The Anti-Counterfeiting Network Ronald Brohm Managing Director
brief history More than 25 years experience in fighting counterfeiting Headquarters are based in Amsterdam, The Netherlands + 85 offices and partners worldwide
what we do Global outreach 240 Members What we do - Assist members from customs recordals, notifications, and on-line enforcement to, test purchase, C&D, physical seizure, storage, destruction, court cases, damages - Hundreds of training courses with Police / Customs - Pioneering testcases IPR Business Partnership - Strategic meetings members, lobbying activities
mission/ethos To remain the most cost effective and efficient anti counterfeiting organization Not for profit ethos (we aim to make 3-8% profit p.a.) Maintain our reputation for practicality Supervisory Council and Management Board keeps us on track/ relevant
organization
locations offices & partners 85 countries covered by the React network LATIN AMERICA ARGENTINA BOLIVIA BRAZIL CHILE COLOMBIA COSTA RICA DOMINICAN REPUBLIC ECUADOR EL SALVADOR GUATEMALA HONDURAS MEXICO NICARAGUA PARAGUAY PERU PANAMA URUGUAY VENEZUELA BALKAN ALBANIA BOSNIA & HERZEGOVINA CROATIA KOSOVO MACEDONIA MONTENEGRO SERBIA AFRICA & MIDDLE EAST BAHRAIN ISRAEL JORDAN KUWEIT MOROCCO OMAN QATAR SAUDI ARABIA SOUTH AFRICA TUNISIA TURKEY UAE REACT HQ AMSTERDAM EURASIA BELARUS KAZACHSTAN RUSSIA UKRAINE ASIA PACIFIC AUSTRALIA CHINA INDIA INDONESIA JAPAN KOREA LAOS MALAYSIA NEW ZEALAND SRI LANKA TAIWAN THAILAND PHILIPPINES VIETNAM EUROPE AUSTRIA BELGIUM BULGARIA CYPRUS CZECH REPUBLIC DENMARK ESTONIA FINLAND FRANCE GERMANY GREECE HUNGARY IRELAND ITALY LATVIA LITHUANIA LUXEMBOURG MALTA MOLDOVA NETHERLANDS NORWAY PANAMA POLAND PORTUGAL ROMANIA SLOVAKIA SLOVENIA SPAIN SWEDEN SPAIN SWEDEN UK
member benefits Unmatched low and fixed costs Consistency, reliable One stop - Pick and choose model - Global coverage - Local support - Central reporting and invoicing High reputation with national and international authorities
figures 2016 71.374 cases worldwide Seized 18.173.851 goods believed to be infringing 71,374 Closed down 1.754.186 auction sites, 30.963 websites 51.957 Removed 11.345 social media & apps 48.047 Conducted 150+ training seminars & workshops 26.255 34.093 17.102 20.423 12.930 1.004 1.070 1.448 2.338 3.654 4.966 7.591 9.327 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Cases per year
customs enforcement Handling all seizure cases Communication, sampling, and storage, recycling or destruction Global Customs enforcement program Europe, Balkan, Eurasia, Asia Pacific, Latin America, Middle East, Turkey Low cost & efficient 50-500 per case
customs cooperation Is maintained daily through our regional and national offices Training sessions Application for action (AFA) Storage and destruction
identification procedure React unit receives images of the goods Sends these to member Confirmation to proceed and React takes necessary steps to detain (and destroy) fakes Infringer Authorities React React Member
training seminars 150+ seminars organized worldwide Strategic locations List of upcoming seminars
global trends Increase in online infringement Customs cases still important Police involvement and cases increasing Many more cases (postal and express) but smaller quantities Through social media direct advertisement; products shipped directly
online enforcement Advertisements, domain names, webshops, B2B platforms, social media, apps Identify power sellers / clusters Force compliance of ISPs and registrars
online enforcement Specialised monitoring teams in Macedonia and China Experts in online data analyses in Ireland Regional online specialists: India, Vietnam, Korea, latin America, Russia Local support where ever needed to secure cooperation from ISP s, make testbuys, follow up cases
online enforcement Potential targets local legal follow up Online Investigation to local enforcement Tailor-made programmes for our members
market monitoring Inspections and investigations of factories, wholesales, markets, shops and stands Portugal Warehouse in Germany
police raids Smuggling operation in Istanbul, Turkey by Police and React Turkey January 2016 67 Samsung Galaxy S6 Phones
member portal Case overview and reporting Membership and Services info Register for seminars Customs Applications Access to the React WebCrawler
Objectives 2017 Geographical coverage: Russia; enhance global analyses program in Ireland Set up activities in Africa: develop network of partners; awareness training and training law enforcement Quality initiatives: Enhance global online expertise via training and analysis capability More focus on social media; strengthen office in Macedonia Brand Enforcement Management training initiative Better outreach to regions beyond Europe; IPRBP regional effort
The Anti-Counterfeiting Network REACT HEADQUARTERS AMSTERDAM CONTACT: HQ@REACT.ORG