir Putin 4-2 Abdel Fattah el-sisi 4 +32 Li Keqiang 4 +1 Narendra Modi 4 +7 Barack Obama 4 +1 Narendra Modi 5 +17 Stephen Harper 5 +5 Joe Biden 5 +1 Recep Tayyip Erdogan 6 +5 Joe Biden 6 +39 Raja Pervaiz Ashraf 6 +1 Pope Francis 6 +5 Justin Trudeau 6 - John Kerry 7 +38 Susan E. Rice 6 +4 Vladimir Putin 6-4 Narendra Modi 8-1 Justin Trudeau 8 +34 Herman Van Rompuy 6 +10 Xi Jinping 8 +8 Joe Biden 8-1 Xi Jinping 9 +36 Salam Fayyad 9 +20 Susan E. Rice 9-7 John Kerry 10-3 Angela Merkel 10-7 Kim Jong-un 10-4 François Hollande 9-4 Angela Merkel 10 - François Hollande 11-9 Vladimir Putin 11-4 Ban Ki-moon 11 +2 Juan Manuel Santos 12-1 Ban Ki-moon 12 +18 Raúl Castro 12 - Recep Tayyip Erdogan 12 +5 Xi Jinping 12-1 Bashar al-assad 13-8 Narendra Modi 13 +6 Bashar al-assad 13-6 Ban Ki-moon 12 +13 Nicolás Maduro 14 +23 Nabil Elaraby 14-7 Justin Trudeau 14 - Pope Francis 12 +8 Recep Tayyip Erdogan 15-10 Theresa May 14 +6 Stephen Harper 15 +14 Nicolás Maduro 16-5 Shinzo Abe 16 +19 Dmitry Medvedev 16 - Angela Merkel 16 +2 Enrique Peña Nieto 17 +5 Pope Francis 16-9 Justin Trudeau 16 +2 Juan Manuel Santos 16-2 Kim Jong-un 18 +7 Juan Manuel Santos 18 +7 Shimon Peres 18 +5 Nicolás Maduro 18-17 Shimon Peres 18 - Li Keqiang 19 +13 Hamid Karzai 18-17 Shimon Peres 19 - Mauricio Macri 20-4 Kim Jong-un 20-10 Dilma Rousseff 20-6 Enrique Peña Nieto 20 +5 Cristina Kirchner A positive or negative rank change of +/- 6 positions or greater is highlighted in green or red. 2016 mediaquant, All rights reserved. info@mediaquant.net 2 51-1
Influencers Barack Obama Sentiment Breakout 96-3 Prior Rating Chg. +1 Trailing 12- Avg. 94 YTD Avg. Rating 94 Prior Rating Chg. Barack Obama's topline media rating for November 2016 is 96, a +1 change over the prior month value of 95 and a moderate -3 change over the prior-year media rating of 99. This compares favorably to the World Leaders sector media rating average of. Barack Obama's media rating max and min for the trailing 12-month period are 99 in October 2016 and 89 in October 2016. Ranking: Within the World Leaders sector, Barack Obama is currently ranked no.1, showing no measurable rank change over the prior month. Year-over-year, Barack Obama experienced no change in the Sector ranking. Growth Quadrant: For the November 2016 reporting period, Barack Obama is in the Gaining quadrant vis-à-vis its peers, showing a +1 change in short term (prior month) growth and a moderate -3 change in long term (prior year) growth, versus the sector average. AVE 75% 25% Trailing 12- AVE $63,789,330 $1,230,387,182 Sector Average 2012 101 2013 2014 2015 2016 96 91 86 81 76 71 Trailing 4-year topline media rating through 2016 High 99 Low 89 line Media Rating Segments Prior Prior Year Segment-Level Media Rating Metrics Weak... (0) Moderate... Regional Prominence Editorial Prominence Online / Viral Prominence US Strong... 100 99 99 99 100 96 99 97 88 97 91 88-82 100 99 100 100 100 97 100 98 87 98 85 86-81 100 99 99 100 100 97 100 98 98 96 98 98-98 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 74 98 90 +3-8% Media Sources 95 99 98 +1 # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia - - Europe South America North Europe America Asia WW 67 98 88 +1-10% - Global Print 97 99 98-75 98 91 +6-7% - US Newspapers 100 (equal) 100 100-95 98 97-1 1% # WW Newspapers 99 100 99-1 # Business 99 100 99-1 47 98 88 +2-10% # Industry 97 98 97-1 77 98 93 +6-5% - Broadcast 100 (equal) 100 100-66 98 82 +1 Cons. -16% Bus. Trade Search Vol. 97 98 97-1 - Healthcare 96 98 97-99 100 100-0% # Industrial 97 99 97-1 99 100 99-1 0% - Services 98 (equal) 98 98-96 Extreme (100) 98 100 99-0% # Technology 95 98 96-1 0% Global Web Industry-Specific Media Online News Groups 99 100 100-0% # Consumer 96 98 96-1 - North America 100 (equal) 100 100-0% # Business 99 100 99-1 3 2016 mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter 93 87 98 Year Chg. 0% 0% 0% Barack Obama
Short (30 day) vs. Long Term (12-mo.) Sector Comparison Barack Obama within the World Leaders Sector +30 Media Cycle: Oct 1-31, 2016 +40 Falling Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +1% -10% 88 Long (12-) Media Rating Growth +20 +10 0-10 Barack Obama Social Media Online News Mo +3% -10% 88 Mo +7% -7% Lagging Gaining -20 Losing -20-15 -10-5 0 +5 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg. 1 1 1 Barack Obama +0 96 World Leaders Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 1 1 Barack Obama - 96 +1 94-3% 2 2 17 Theresa May - 91 +0 80 25% 2 3 2 Vladimir Putin +1 91 +1 89-3% 4 4 2 Narendra Modi - 88-1 90-6% 5 5 4 John Kerry - 87-1 89-5% Search Volume 6 7 12 François Hollande +1 86-1 85 1% 7 11 4 Joe Biden +4 85 +1 83-8% 7 7 10 Justin Trudeau - 85-2 84 9 11 14 Pope Francis +2 84 +0 86 2% 10 14 7 Xi Jinping +4 82-1 80-9% 11 9 6 Angela Merkel -2 81-4 85-11% 11 9 13 Ban Ki-moon -2 81-4 79-4% 13 14 9 Bashar al-assad +1 80-3 79-9% Broadcast 13 19 30 Recep Tayyip Erdogan +6 80 +0 82 23% 15 20 33 Juan Manuel Santos +5 78 +1 61 28% 15 25 17 Nicolás Maduro +10 78 +6 72 7% 17 11 15 Kim Jong-un -6 77-7 80-4% 18 22 7 Stephen Harper +4 75-1 74-17% 19 22 17 Abdel Fattah el-sisi +3 74-2 74 1% 19 5 38 Shimon Peres -14 74-14 53 48% +1 94-2 59-3% Mo +0% r 91 98 97 100 +1% +0% +0% 2016 mediaquant, All rights reserved. info@mediaquant.net 4
Influencers Theresa May Sentiment Breakout 91 +18 Prior Rating Chg. Trailing 12- Avg. 79 YTD Avg. Rating 80 Prior Rating Chg. Theresa May's topline media rating for November 2016 is 91, no measurable change over the prior month value of 91 and a large +18 change over the prior-year media rating of 73. This compares favorably to the World Leaders sector media rating average of. Theresa May's media rating max and min for the trailing 12-month period are 93 in October 2016 and 69 in December 2015. Ranking: Within the World Leaders sector, Theresa May is currently ranked no.2, showing no measurable rank change over the prior month. Year-over-year, Theresa May experienced a large gain of +15 in the Sector ranking. Growth Quadrant: For the November 2016 reporting period, Theresa May is in the Leading quadrant vis-à-vis its peers, showing no measurable short term (prior month) growth and a large +18 change in long term (prior year) growth, versus the sector average. AVE Trailing 12- AVE $15,4,848 $81,613,577 Sector Average 2012 102 2013 2014 2015 2016 92 82 72 62 52 Prior Prior Year 92% 8% Weak... (0) Moderate... Strong... 91 Extreme (100) Trailing 4-year topline media rating through 2016 High 93 Low 65 line Media Rating Segments Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US 92 100 96 99 96 98 99 95 89 67 92 77-77 92 100 98 99 94 96 99 95 87 59 86 79-91 39 96 82 93 66 67 91 73 74 22 93 93-77 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 61 86 83-19% Media Sources 77 98 97 +2 # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia - Europe # South America North Europe America Asia WW 67 90 89 +2 20% # Global Print 72 97 96 +1 85 95 92 +6 # US Newspapers 45 98 96 +2 9 77 67 +8 205% - WW Newspapers 91 100 99 - - Business 83 100 99-70 95 77-2 -17% - Industry 64 96 95-54 97 96 +1 52% # Broadcast 69 99 96-1 62 94 77-14 Cons. 0% Bus. Trade Search Vol. 64 96 95 - # Healthcare 65 90 90 +1 71 97 96-1 35% - Industrial 47 97 97-72 98 96-2 17% # Services 54 98 97 +1 95 100 100-4% - Technology 54 94 91-57% Global Web Industry-Specific Media Online News Groups 68 97 95-2 44% # Consumer 47 98 98 +2 - North America 44 96 92-136% - Business 83 100 99-9% 5 2016 mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter Theresa May 96 95 63 Year Chg. 21% 28% 45% 6% 9% 30% 32% 30% 18% 43% 28% 46%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison Theresa May within the World Leaders Sector +30 Media Cycle: Oct 1-31, 2016 +40 Falling Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +2% +20% 89 Long (12-) Media Rating Growth +20 +10 0-10 Theresa May Social Media Online News Mo -6% +6% 83 Mo +7% Lagging Gaining -20 Losing -20-15 -10-5 0 +5 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg. 2 2 17 Theresa May +0 91 World Leaders Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 1 1 Barack Obama - 96 +1 94-3% 2 2 17 Theresa May - 91 +0 80 25% 2 3 2 Vladimir Putin +1 91 +1 89-3% 4 4 2 Narendra Modi - 88-1 90-6% 5 5 4 John Kerry - 87-1 89-5% Search Volume 6 7 12 François Hollande +1 86-1 85 1% 7 11 4 Joe Biden +4 85 +1 83-8% 7 7 10 Justin Trudeau - 85-2 84 9 11 14 Pope Francis +2 84 +0 86 2% 10 14 7 Xi Jinping +4 82-1 80-9% 11 9 6 Angela Merkel -2 81-4 85-11% 11 9 13 Ban Ki-moon -2 81-4 79-4% 13 14 9 Bashar al-assad +1 80-3 79-9% Broadcast 13 19 30 Recep Tayyip Erdogan +6 80 +0 82 23% 15 20 33 Juan Manuel Santos +5 78 +1 61 28% 15 25 17 Nicolás Maduro +10 78 +6 72 7% 17 11 15 Kim Jong-un -6 77-7 80-4% 18 22 7 Stephen Harper +4 75-1 74-17% 19 22 17 Abdel Fattah el-sisi +3 74-2 74 1% 19 5 38 Shimon Peres -14 74-14 53 48% +0 80-2 59 25% Mo +1% +28% r 92 96 67 +12% +205% 96 +32% 2016 mediaquant, All rights reserved. info@mediaquant.net 6
Influencers Vladimir Putin Sentiment Breakout 91-3 Prior Rating Chg. +1 Trailing 12- Avg. 89 YTD Avg. Rating 89 Prior Rating Chg. Vladimir Putin's topline media rating for November 2016 is 91, a +1 change over the prior month value of 90 and a moderate -3 change over the prior-year media rating of 94. This compares favorably to the World Leaders sector media rating average of. Vladimir Putin's media rating max and min for the trailing 12-month period are 96 in October 2016 and 86 in December 2015. Ranking: Within the World Leaders sector, Vladimir Putin is currently ranked no.2, showing a negligible +1 rank change over the prior month. Year-over-year, Vladimir Putin experienced no change in the Sector ranking. Growth Quadrant: For the November 2016 reporting period, Vladimir Putin is in the Gaining quadrant vis-à-vis its peers, showing a +1 change in short term (prior month) growth and a moderate -3 change in long term (prior year) growth, versus the sector average. AVE 89% 11% Trailing 12- AVE $23,187,437 $187,026,470 Weak... (0) Moderate... Strong... Sector Average 2012 98 2013 2014 2015 2016 93 88 83 78 73 68 Trailing 4-year topline media rating through 2016 High 96 Low 85 line Media Rating Segments Prior Prior Year Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US 98 100 99 99 99 90 99 91 86 76 92 70-75 98 99 99 98 99 93 99 93 81 74 88 73-78 98 100 99 98 99 93 99 92 88 79 89 92-93 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 70 91 81 +3-8% Media Sources 94 98 96 - # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics - # Europe - Asia South America North Europe America Asia WW 81 94 86 +5 - Global Print 93 96 95-84 96 92 +4 3% - US Newspapers 97 99 99-10 77 76 +2-4% # WW Newspapers 97 99 99 +1 - Business 97 99 99-66 94 70-3 -24% # Industry 88 93 91-2 76 92 88 +11 2% - Broadcast 97 99 99-96 75-3 Cons. -19% Bus. Trade Search Vol. 88 93 91-2 # Healthcare 72 90 76-7 97 99 99 +1 0% # Industrial 94 98 98 +1 99 100 99-0% # Services 89 97 95 +1 91 Extreme (100) 99 100 100 +1 0% - Technology 83 90 90-2% Global Web Industry-Specific Media Online News Groups 92 100 98-0% # Consumer 85 97 90-3 - North America 94 98 98-0% - Business 97 99 99-0% 7 2016 mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter Vladimir Putin 88 77 86 Year Chg. 0% 0% 0% 1% 0% 0% -6% 2% 1% -3%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison Vladimir Putin within the World Leaders Sector +30 Media Cycle: Oct 1-31, 2016 +40 Falling Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +6% 86 Long (12-) Media Rating Growth +20 +10 0-10 Vladimir Putin Social Media Online News Mo +3% -13% 78 Mo +4% +3% Lagging Gaining -20 Losing -20-15 -10-5 0 +5 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg. 2 3 2 Vladimir Putin +1 91 World Leaders Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 1 1 Barack Obama - 96 +1 94-3% 2 2 17 Theresa May - 91 +0 80 25% 2 3 2 Vladimir Putin +1 91 +1 89-3% 4 4 2 Narendra Modi - 88-1 90-6% 5 5 4 John Kerry - 87-1 89-5% Search Volume 6 7 12 François Hollande +1 86-1 85 1% 7 11 4 Joe Biden +4 85 +1 83-8% 7 7 10 Justin Trudeau - 85-2 84 9 11 14 Pope Francis +2 84 +0 86 2% 10 14 7 Xi Jinping +4 82-1 80-9% 11 9 6 Angela Merkel -2 81-4 85-11% 11 9 13 Ban Ki-moon -2 81-4 79-4% 13 14 9 Bashar al-assad +1 80-3 79-9% Broadcast 13 19 30 Recep Tayyip Erdogan +6 80 +0 82 23% 15 20 33 Juan Manuel Santos +5 78 +1 61 28% 15 25 17 Nicolás Maduro +10 78 +6 72 7% 17 11 15 Kim Jong-un -6 77-7 80-4% 18 22 7 Stephen Harper +4 75-1 74-17% 19 22 17 Abdel Fattah el-sisi +3 74-2 74 1% 19 5 38 Shimon Peres -14 74-14 53 48% +1 89-2 59-3% r 92 Mo +0% +0% 95 76 99 +3% -4% +0% +0% 2016 mediaquant, All rights reserved. info@mediaquant.net 8
Influencers Narendra Modi Sentiment Breakout 88-6 Prior Rating Chg. -1 Trailing 12- Avg. 90 YTD Avg. Rating 90 Prior Rating Chg. Narendra Modi's topline media rating for November 2016 is 88, a -1 change over the prior month value of 89 and a notable -6 change over the prior-year media rating of 94. This compares favorably to the World Leaders sector media rating average of. Narendra Modi's media rating max and min for the trailing 12-month period are 95 in June 2016 and 88 in October 2016. Ranking: Within the World Leaders sector, Narendra Modi is currently ranked no.4, showing no measurable rank change over the prior month. Year-over-year, Narendra Modi experienced a moderate loss of -2 in the Sector ranking. Growth Quadrant: For the November 2016 reporting period, Narendra Modi is in the Gaining quadrant vis-à-vis its peers, showing a -1 change in short term (prior month) growth and a notable -6 change in long term (prior year) growth, versus the sector average. AVE Trailing 12- AVE $12,378,338 $261,914,080 Sector Average 2012 102 2013 2014 2015 2016 92 82 72 62 52 Prior Prior Year 94% 6% Weak... (0) Moderate... Strong... 88 Extreme (100) Trailing 4-year topline media rating through 2016 High 95 Low 66 line Media Rating Segments Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US 86 96 100 99 90 94 92 94 83 69 87 74-73 89 95 100 99 89 95 94 93 83 59 93 80-77 89 96 100 100 90 96 94 96 86 88 94 88-96 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 79 93 80-1 -13% Media Sources 92 97 93-1 - # Global Web # Online News # Search Volume # Blogs # Twitter # Forums Regional Print Metrics - Asia # Europe # South America North Europe America Asia WW 82 93 83 - -3% - Global Print 92 97 94-85 96 87-6 -7% # US Newspapers 83 96 90 +1 59 90 69 +10-22% - WW Newspapers 99 100 99 - # Business 92 97 92-2 36 94 74-6 -16% # Industry 93 96 94 +1 90 98 94 +1-4% # Broadcast 92 97 96 +4 64 96 73-4 Cons. -24% Bus. Trade Search Vol. 93 96 94 +1 # Healthcare 83 94 93 +10 88 98 95-2% # Industrial 96 98 97 +1 100 (equal) 100 100-0% - Services 96 98 96-90 99 96 +1 0% # Technology 93 97 93-3 -3% Global Web Industry-Specific Media Online News Groups 77 98 98 +3 14% # Consumer 94 97 94-1 # North America 85 98 86-3 -3% # Business 92 97 92-2 9 2016 mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Narendra Modi Twitter 94 93 98 Year Chg. 0% 0% 1% 0%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison Narendra Modi within the World Leaders Sector +30 Media Cycle: Oct 1-31, 2016 +40 Falling Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +0% -3% 83 Long (12-) Media Rating Growth +20 +10 0-10 Narendra Modi Social Media Online News Mo -4% -15% 80 Mo -7% -7% Lagging Gaining -20 Losing -20-15 -10-5 0 +5 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg. 4 4 2 Narendra Modi +0 88 World Leaders Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 1 1 Barack Obama - 96 +1 94-3% 2 2 17 Theresa May - 91 +0 80 25% 2 3 2 Vladimir Putin +1 91 +1 89-3% 4 4 2 Narendra Modi - 88-1 90-6% 5 5 4 John Kerry - 87-1 89-5% Search Volume 6 7 12 François Hollande +1 86-1 85 1% 7 11 4 Joe Biden +4 85 +1 83-8% 7 7 10 Justin Trudeau - 85-2 84 9 11 14 Pope Francis +2 84 +0 86 2% 10 14 7 Xi Jinping +4 82-1 80-9% 11 9 6 Angela Merkel -2 81-4 85-11% 11 9 13 Ban Ki-moon -2 81-4 79-4% 13 14 9 Bashar al-assad +1 80-3 79-9% Broadcast 13 19 30 Recep Tayyip Erdogan +6 80 +0 82 23% 15 20 33 Juan Manuel Santos +5 78 +1 61 28% 15 25 17 Nicolás Maduro +10 78 +6 72 7% 17 11 15 Kim Jong-un -6 77-7 80-4% 18 22 7 Stephen Harper +4 75-1 74-17% 19 22 17 Abdel Fattah el-sisi +3 74-2 74 1% 19 5 38 Shimon Peres -14 74-14 53 48% -1 90-2 59-6% Mo +0% r 87 94 69 96 +14% -22% +4% +0% 2016 mediaquant, All rights reserved. info@mediaquant.net 10
Influencers John Kerry Sentiment Breakout 87-5 Prior Rating Chg. -1 Trailing 12- Avg. 89 YTD Avg. Rating 89 Prior Rating Chg. John Kerry's topline media rating for November 2016 is 87, a -1 change over the prior month value of 88 and a notable -5 change over the prior-year media rating of 92. This compares favorably to the World Leaders sector media rating average of. John Kerry's media rating max and min for the trailing 12-month period are 92 in August 2016 and 87 in October 2016. Ranking: Within the World Leaders sector, John Kerry is currently ranked no.5, showing no measurable rank change over the prior month. Year-over-year, John Kerry experienced a loss of -1 in the Sector ranking. Growth Quadrant: For the November 2016 reporting period, John Kerry is in the Gaining quadrant vis-à-vis its peers, showing a -1 change in short term (prior month) growth and a notable -5 change in long term (prior year) growth, versus the sector average. AVE 83% 17% Trailing 12- AVE $4,405,779 $89,390,748 Weak... (0) Moderate... Strong... Sector Average 2012 94 2013 2014 2015 2016 89 84 79 74 69 64 Trailing 4-year topline media rating through 2016 High 92 Low 80 line Media Rating Segments Prior Prior Year Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US 97 98 98 94 97 76 98 83 84 40 85 81-82 98 98 99 96 98 76 98 85 88 37 93 80-83 98 98 99 96 98 85 98 87 86 68 88 85-96 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 75 83 77-2 -9% Media Sources 90 95 91-3 # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia - - Europe South America North Europe America Asia WW 81 90 84-4 # Global Print 88 92 90-2 83 95 85-8 -3% # US Newspapers 95 98 97-1 37 66 40 +3-41% # WW Newspapers 93 97 94-2 - Business 96 98 98-76 85 81 +1-5% # Industry 77 86 83-2 86 92 91-1 7% # Broadcast 97 100 98-2 70 90 82-1 Cons. -15% Bus. Trade Search Vol. 87 77 86 83-2 # Healthcare 65 82 81-1 96 98 98-0% # Industrial 84 94 88 +1 98 99 98-1 # Services 73 88 78-6 Extreme (100) 96 98 98-0% # Technology 56 85 76-9 -8% Global Web Industry-Specific Media Online News Groups 93 99 98-0% - Consumer 71 86 76 - # North America 97 99 97-1 - Business 96 98 98-0% 11 2016 mediaquant, All rights reserved. info@mediaquant.net Blogs Forums John Kerry Twitter 91 92 85 Year Chg. -3% -3% 0% -5% 0% -5% 3% -3% -10% -11%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison John Kerry within the World Leaders Sector +30 Media Cycle: Oct 1-31, 2016 +40 Falling Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -5% 84 Long (12-) Media Rating Growth +20 +10 0-10 John Kerry Social Media Online News Mo +0% -4% 85 Mo -9% -3% Lagging Gaining -20 Losing -20-15 -10-5 0 +5 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg. 5 5 4 John Kerry +0 87 World Leaders Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 1 1 Barack Obama - 96 +1 94-3% 2 2 17 Theresa May - 91 +0 80 25% 2 3 2 Vladimir Putin +1 91 +1 89-3% 4 4 2 Narendra Modi - 88-1 90-6% 5 5 4 John Kerry - 87-1 89-5% Search Volume 6 7 12 François Hollande +1 86-1 85 1% 7 11 4 Joe Biden +4 85 +1 83-8% 7 7 10 Justin Trudeau - 85-2 84 9 11 14 Pope Francis +2 84 +0 86 2% 10 14 7 Xi Jinping +4 82-1 80-9% 11 9 6 Angela Merkel -2 81-4 85-11% 11 9 13 Ban Ki-moon -2 81-4 79-4% 13 14 9 Bashar al-assad +1 80-3 79-9% Broadcast 13 19 30 Recep Tayyip Erdogan +6 80 +0 82 23% 15 20 33 Juan Manuel Santos +5 78 +1 61 28% 15 25 17 Nicolás Maduro +10 78 +6 72 7% 17 11 15 Kim Jong-un -6 77-7 80-4% 18 22 7 Stephen Harper +4 75-1 74-17% 19 22 17 Abdel Fattah el-sisi +3 74-2 74 1% 19 5 38 Shimon Peres -14 74-14 53 48% -1 89-2 59-5% Mo -3% r 85 90 40 98 +8% -41% +0% 2016 mediaquant, All rights reserved. info@mediaquant.net 12
Influencers François Hollande Sentiment Breakout 86 +1 Prior Rating Chg. -1 Trailing 12- Avg. 86 YTD Avg. Rating 85 Prior Rating Chg. François Hollande's topline media rating for November 2016 is 86, a -1 change over the prior month value of 87 and a +1 change over the prior-year media rating of 85. This compares favorably to the World Leaders sector media rating average of. François Hollande's media rating max and min for the trailing 12-month period are 89 in July 2016 and 81 in October 2015. Ranking: Within the World Leaders sector, François Hollande is currently ranked no.6, showing a negligible +1 rank change over the prior month. Year-over-year, François Hollande experienced a notable gain of +6 in the Sector ranking. Growth Quadrant: For the November 2016 reporting period, François Hollande is in the Leading quadrant vis-à-vis its peers, showing a -1 change in short term (prior month) growth and a +1 change in long term (prior year) growth, versus the sector average. AVE 70% 30% Trailing 12- AVE $5,330,290 $90,005,621 Weak... (0) Moderate... Strong... Sector Average 2012 93 2013 2014 2015 2016 88 83 78 73 68 63 Trailing 4-year topline media rating through 2016 High 90 Low 79 line Media Rating Segments Prior Prior Year Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US 82 98 97 94 91 84 98 83 79 53 92 61-80 83 98 95 93 91 93 97 87 80 56 93 66-84 75 97 95 89 86 86 95 76 75 39 91 84-85 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 71 82 76-2 Media Sources 88 96 92-2 # Global Web # Online News # Search Volume # # Blogs - # Asia - Twitter # Forums Regional Print Metrics Europe # South America North Europe America Asia WW 72 94 79-1 5% # Global Print 83 92 88-2 88 96 92-1 1% - US Newspapers 84 99 91-30 76 53-3 36% # WW Newspapers 90 99 94 +1 86 # Business 95 99 98 +1 54 95 61-5 -27% # Industry 76 88 83-4 85 94 92-6% - Broadcast 90 99 95-70 89 80-4 Cons. -6% Bus. Trade Search Vol. 76 88 83-4 # Healthcare 55 81 71-10 83 93 92 +1 5% # Industrial 81 94 86-7 90 98 97 +2 2% # Services 76 88 84 +2 François Hollande Extreme (100) 93 100 98-1% # Technology 65 82 76 +1 17% Global Web Industry-Specific Media Online News Groups 72 97 90 +3 3% # Consumer 73 97 84-9 # North America 70 90 82-1 9% # Business 95 99 98 +1 3% 13 2016 mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter 92 92 87 Year Chg. 2% 6% 6% 6% 3% 9% 6% 9% 37% 2% 14%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison François Hollande within the World Leaders Sector +30 Media Cycle: Oct 1-31, 2016 +40 Falling Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +5% 79 Long (12-) Media Rating Growth +20 +10 0-10 François Hollande Social Media Online News Mo -4% -8% 78 Mo +1% Lagging Gaining -20 Losing -20-15 -10-5 0 +5 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg. 6 7 12 François Hollande +1 86 World Leaders Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 1 1 Barack Obama - 96 +1 94-3% 2 2 17 Theresa May - 91 +0 80 25% 2 3 2 Vladimir Putin +1 91 +1 89-3% 4 4 2 Narendra Modi - 88-1 90-6% 5 5 4 John Kerry - 87-1 89-5% Search Volume 6 7 12 François Hollande +1 86-1 85 1% 7 11 4 Joe Biden +4 85 +1 83-8% 7 7 10 Justin Trudeau - 85-2 84 9 11 14 Pope Francis +2 84 +0 86 2% 10 14 7 Xi Jinping +4 82-1 80-9% 11 9 6 Angela Merkel -2 81-4 85-11% 11 9 13 Ban Ki-moon -2 81-4 79-4% 13 14 9 Bashar al-assad +1 80-3 79-9% Broadcast 13 19 30 Recep Tayyip Erdogan +6 80 +0 82 23% 15 20 33 Juan Manuel Santos +5 78 +1 61 28% 15 25 17 Nicolás Maduro +10 78 +6 72 7% 17 11 15 Kim Jong-un -6 77-7 80-4% 18 22 7 Stephen Harper +4 75-1 74-17% 19 22 17 Abdel Fattah el-sisi +3 74-2 74 1% 19 5 38 Shimon Peres -14 74-14 53 48% -1 85-2 59 1% Mo +6% r 92 88 53 95-6% +36% +0% +6% 2016 mediaquant, All rights reserved. info@mediaquant.net 14
Influencers Joe Biden Sentiment Breakout 85-7 Prior Rating Chg. +1 Trailing 12- Avg. 82 YTD Avg. Rating 83 Prior Rating Chg. Joe Biden's topline media rating for November 2016 is 85, a +1 change over the prior month value of 84 and a notable -7 change over the prior-year media rating of 92. This compares favorably to the World Leaders sector media rating average of. Joe Biden's media rating max and min for the trailing 12-month period are 92 in October 2015 and 75 in December 2015. Ranking: Within the World Leaders sector, Joe Biden is currently ranked no.7, showing a moderate +4 rank change over the prior month. Year-over-year, Joe Biden experienced a moderate loss of -3 in the Sector ranking. Growth Quadrant: For the November 2016 reporting period, Joe Biden is in the Gaining quadrant vis-à-vis its peers, showing a +1 change in short term (prior month) growth and a notable -7 change in long term (prior year) growth, versus the sector average. AVE Trailing 12- AVE $4,079,444 $39,756,223 Sector Average 2012 100 2013 2014 2015 2016 90 80 70 74% 26% Weak... (0) Moderate... Strong... 85 Joe Biden Extreme (100) Prior Prior Year Trailing 4-year topline media rating through 2016 High 93 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums 96 90 91 90 96 83 91 86 81 43 86 73-72 95 91 91 84 93 82 92 84 69 66 79 70-71 98 90 92 96 99 84 96 86 91 71 94 92-89 Blogs Low 75 Twitter 90 86 96 Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 57 80 74 - -17% Media Sources 80 92 91 +3 # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics - Asia # Europe # South America 62 84 81 +12-11% # Global Print 77 90 90 +2 70 93 86 +7-9% # US Newspapers 90 97 96 +3 43 72 43-23 -39% # WW Newspapers 76 94 90 +6 # Business 80 95 91-1 30 85 73 +3-21% # Industry 66 86 86 +2 76 93 90 +4-6% # Broadcast 90 99 98 +2 53 83 72 +1-19% Industry-Specific Media 66 86 86 +2 # Healthcare 64 91 91 +1 87 96 93 - # Industrial 72 86 81 +1 87 96 91 - # Services 63 85 85 +5 85 97 90-1 0% # Technology 55 85 85 +7 78 97 96 +1 1% # Consumer 59 83 83 +1 # North America 89 96 96 +1 # Business 80 95 91-1 -5% 15 2016 mediaquant, All rights reserved. info@mediaquant.net Year Chg. -4% -3% -6% -5% 0% 0% 8% 4%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison Joe Biden within the World Leaders Sector +30 Media Cycle: Oct 1-31, 2016 +40 Falling Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +15% -11% 81 Long (12-) Media Rating Growth +20 +10 Prior 0-10 Prior Rank Chg. 7 11 4 Joe Biden +4 85 World Leaders Sector Rank Comparisons Joe Biden Lagging Gaining -20 Losing -20-15 -10-5 0 +5 Momentum Short (30-day) Media Raing Growth Metrics Social Media Online News Prior Growth Trailing 12 YTD YOY Global Print 1 1 1 Barack Obama - 96 +1 94-3% 2 2 17 Theresa May - 91 +0 80 25% 2 3 2 Vladimir Putin +1 91 +1 89-3% 4 4 2 Narendra Modi - 88-1 90-6% 5 5 4 John Kerry - 87-1 89-5% Search Volume 6 7 12 François Hollande +1 86-1 85 1% 7 11 4 Joe Biden +4 85 +1 83-8% 7 7 10 Justin Trudeau - 85-2 84 9 11 14 Pope Francis +2 84 +0 86 2% 10 14 7 Xi Jinping +4 82-1 80-9% 11 9 6 Angela Merkel -2 81-4 85-11% 11 9 13 Ban Ki-moon -2 81-4 79-4% 13 14 9 Bashar al-assad +1 80-3 79-9% Broadcast 13 19 30 Recep Tayyip Erdogan +6 80 +0 82 23% 15 20 33 Juan Manuel Santos +5 78 +1 61 28% 15 25 17 Nicolás Maduro +10 78 +6 72 7% 17 11 15 Kim Jong-un -6 77-7 80-4% 18 22 7 Stephen Harper +4 75-1 74-17% 19 22 17 Abdel Fattah el-sisi +3 74-2 74 1% 19 5 38 Shimon Peres -14 74-14 53 48% +1 83-2 59-8% Mo +3% -15% 78 Mo +8% -9% r 86 Mo +2% 90 43 98-53% -39% +2% 2016 mediaquant, All rights reserved. info@mediaquant.net 16
Influencers Justin Trudeau Sentiment Breakout 85-2 Prior Rating Chg. -2 Trailing 12- Avg. 84 YTD Avg. Rating 84 Prior Rating Chg. Justin Trudeau's topline media rating for November 2016 is 85, a moderate -2 change over the prior month value of 87 and a moderate -2 change over the prior-year media rating of 87. This compares favorably to the World Leaders sector media rating average of. Justin Trudeau's media rating max and min for the trailing 12-month period are 88 in June 2016 and 81 in July 2016. Ranking: Within the World Leaders sector, Justin Trudeau is currently ranked no.7, showing no measurable rank change over the prior month. Year-over-year, Justin Trudeau experienced a moderate gain of +3 in the Sector ranking. Growth Quadrant: For the November 2016 reporting period, Justin Trudeau is in the Lagging quadrant vis-à-vis its peers, showing a moderate -2 change in short term (prior month) growth and a moderate -2 change in long term (prior year) growth, versus the sector average. AVE Trailing 12- AVE $5,200,796 $61,654,428 Sector Average 2012 95 2013 2014 2015 2016 85 75 65 55 45 Prior Prior Year 90% 10% Weak... (0) Moderate... Strong... 85 Justin Trudeau Extreme (100) Trailing 4-year topline media rating through 2016 High 88 Low 57 line Media Rating Segments Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US 98 95 90 98 82 80 94 88 72 65 87 57-64 98 94 97 98 85 91 92 88 81 58 85 66-80 99 91 94 99 94 93 97 91 57 74 70 77-67 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 64 77 73-4 4% Media Sources 84 92 90-1 # Global Web # Online News # Search Volume # # Blogs - Twitter # Forums Regional Print Metrics # Asia # Europe # South America North Europe America Asia WW 54 82 72-9 26% # Global Print 83 92 89-2 73 87 87 +2 24% # US Newspapers 74 95 82-3 48 65 65 +7-12% - WW Newspapers 96 99 98 - # Business 86 98 94 +2 52 80 57-9 -26% - Industry 80 89 88-77 95 93-21% - Broadcast 84 98 96-53 83 64-16 Cons. -4% Bus. Trade Search Vol. 80 89 88 - # Healthcare 55 88 83 +7 87 97 90-4 -5% # Industrial 87 95 92-1 90 97 90-7 -4% # Services 78 93 88-3 75 97 95 +1 4% # Technology 75 92 92 +5 7% Global Web Industry-Specific Media Online News Groups 75 99 75-13 -21% # Consumer 76 91 80-11 - North America 97 99 98 - # Business 86 98 94 +2-3% 17 2016 mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter 93 93 77 Year Chg. -3% -13% -3% -3% -3% 0% -3% -4% -14%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison Justin Trudeau within the World Leaders Sector +30 Media Cycle: Oct 1-31, 2016 +40 Falling Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -13% +26% 72 Long (12-) Media Rating Growth +20 +10 0-10 Justin Trudeau Social Media Online News Mo -13% -4% 71 Mo +2% +24% Lagging Gaining -20 Losing -20-15 -10-5 0 +5 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg. 7 7 10 Justin Trudeau +0 85 World Leaders Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 1 1 Barack Obama - 96 +1 94-3% 2 2 17 Theresa May - 91 +0 80 25% 2 3 2 Vladimir Putin +1 91 +1 89-3% 4 4 2 Narendra Modi - 88-1 90-6% 5 5 4 John Kerry - 87-1 89-5% Search Volume 6 7 12 François Hollande +1 86-1 85 1% 7 11 4 Joe Biden +4 85 +1 83-8% 7 7 10 Justin Trudeau - 85-2 84 9 11 14 Pope Francis +2 84 +0 86 2% 10 14 7 Xi Jinping +4 82-1 80-9% 11 9 6 Angela Merkel -2 81-4 85-11% 11 9 13 Ban Ki-moon -2 81-4 79-4% 13 14 9 Bashar al-assad +1 80-3 79-9% Broadcast 13 19 30 Recep Tayyip Erdogan +6 80 +0 82 23% 15 20 33 Juan Manuel Santos +5 78 +1 61 28% 15 25 17 Nicolás Maduro +10 78 +6 72 7% 17 11 15 Kim Jong-un -6 77-7 80-4% 18 22 7 Stephen Harper +4 75-1 74-17% 19 22 17 Abdel Fattah el-sisi +3 74-2 74 1% 19 5 38 Shimon Peres -14 74-14 53 48% -2 84-2 59 r 87 Mo -3% 89 65 96 +11% -12% +0% 2016 mediaquant, All rights reserved. info@mediaquant.net 18
Influencers Pope Francis Sentiment Breakout 84 +2 Prior Rating Chg. Trailing 12- Avg. 85 YTD Avg. Rating 86 Prior Rating Chg. Pope Francis' topline media rating for November 2016 is 84, no measurable change over the prior month value of 84 and a moderate +2 change over the prior-year media rating of 82. This compares favorably to the World Leaders sector media rating average of. Pope Francis' media rating max and min for the trailing 12-month period are 90 in February 2016 and 78 in November 2015. Ranking: Within the World Leaders sector, Pope Francis is currently ranked no.9, showing a moderate +2 rank change over the prior month. Year-over-year, Pope Francis experienced a notable gain of +5 in the Sector ranking. Growth Quadrant: For the November 2016 reporting period, Pope Francis are in the Leading quadrant vis-à-vis its peers, showing no measurable short term (prior month) growth and a moderate +2 change in long term (prior year) growth, versus the sector average. AVE Trailing 12- AVE $2,495,225 $74,046,928 Sector Average 2012 94 2013 2014 2015 2016 84 74 64 54 44 Prior Prior Year 75% 25% Weak... (0) Moderate... Strong... 84 Pope Francis Extreme (100) Trailing 4-year topline media rating through 2016 High 90 Low 56 line Media Rating Segments Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US 83 96 97 91 93 73 93 73 85 53 79 73-74 84 97 96 95 93 93 74 82 58 81 77-75 95 98 93 97 98 85 95 84 28 77 91 43-65 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 47 84 76-1 38% Media Sources 81 94 87 +1 # Global Web # Online News # Search Volume # # Blogs - Twitter # Forums Regional Print Metrics # Asia # Europe # South America North Europe America Asia WW 25 92 85 +3 204% # Global Print 80 91 83-1 79 96 79-2 -13% - US Newspapers 91 98 93-50 63 53-5 -31% # WW Newspapers 91 97 91-4 - Business 90 97 93-36 87 73-4 70% # Industry 69 83 73-1 30 95 89-218% # Broadcast 91 98 95-1 37 89 74-1 Cons. 14% Bus. Trade Search Vol. 69 83 73-1 # Healthcare 57 81 58-19 90 98 94 +1 # Industrial 64 84 64-8 90 97 97 +1 4% # Services 67 84 72-2 96 99 96-1 # Technology 61 87 76 +11-8% Global Web Industry-Specific Media Online News Groups 92 100 98 +4 0% # Consumer 42 84 73 +13 # North America 76 97 83-1 -13% - Business 90 97 93-19 2016 mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter 89 89 28 Year Chg. -7% -9% -5% -6% -13% -13% -22% -24% -12% -14%