Dynamic Results in Real-Time

Dynamic Results in Real-Time

The Current Landscape These days it is becoming more and more challenging for organizations to sift through what is meaningful and what is just noise. Decision-makers have access to more data than they know what to do with, but as is often the case, more does not always equal better. This is especially true when it comes to opinion-based data. There is a glut of free opinion data available, with sources ranging from credible to laughable. Regardless of where on the credibility scale the data lands, these numbers provide little help and guidance. Traditional research offers a look at what is happening now, but it does not allow us to truly understand the context around those numbers and provide an understanding of what is going to happen down the line. Instead, a single number is often provided (X percent supports Y). This approach has been the case for decades, but the world has changed by leaps and bounds over the last 20 years, so why does our research, data, and analysis look the same as it did in the 80 s and 90 s?

TRENDENCY: A Different Kind of Platform TRENDENCY Based on algorithms and predictive analytics developed in stem cell research labs Modified to track and predict voter/ consumer behavior Offers meaningful context around attitudes, behaviors, and future actions Utilizes dynamic modeling for real-time results

Traditional Research Person A answers once Person B answers once Survey Data

Trendency Data Collection Person A responses at various times Person B responses at various times TRENDENCY DATA PREDICTED OUTCOMES Person C responses at various times CURRENT RESULTS

The Power of Trendency s Panels 100% customizable to any audience Panelists log in at least once a week but no more than once a day Engaged panelists TRENDENCY PANELS Short series of questions (6-8 at a time) Gradation in responses (non-binary) Topics vary question by question

Trendency And Your Organization UNDERSTAND WHERE YOUR INTERESTS STAND AT ALL TIMES NEW WAYS TO ENGAGE DONORS, MEMBERS, EMPLOYEES, ETC. DATA USED AS A COMPETITIVE ADVANTAGE

The Current Way To Think About (and report on) Data Uber s Favorability Drops After Trump s Executive Order on Immigration, but Lyft s See Little Movement Uber and Lyft favorability ratings (%) among Americans: Uber 51 Trump s executive order temporarily bars immigration from seven Muslim-majority countries 46-5 Lyft 32 33 +1 Jan 21-27 Jan 27 Jan 28 Feb 6

The Trendency Way 45 TRENDENCY PANEL: CHANGES IN OPINIONS ON UBER AND LYFT 40 35 30 25 20 5-Jan 12-Jan 19-Jan 26-Jan 2-Feb 9-Feb 16-Feb 23-Feb 2-Mar 9-Mar 16-Mar Lyft Average Favorable Uber Average Favorable

Trendency Allows Analysis Even On Unforeseen Events TRENDENCY PANEL: CHANGES IN OPINIONS ON UBER AND LYFT 45 40 Travel Ban Airport Protests Uber and Lyft come out against 2 nd Travel Ban 35 30 25 20 5-Jan 12-Jan 19-Jan 26-Jan 2-Feb 9-Feb 16-Feb 23-Feb 2-Mar 9-Mar 16-Mar Lyft Average Favorable Uber Average Favorable

Traditional research provides you static information on a specific data point. Uber s favorability is at 46%

Trendency Allows You To Understand Context UBER: BRAND LOVERS vs BRAND USERS UBER: BRAND OVER TIME 20% 40% 58% 15% Brand Lovers Brand Users 25-Jan 4-Feb 14-Feb 24-Feb 6-Mar 16-Mar 26-Mar UBER: FAV HISTOGRAM 90 UBER: FAV THRESHOLDS 34% 34 10 12 13 90 and up 75 50 25 and up 75 50 25 48% 51% 65%

Trendency is 3-4 Weeks Ahead Of Traditional Polling 2016 Presidential Three Months Out Two Months Out One Month Out 2 Weeks Out 1 Week Out WI FL PA RCP/Polling Clinton +6 Clinton +4 Clinton +6 Clinton +7 Clinton +6 538 Clinton +11 Clinton +4 Clinton +7 Clinton +7 Clinton +4 Trendency Clinton +8 Clinton +4 Clinton +2 EVEN Trump +1 RCP/Polling Clinton +1 EVEN Clinton +2 Clinton +4 Trump +1 538 Clinton +5 Clinton +2 Clinton +3 Clinton +4 EVEN Trendency Clinton +3 Trump +2 Trump +5 Trump +1 Trump +1 RCP/Polling Clinton +8 Clinton +6 Clinton +8 Clinton +6 Clinton +5 538 Clinton +8 Clinton +5 Clinton +7 Clinton +6 Clinton +4 Trendency Trump +6 Trump +4 Trump +6 Trump +4 Trump +4

Trump Toss up Clinton Just About Everyone But Trendency Missed What Was Happening In Wisconsin 2016 Wisconsin: Aggregate Score 40 30 20 10 0-10 1 st Debate 2 nd Debate 3 rd Debate Comey Letter 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep 7-Oct 14-Oct 21-Oct 28-Oct 4-Nov -20

Capturing Behavioral Trends Through Innovative Research 737 8 th Street SE, Suite 202 Washington, DC 20003 (202) 792-4875 www.trendency.com