Applied Government Relations: Considerations, Strategies and Tactics
Stewart Wong Vice-President, Communications and Advocacy Holland Bloorview Kids Rehabilitation Hospital
Senator Terry M. Mercer, CFRE Senate of Canada
Gary Gladstone, CFRE Principal Gladstone Consulting
Carole Beaulieu Vice-President, Advancement & Board Secretariat OCAD University
Applied Government Relations: Considerations, Strategies and Tactics Senator Terry M. Mercer, CFRE
How to Approach Government Officials Know your role. Know your audience s role MPs, Senators, Ministers, staff, etc. Follow the Code of Ethics Effective, efficient & constant comms Be proactive & educated
How to Contact Senators https://sencanada.ca/en/contact-information/ How to Contact MPs http://www.ourcommons.ca/parliamentarians/en/members/addresses How to Contact Ministers http://www.ourcommons.ca/parliamentarians/en/ministries
Applied Government Relations: Considerations, Strategies and Tactics Gary Gladstone, CFRE B. Math @gladstonecfre gary@gladstoneconsulting.ca Principal, Gladstone Consulting, www.gladstoneconsulting.ca Gary Gladstone, CFRE B.Math AFP Fundraising Day 2017 June 8, 2017
Key Definitions In House Lobbyist Consultant Lobbyist Volunteer Lobbyist Gary Gladstone, CFRE B.Math AFP Fundraising Day 2017 June 8, 2017
Federal Government https://lobbycanada.gc.ca/eic/site/012.nsf/eng/h_00000.html You must file a registration if you or your organization or corporation communicate with public office holders (POHs), for payment or a salary, with regard to: the making, developing or amending of federal legislative proposals, bills or resolutions, regulations, policies or programs; or the awarding of federal grants, contributions or other financial benefits; or in the case of consultant lobbyists, the awarding of a federal government contract or arranging a meeting between a public office holder and any other person. There is no need to register if you and your organization spend less than an average of 1 person day per week for 4 weeks on lobbying efforts Gary Gladstone, CFRE B.Math AFP Fundraising Day 2017 June 8, 2017
Government of Ontario https://www.oico.on.ca/home An in-house lobbyist (organizations) is an employee or group of employees who collectively spend at least 50 hours in a calendar year lobbying on behalf of a notfor-profit organization. Gary Gladstone, CFRE B.Math AFP Fundraising Day 2017 June 8, 2017
Five Key Take Aways 1. Define the Problem 2. Define the Ask 3. Which Level of Government 4. Other Stakeholders to Get Involved 5. Meet, Follow Up and Ask for Advice Federal Directory http://sage-geds.tpsgc-pwgsc.gc.ca/en/geds Provincial Directory http://www.infogo.gov.on.ca/infogo/home.html Gary Gladstone, CFRE B.Math AFP Fundraising Day 2017 June 8, 2017
Canada: Limits On Lobbying By Canadian Charities Last Updated: June 2 2016 Article by Adam Goldenberg, Amanda Laren, Awanish Sinha and Ljiljana Stanic McCarthy Tétrault LLP http://www.mondaq.com/canada/x/496918 /Charities+Non- Profits/Limits+on+Lobbying+by+Canadian +Charities Gary Gladstone, CFRE B.Math AFP Fundraising Day 2017 June 8, 2017
Gary Gladstone, CFRE B.Math AFP Fundraising Day 2017 June 8, 2017
Gary Gladstone, CFRE B.Math AFP Fundraising Day 2017 June 8, 2017
Gary Gladstone, CFRE B.Math AFP Fundraising Day 2017 June 8, 2017
Gary Gladstone, CFRE B.Math AFP Fundraising Day 2017 June 8, 2017
Interior work by Ashley Mackenzie 13 OCAD UNIVERSITY 19
Case Study of a Public / Private Campaign
Public Fundraising OCAD University has raised $40 million. Success via major infrastructure project funding such as the Creative City Campus. OCAD UNIVERSITY 21
Creative City Campus The Creative City Campus project will revitalize and expand the core of the institution s campus. A total $60 million project, $27 million was received from Government of Ontario in April 2016. $2 million received from Government of Canada (Strategic Investment Fund) in July 2016. $1 million from Canada 150 and the Government of Canada for George Reid Heritage refurbishment. OCAD UNIVERSITY 22
Private Fundraising OCAD University has raised $20 million from individuals, foundations, and corporations. Gifts to capital but also to academic programs. New opportunities now in capital gifts after the government investment. OCAD UNIVERSITY 23
Strengths of a Public / Private Campaign Leveraging both public and private funding in any size of organization. Campaign goal can be stretched. Relationship based work with donors and government representatives is complementary. Understanding the eco system of government is key (political, officials and all levels of government). CEO, Board members and other stakeholders can help engage government partners! OCAD UNIVERSITY 24
Carole Beaulieu Vice President, Advancement & Board Secretariat (416) 977-6000, ext. 2466 cbeaulieu@ocadu.ca Thank you! www.ocadu.ca Twitter @ocad facebook.com/ocaduniversity