FEBRUARY 28, 2017 INFM202-GRAPHICS & INTERFACE DESIGN PROJECT #3: TEAM DESIGN PROJECT MICHAEL RODGERS AND ZHANG LYAM YANBIN PLUTUS RESOURCE Atlanta, GA
Project #3: Team Design Report You must create a new logo, new business card and a new website in the form of a website mockup. The following table explains (in detail) the requirements for this deliverable. Report (150 points) Research of the design and logo, business card and website designs Presentation (50 points) Item Details Points I. Report Research of Design 150 pts 1. Determine objectives, purpose and theme for this project a. Provide logo, business card and tag that align with purpose and theme b. Provide logo design sketches and business card design layouts, mockups and prototypes, including color schemes and typography 2. Determine objectives, purpose and theme for website a. Provide images and content that align with purpose/theme b. Provide design layout, mockups and prototypes, including color schemes, typography and visuals 3. References and Sources Note: Consider what you ve read in this class about planning, research, brainstorming, sketching, storyboarding, mapping and wireframing, the worksvery-time layout, layout sins, seven elements of design, six principles or rules of good design, Gestalt theory, layout frameworks, grids and hierarchy and leverage them to complete this assignment. MICHAEL RODGERS AND ZHANG LYAM YANBIN 1
I. Research Company: Plutus Resource Short name: PR. This is easier for the users to remember and the P in Platus, is the representation of western fable for the god of wealth, and the R in Resource represents the many different resources that the company has. Objective: PR is a startup that is looking at starting an E-commerce site that sells all types of items. Mission Statement: PR is a selling store. It can sell any kind of goods. Company Information: Plutus Resource Established in Dec. 2008, is a high-tech enterprise which focuses on rechargeable lithium-ion batteries, cells and power management system. In March 2014, Phenix JLN built a strategic cooperation alliance with Phenix New Energy (Huizhou) with a registered capital of 80million RMB, owned 60,000 square meters industrial park and more than 2000 staffs. Phenix JLN is now producing all kinds of lithium ion batteries about 400,000 pcs per day and registered their position in TOP 6 battery manufacturers in China. POC: LyAM, Manager of Operations Demographics: Education levels: High school graduate to Undergrad Sex: mostly male Age: 21-44 Nationality: China and United States **as product line increases, demographics will change to be more inclusive. Competition: Amazon, Etsy, Bonanza Differentiates: Unique items, good quality, good service, great price MICHAEL RODGERS AND ZHANG LYAM YANBIN 2
II. Logo Notes: Words or letter to be included in the logo design: PR How will the logo be reproduced: Initially on the E-commerce site, business cards, and other advertisements. Logo flexibility for potential cobranded products in the future. Colors: Colors initially designed in blue, but may evolve in the future. Inclusion of any symbols: Maybe a star to symbolize we are a star in the industry. Font: no preference, but a Letterform is preferred to focus on the PR. MICHAEL RODGERS AND ZHANG LYAM YANBIN 3
Logo Comp: 4. MICHAEL RODGERS AND ZHANG LYAM YANBIN 4
III. Business Card Notes: Needs to include: Logo, carryover with blue, and use of bubbles to show that we will not be trapped in only one product line. Media: Card stock with blue ink Front: Person s Name, title, Platus Resource Co, Ltd, WeChat name, phone number, web address, email address Back: Logo in circle with blue background Sketches: MICHAEL RODGERS AND ZHANG LYAM YANBIN 5
Final front MICHAEL RODGERS AND ZHANG LYAM YANBIN 6
Back Website Notes Initially in the mockup we would like to see our bread and butter, cell phone batteries as the product. Pages to include: Home with scrolling images of products and people with our products, products, about us, and a contact us page. Cart and payment processing are to be implemented in phase 2 of project. Website mockup can be seen at: http://infm.mercer.edu/infm202/infm202_17sp1/michael_r/team/homeproduct.ht ml MICHAEL RODGERS AND ZHANG LYAM YANBIN 7
Sketches: MICHAEL RODGERS AND ZHANG LYAM YANBIN 8
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Site MICHAEL RODGERS AND ZHANG LYAM YANBIN 10
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Other: Notes Poster used advertisement and magazine ads. This will be the first variation of the original logo. Not to be launched until after initial launch, so we do not confuse our customers. Using red (compliment of blue) shows the customers that we are going in multiple directions. MICHAEL RODGERS AND ZHANG LYAM YANBIN 12
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IV. References Multiple interviews and meeting with operations manager LyAM. MICHAEL RODGERS AND ZHANG LYAM YANBIN 15